Princeton University Cycling Team Sponsorship Handbook€¦ · Web viewPrinceton University...

Princeton University Cycling Team Sponsorship Handbook

SPRING/SUMMER 2016

Prepared by:

Student OfficersYuan Wang ‘17Princeton University Cycling Team, former PresidentLogan Blaine, ‘18Princeton University Cycling Team, PresidentAndrew Scott, ‘19Princeton University Cycling Team, Captain

Coaching Staff

Jonathan Beyer, ‘03Princeton University Cycling Team, Head CoachJoseph WhitePrinceton University Cycling Team, Assistant Coach


Table of ContentsOverview.................................................................................................................... 3About Princeton University Cycling Team...................................................................3

Who We Are............................................................................................................3What We Do............................................................................................................4A Brief History of PUCT............................................................................................4

Why Sponsor PUCT.....................................................................................................9Campus Presence...............................................................................................10Local Visibility....................................................................................................10Visibility Among High-Caliber Students..............................................................10Promotion of the Sport.......................................................................................10Alumni Outreach................................................................................................10PUCT Published Materials and Digital Presence.................................................11

A Note on Relations with Princeton University......................................................11Sponsor Placement...................................................................................................11Sponsorship Levels and Suggested Contributions....................................................12

Elite sponsorships.................................................................................................12Level 0 (1):.........................................................................................................12Level 1 (2):.........................................................................................................12Level 2 (4):.........................................................................................................13

Team sponsorships................................................................................................13Level 3 (8):.........................................................................................................13Level 4 (10):.......................................................................................................14Level 5 (30)........................................................................................................14

FAQ........................................................................................................................... 14Contact..................................................................................................................... 152016 PUCT New Sponsor Application Information....................................................15

OverviewThis handbook was designed to provide prospective sponsors background on the Princeton University Cycling Team (PUCT) and illustrate how the goals of PUCT and our prospective sponsors may align.

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About Princeton University Cycling Team

Who We AreWe are Princeton University's cycling team representing Princeton University in the peloton since 1879. Although most of our members are undergraduate students, we invite graduate students, faculty, staff, and visiting scholars to join us for group rides and/or racing. Our members hail from diverse backgrounds and can be found studying and working in a variety of departments, united by a common philosophy: Study to Pass, Ride to Win.

What We DoWe specialize in road cycling but include mountain bikers and cyclocross riders in our ranks as well. We compete largely in the Eastern Collegiate Cycling Conference (ECCC) spring road season. We organize riders for both casual riding and high-caliber racing and place an emphasis on giving every student the opportunity to pursue his or her goals in the sport, however modest or ambitious they may be. In pursuing this agenda, we further underscore the importance of health, safety, and work-life balance, especially for young emerging athletes.

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At the same time, PUCT has been one of the most successful, if not the most successful collegiate road cycling programs in the history of the sport in the United States. In addition to producing numerous riders that would win national titles, even national championships while undergraduates with PUCT. In fact, PUCT is the only collegiate team to successfully petition and compete in the world championships of cycling. In its successful seasons, PUCT would frequently making Daily Princetonian (among other local newspaper) headlines even during the football season. Indeed, the Princeton University Cycling Team has had a remarkable ability to produce a large number of excellent cyclists.All the while, PUCT accommodates students with all varieties of academic, career and athletic ambitions and most PUCT alumni go on to pursue successful careers in various industries, but always wearing the proud jersey of their days racing for PUCT. Indeed, the PUCT is a tradition for cyclists and former cyclists, current students and alumni, university affiliates and friends.

A Brief History of PUCTThis article by a PUCT alumnus provides a bit of historical background on the Princeton University Cycling Team and focuses on the teams of the 1960s and 2000s.

Originally published in the Daily Princetonian and on PrincetonCycling.com

By Kate Swearengen '04Competitive cycling took hold early at Princeton, and the first bicycle race promoted on university grounds came in 1879. In those days, track meets and cycling meets were held concurrently, and the same cinder loop did double duty for spikes and spokes.

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A series of Princeton-Columbia races were held until 1896, when the rivalry became so extreme and the racing so anarchical that the two colleges feared someone would be seriously injured and called off the competition.

Cycling at Princeton continued at a high level into the first part of the 20th century. The Tigers were an outstanding team, winning the national championships three years in a row and setting the national record in 1911. A team photograph from that era shows five young men in turtleneck sweaters, posing alongside their bicycles and mugging coolly for the camera. This was to be the last Princeton cycling team for the next 48 years.

