Print, Digital & Events Media Kit - Pharmafield · 3 x job adverts x 4 weeks £600 UP TO FIVE...

PRINT, DIGITAL & EVENTS | MEDIA KIT 2018PHARMAFIELD.CO.UK hel lo@pharmaf ie ld .co.uk | T 01 462 476119

Tell your story. Share your success. Showcase your talent.

Print, Digital & Events Media Kit


O U R S T O R Y

Pharmafield has been serving pharmaceutical professionals for over 17 years.

ABOUT PHARMAFIELD

Pf Magazine group@pharmafield @pharmajobsuk

1990s2009

20112015 2017

2016 2018L ATE

First issue of Pf Magazine is published

Pf goes mobile with the

launch of the Pf Magazine

app

Relaunch of Pharmafield, PharmaJobs

and Pf Magazine

Relaunch of Pharmafield

website

PharmaJobs site launches and

Pf Magazine goes digital, the first step towards embracing

different multi-media platforms

Pf Magazine is acquired by

Events4Healthcare

Events4Healthcare rebrands as E4H and launches a new website,

e4h.co.uk


O U R C H A N N E L S

Print Digital EventsPharmafieldPharmaJobs

Pharmafield eNewsPf Digital Magazine

Pf EventsPf Awards

E4HProduction4Events

Pf MagazinePf Magazine Special Editions

Pf Magazine group@pharmajobsuk@pharmafield

Reach new audiences across our print and digital landscapes.

Our team is here to offer you a wide range of creative solutions to help your message reach the right audience, across a range of channels.

Advertising and advertorial opportunities are tailored to your requirements and overall objectives, whether it's a one-off display advert or a multi-month advertising campaign.

Our online presence provides your organisation with an exceptional platform to communicate with the pharmaceutical industry.

Custom Advertising


Pf Magazine is for pharma professionals with the desire and potential to reach the top.

Pf readers are influencers who continue to strive for more, whether established thought leaders, or rising stars already making their mark in pharma.

57%PHARMA

PROFESSIONALS

14%NHS

12%AG ENCY/

CONSULTANT

RECRUITMENT

6%4%

3%3% 2%

OTHER

MEDICAL EDUCATION

CLINICAL RESEARCH

MARKET RESEARCH

OUR RE ADERSHIP

Readership Demographic

P f M A G A Z I N E


NEWS

Dedicated to uncovering the most essential stories relating to the pharma industry,

ensuring our audience is informed, enlightented and engaged.

FE ATURES

Providing readers with a range of thought-provoking features, focussing on industry, NHS, politics, events, drugs, disease areas

and career enhancement.

COMMERCIAL INNOVATION

Showcasing the innovators, pioneers and business leaders that are doing things differently, and driving positive change

across the pharmaceutical industry.

TECHNOLOGY

Highlighting the latest in pharma tech, analysing the impact on businesses and

reporting on the changing industry’s digital landscape.

COFFEE BRE AK

Where the most captivating real-life stories, inspirational careers, hilarious

anecdotes and humanitarianism unfold over a hot beverage.

HYPE BUSTING

Taking an exaggerated tabloid tale, placing it under the microscope,

thoroughly dissecting it and exposing the truth behind the hype.

EVENTS & CONFERENCES

Reporting from events across healthcare, bringing you the word

from lectern, stage and screen on the issues affecting pharma.

OPINIONS

Welcoming an impressive range of voices from the wider healthcare spectrum, adding intrigue, debate and forthright

commentary on issues facing the industry.

PHARMATALENT

Giving a platform to the talent in the industry to share their experiences, and

offering guidance to those ambitious people aiming for a more rewarding career.

POLITICS

Exploring the political terrain, with regular reports from Westminster, and analysis of the decisions and policies

which impact on pharma.

NHS

Looking at the enduring relationship between NHS and pharma, and

reporting on the development of partnership and patient focus.

HAVE SOMETHING TO SAY?Contact our editorial team who will help

you tell your brand story and engage with your customers in a very powerful way.

[email protected]

Featuring the latest news and thought-provoking features that cover topics at the heart of the pharma and healthcare industries.

