8
PRINT / DIGITAL / INTERACTIVE / CUSTOM
p r i n t / d i g i ta l / i n t e r a c t i v e / c u s t o m
2 0 1 1 p o rt f o l i o
GCI Gets read• Readershipstudiesshow
thatsuperintendentsrateGCIastheclearreadershipleaderamongindependentpublications**.
• SuperintendentsalsorateGCI asthemagazinethatisimprovingandgrowingthemostwhileothersfallback**.
ReaCh real Customers• GCI’stotalcirculationislargerthaneitherGolf Course
ManagementorGolfdom*.• WhileothersareabandoningBPAauditingorcutting
backtheirreach,GCIcontinuesourcommitmenttoquality,BPA-auditedcirculationtogiveyouconfidenceinyouradvertisinginvestment.
• Inaddition,wemaintainaBPA-audited,1-year,directrequestrateofnearly80%—byfarthehighestinthemarket.
Reach moreof the market,more effectivelywith Golf CourseIndustry!
2011 is the perfect year to make GCIthe cornerstoneof your marketingand sales program in the golf/turfsegment. Why?
Visit our interactive media kit for complete information on our integrated media portfolio: mediakit.golfcourseindustry.com
* June 2010 BPA statement and publisher’s own data. **Readership Study 2010.
2 0 1 1 p o rt f o l i o
MaRket leadership• OureditorialteamisledbyPatJones,the
industry’sbest-knownandmostexperiencedandrespectedjournalist.
• GCI’seditorialplanisdevelopedwithdirectinputandfeedbackfromsuperintendentstomakesurewecoverwhatintereststhemmost.
• Wehaveanexperienced,knowledgeablesalesteamthatmakesiteasytodobusinesswithusandachieveyourmarketinggoals.
CoMplete integration• Wecanhelpyouintegrateyourmessagethanksto anunsurpassedarrayofdigital,database,videoand multimediaplatforms.• OurTMI™database,availabletoqualifiedadvertisers andagencies,isanunequaledtoolthatallowsyoudirect accesstoourin-depthdemographicmarketinformation.
Ifyou’relookingtoexpandyourreachacrossmultipleGreenIndustrymarkets,rememberthatyoucancombineyourGCI advertisingplanwithprogramsinoursisterpublications(Lawn & Landscape, Greenhouse Management & Production, Nursery Management & Production andGarden Center)tomaximizeyoursavingsandtheeffectivenessofyourentiremarketingstrategy.
You Want to make 2011 a BreaktHrougH Year.trust GCI to keep tHe demand pipeline full.
JanuarY feBruarY marcH april maY June JulY august septemBer octoBer novemBer decemBer
plant HealtHPoaControlGuide
DiseaseManagementPlanner
BroadleafWeedControl
SummerCurative
InsectControl
PGRProgramApproaches
Liquids,FoliarsandBiorationals
LateSeasonFungicideApplications
Warm-SeasonWeedControl
PlanningFall
Fertilization
SoilRemediationProductsandPractices
ManagingBentgrassDiseases
SubsurfaceInsectControl
Water managementFixingBadWater
PlanningSystemUpgrades
AquaticWeedControl
MonitoringSoilMoisture
ChoosingtheRightWettingAgent
DroughtSurvivalStrategies
FairwayHead
Replacement
UsingLess-ThirstyTurfTypes
InfiltrationTechniquesandProducts
WaterFeaturesandFountains
OverhaulingDrainage
NewTechnology&SoftwareReport
cultivation/moWing GroomersandRollers
NewTopdressingTechniques
Walk-behindsMinimizingAerificationDisruption
ElectricTriplexes
ManagingAfter-CutAppearance
LightweightFairwayMowing
GrindingandBacklapping
RoughandGroundsMowing
SmallAerifiers UtilityVehiclesandTrailers
DurableHandheldEquipment
case studiesSalt-tolerant
TurfSpecies
Accessories:TeeBoxMakeovers
BermudagrassFairway
Conversions
FairwaySpreaders
VacuumsandBlowers
BunkerLiners
SeedheadSuppression
DrinkingWaterStations
ChoosingBunkerSand
SpecimenTree
Management
ChemicalStorageAreas
ReelSharpening
special reports
TheShop:Equipment
Maintenance&Tools
SmartWater
Management
BuilderExcellenceAwards
TheSodGuide:RenovationandReconstruction
Bonus distriButionGISShowReadexAdSurvey
NewEnglandTurfShow GIE+Expo
CarolinasGCSAShow
OhioandRegional
Conferences
close date December 15 January 17 February 15 March 15 April 15 May 16 June 15 July 15 August 15 September 15 October 17 November 15
material due date December 17 January 19 February 17 March 17 April 19 May 18 June 17 July 19 August 17 September 19 October 19 November 17
2 0 1 1 p o rt f o l i o
+RealScience:Monthlyresearchandtechnicalarticlesfromthebestmindsinacademiaandtheturfindustry+Opinions&Ideas:MonthlycolumnsfromPatJones,TimMoraghan,TerryBuchen,MonroeMiller,JeffBrauer,BrianVinchesiandothers