In 1959, Paul “Super Spokes” Sackett ’60, famous for racing buses to Trenton and pedaling to Yale, orchestrated a minor renaissance by bringing back competitive cycling to Old Nassau. By 1960, however, only one member of Sackett’s crew remained. Academic responsibilities had caught up with the other riders, and they had been heaved out for nonperformance. Enter Leif Thorne-Thomsen ’63, a track cyclist from Lake Forest, Illinois.

“My parents were quite opposed to me being a cyclist at Princeton.” Says

Thorne-Thomsen. “They wanted me to study and get good grades.”

Although he began his term at Princeton with no bicycle and with the best of intentions, Thorne-Thomsen eventually succumbed to the sport’s irresistible draw, and picked up a $15 bike from Kopp’s Cycles his freshman year. Shortly thereafter, he began putting together a new team.

“Leif had a great affection for old equipment,” says Oscar Swan ’64. “He taught everyone how to build their own wheels and how to sew up tires. He was the one who got us started, and he was the one who kept us going.”

During spring break, the Tigers rode 100 miles a day. They pedaled down to the Delaware River, over to New Hope and Washington’s Crossing, and into Pennsylvania. “Back then the traffic lights on Route 1 were timed for 50 mph, and we’d slip-stream behind trucks.” Says John Allis ‘65. “In retrospect I’d never let my children do that. It’s dangerous because you can’t see what you’re going to run over, tucked away about two feet from the air brake sign.”

In the winter, the team trained indoors on two sets of wooden rollers Thorne-Thomsen had brought down from the wilds of northern New Jersey. The rollers were bumpy and unwieldy — 15 inches across, and lashed together with leather straps — but easy to ride.

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________________________________“The hard work paid off. From 1961 to 1964, the Tigers did not lose a team event, and received substantial coverage in the Prince, especially when the football or basketball team had lost that weekend.”________________________________For entertainment, the team competed in the roller racing tournaments that amateur bicycling enthusiasts held in the front rooms of bars and taverns. Two racers would be set up side by side, and the first one to chase the needle around the dial the requisite number of times was the winner. After the race, the barkeep gave each contestant a beer.

The hard work paid off. From 1961 to 1964, the Tigers did not lose a team event, and received substantial coverage in the Prince, especially when the football or basketball team had lost that weekend.

Support from the university administration was less generous. The team was given a room — “Some sort of cubby hole, with a light bulb hanging from the ceiling,” says Swan — and a key to the gym. For transportation to races, they replied first upon Thorne-Thomsen’s ancient GMC carryall, and in later years upon Allis’s Volkswagen bus, which could carry 16 people and six bicycles.

“This was in the days when there was a big commercial featuring the Exxon tiger,” says Leighton Chen ‘66. “We found a giant cardboard cutout of the

tiger, and every time we passed a car that had some pretty girls in it, we’d wave it and yell. That’s what it was like at a men’s college.” The Tigers pooled their money to pay for the gas, and everyone brought along food, or money to buy food. Sometimes the host team would sneak them into their cafeteria, and the Princeton riders would eat on the other college’s nickel.

The Tigers were unique at the time because of their use of group tactics. The team worked with each other, setting the field up and putting its riders in the best possible positions. “A lot of the other schools had riders,” says Swan. “But they didn’t really have teams.” The Tigers were so far ahead of their competitors that by the end of the race they usually ended up sprinting against themselves.

“At a race at West Rock Park in Connecticut, the MIT riders used inclinometers and slide rules to calculate the optimum gear to use on the hills,” says Allis. “We didn’t pay a whole lot of attention to that. We just went out there and raced.”

Which is not to say that the team did not have its share of shenanigans and close scrapes.

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“I have a story about a race at Brandeis,” says Mikk Hinnov ’66. “The race got started, and I was up front, going up the hill, when I saw a rather shapely woman walking up the side of the road with her back to us. Being a rather insensitive sort of guy, I reached over and tapped her on the fanny, and kept pedaling. Two more laps, and suddenly police cars with flashing lights were blocking off the road. The woman was standing there livid; the police wanted to know who did it. I stepped up, walked to the front, said: ‘It was me.’ I was told this wasn’t the kind of thing to do. The woman was the chief rabbi’s wife. Once I understood the nature of the game, I apologized profusely, and I took a lesson from it. I never did that again. We Princeton people, we get our education in many different ways.”