P f M A G A Z I N E


TOP BANNER1060 x 180px 4 week listing

TOP BOX600 x 500px 4 week listing

CAREER BOX600 x 500px 4 week listing

CAREER BANNER1392 x 180px 4 week listing

SPOTLIG HT ARTICLEArticle upto 600 words Images 1392 x 1044 px 4 week listing on homepage, archived on website

A competitive choice of advertising opportunities which may be tailored to your company’s needs, including:

P H A R M A F I E L D . C O . U K

INTERESTED IN ADVERTISING?Contact our sales team for rates and

packages and engage with your customers in a very powerful way.

[email protected]


eNE WS BANNER AD £250

eNE WS FOOTER BANNER AD £200

eNE WS PACK AG E(BOTH BANNERS) £400

1200 x 275 px RGB format

PHARMA JOBS BANNER AD £250

1200 x 275 px RGB format

eNEWS EMAILER - EVERY TUESDAY PHARMA JOBS EMAILER - EVERY THURSDAYGet your message delivered to our subscribers each week.

e N E W S L E T T E R S


11%NHS

10%

12%5%

HR

MEDICAL /CLINICAL

SENIOR MANAG EMENT

OTHER

ABOUT PHARMA JOBS

From the finest graduates to senior pharma professionals, PharmaJobs targets the brightest and best talent in pharma.

We understand that finding and cultivating top talent is what success is all about. PharmaJobs attracts that talent and the right roles to help their careers grow.

THE TALENT

Job Function Location

24% LONDON

7.5% SOUTH WEST

4% WALES

4% E AST ANG LIA

2% OTHER

8% WEST MIDL ANDS

12% SOUTH E AST

11% NORTH WEST

6% E AST MIDL ANDS

11% NORTH E AST

9.5% SCOTL AND

37%MARKETING

& SALES

23%MEDICAL REPS

2%

P H A R M A J O B S . C O . U K



DOUBLE-PAG E SPRE AD420mm x 297mm

3mm bleed required

Display ...................£5,000

Recruitment .......£6,000

Advertorial .......... £7,000

HALF PAG E ADVERT130mm x 190mm

No bleed or keyline required

Display ....................£1,500


BANNER ADVERT184.6mm x 40mm


£500

REVERSE OF COVER PANEL105mm x 297mm

£1,000

BACK COVER + BACK PANEL210mm x 297mm

Display ................£3,500

Recruitment ... £5,000

BACK PACK AG E: Reverse of cover panel + Back cover ..........£5,500

SING LE PAG E 210mm x 297mm

3mm bleed required

Display ................... £2,500


Advertorial ..........£4,000

COLUMN ADVERT58mm x 257mm


Sponsored Article ......................... £900

Premium Positions

Package discounts are available

P f M A G A Z I N E

MATERIAL SPECIFICATIONS

• Safe text area: 12mm inset

• Bleed area: 3mm (double-page and single page only)

• Images: 300dpi, high quality

• Colour: CMYK, PDF/X-1a:2001

• No overprint or spot colours

If you have any questions regarding material submissions please contact [email protected]

Pf Magazine will not be responsible for colour misrepresentation as the result of incorrectly supplied artwork.


HOMEPAG E PREMIUM SPOTBranded premium position

on the home page with custom large image to promote your

business or featured job. Link through to search listing.

4 weeks ................. £2,500

Pf JOBS OF THE WEEKText listing on the Pharmafield

homepage and the PharmaJobs homepage including brand name,

job title and location.

4 weeks ..................... £500

SING LE LISTING1 x job advert x 4 weeks

£300

UP TO THRE E LISTING S3 x job adverts x 4 weeks

£600

UP TO FIVE LISTING S5 x job adverts x 4 weeks

£1,300

HOMEPAG E FE ATURE SPOTBranded button on the

homepage with custom image to promote your business

or featured job. Link through to search listing.

Feature spot £1,250 MPU £1,000

RECRUITER PROFILEBoost your presence with a

recruiter’s profile. Enhance your search listing, add your company

profile, contact details, web address and logo. Purchased

alongside any homepage spot.

+ £500

Want an extra boost for your vacancy? A premium position is designed to maximise your brand exposure.

Premium Positions

Expose your recruitment advertising to a large audience - our experienced team will give you the best advice to achieve your recruitment objectives across print, online and social media.

Looking to post multiple jobs? Call one of our team now to discuss the discounts on our vacancy bundles on 01462 476119

SE ARCH RESULTS PAG E FE ATURE SPOT

Branded button on the homepage with custom image

to promote your business or featured job. Link

through to search listing.

