Print Press Coverage - York Wallcoverings · So after ringing in the new year and taking down your...

Issue 36

Print Press CoverageVisit us at www.yorkwall.com.

York, Ink.www.facebook.com/YorkWallcoverings

Continued on next page

Southern Lady

January/February 2011

Circulation 155,000

Giraffe–Delicate Document Damask in Pink (from Just Kids collection) by Three Sisters Studio; York Wallcoverings.

Southern Lady, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Frames–Illuminata in Brown (from Walt Disney Signature collection) by York Designer Series, Grata in Brown (from Dolce Vita collection) by Antonina Vella Designs, and Pussywillow Branches in Spa Blue (from Veranda collection) by Ashford House; York Wallcoverings.


Southern Lady, continued



Books–Alessa in Teal/Yellow/Green (from Dolce Vita collection) by Antonina Vella Designs, Small Scroll in Dark Brown *from Color Expressions collection) by Three Sisters Studio, and Celia in Teal (from Dolce Vita collection) by Antonina Vella Designs; York Wallcoverings.

Romantic Homes

July 2010

Circulation 244,000



Summer TimeThe living is easy for these seasonal stand-outs that have classic appeal.

Old House Journal

March 2011

Circulation 167,708



Denver Magazine

January 2011

Circulation 50,000

january 2011 denvermagazine.com 41

York dolce vita edda wallpaper, $55 per roll, at moda antica in the denver design district

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Green Scheme: Take a cue from nature and bring this crisp, verdant tone indoors.

marcel wanders for Baccarat kings of the forest green

vase, $3,950, baccarat.com

Color Playthese five fresh hues add instant impact to anY interior. by Katie Woolsey

madeline weinriB mandala tiBetan 6'x9' carpet, $4,000, madelineweinrib.com

cuiora recYcled paper Bowl, $170, gretelhome.com

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York Dolce Vita Edda wallpaper, $55 per roll, at Moda Antica in the Denver Design District.



Monaco Wallpaper From Ronald Redding Designs, www.ronaldreddingdesigns.com.

At Home in Arkansas

January 2011

Circulation 25,000




805 Living

December 2010

Circulation 30,000

62 DECEMBER 2010 805living.COM

Tips From a Pro

UpgradesBy Mallory McCreary

DECK THE WAllSDazzle the home with wallpaper luxe enough for the holidays yet practical enough for every day.

“In the seventies we were wallpapering everything—every wall, every room,” says Karen Montoya, co-owner of Dandy Walls in Camarillo (dandywalls.com). But today’s designs—which sport exotic materials such as feathers, jewels, and beads; use eco-friendly papers, inks, and pastes; and are easier to remove than their decades-old cousins—are also “much more forward-thinking,” Montoya says, citing a wallpaper resurgence among young couples and families looking for something new. Wallpaper can be used only on a focal wall, or to create a bed “headboard,” or as framed panels or a mural. “You might wallpaper an entire powder room,” Montoya says, “but in large rooms it’s better to focus. [Panels are] like having a painting as opposed to a continual wall. The panel becomes a piece of artwork, whereas a whole wall creates a mood.” Panels can also defray costs. “[For papers with a] high price point, one full wall would be unaffordable. But you can do panels with much less wallpaper and get the same effect.”

Though many of Montoya’s customers are do-it-yourself types, she recommends hiring a professional installer for designer papers with “flocking, glass beads, sands, different substrates. They’re not easy for the average homeowner to hang.”

With 200 patterns in stock and an extensive library of custom-order papers, Dandy Walls offers an array of choices that can be overwhelming. “It is a process,” Montoya says. “I do have a few customers who come in and know what they want,” but she says for most people it’s a multi-day decision. Montoya recommends that people bring in items from their home that they want to match or complement. She’ll select some styles and patterns for the customer to review and will even go to people’s homes for a consultation, if needed. “Wallpaper is another medium to work with to bring color, texture, design, and balance into the home and into the room,” she says. “It really stands out and enhances the home.”

>>

Handmade square sheets of Wallteriors DAMASK wallpaper in Mimosa ($72 per square yard) shown here in a classic installation can also be custom cut (free of charge) and randomly installed to create a more abstract design; Designs of the interior, Westlake Village, interiordesignwestlake.com.

805 Living, continued



64 DECEMBER 2010 805living.COM

1. The delicate swirls in York Wallcoverings’ CinnibAR in Pewter ($65 per 27-foot roll) add whimsy while maintaining an upper-crust attitude. Dandy Walls, Camarillo, 805-482-9000; or Decor Color & Design, Thousand Oaks, 805-495-7097; or yorkwall.com.