“I also got a little lesson in racial integration through bike racing at Princeton,” says Hinnov. “At that time, Princeton was a single-sex school, which set up some tensions and problems of its own. One day I was in the library, and a very pretty young black woman was sitting across the table from me. I had 40 cents in my pocket, and I figured that would cover two cups of coffee at the student center. She was the first black person I’d ever spoken with or ever

known. The Somerville bike race was coming up, and I invited her to come with us and watch the Princeton team. I came in fifth. The next time I met her, she told me she had been ripped up one side and down the other by her family for having spent her Memorial Day with a white boy. I felt some of what black people felt — a rejection based upon nothing more than the color of my skin. So I learned a little more of a life lesson through the intermediary of bicycling. That lesson has stayed with me.”

Lessons also came by way of Interstate 91. In order to get competition that the college races could not provide, the team took to traveling to New York City for the Sunday morning races in Central Park. The racers there were blue collar and often foreign-born, and they looked askance at the college boys from New Jersey. “We dominated collegiate races,” says Chen. “We didn’t dominate the races in Central Park.”

In 1963 the Tigers swept the collegiate road racing national championships, taking the top four places. “We were together as a team and nobody else was within 100 yards of us,” Hinnov says. “After that, we did what we had done so often in training: We started to work as a team, switching pace at the front and moving as fast as we could. Everybody did his share, and we just lengthened our lead.” Back at Princeton, the question arose as to whether to give the cyclists letter sweaters, technically the province of varsity athletes. It was eventually decided that they would be given black letter sweaters, rather than the white sweaters typically awarded to national champions. “At least they gave us something,” says Thorne-Thomsen.

________________________________

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“That same summer, the Tigers successfully petitioned to race in the World Road Championships, held in Renaix, Belgium.”________________________________

That same summer, the Tigers successfully petitioned to race in the World Road Championships, held in Renaix, Belgium. In the 1960s, American bicycle racing was not up to world-class standards, and the Princeton team represented one of the U.S.’s earliest forays into the international scene. The European press, astonished that the Americans were fielding a team in the first place, was even more surprised by their jerseys — red, white, and blue woolen shirts, with button-down breast pockets — which went against the unspoken sartorial dictates of the sport. “We were total neophytes, and we pretty much got blown out of the road race,” says Allis. The team fared better in the team time trial, where it finished with a better time than the Americans had in the 1960 Rome Olympics, setting a U.S. record.

After Worlds, Allis decided to stay over in Europe to get more racing experience and to gain a shot at qualifying for the Olympics. There was also the matter of a junior paper, which had gone unwritten.

“I made the 1964 Olympic team, along with Bill Bradley ’65,” says Allis. “Here I was, having come back to Princeton on academic probation, classes may have already started when I had been riding in the trials, and I went into the dean of students and said, ‘Hey, I’ve made the Olympic team. I’d sort of like to take three weeks off and go to Tokyo.’ The dean said, ‘Absolutely not, no way; you’re on academic probation...Okay, we’ll take it up in faculty meeting.’ It was taken up in faculty meeting and I got called back in. The dean said, ‘We’re going to let you go.’ It seems that Harvard and Yale each had two people going, and Princeton would only have had one with Bill Bradley. The dean said, ‘If we don’t let you go, we’re going to get a lot of flack from the alumni.’” Allis went to the Olympics, albeit with some textbooks, where he placed 66th, the top American finish.

Ultimately, it was a confluence of factors that contributed to the success of the Princeton cycling team: its talented athletes and the individuals who were committed to making them better. The ranks of the 1960-1964 teams included many gifted riders — among them John Taylor ’65, Peter Waring ‘66, and John Mitchell ’67 — who were not interviewed for this article. The Tigers benefited from the instruction of Al Povey, an Englishman who coached lightweight crew in an official capacity and the cycling team in an unofficial one. In the spring, they trained with Alan Bell, a telephone lineman who had gained international fame as a track cyclist.

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Fred Kuhn, the former owner of Kopp’s Cycles, taught them how to care for their equipment and provided them with tires at wholesale. Then, too, there was the matter of good old-fashioned determination.

“Bicycle road racing is a hard sport and it is very difficult to get in shape and move up to increasingly higher levels of competitiveness unless you train and race regularly with others who are at least as strong and dedicated as yourself,” says Hinnov. “We had that at Princeton.”

Today, the Princeton cycling tradition is still going strong. Cycling remains a club sport — because riders have the opportunity to win money or prizes, it is not NCAA sanctioned — and is subject to the budgetary woes that plague non-varsity sports.