Full Panel £800 Half Panel £500

P H A R M A J O B S . C O . U K


M AT E R I A L S P E C I F I C AT I O N S

PRINT SPECIFICATIONS

CUSTOM ADVERTISINGSING LE AND DOUBLE-PAG E ADS

• Page trim: A4, 297 x 210mm

• Safe text area: 12mm inset

• Bleed area: 3mm (not required on ½ page, ¼ page and banner ads)






1/3 COLUMN ADS

• Ad size: 254 x 58.7mm






Safe text area Inset 12mm

Ads are inset on page

Safe text area Inset 12mm

Ads are inset on page

3mm bleed

Our in-house team is here to offer you a wide range of creative solutions to help advertising messages reach the desired targeted audience.

Advertising opportunities can be tailored to meet your brand’s needs and objectives, ranging from one-off straight display solutions to long-term multi-channel bespoke advertising strategies.

Call one of our team now to find out what we can do for your business 01462 476119


LOOSE & BOUND -IN INSERTS

• Loose inserts

Creates standout advertising and a take-away for readers. You can utilise your existing printed materials or work with us to design something new. Up to 190 x 280mm

• Bound-in inserts

Stands out from traditional inserts, feels part of the publication and catches attention of the reader. Up to 210 x 297mm

• Gatefolds

Create a high-impact, fold-out advert.

• Tip-ons

Can be stuck to your internal ad. Creates standout advertising and a take-away for readers.

POA - Please contact us to get a detailed quote and material submission deadlines. We offer design and print facilities, or in some cases can work with your exisiting printed materials. Cost will be based on quantity, page count, weight and production costs. Package discounts are available.

Premium Positions

Bellybands are a great way to gain maximum impact for your brand. These can open to a specific spread in the magazine to link to an article, advertorial or advertisement.

P f M A G A Z I N E



S P O N S O R S H I P

If spaghetti westerns were set in Bedfordshire, I’m certain that Hitchin is the kind of place Clint

Eastwood would ‘pass through’; alighting at the Millstream Bar, to stare menacingly at the locals. And this is precisely what I am doing, as the saloon doors fly open, revealing the towering figure of pharma marketing legend, Kate ‘Lara’ Croft.

JP Howdy Kate, what are you having?A decaf, please.

JP I don’t get it – that’s like taking heroin, without opium in it. If I drank coffee after four, I’d be dancing on the ceiling.

JP So, how’s it going? I’ve just had eleven days off with my children, Charlotte and George, so there hasn’t been a moment’s peace.

JP Hang on, Kate, George and Charlotte…what the… I can’t believe it either, but I got in there first – Charlotte is seven! Fortunately my husband is not called William.

JP Was there a moment in your childhood when you thought, ‘I fancy a crack at pharma’? No, I arrived in pharma purely by chance. I am a farmer’s daughter, and did a Batchelor of Science degree at Harper Adams Agricultural College, in Shropshire.

JP What’s it like living on a farm?You are different from ‘normal’ children – very isolated, and constantly surrounded by farmers. Farming is your life. I grew up on an arable farm, and now I’m living on a mixed farm, because I married a farmer.

Of course you did! It’s a comfort thing – it’s what I’ve always known. I must admit, I set out to marry a farmer – not necessarily the one I ended up with, but a farmer nevertheless!

JP If you don’t mind me saying, it doesn’t look like you’ve ever got your hands dirty. I’m quite happy being muddy, but this is me on a glamourous day. I also shoot.

JP You shoot things? I shoot pheasants and partridges, but we do eat them. It’s the simple life, and it’s better than getting meat from a supermarket, where battery chickens have been shoved in a shed, to fatten for a few weeks. The birds that have been reared on my father’s farm, enjoy a fantastic life for six months – they are fed, fly all day, have total freedom and die doing what they love.

JP You’ve convinced me. What was your first job after graduating? I went back home, to work for my father. As well as being a farmer, he’s a high-end fencing contractor. Among other celebrities, we carried out work on Madonna and Guy Richie’s Ashcombe House estate. I started running the office completely, after my father’s second wife walked out. It was a difficult situation and, although I tried to make it work, I decided to start looking in Farmers Weekly, for something else. As a result of the vacancy, my father duly met his third wife.

