Primo/Primo Central

Mark DehmlowUniversity of Notre Dame

7th IGeLU ConferenceZurich, SwitzerlandSeptember 13, 2012

Context, Content, and Services

Overview

• Our Vision• Discovery / User Context• Content Testing• Customizations

– Now– Future

• Marketing and Change Management

MALC

• Michiana Academic Library Consortium– University of Notre Dame

• Hesburgh Libraries• Law Library

– Saint Mary’s College– Holy Cross College– Bethel College

• 4 Aleph Instances, 1 III

Our Vision

Next Gen Search

WorldCat

MALC

LAW

Images

IRArchives

LatinoStudies

Fulltext

A&I

HathiTrust

Others

Phase I Phase II Phase III

Services

Phase IV

Primo Central

Hype vs. Reality

• More is better• Eliminate ALL silos• Reuse

– Catalog– Syndication– Web Contexts

Resources

Customize

Images from: http://c2c.bigfuel.com/fuel/ad-campaigns/facebook-vs-hoarders/attachment/hoarders/http://www.beautiful-libraries.com/2000-1.html

Discovery – More than Words

diversity

Anthropology

Biology

Law• User Context

– User Type– Purpose– Discipline– Entry Point– Query

• Results Enrichment by Network Im

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Research

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Relevancy that Considers User• ScholarRankTM

– User• Discipline• Status

– Document• Metadata• Characteristics

– Quality– Query

Opportunities: Leveraging the Social Network

• Primo– Enrichment step – relevancy bump with

circulation

• Primo Central– bX– Impact factor– Could include feedback from clicks?

http://www.uits.ma/resources/site1/General/content_images/network.jpg

Testing

• ~ 25 Grad Students/Experts• Methodology

– Search topic of interest– Rank first 2 pages (20 results)

• R – relevant, I – irrelevant, Blank – not sure

– Give opportunity to refine– Ask a couple of questions

• Comparison to Google Scholar• Observation of Facets• What is missing, strange, etc.

Content Evaluation*

Humanities Social Science Science0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

37% 39%

67%

28%36%

12%

35%25% 21%

Not RelevantUnsureRelevant

*not statistically significant

Findings

• Query Matters– General vs. specific

• People liked blend• People will use it• Difference in Search

behaviors– Different disciplines:

• Search differently and for different things• Use different features

• Some found new resources

Findings Cntd.• Some critical items missing• Cross discipline noise• Facets

– Users liked them when they found them– Will need reordering (topic, journal title, dates)

• People would like cited frequency• Would like multiple limiters• Survey of users – OneSearch made most

sense

Customizations: Now

• In Library to On Shelf• Revision of Online

Access• Collapsed Facets

The User Context - Where

The User Context - Where

http://www2.warwick.ac.uk/services/communications/medialibrary/images/may08/1921_3099.jpg

Fixing Recall (OVP)

AlephPatron

Bib

Build URL

Primo UI

Customizations: Future

• Replacing Metasearch• Print Services into Primo Central

– Via APIs– Load into Primo Central?

• Print Services into WorldCat

Metasearch to Aggregation

Primo Central Print Awareness

AlephHoldings

Get PNX ID

Build DocDel

URL

Locations

Primo UI

WorldCat

WorldCat API

Get PNX ID

Build DocDel

URL

Locations

Primo UI

Discovery Benefits

• Currency– Harvest vs. A&I

• A change in results perspective• Content not in Google Scholar• Broad place to start• Rapid need for a handful of materials

Marketing: What it Is

“Like Google Scholar but where we know what is in it and we can highlight our local collections.”• A better Google Scholar (perhaps)• A way to highlight local collections in a broader

context• A different perspective on results• A good starting point• “A good and fast supplement to other searches.”

• What aren’t these systems?– The only search tool you’ll ever need– A replacement for core A&I resources

• A&I – metadata is primary resource

• Long tail of content acquisition

• Completeness• More content =

greater complexity in relevancy

Marketing: What It Isn’t

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Cultural Change• Opachölm Syndrome• Recontextualizing complexity

– Engine does more sophistication– Advanced features hidden

• ChangeManagement– Content evaluation– Context of the tool– Training

OPAC

Complexity Obscures

RELEVANCERANKING

http://www.sausagemaker.com/ProductImages/62200.jpg

Thank You