This Past SeasonThe middle of May marked the end of one of the best seasons of Princeton cycling in recent memory. Competing in ECCC and USAC races, the Tigers won nine events and landed on a podium (including wins) over twenty times. The Tiger men went undefeated in every Team Time Trial they attempted, and in the ECCC championships, the Tigers placed 3rd in Men’s C and B, and 2nd in Women’s A. Princeton finished 16th overall (out of 46 schools) in the ECCC and 8th overall (out of 29 schools) in Division II ECCC cycling. Heidi Miller ’18 represented Princeton at collegiate nationals, finishing respectably. Our racers go on to race under the Princeton name in the summer in USAC races, and continue to bring back impressive results.

Why Sponsor PUCTPUCT has enjoyed many healthy relationships with its various sponsors of the years. Notable past sponsors from outside the cycling industry include Mercury (Ford), Volvo, and Princeton University. Past cycling industry sponsors include Cannondale, Fuji, Girodana, Castelli, Shimano, Park Tools, and Rudy Project. Past local sponsors include Kopp’s Cycles, Princeton Bike Tours and Halter’s Cycles. To this day all PUCT alumni fondly recall the sponsors that made their cycling careers possible and many have regular interactions with the team on-campus.This reflects how PUCT is able to successfully partner with sponsors within and beyond the cycling industry and local sponsors all. If there is any particular goal you have in mind in partnering with PUCT, please feel free to contact any team officer.

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We are a dynamic team of enthusiastic student-athletes and would be excited by more creative opportunities and challenges in collaborating with sponsors.

Campus PresenceThe very nature of PUCT gear and the opportunities for water bottle and shirt handouts ensure that PUCT sponsors are offered consistent visibility among Princeton University’s 5000 undergraduates and 4000 graduate students, as well as faculty and visiting scholars. Especially for recruiters and businesses that find the gear they handed out tossed out in weeks, the longevity of PUCT gear will stand out among other pieces of sponsor gear.

Local and Greater VisibilityRegular PUCT group rides can reach as far as a 50 mile radius of the university, and provide opportunities for sponsor to be a visible supporter of one of the university’s friendliest, most classic athletic programs. As the team grows, more and more individuals will be wearing Princeton kit, bearing the logos of our sponsors. More riders provide more visibility, both around Princeton and around the east coast as the team travels to races. Many rides will stop in local coffee shops for breaks on weekends and engage local residents and store owners. The beauty of PUCT is how its riders represent Princeton after the race season. When riders leave for the summer, many members of the team continue to race under the Princeton University name, bringing back the great results that have come to be expected. This is true for most students who ride with us, hailing from different corners of the United States and the world. One doesn’t also need to be a student to be on the Tiger Team. Princeton Cycling’s deep alumni base love sporting Princeton Kit wherever they are, offering great visibility all over the US and even in some parts of the world.

Visibility Among High-Caliber StudentsIn addition to being visible on Princeton University’s campus to students at the #1 ranked university in the world, PUCT sponsors will be visible to students at other campuses that participate in the 15+ races that the team attends each season. Many of these students are similarly ambitious student athletes attending top-ranked universities in the northeast, providing opportunities to improve their recognition among young, accomplished college students.

Promotion of the SportThe athletic achievements of the team and the team’s concerted efforts to promote the sport at a local and regional level make PUCT an ideal partner in promoting the sport of cycling, general fitness, and a lifetime of health among students, local residents, and alumni alike.

Alumni OutreachPUCT maintains a strong connection with its alumni base, many of whom visit the campus at least once a year to participate in reunions rides or off-campus training camps. Visibility on PUCT materials allows sponsors to be visible to a highly accomplished group of professionals and families across the world that check the PUCT website, PUCT alumni updates. PUCT alumni across the world wear PUCT gear

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sold at annual fundraisers with pride, and many alumni collect old PUCT gear for decades.

PUCT Published Materials and Digital PresencePUCT will announce and thank all sponsors publicly on its web page, at social function, and on social media, especially with its social media platforms. Sponsor placement on the PUCT website will link to sponsor websites and published photos will showcase sponsors regularly. Moreover, PUCT will furnish high-level sponsors with photoshoots with sponsor representative, featuring bike signings, sponsor-officer dinners, jersey-signings, and other opportunities to place the sponsor, the team and the university in the focus of the lenses of PUCT-provided professional photographers.