JP Where did you go? There was a perfect job for me – it was in agricultural marketing, and 20 minutes down the road. They’d interviewed 40 people before me, but I got

JP talks pharma, farmers and firearms with a modern marketing magician.

I N T E R V I E W B Y John Pinching

KC & THE SUNSHINE BRAND

1 6 | P H A R M A F I E L D . C O . U K

R oche has rejoined the Association of the British Pharmaceutical Industry (ABPI)

as a full member. Mike Thompson, ABPI CEO, said that the trade association was “absolutely delighted” to see Roche join.

He added: “This is an exciting and critical time for the UK pharmaceutical industry as we face up to a number of challenges, in particular addressing life outside the European Union. It’s important that the ABPI can provide a coherent and aligned voice for our industry, which represents the views of companies large and small. Therefore, having the world’s largest biotech company sign up to full membership really is a boost and couldn’t have come at a more crucial time.”

Richard Erwin, General Manager, Roche Products, said: “We recognise how important it will be to collaborate with other companies, the NHS and healthcare professionals to ensure that UK patients can get access to world leading healthcare.”

Roche’s UK pharmaceutical business employs around 600 members of staff, to support global and local clinical trials. It is also the world’s largest biotech company and invests £6.6 billion in research and development every

year across oncology, immunology, infectious diseases and neuroscience.

With this recent addition, the ABPI now represents nine out of ten of the world’s largest pharmaceutical companies.

A dozen NHS hospital trusts will pioneer new ways of using digital technology in the care of patients.

The trusts will be affectionately known as ‘digital exemplars’ and will receive up to £10 million each from NHS England.

It is hoped that the phased approach to digital implementation will inspire a revolution across the health service. It follows the recommendations of an independent review – published by health IT expert, Professor Bob Wachter – on how the NHS can use technology to improve services.

The 12 ‘digital exemplars’ will deliver a range of initiatives including real time video links between ambulances and emergency departments, electronic detection and alerting of patient deterioration.

The selected trusts are City Hospitals Sunderland NHS Foundation Trust, Royal Liverpool and Broadgreen University Hospitals NHS Trust, Salford Royal Hospitals NHS Trust, Wirral University Teaching Hospital NHS Foundation Trust, University Hospitals Birmingham NHS Foundation Trust, Luton & Dunstable University Hospital NHS Trust, West Suffolk NHS Foundation Trust, Royal Free London NHS Foundation Trust, Oxford University Hospitals NHS Foundation Trust, Taunton and Somerset NHS Foundation Trust, University Hospitals Bristol NHS Foundation Trust and University Hospitals Southampton NHS Foundation Trust.

NHS

Pf View: An apparently rosy reconciliation between the industry trade body and one of pharma’s brightest stars gives credibility to industry and, most importantly, confidence to consumers.

DYNAMIC DOZEN DECIDE DIGITAL DESTINY

ABPI

Roche and regulator in rousing reunification

6 | P H A R M A F I E L D . C O . U K

WHO’S GOING WHERE AND WHY THEY’RE GOING THERE.

W O R D S B Y Amy Schofield

MOV

ERS

SHAK

ERS &

DAVID CHANTRY

David Chantry has joined Ashfield, part of UDG Healthcare, as Head of Quality and Compliance for the Commercial & Clinical businesses in the UK and Ireland. He has worked in healthcare for over 20 years, starting as a Registered Nurse and also working in independent healthcare settings.

DR ALASTAIR RIDDELL

Nemesis Bioscience has welcomed Dr Alastair Riddell as non-executive Chairman. He has over 30 years’ experience in the pharmaceutical, life science and biotech industries including 18 years as a main board director and 12 years as CEO.

NATHAN TEUSCHER

Certara® has appointed Nathan Teuscher, PhD, as vice president of pharmacometric solutions. He will lead the company’s Phoenix® software division. He was previously Certara’s vice-president of scientific training.

TIMOTHY SHANNON

Inivata has appointed Timothy Shannon as Chief Financial Officer. Shannon joins the cancer genomics company from Baxano Surgical and Talecris Biotherapeutics, where he implemented financial controls and process improvements.

RACHEL BURTON

Excel Communications is delighted to announce the promotion of Rachel Burton to the new role of Commercial Director. After great success as an Account Director she will lead the Account Management Team and marketing portfolio, bringing exceptional, bespoke training to yet more clients.