2. York Wallcoverings uses sand to add dimension and texture on eco-friendly, non-woven papers. On wall, bOXWOOD in Off-White with sand ($85 per 27-foot roll). Also shown: bOXWOOD in Gold, CRACKED EARTH in Gray ($75 per 27-foot roll), and CObblE in Champagne ($140 per 27-foot roll). Dandy Walls, Camarillo, 805-482-9000; or Decor Color & Design, Thousand Oaks, 805-495-7097; or yorkwall.com.

3. Paintable wallpaper allows for custom colors on top of existing design, as in Graham & Brown’s JUDE ($30 per 32.8-foot roll); Astek inc., Van Nuys, astekwallcovering.com; or grahambrown.com.

4. bAMbOO FlOCK On SilvER ($450 per 11-yard roll) from Cole & Son is a nod to papers of the past; Gail Claridge interiors, Westlake Village, gailclaridge.com; or Astek inc., Van Nuys, astekwallcovering.com.

5. The artisans at Belle Chasse Home hand-paint graceful Chinoiserie designs on silk to create the custom paneled look of high-end art: gREEn SilvER-lEAF PAnElS ($4,200); Cabana Home, Santa Barbara, cabanahome.com.

6. The ombre effect in Kreme Life’s ACORn gATE in ivory ($195 per 16-foot roll) adds a new dimension to a geometric pattern; kremelife.com.

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Upgrades



Wallpaper backing blue cabinet Large Floral Trail in Taramia #VL9017-543–York Wallcoverings; 800/375-9675; yorkwall.com.


Better Homes and

Gardens, Storage

Spring 2011

Circulation 450,000



Wallpaper backing blue cabinet Large Floral Trail in Taramia #VL9017-543–York Wallcoverings; 800/375-9675; yorkwall.com.Continued on next page

Better Homes and Gardens, Storage, continued

Better Homes and Gardens, Storage, continued



Wallpaper lining bookshelves and media cabinet #FP2691 from the Ashford House collection–York Wallcoverings; 800/375-9675; yorkwall.com

New Jersey Examiner

December 22, 2010

Circulation 43,222



Welcome Back Wallpaper

In...out...in...out...back in and BETTER

than ever! Gone are the days of decorative

wallpaper borders and your grandmother’s

florals, the wall-coverings of today are that

of a new dimension. From grasscloths to

wall murals and gold-leaf to jewels there is

a potpourri of elements to choose from.

Many homes along the Jersey shore feature

grasscloths. Durable and appropriate for

most any room, these natural fibers come

in an array of colors and textures to

complement your decor. While some

people may feel they are harder to hang,

the free form and natural beauty this look

provides relieves you of the need to

intricately line up seems. However, if you

are a perfectionist and cannot live with the

variation and visible seems, this may not

be the product for you.

For more formal settings, such as dining

rooms, music rooms, and master

bedrooms, wallpaper wall murals portray

the appearance of an actual hand-painted

scene. These designs are created in a series

of say ten panels. The buyer decides

which panels he or she likes best and

provides the company with the dimensions

of their wall(s). From there the creator

essentially stretches the designs of the

specified panels to fill the wall(s). The

individual panels are then hung much like

wallpaper. Stark Wallcovering (www.

starkwallcovering.com) is a industry leader

in successfully designing this product.

Since authentic 14k gold-leaf is rather

expensive, especially now a days. Many

companies have created their own versions

of gold-leaf and silver-leaf patterns.

Though still appropriate for walls, these

unique papers look ‘outstanding’ when

applied to ceilings and in panel boxes.

Not to mention, reflective surfaces can

give the illusion of a room appearing

larger than it actually is. Though other

companies have their own variations, New

Jersey’s own Phillip Jeffries (www.

phillipjeffries.com) has a selection that will

captivate your eye! (Please note they have

a wide variety of naturals (i.e. grasscloth),

prints, silks, and vinyls as well.)

And if that’s not enough for you, cross

the state border and support our neighbor

Pennsylvania’s York Wallcoverings (www.

yorkwall.com). From traditional to

contemporary, residential to commercial,

and everything in between, they have it

all! But what’s sure to impress today’s

transitional consumer is their jewel

embellished products (see example on

left). These truly are 3-dimensional

embellishments applied directly to

the paper.

