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Prime timecelebritysoftball super-53rd

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27 July 2012 Dekalb County Southeast Softball Complex | Lithonia GA 4pm Celebrity Softball Challenge hosted by: 2011 NFL Hall of Famer/ MLB All-Star Deion Sanders Benefitting Prime Time Sports Association | a 501c3 organization *for presentation purposes only Dekalb County CEO Burrell Ellis, Commissioner Stan Watson & Board of Commissioners
Page 1: Prime timecelebritysoftball super-53rd

27 July 2012Dekalb County Southeast Softball Complex | Lithonia GA


Celebrity Softball Challenge

hosted by:

2011 NFL Hall of Famer/MLB All-Star

Deion Sanders

Benefitting Prime Time Sports Association | a 501c3 organization

*for presentation purposes only

Dekalb County CEO Burrell Ellis, Commissioner Stan Watson & Board of Commissioners

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►Captive Target Audience: All Ages | Male & Female | Family

►Ethnic Groups: White, Black, Hispanic

►Household Income Levels: Moderate Incomes

►Marital Status: 60% Single; 30% Divorced; 10% Other

►Residence: 70% Homeowners; 30% City Dwellers

►Employment: 40% Professional; 30% Entrepreneur; 15% Unemployed; 10% Other; 5% Retired

►Audience Concentration : Atlanta Metro Area/Dekalb County

THE PRIME TIME CELEBRITY SOFTBALL CHALLENGE will be one of the most engaging and entertaining family friendly events that Atlanta has seen in a long time! It will touch countless youth and members of the Atlanta metro area community all while presenting a tremendous sales, marketing, PR & community outreach opportunity! In addition to Sanders’ incredible following and fan base amassed over a wildly successful sports career, Sanders boasts MILLIONS of weekly television viewers & Twitter followers!

Event Scope / The Opportunity

*for presentation purposes only

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Celebrity Softball Challenge

The Prime Time Players!

Prime Time – The Ultimate Competitor

Past Celebrity Sightings

Sanders, Matt Hasselbeck, Snoop Dogg & Cam Newton

Sanders & NFLer Jamal Lewis

Rapper Nelly

Sanders getting ‘em ready!

*for presentation purposes only

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NFL Network Analyst & Former Falcon Fan Favorite Jamie Dukes (U da man!)NFL All-Pro Jerome Bettis (U did it with a football. Let’s see what U got with a soft one!)Atlanta Mayor Kasim Reed (We know U got game under the suit!)Comedian Rickey Smiley (It won’t be funny! We want a win!)Atlanta Falcon Owner Arthur Blank (Now’s your chance to really be a community guy!)NBA Superstar Allan Houston (No worries! Tall legs are allowed on the field!)NFL/MLB Star All Pro Brian Jordan (It’s U against Prime! U both did it… two ways!)Former Atlanta Falcon Ray BuchananRapper Bow Wow (We heard U got game! Bring it on!)NFL All-Pro Cam NewtonRapper TI (U talk the sports trash! Put your $ where your bat is!)Rapper/Actor Chris “Ludacris” Bridges (Luda! We see U!)Reality Star Nene Leakes (Represent for the females, NeNe!)V103’s Ryan Cameron | V103’s Frank SkiMagic 107.5’s Carol Blackmon | Hot 107.9’s Emperor Searcy11Alive’s Fred Kalil | 11Alive’s Sam CrenshawWSB’s John BachmanFOX 5’s Karen Graham | FOX 5’s Ken Ridriguez | FOX 5’s Gurvir DhindsaCh. 46’s Brandon Rudat | Ch. 46’s JaQuitta WilliamsQ100’s Bert WeissThe Fish’s Lara Scott790 The Zone’s Steak Shapiro | 790 The Zone’s 2 Live Stew680 The Fan’s Buck & Kincade

The Prime Time Players Celebrity Participants*

*written confirmations available upon request; receiving confirmations daily

*for presentation purposes only

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DRIVING DIRECTIONS: From I-20Eastbound | To Exit 71/Panola Road |Turn Left | 1.5 miles to Covington Hwy | Turn Right | 1.0 miles to Hillvale Road | 0.06 miles .. YOU’RE THERE! Southeast Softball Complex, on the right!

The VenueThe Southeast Softball Complex

5845 Hillvale Rd | Lithonia GA 30058The new beautiful 80 acre complex is home to softball, soccer and serves as a multi-use field!

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Branding on all softball print collateral (handbills, official banner boards, welcome boards, etc.)

Recognition and Exposure in pre & post coverage via press releases, etc.

Special On-Field Recognition during Half Time

Group Photo with 2011 Pro Football Hall of Famer Deion Sanders

Sampling Opportunities

(2) VIP Tickets with Private VIP Entry, VIP Seating & Parking

(2) General Admission Tickets for special guests/clients/employees relations

Community reinvestment and helping to serve under-served youth: PRICELESS

This sponsorship puts you right in the middle of the action! Partnering with one of the most famous “21’s” – Deion “ Prime Time” Sanders – will dramatically increase the exposure and awareness of your brand, product or service. It is one of the most affordable ways to “get in the game” and receive a PRIME TIME experience!

The 21 Super Club

Sponsorship offers subject to change without notice. Limitations and exclusions apply. All sponsorship benefits will vary based on the package selected as well as availability at time of offer.

All or a portion of this transaction may be tax deductible. Please consult your Tax Advisor.

TO BECOME A MEMBER OF THE 21 CLUB, CALL 866.216.FOXX (3699) x701 or direct 404.791.6525.


*for presentation purposes only

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Foxx Entertainment Group (FEG) is one of the nation’s premier, full service sports & entertainment branding, marketing, production and management agencies, specializing in personal brand marketing, special events and cause marketing initiatives & programs. FEG is headquartered in Atlanta, GA with offices in Louisville, KY & Chicago, IL. Founded in 2000, Foxx Entertainment Group has become nationally renowned for its creative brand strategies, superior marketing campaigns, results-driven promotions, effective publicity, flawless event production and meticulous event management. We brilliantly showcase you, your product and/or service in ways you never knew! We pride ourselves in maintaining the highest level of integrity imaginable to our clients, sponsors, charitable entities and business partners. It’s just the way we do business!


Over the years, we have been blessed to consistently deliver these services to some of the country’s high-end clientele, corporate executives and non-profit organizations. We leverage our entertainment and sports assets, alliances and relationships to produce maximum results!

Built on integrity, dependability and loyalty, it is Foxx Entertainment Group’s customary intention to exceed every client’s expectations. We look forward to exceeding yours!


Bringing together and maximizing sports, entertainment and cause!

2625 Piedmont Road |Suite 56-115 | Atlanta GA 30324TF 866.216.FOXX (3699) | F 888.822.1735 | foxxentgroupinc.com |Tee Foxx, 404.791.6525 (direct)