Media Planner Fall 2020PRINT & DIGITAL

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As one of the most influential trade associations in Canada, CAODC represents land and offshore drilling and well servicing contractors from coast to coast to coast. Our website, E-News, and Rig Directory attract a huge, targeted audience.

CAODC members are key oilfield service sector decision makers. Let us help you build relationships by effectively delivering your company’s message to an exclusive audience across a variety of engaging platforms.

Advertising with CAODC is a great way to get your company noticed while supporting your industry and Association at the same time! From field employees to senior management and executives, to post-secondary trade students, to government officials, The Hitch reaches a myriad of people who are invested in the oil and gas sector.

YOUR TARGET AUDIENCE!With over 300 members, and in one of the country’s most important industries, CAODC’s audience consists of:

• Drilling Contractors

• Service Rig Contractors

• Exploration & Production Companies

• Suppliers

• Engineering Firms

• Financial Analysts

• Insurance Companies

• Post-Secondary Schools

• Key Government Officials/Ministries

CAODCABOUT

OUR VISION

CAODC will be the most

influential trade association in the

Canadian oil and gas industry.

Our social media presence has grown to:

2,400+ Facebook

Likes

2,400+ Twitter

Followers

450+ Instagram Followers

4,650+ LinkedIn Followers

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DIRECTORY AD RATESARTWORK SPECIFICATIONSTrim Size (inside pages): 5.5” x 8.5”

Trim Size (covers): 6” x 8.5”

Binding: Plastic coil binding

Software: Adobe Creative Suite

File Formats: Print-ready PDFs (PDF/X:1a-2001 compliant); high resolution JPG, TIF, and EPS bitmaps (300 ppi, CMYK colour mode) Colour: We use a process colour digital printing system (i.e., CMYK inks) only, which means specialty printing options such as spot colour, metallic inks, etc. are not available.

General: All ads are accepted subject to approval by publisher. Publisher assumes no liability for error in, or failure to include any ad beyond the value of the space used.

SIZE WIDTH DEPTH RATE

Outside back cover / Tab page

6.25” 8.75” $1639.00

Inside Front Cover / Inside Back Cover

6.25” 8.75” $1639.00

Double Page Spread 12.50” 8.75” $1839.00

Full Page 4.75” 7.75” $1439.00

Full Page with Bleed 5.75” 8.75” $1439.00

1/2 Horizontal 4.75” 3.79” $939.00

1/2 Vertical 2.28” 7.75” $939.00

1/4 Banner 4.75” 1.81” $539.00

1/4 Vertical 2.28” 3.79” $539.00

1/8 Horizontal (Business Card)

2.28” 1.81” $339.00

Logo Enhancement* $99.00

Published once a year and delivered to all CAODC members, the Rig Inventory & Directory lists CAODC members by division. Purchase an advertisement spot, or enhance your company’s listing by including your company’s logo.

* Includes logo placed in online edition of the Rig Inventory & Directory

* Includes 5 placements in the Online Member Directory

NEW CAODC.CA ENHANCED ONLINE MEMBER DIRECTORY

Published annually and free-of-charge to all CAODC members and the public, the Rig Inventory & Directory lists CAODC members by division and includes important fleet information such as rig type, depth capacity, and drawworks.

Notes:

• FREE artwork production available

• Agency commission: 15%

• Advertisement spots are sold on a first come, first served basis

RATEOnline Member Directory* $199.00

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CAODC.CA DIGITAL ADVERTISING

1. HOME PAGE ADThis exclusive space gets over 43,000 impressions and over 135 click throughs per month.

2. STATISTICS PAGES:CAODC’s drilling and service rig statistics pages generate consistent web views each month.a. Public Facing (these pages are available to all who use CAODC’s website). i. Rig Reports Page: features sample RigData reports as well as active drilling and

service rig counts and daily utilization numbers, and averages over 4,000 pageviews per month.

ii. Forecast Page: features CAODC’s annual drilling forecast, and averages over 900 pageviews per month.

b. Members only (these pages are available to CAODC Drilling, Service Rig, Offshore, and Associate Plus members only).

1. caodc.ca: Home Page Ad

2. caodc.ca: Drilling Reports

We are open to monetizing this ad space.

Weekly drilling report (23,952 page views for Q4 2017).Monthly drilling report (3,246 page views for Q4 2017).Monthly service report (787 page views for Q4 2017).

One banner ad only. Can’t rotate as ad is a static image.

We are open to term rates (weekly/monthly/quarterly) if that helps open things up.

CAODC.CA AD SPACE

2 CAODC.CA RATES Ads will run for

3 months intervals RATE

Home Page $999.00

CAODC Rig Reports Landing Page $599.00

Weekly Drilling Report $599.00

Monthly Drilling Report $499.00

Monthly Service Rig Report $399.00

Monthly E-Newsletter $599.00

Canadian Drilling Market Share $399.00

Operating Days by Depth $399.00

Fleet Breakdown $399.00

1. caodc.ca: Home Page Ad

2. caodc.ca: Drilling Reports

We are open to monetizing this ad space.

Weekly drilling report (23,952 page views for Q4 2017).Monthly drilling report (3,246 page views for Q4 2017).Monthly service report (787 page views for Q4 2017).

One banner ad only. Can’t rotate as ad is a static image.

We are open to term rates (weekly/monthly/quarterly) if that helps open things up.

CAODC.CA AD SPACE

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DIGITAL SPECS1. HITCH HOME PAGE 391 px X 279 px @ 150 ppi

2. WEEKLY DRILLING PAGE 768 px X 144 px @150 ppi

3. MONTHLY DRILLING PAGE 768 px X 144 px @150 ppi 4 / 7

The Hitch Online has five separate pages where you can display your message with a direct link to your website:

1) The Home Page, 2) In-Article Advertisement, 3) Archives Pages, 4) Online Feature Article, and 5) Member Directory Page.

4,350 UNIQUE VISITORS PER QUARTER

Average time spent on page: 1 min 44 seconds

THE HITCH ONLINE

1) HITCH HOME PAGEThe Hitch Home Page acts like a Table of Contents for the latest Hitch Magazine stories. The four banner ads displayed here are clearly visible when a user views the page. Users are prompted to return to this page to find the next story. The Hitch has an online quarterly readership of 4,350.

2) IN-ARTICLE ADVERTISEMENTA more economical option for having a Hitch Home Page presence is to have your brand included within an article on The Hitch. Half the size is also half the price!

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THE HITCH ONLINE

3) ARCHIVES PAGESThe Hitch archive pages have links to back issues of both The Hitch and OilDriller magazine; and four spots for advertisers.

4) ONLINE FEATURE ARTICLEThe Hitch feature article sponsorship includes an online banner for the life of the article and is linked to your website. Article is also featured on the Home Page of caodc.ca and cross promoted on social media.

13% returning visitor rate, 87% new visitor rate.Audience is 64% male, 36% female.

HITCH.CA DIGITAL RATES

RATE

Home Page $699.00

In-Article Advertisement $349.00

Magazine Archive Pages $499.00

Article Archive Pages $199.00

Online Feature Article $1299.00

Member Directory Page $699.00

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45) MEMBER DIRECTORY PAGE

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PUBLISHING DATES

ISSUE MATERIAL DUE PUBLISH

2021 RIG INVENTORY & DIRECTORY

December 23, 2020 January 29, 2021

For additional information contact Nancie Prive,

Toll Free: 866.201.3096 ext. 402nanciep@mediaedgepublishing.com

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