DR LISA BOYETTE

Curable’s CEO, Dr Lisa Boyette, has been named on the PharmaVOICE 100 list 2016. Curable is a non-profit research accelerator that applies engineering approaches to medicine, while developing solutions for rare diseases. Founded in 2014 to develop a cure for primary sclerosing cholangitis, it duly saved the life of Dr Boyette’s brother, Jon, and other patients with the disease.

2 4 | PHARMAFIELD.CO.UK

P H A R M A T A L E N T

it – it was just meant to be. It was a role as a marketing assistant for FAF – Farming and Agricultural Finance – a specialist mortgage company. After a while, it was bought up by RBS, and I was made redundant.

JP What did you do? One day an agency – RFA – came along to pitch for some new business. They were involved with both human and animal healthcare, as well as agriculture, and the two owners sat at the end of table, like Laurel and Hardy. They were absolute opposites, but both engaging, knowledgeable and funny. I sat there, completely entranced by everything they said. After leaving, I gave them half an hour to get back to the office, before phoning them, and requesting a job – which they offered me.

JP You’re an opportunist! They wanted me on the animal health and agricultural side – the company did focus groups, and I was well connected with ‘young farmers’. After a few years animal health went global, and the budgets got cut, so we had to be really creative. We worked with Pfizer Animal Health, and managed to get the rights to Garfield visuals. Imagine, the iconic Garfield image, in the middle of a very generic journal – it was majestic. Then I went over to the human side in 2005.

JP How did it go on the ol’ ‘human side’?RFA had some big hitters on the books – AstraZeneca, Servier and Roche – so it was a really creative period. At that time the minnows could compete with the sharks, but then procurement started to dominate. This partly inspired my move to London in 2006.

JP Laurel and Hardy must have been devastated. Rod and Martin tried to persuade me to stay, but I had to get away. Working in Farringdon at GSW was a shock to the system, because suddenly I was a number, within a huge global agency. I only lived in London for a few months.

I’m quite happy being muddy, but this is me on a glamourous day.

I also shoot.

JP Why? The place I was staying in was sold, and we were kicked out. Having moved all my possessions to London, I just didn’t fancy the hassle of finding somewhere else. I decided to move to Bedfordshire, and commute instead. That’s when I became my future husband’s lodger.

JP ‘My Future Husband’s Lodger’ – it sounds like a West End farce. The room he gave me was absolutely revolting.

JP I can see the attraction. Meanwhile, what exciting things were happening in London? Quite unexpectedly, I was suddenly made the director of the Lilly account. The brief was to take a diabetes pen and ‘make more of it’. Unfortunately, this had previously been taken too literally, and the result was a man ‘straddling’ an enormous diabetes pen. I had to go down to Lilly’s UK head office, in Basingstoke, and convince them to give us another shot.

JP Did you pull it out of the fire?I managed to turn it around with a subtle and classy campaign, which underlined the discreet nature of the product. They became my biggest clients, and I ended up launching Byetta, which was such an innovative and exciting product – it uses the hormone found in a Gila monster’s saliva.

JP Good Lord. What happened next.When I became pregnant, I left, and had no intention of coming back. When Charlotte was two, however, I was called by a recruitment consultant, on a bad day, so I took a position with Mass, where I spent a couple of years with Pfizer vaccines, during which I rolled out a nationwide flu vaccine campaign. Then I had my second child, resigned, and had no intention of returning to work.

JP You got a phone call on a bad day, didn’t you… Yes, I joined MJL, who recently won a PM Society Award for the

post-war nostalgia-inspired box for sales representatives. It was an amazing project to work on – when you get a chance to be creative, you have to grab it with both hands.

JP It’s been one hell of a career! Where are you now? Hug Advertising, in Hitchin. There are only seven of us, but what a bunch of people! There is never a negative response to a completely unrealistic deadline. We work with clients, such as Boehringer Ingelheim, Lilly, AMCo and Consilient, on everything, from traditional mailers, to apps and iDetails. I’m as happy here as I’ve ever been.

JP You deserve it. So long, Kate,Bye John!

Go to hug-advertising.co.uk

M A G A Z I N E | M AY 2 016 | 1 7

C O F F E E B R E A K

MERG ERS & ACQUISITIONS

Pfizer’s dedication to Medivation Pfizer has agreed to buy U.S. cancer drug company Medivation for $14 billion cash.