+CoverStories&SpecialFeatures:In-depthcoverageofthetrends,developmentsandcontroversiesthatdriveourbusiness
JanuarY feBruarY marcH april maY June JulY august septemBer octoBer novemBer decemBer
plant HealtHPoaControlGuide
DiseaseManagementPlanner
BroadleafWeedControl
SummerCurative
InsectControl
PGRProgramApproaches
Liquids,FoliarsandBiorationals
LateSeasonFungicideApplications
Warm-SeasonWeedControl
PlanningFall
Fertilization
SoilRemediationProductsandPractices
ManagingBentgrassDiseases
SubsurfaceInsectControl
Water managementFixingBadWater
PlanningSystemUpgrades
AquaticWeedControl
MonitoringSoilMoisture
ChoosingtheRightWettingAgent
DroughtSurvivalStrategies
FairwayHead
Replacement
UsingLess-ThirstyTurfTypes
InfiltrationTechniquesandProducts
WaterFeaturesandFountains
OverhaulingDrainage
NewTechnology&SoftwareReport
cultivation/moWing GroomersandRollers
NewTopdressingTechniques
Walk-behindsMinimizingAerificationDisruption
ElectricTriplexes
ManagingAfter-CutAppearance
LightweightFairwayMowing
GrindingandBacklapping
RoughandGroundsMowing
SmallAerifiers UtilityVehiclesandTrailers
DurableHandheldEquipment
case studiesSalt-tolerant
TurfSpecies
Accessories:TeeBoxMakeovers
BermudagrassFairway
Conversions
FairwaySpreaders
VacuumsandBlowers
BunkerLiners
SeedheadSuppression
DrinkingWaterStations
ChoosingBunkerSand
SpecimenTree
Management
ChemicalStorageAreas
ReelSharpening
special reports
TheShop:Equipment
Maintenance&Tools
SmartWater
Management
BuilderExcellenceAwards
TheSodGuide:RenovationandReconstruction
Bonus distriButionGISShowReadexAdSurvey
NewEnglandTurfShow GIE+Expo
CarolinasGCSAShow
OhioandRegional
Conferences
close date December 15 January 17 February 15 March 15 April 15 May 16 June 15 July 15 August 15 September 15 October 17 November 15
material due date December 17 January 19 February 17 March 17 April 19 May 18 June 17 July 19 August 17 September 19 October 19 November 17
2 0 1 1 p o rt f o l i o
+RealScience:Monthlyresearchandtechnicalarticlesfromthebestmindsinacademiaandtheturfindustry+Opinions&Ideas:MonthlycolumnsfromPatJones,TimMoraghan,TerryBuchen,MonroeMiller,JeffBrauer,BrianVinchesiandothers
+CoverStories&SpecialFeatures:In-depthcoverageofthetrends,developmentsandcontroversiesthatdriveourbusiness
frequency discounts* ....... 1x ............. 6x ............12x ...........18x ..........24xSpread.........................$10,020...... $8,850.......$8,090..... $7,800.....$7,350FullPage.........................5,160........ 4,560.........4,170........4,030.......3,7902⁄3Page............................4,130........ 3,650.........3,430........3,225.......3,0401⁄2Island............................3,260........ 2,880.........2,700........2,540.......2,3901⁄2Standard......................2,715........ 2,400.........2,255........2,150.......1,9901⁄3Page.............................1,950........ 1,725.........1,625........1,525.......1,4301⁄4Page.............................1,520........ 1,350.........1,265........1,190.......1,1201⁄6Page.............................1,190........ 1,050............990...........930..........875
covers* ..................................................6x ............12x ...........18x ..........24x2ndCover........................................$4,780.......$4,297..... $4,045.....$3,8093rdCover...........................................4,328.........4,102........3,851.......3,6204thCover..........................................5,242.........4,807........4,500.......4,233
color charges* ....................................................single page ........ spreadStandard.............................................................................$578.............$893MatchedColor,Extra............................................................683...............9981,000Matched,MetallicColor.............................................683...............998Four-ColorProcess,Extra.....................................................998............1,313*FrequencyDiscountsareearnedwithin12consecutivemonths,andareearnedbyadvertisinginanycombinationof Golf Course Industry,Lawn & Landscape, Greenhouse Management & Production, Nursery Management & Production, Garden Center, Snow Magazine,andPest Control Technologymagazines.
