Nestle

Introduction: Nestlé” is a Swiss-German word which means “Little Nest” which is

its trademark

Worlds’ number one food company

5th largest company of the world according to its turn over

2 million 31 thousand people employed from all over the world

Present in 81 countries of the globe having 522 factories

Over 700 products renovated or innovated in the past five years, with wellness in mind

History :

Henri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ)

His first product was lactogen formula for infants by the name “Farine Lacteé”

Since then it has evolved extensively as an organization.

Mission :

Their mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

Vision :

To be the market leader in convenience providing category by revamping the value chain process of our clients organization and by producing integral solutions and convenience in the lives of our customers and consumers.

MANAGEMENT STRUCTURE

& DEPARTMENTALIZATION

.

Chain of Command.

FOUR MANAGERIAL FUNCTIONS

PlanningLeadingControllingOrganizing

Levels of planning and strategies.The three strategic pillars.

INNOVATIONPEOPLE ORIENTATIONTEAM ORIENTATION

SWOT Analysis

Strengths WeaknessesOppurtunitiesThreats

ChallengesSpeed and success of innovationBrand and marketing effectivenessEnvironmental sustainabilityCompetition for talent

Reccomendations

Pakistan is a land where fresh eatables are readily available. Nestle should sell the same quality of products in Pakistan as it sells abroad. It should also introduce more brands in Pakistani market which it offers in other markets of the world since consumers in Pakistan are becoming more demanding day by day.