The deal boosts the pharma giant’s oncology roster by including the blockbuster prostate cancer drug, Xtandi - worth $2.2 billion-a-year.

Sanofi initially bid to buy Medivation for $52.50 per share in April. Pfizer’s deal represents a 118% increase since Reuters reported that Medivation had hired JP Morgan, in March, to handle interest from companies in a potential acquisition.

The move comes four months after Pfizer and Allergan Plc abandoned plans for a merger worth $160 billion. The Medivation deal demonstrates how Pfizer is strengthening its branded drugs portfolio, especially profitable cancer treatments. Its biggest growth driver is a new breast cancer drug, Ibrance.

Pfizer Chief Executive Ian Read said that the Medivation deal was mainly driven by the desire to obtain Xtandi, which generated U.S. net sales of $330.3 million in the second quarter. He also expressed high expectations for Medivation’s experimental drugs for breast cancer and lymphoma – talazoparib and pidilizumab respectively.

The deal has been approved by both boards and, according to Pfizer, should be completed in the third or fourth quarter.

ZIK A VIRUS

Tapeworm treatment could zap Zika A treatment for tapeworm is among a number of existing drug compounds that could tackle transmission of the Zika virus. A team of researchers from Florida State University (FSU), Johns Hopkins University (JHU) and the National Institutes of Health (NIH) have discovered existing drug compounds that can stop Zika from replicating in the body, and from damaging the foetal brain cells that lead to birth defects in newborn babies.

FSU Professor of Biological Science, Hengli Tang, along with JHU Professors Guo-Li Ming and Hongjun Song, and NIH scientist Wei Zheng, identified two different groups of compounds. One stops the virus from replicating and the other stops the virus from killing foetal brain cells.

Prof Tang said: “We focused on compounds that have the shortest path to clinical use. This is a first step toward a therapeutic that can stop transmission of this disease.” One of the identified compounds is the basis for a U.S. Food and Drug Administration approved drug called Nicolsamide, commonly used to treat tapeworm. The drug showed no danger to pregnant women in the studies.

C hiesi Farmaceutici has presented data from the long-term TRILOGY and TRINITY studies at the Congress of the European Respiratory Society (ERS) in London.

The TRILOGY study – which shows one-year data on the superior efficacy of the first extra fine formulation fixed ICS/LABA/LAMA triple combination for Chronic Obstructive Pulmonary Disease (COPD) treatment compared with standard dual therapy – provides support for the triple combination inhaler.

It will treat long-term COPD and is specifically formulated to deliver extra-fine particles to the lung. The results of a second pivotal trial, the TRINITY study, were also presented during the congress, providing evidence of the superiority of ICS/LABA/LAMA also against LAMA alone.

BREATHE EASY

COPD.

N E W S

M A G A Z I N E | O C T O B E R 2 0 16 | 7

DUNCAN MUNRO

Duncan Munro has joined Cello Health Insight as Joint Head of ‘IQ’ Practice and will be working alongside joint head, Gracie van Kemenade. He has worked in international healthcare market research since 1999 and brings experience that spans actionable segmentation, realistic demand assessment and multiple stakeholder pricing research.

JOHN C. LECHLEITER & DAVID A. RICKS

John C. Lechleiter, Ph.D., Chairman, President and Chief Executive Officer of Eli Lilly and Co, will retire from these roles at the end of 2016. David A. Ricks – current senior vice president and president, Lilly Bio-Medicines – has been unanimously elected by the board of directors to assume the role of President and Chief Executive Officer and will join the board on 1 January 2017.

DR TIMOTHY SCHULZ-

UTERMOEHL & DR FRASER

MURRAY (left)

The co-founders of Polleo Pharma, have joined Chronos Therapeutics as VPs, Pre-Clinical Development. Both former directors of Shire, they will apply their substantial scientific management expertise to three pre-clinical research programmes recently acquired by the private biotech company. These will be focused on ageing diseases, brain and nervous system disorders.

Moving into any new role, you tend to reflect on what you have achieved to get there. Looking back at my time as an Account Director I was often asked by colleagues “What is the key to your success?” Without doubt, having a great product and a wonderful team are important, however, the main differentiator between good and great has undoubtedly been my relationships with customers. And this is just as true with customers in the NHS!