So after ringing in the new year and taking

down your holiday decor, your walls are

sure to look bare. Rather than

rearranging the furniture or hanging up a

new picture, consider treating yourself to a

unique wallcovering that exudes your

personality!

“Starburst” embellished wallpaper by York; Photo: York Wallcoverings

Las Vegas Review-Journal

January 20, 2011

Circulation 172,366



Versatile Honeysuckle adds warmth, sense of excitement

Not everything is black and white --

especially when it comes to fashion,

whether it’s for your wardrobe or home

décor. And this year, things are particularly

rosy.

Honeysuckle, a warm shade of pink, was

recently named the color of the year by

Pantone, the global authority on color and

provider of professional color standards for

the design industries.

“When we make a choice in color, a lot of

thought goes into why we choose what we

choose,” said Leatrice Eiseman, executive

director of the Pantone Color Institute and

author of a blog about color. “It’s not

arbitrary that we make a hot color and

that’s the end of story.”

According to Eiseman, Honeysuckle was

selected as the color of the year to help

alleviate the general malaise caused by the

state of the economy and world around us.

“We wanted something uplifting that gets

your adrenaline pumping. All the things

you can say about red, you also can say

about this pink. It has all the energy and

dynamism of the mother color but it’s

more complex than the mother color.

We’ve taken red, a primary color, and

added some fun to it.”

The name of the color also evokes other

emotions, including taste and smell.

Before being named the color of the year,

Honeysuckle was just starting to appear in

fashions and designs from Europe.

“What happens in fashion ultimately spills

over into every other area,” Eiseman said.

She said awareness of pink and the pink

family has taken on a new quality beyond

the pastel pink associated with baby girls,

Barbie dolls and breast cancer.

“Men are more open to a hot shade of pink

in their ties, shirts and sportswear, as well

as sports equipment -- especially younger

guys who will buy a piece of equipment,

such as a snowboard, with hot pink on it.”

“When I heard Honeysuckle was the color

of year, I wasn’t that excited. I thought

‘Pink again.’ We had seen pink not that

long ago. However there’s a lot to this

color,” said Carey Vizzi Jacobs, an interior

designer with Carey Lind Designs of Hunt

Valley, Md., and wallpaper designer for

York. “It’s not just pink, it’s a great pink

because it’s extremely versatile.”

Vizzi Jacobs said the color has become

mainstream and is being used in a greater

variety of applications.

“I can’t think of a pink combination that

doesn’t work. Pink and red. Pink and navy.

Pink and turquoise. It’s a great

complement to any interior,” she said.

“But you don’t have to dump pink

everywhere.”

The warm shade of pink pairs easily with

navy and orange, she added.

Pantone suggests adding a lively flair to

interior spaces with Honeysuckle patterned

pillows, bedspreads, small appliances and

tabletop accessories, or painting a wall for a

dynamic burst of energy in the family

room, kitchen or hallway. Other ways to

incorporate the color include place mats,

table linens, colored glassware and candles.

It’s also a good color to cover up shabby

kitchen cabinets or for knobs and drawer

pulls.

“The easiest ways to bring color into your

home is definitely with accessories, pillows

and seasonal items,” said Vizzi Jacobs. “But

for me, what I personally enjoy doing is

wallpaper. I like that feeling of color

hugging you and putting its arms out on

the walls, surrounding you and giving you

that nice warm hug.

“Honeysuckle is really warm. It makes you

happy. I’m not sure how you can say pink

and not be happy,” she said. “It’s a happy

color and who doesn’t want to be happy

these days?”

The emotional response to pink is a natural

reaction to the role color plays in our lives.

“Color suggests a mood and helps you

express your feelings, even though it may

not be overtly obvious,” Eiseman said.

“Color can affect us emotionally, and when

decorating our homes, it’s a great way to

express ourselves.”

“I believe it affects your mood, and think

we all, or most of us, want our homes to

reflect a bit of our personality, be our oasis

and something to be proud of. Color is an

extension of our personalities,” agreed

Vizzi Jacobs.

For more information about the color of

the year or color in general, visit Eiseman’s

blog at www.eisemancolorblog.com.

New Jersey Star Ledger

January 7, 2011

Circulation 350,000



Home trends for 2011: Smaller houses, vivid colors, 3-D entertainment

With the economic future still uncertain,

the new year’s slogan could be “Make Home

Heaven in 2011,” as home for many will

continue to be the setting for recreation,

money-saving dinners, relaxation and

budget entertaining.