return on investment program:Pleaseconsultyourrepresentativetomaximizeyourfrequencyandloweryourcostperpage.
other special positions:Forguaranteedpositions,adda10%premiumchargetotheblackandwhitedisplayrate.Indicatethespecialpositiononyourinsertionorder.
special regional and demographic advertising rates:Contactthepublisheroryouradvertisingrepresentativeregardingregionalratesandmechanicalrequirements.
standard colors:Processcyan,magenta,yellow,black,reflexblue(100%C,73%M,2%B),green(100%C,100%Y),andred(100%M,100%Y).Progressiveproofsorcolorkeysrequiredonall4Cadvertising.
digital edition: Allprinteditionadvertisershavetheoptiontoincludetheiradinthedigitaleditionfora5%premiumtotheirgrossearnedfrequencyspaceandcolorrate.Advertisersmayenrichtheirdigitaleditionadvertisementforadditionalcosts.Consultyouradvertisingrepresentative.
classified advertising• $115percolumninch,non-commissionable• Standardtwo-color:$25additional;Standardfour-color:$50additional• Allotherclassified“word”advertisingispayableatarateof$1.10perword (minimumof$30.00)payableinadvance.
inserts:Contactthepublisherforpricingandtheproductiondirectorformechanicalspecifications(asampleisrequired).100lb.coatedbookstockor80lb.offsetstockmaximum.Allinsertswithissuedate,shouldbeshipped,prepaidto:Golf Course Industry,PublishersPress,Inc.,100FrankE.SimonAve.Shepherdsville,KY40165,Attn:CassyLuckett
commissions and general information:15%ofgrossbillingallowedtorecognizedadvertisingagenciesonspace,color,specialpositions,andinserts.Net20daysfromdateofinvoice.Advertisersandadvertisingagenciesassumeliabilityforallcontent(includingtext,representationandillustration)ofadvertisements,printedorelectronic,andalsoassumeresponsibilityforanyclaimsarisingtherefrommadeagainstthepublisher.Publisherreservestherighttorejectadvertisingthatisnotinkeepingwiththepublication’sstandards.
mechanical requirements: SaddleStitched,3columnstoapage.Paperstock:machinecoated-50lb.bodywith100lb.cover.Colorsavailable:matched,4-colorprocess(AAAA-MPA).Trimsize81⁄4"x107⁄8".
digital files and specifications for print:High-res,pressreadyPDFsarethepreferredmediumforadvertiser-supplied,printedadmaterials.AdscanbesubmittedviaFTPupload.
2 0 1 1 r at e C a r d
mailing instructions: Shipalladvertisingartwork,insertionorders,contracts,andcopyinstructionsforprintedadsto:Golf Course Industry,4020KinrossLakesParkway,Ste.201,Richfield,OH44286.Foradditionalinformation,callSamanthaGilbrideat800-456-0707.