So here are my top tips for building meaningful relationships with your customers:1) Flex Your Style: When you meet a customer for the first time look for the behavioural cues that will help you recognise their preferred style. This allows you to better match their preferences, by being more versatile in your behaviours. It also builds a rapport and creates stronger partnerships.2) Second Position: 'Step into the shoes' of your customers, look to really understand their world and, importantly, how they perceive it. Their perception will be very different to yours! 3) Actively Listen: Notice the language and phrases your customers use so you can reflect this back to them when you are presenting. It says to the customer ‘I speak your language’.4) Exceed Expectations: Agree realistic actions and always aim to be 2–3 days ahead of the deadline. This makes the customer feel valued and proves that you are trustworthy.Use these to develop meaningful relationships and customer loyalty will follow.

Email me to find out more: [email protected]

BUILDING BRIDGESBy Rachel Burton, Commercial Director, Excel Communications

M A G A Z I N E | S E P T E M B E R 2 0 16 | 2 5

A D V E R T O R I A L

COFFEE BRE AK

6 months

pay for five .......... £2,500

12 months

pay for 10 .............£5,000

MOVERS & SHAKERS

6 months

pay for five ..........£4,500

12 months

pay for 10 .............£9,000

Pf NE WS

6 months

pay for five .......... £2,500

12 months

pay for 10 .............£5,000

PF MAGA ZINEPF AWARDS IN COLL ABOR ATION WITH E4H

Our sponsorship deals are for either six or 12 month packages

MARCH 2019

The Pf Awards are the largest sales awards within the UK Pharmaceutical industry. Our purpose and vision is to deliver a cross industry awards programme which rewards excellence in pharmaceutical and medical device sales.

Pf Awards are now in their 19th year and have evolved over time with feedback from the industry, judges and an independent advisory board. The winners celebrate their success at the Pf Awards dinner at The Lancaster London Hotel.

We offer sponsorship opportunities for major pharmaceutical companies and key service providers. Align your company with the top performers in the country, host a table at the prestigious Awards Dinner and get the chance to network with over 500 industry professionals.

Allow us to create the sponsorship package that will work best for your organisation, contact a member of the Pf Awards team who will be more than happy to assist: 01462 47120 or [email protected]

A W A R D S


S U P P L E M E N TA R Y O P P O R T U N I T I E S

ABOUT E4H

E4H are a medical education and communication agency. We have over 50 years combined experience of managing projects within the UK pharmaceutical sector. We have worked alongside a number of high profile pharmaceutical companies and in partnership with the NHS to deliver bespoke solutions.

We work with our clients to engage and educate their target audience through digital solutions, medical education programmes and live events and we have some great examples of what we’ve achieved.

Talk to us about what you’re looking for: [email protected]

Pharmafield is the media partner to E4H, who specialise in delivering bespoke communications, medical education and events programmes for the healthcare sector.

Are you seeking wider recognition of your brand to enhance your reputation and reach? Here are some solutions we offer to effectively engage healthcare professionals:

Medical Education• Advisory boards • Speaker training • Online education portals • Live educational events and webcasts

Digital• Apps and websites • eLearning portals and webinars • Interactive exhibition modules

EventsWhether you are trying to engage with a small audience or run a live conference for thousands, we can ensure your event is unique and delivers an outstanding delegate experience.

What we offer


C O N TA C T U S

Why not maximise the reach to your target audience by utilising our multiple channels to communicate your key messages?We provide high quality advertising and are committed to providing imaginative, efficient, practical and cost effective solutions to meet our clients’ needs. We provide a full editorial and design service ensuring our clients’ objectives and expectations are met.

BESPOKE PACK AG ESG ENER AL ENQUIRIES

01462 [email protected]

SALES & MARKETING

Hazel LodgeCommercial [email protected]

Emma HedgesDigital Marketing [email protected]

FINANCE

Fiona BeardFinancial [email protected]

EDITORIAL

Amy SchofieldActing Editor, Pf [email protected]

Emma WarfieldCreative [email protected]

E4H

Karl HamerManaging Director and Publisher, Pf [email protected]

Spirella BuildingBridge Road, Letchworth Garden City,Hertfordshire, SG6 4ET

Melanie HamerFounding Director & Pf [email protected]

General Enquiries [email protected] 476119

Date post:	10-Oct-2020
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