And while tight-fisted consumers continue

to watch the economy for signs of recovery,

the challenge for homebuilders, furniture

makers, appliance manufactures and others

will be to generate products that satisfy the

demand for value when buyers finally do

decide to part with their carefully guarded

dollars.

The lagging economy, a slow housing

market and still higher than normal

unemployment rates all have contributed to

what members of the National Association

of Home Builders, the American Home

Furnishings Alliance and the International

Housewares Association have observed as a

new frugality among buyers. It applies to

everything from house size, to the cost of

furnishings and the features of home

appliances. The same consumer caution

that brought us the “staycations’ of the

previous decade will continue to drive many

of 2011’s home-related trends.

York Wallcoverings

“People are still spending, says

International Housewares Association

spokeswoman Lisa Casey Weiss, “but they

are limiting what they are spending on.” In

many cases the spending will be on

improvements to make home more

comfortable, she said. Others will spend

only as needed. If an essential appliance

breaks, for example, the replacement will

likely need to be a high-performer, with

greater value in terms of both pricing and

function, Casey Weiss said. “It’s got to be

more for your money.”

Manufacturers are responding by creating

more multifunctional products, she said.

Two recent examples: Fagor’s energy-

efficient halogen tabletop oven that not

only bakes, but grills, roasts and steams;

West Bend’s Versatility slow cooker has a

base that doubles as an electric griddle while

its oval-shaped crock also can be used on the

stovetop or in the oven.

Here are a few of the other trends we can

expect for 2011, according to industry

experts.

Smaller houses: The McMansion has been

shrinking bit by bit since the peak in 2006

when the median floor plan of a new home

was 2,259 square feet, according to Steve

Melman, spokesman for the National

Association of Home Builders. By 2009, the

median new home size had dropped to

2,103 square feet (still not small, considering

that the average home in 1970 was about

1,400 square feet, according to census data).

Thinking in terms of chunks of square

footage, the loss of about 150 square feet

could mean giving up a laundry room, a

bathroom or a bedroom. But Melman says

builders have not approached it that way.

“The trend is removing walls,” he said.

Doing so not only saves the laundry room,

which the association’s 2009 survey of

builders found to be one of the most

sought-after home features, but creates

homes with the popular open floor plan.

“You can have a smaller footprint because

you have no wall between the living room

and dining room,” he said, “but you can

still distinguish the rooms, the home

doesn’t seem smaller and you get more

light.” Smaller houses also have the appeal

of being more energy efficient and therefore

less expensive to maintain, he said.

As of the third quarter of 2010, the median

square footage for new housing starts had

risen slightly to 2,157 square feet, which

Melman says indicates that house sizes are

unlikely to continue to drop. The

association expects the median size to

remain around 2,200 square feet, easily the

size of a spacious 4-bedroom, 2 1/2

bathroom house, including a master

bedroom, a two-car garage, a laundry room

and walk-in closets.

Staying put: While real estate pros are

advising that low prices make this a great

time to trade up for those who have the

means, many homeowners say they will

remain in their present homes instead of

taking on the challenge of trying to sell and

upgrade in a slow market. The trend will be

to make improvements that will make one’s

present home more livable and hopefully

more valuable,” according to IHA’s Casey

Weiss.

“Consumers are realizing that if they put

some money into their home, it just might

be worth more when the economy turns

around,” she said. “They are putting in

upgrades throughout the house.”

Give me color: Even if remodeling isn’t in

the cards, the desire to save money also has

more of Americans looking for ways to

enjoy themselves at home. And even if the

economic outlook seems dreary, the house

doesn’t have to be. Bold patterns and vivid


New Jersey Star Ledger, continued



color will be the trend for everything from

upholstered sofas and chairs to accents such

as lamps and pillows, says Jackie

Hirschhaut, spokeswoman for the American

Home Furnishings Alliance. “There’s a

really wide range of updated florals, there

are plaids,” she said. “It’s also exciting to see

the wood finishes taking colors as well,” she

said. “Consumers are looking for a bright

spot to boost their spirits at home.”

The same thinking is behind the Pantone

Color Institute’s selection of the optimistic

pink hue honeysuckle as the color of 2011.

“In times of stress, we need something to

lift our spirits,” explains Leatrice Eiseman,

executive director of the institute, which

helps determine the colors that will be

important for fashion, home design and

even automobiles. “Honeysuckle is a

captivating, stimulating color that gets the

adrenaline going – perfect to ward off the

blues,” Eiseman said in a statement

announcing the color.. Honeysuckle derives

its positive qualities from a powerful bond

to its mother color red, the most physical,

viscerally alive hue in the spectrum.”