A Note on Relations with Princeton UniversityDue to university regulations and trademarking, sponsors of PUCT cannot claim on websites, marketing materials, and other publicly available materials that they are an official sponsor of the Princeton University Cycling Team, Princeton University, or Princeton University Athletics without University approval. However, PUCT can and will announce its sponsors on all equipment, websites and relevant publications, and provide links to sponsor webpages on the PUCT website. In addition, PUCT officers and team members can and will respond to requests to be present at sponsor functions. Ultimately, this is not a major roadblock and there are many workarounds for every situation. For more details, please feel free to reach out to us.

Sponsor PlacementThe Princeton University Cycling Team makes every effort to represent its sponsors that correspond with values of athleticism, sportsmanship, scholarship, and respect.

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One manifestation of those efforts involves placing sponsor logo, insignia, and/or name placement on all team issue equipment, clothing, flags, website pages, and other gear. Below some materials on which sponsor logos would be present. We always work with professional graphic designers to optimize logo placement and logo design on all our gear, on our website, and on any published materials. If you have additional requests and questions, please feel free to contact us.All sponsorship levels will include gifts of gear as well as the option to buy additional pieces of team gear at cost.

Sponsorship Levels and Suggested ContributionsBelow are some proposed sponsorship levels. We are happy to work with you and answer any questions. We would like to emphasize this is the first time the team has expanded and organized its sponsorship process—in the past, sponsorships were coordinated strictly through PUCT’s alumni network. Yet, despite this new system, we hope to retain the intimate, accommodating approach we have had with past sponsors, so please feel free to contact us with any request.

Elite sponsorshipsLevel 0 (1):

Suggested Contribution: 14,000 USD Replaces two level one sponsorships

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Level 1 (2): Suggested Contribution: 7200 USD Massive donor name and logo printed on jersey Massive donor name and logo printed on water bottles Massive donor name and logo printed on T-shirts Massive name and website listed on Princeton University Cycling Team

website 1 framed team jersey 12 team water bottles 2 team T-shirts Dinner invitation with team officers

Level 2 (4): Suggested Contribution: 3600 USD Large donor name and logo printed on jersey Large donor name and logo printed on water bottles Large donor name and logo printed on T-shirts Large donor name and website listed on Princeton University Cycling

Team website 1 framed team jersey 6 water bottles 2 team T-shirts Dinner invitation with team officers

Team sponsorshipsLevel 3 (8):

Suggested Contribution: 1800 USD Donor name and medium logo printed on jersey Donor name and medium logo printed on water bottles Donor name and medium logo printed on T-shirts Donor name and website listed on Princeton University Cycling Team

website 1 framed team jersey 3 team water bottles 1 team T-shirt

Level 4 (10): Suggested Contribution: 700 USD Donor name printed on jersey Donor name printed on T-shirts Donor name printed on website 1 team jersey

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2 water bottles 1 team T-shirt

Level 5 (30) Suggested Contribution: 100 USD Donor name printed on T-shirts Donor name printed on website 1 team T-shirt 1 team water bottle

FAQ1. How long will sponsorship last?

Technically, this sponsorship drive lasts two years, given the length of student officer terms. However, PUCT sponsor lists have always lasted four years minimum, and most pieces of PUCT gear are worn for decades by alumni and current students alike. In short, you can expect your logo to remain on team kit, the team website, and other pieces of gear for at least four years. As for promotional events in collaboration with sponsors, the current officership will be present until 2018, and pledge to continue to accommodate sponsors in the appropriate capacities.

2. How will I submit a contribution to PUCT as part of sponsorship?Please contact any team officer to make a contribution. Checks should be written to Princeton University, with PU Cycling Team in the memo.

3. Is my contribution tax-deductible?Yes, your contribution will be recorded as a donation to Princeton University Club Sports. We can work with the university to provide the necessary documentation for tax purposes.

ContactTo request clarification or additional information or to move on to the next step in partnering with the Princeton University Cycling Team, feel free to reach out to our captain, Andrew Scott. Andrew will work with fellow officers, coaches, and administrative staff at the University to answer any and all questions.He can be reached with any of the following means:

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Andrew ScottAddress: 4924 Frist Campus Center, Princeton, NJ 08544Phone: 9736995221Email (preferred): [email protected]

2016 PUCT New Sponsor Application InformationThank you for your interest in supporting the Princeton University Cycling Team. Please provide the information below and email to Andrew Scott at [email protected].

--------------------------------------------------------------------------------------------------------------------------------Name: ______________________________________ Company/Group: ______________________________________________________________Email: _______________________ Phone: ________________________

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mailto:[email protected]


Pledged Contribution: ____________________________________A club officer or staff member will contact you with further details after we receive the above information.

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