Bleed ad sizes (available at no extra charge)Specifications...................................................................Width.............DepthSinglePageBleeds............................................................83⁄8"............. 111⁄8"TrimArea............................................................................ 81⁄4"............. 107⁄8"LiveArea............................................................................ 71⁄4".................10"SpreadBleeds.....................................................................17"............. 111⁄8"TrimArea..........................................................................161⁄2"............. 107⁄8"LiveArea..........................................................................151⁄2”.................10”(Onallbleedadvertisementsallow3⁄8"fromanytrimedgeforliveortypematter.Add1⁄8"togutterforeachpageonspreadads.Supplyruledproofshowingcropline.)
ad sizes (non-Bleed)Specifications...................................................................Width.............DepthFullPage(non-bleed)......................................................... 71⁄4".................10"1⁄2PageIsland.....................................................................41⁄2"............... 71⁄2"1⁄2PageHorizontal..................................................................7"............... 47⁄8"1⁄2PageVertical.................................................................. 33⁄8".................10"1⁄3PageSquare..................................................................41⁄2"............... 47⁄8"1⁄3PageVertical................................................................. 23⁄16".................10"1⁄4PageSquare.................................................................. 33⁄8"............... 47⁄8"1⁄6PageVertical................................................................. 23⁄16"............... 47⁄8"1⁄6PageHorizontal.............................................................41⁄2"............... 27⁄8"
corporate offices:4020KinrossLakesParkway,Ste.201,Richfield,OH,44286,Phone:800-456-0707,Fax:330-659-0823
digital file specifications for Web advertisements:Thepreferredfileformatsforallinternetadvertisementsare.gif,.jpgand.swf.PleaseemailallartworkandcopyinstructionstoAaronShrideratashrider@gie.netorcallhimdirectat330-523-5331.
leaderboard advertisement .................................................. 728x90 pixels10KImpressions:$520/30KImpressions:$1,465/60KImpressions:$2,815
prime-plus square advertisement ...................................... 300x250 pixels10KImpressions:$400/30KImpressions:$1,165/60KImpressions:$2,259
prime rectangle advertisement ........................................... 120x60 pixels10KImpressions:$100/30KImpressions:$200/60KImpressions:$400
flyouts, animated ads, floating ads and tearbacks also available and priced upon request. See our digital media kits for examples.
e-newsletter advertisement .................. 1x .......... 12x .......... 24x .........52xPrime-PlusTop(300x250pixels)............. $500........$450........ $350.......$250Prime-PlusBottom(300x250pixels)......... 400.......... 360.......... 280.........200PrimeRectangle(120x60pixels)............... 100............ 90............ 70...........50BottomLeaderboard(728x90pixels)........ 250.......... 225.......... 175.........125
Fortargetmarketadvertisingopportunitiesinourmonthlyvideoe-newsletter,visitmediakit.golfcourseindustry.comorconsultyouradvertisingrepresentative.
Golf Course Industry digital edition: ..................................... 5% premium
video or audio enhancement ................................................... $500 per adpop-up advertisement (300x300 pixels) ........................................... $1,765
Maxfilesize:100K;Acceptedfiles:.gif,.jpgFlashanimationenhancementisalsoavailableandispriceduponrequest.
WeBsite advertising - www.golfcourseindustry.com
2 0 1 1 r at e C a r d
pat Jonespublisher/ editorial directorGolf Course [email protected]
russ Warneraccount ManagerGolf Course [email protected]
amee robbinsaccount ManagerGolf Course IndustryLawn & [email protected]
mike ZawackieditorSnow Magazine Golf Course [email protected]
dolores frantaaccount ManagerSnow [email protected]
kevin gilbridepublisherLawn & LandscapeSnow Magazine [email protected]
chuck BoweneditorLawn & [email protected]
Brian Horn associate editorLawn & [email protected]
dave szy National SalesManagerLawn & Landscapeassociate publisherSnow [email protected]
Jamie lewis account ManagerLawn & Landscape [email protected]
sean maurathaccount ManagerLawn & Landscape [email protected]
todd davispublisher/ editorial directorNurseryeditorial [email protected]
kelli roddadeputy editorNurseryManaging [email protected]
randy mapstonaccount [email protected]
Jim gilbrideassociate [email protected]
david kuack [email protected]
Yale Youngbloodpublisher/editorGarden Center [email protected]
tiffany o’kelley associate publisherGarden Center [email protected]
sarah martinez Managing editorGarden Center [email protected]
Jennifer mcleanMarketplace Content [email protected]
Bonnie velikonya [email protected]
Heather tunstall Web Content Manager [email protected]
4020 Kinross lakes parkwaySte. 201richfield, ohio 44286800-456-0707fax 330-659-0823www.golfcourseindustry.com
HORTICULTUREGROUP
Garden Center • Golf • Greenhouse • Landscape • Nursery