3-D hits home: Where some turn to color,

others will turn to home theaters for relief.

The trend for home entertainment systems

will be following the movies with 3-D

televisions, Blu-Ray players and digital

cameras that will make way for a richer

home viewing experience. But for early

adopters awaiting the issue of 3-D content

for home viewing, this is no small

ticket-buy. While the low sale price was

about $850 a television, the price tag jumps

to about $4,500 for the 60-inch Sony

Bravia, adding 3-D to the alphabet soup of

this LED LCD HDTV. According to the

Best Buy website: “By purchasing a

3-D-ready product, you’ll be preparing for a

future in which 3-D content for movies,

gaming and cable/satellite TV is almost

certain to be a major form of

entertainment.” Panasonic recently

introduced the Lumix G series camera,

which has a 3-D interchangeable lens,

allowing users to create their own 3-D

pictures and video for viewing on 3-D

televisions. The LUMIX G2 is available at

Unique Photo, 123 U.S. Highway 46 West,

Fairfield. The price starts at $530.

Get back to basics: With technology that

can bring home 3-D movies, who would

have thought that the second decade of the

21st century also would see more of us

returning to old ways like putting up

provisions? Preserving food at home,

known as canning, is an outgrowth of the

number of Americans who over the last few

years started home vegetable gardens both

to save money and to reduce their

environmental impact, according to Casey

Weiss. “A lot of it stems from the

economy,” she said. “Consumers are

looking for ways to cut back.”

Canning has now become a type of culinary

cheap chic, with designer jars (from Weck)

new products that simplify the process

(from Ball) and recipes updated with fresh

herbs, unexpected combinations and exotic

spices. “People are becoming more

comfortable with canning,” Casey Weiss

said of what had previously been considered

the too-time-consuming predilection of

frugal grandmothers who had lived through

the Great Depression. In the Great

Recession, the thinking is that an

investment of time will save money,

produce a more healthful or flavorful

result, and save time later.

In addition to canning, expect to see a

return of the old-school potluck as a form of

budget entertaining. But in 2011, those

filling the pots will likely be aiming for

restaurant quality in friendly competition

among participants to produce impressive

dishes.

Save my time: In its consumer surveys, the

IHA consistently hears that time-saving

products are important, said Casey Weiss,

and with many working longer hours these

days, the need is even greater.

Slow cookers, while a very traditional

product, have become more popular not

only because they help save money by

making it easier to prepare meals at home

but also by being surprisingly energy

efficient. Perhaps more important, they

drastically cut kitchen time because

ingredients thrown in before work can be

transformed into a meal by day’s end. The

number of recently published cookbooks is

also supporting this trend, with a

higher-than-average number being

produced, and on very specific topics

ranging from holiday cooking to vegetarian

cooking, to specific ethnic cuisines such as

Italian and Indian.

Good buys: Manufacturers and retailers

have long known that consumers enjoy the

idea of making a difference in the lives of

others through their purchases. Furniture

companies are expected to do more of that

in 2011, with several having chosen charity

partners to help raise funds for worthy

initiatives, according to AHFA’s Hirschhaut.

“When you know that you can make a

purchase and it helps your family while at

the same time others are being helped, for

some people, that could be a tie breaker,”

she said. One example is the ribbon-back

dining chair from Designmaster. Inspired

by the breast cancer awareness ribbon, the

$972 pink chair comes with a $10 donation

to Through Healing Eyes, a Hickory, North

Carolina non-profit that provides financial

assistance to underinsured or uninsured

people with breast cancer. Other furniture

companies partnering with charities include

Kincaid Furniture (Habitat for Humanity)

and Aspenhome (City of Hope, a Los

Angeles-area research and treatment center

for cancer, diabetes and other life-

threatening diseases).

Senay Blog

January 4, 2011

Readership 1,060



Colour of the Year 2011

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating colour

that gets the adrenaline going – perfect to ward off the blues. Honeysuckle derives its positive qualities

from a powerful bond to its mother colour red, the most physical, viscerally alive hue in the spectrum.”

explains Leatrice Eiseman, executive director of the Pantone Color Institute®.

I was very happy when I saw this announcement from Pantone. This dynamic reddish pink I think it’s a

beautiful, eye catching hue for both fashion and home. Honeysuckle represents confidence and courage.

Be courageous!

Here are a few inspiration images for you.

“Honeysuckle” is colour of the year 2011.

Nanette Lepore Spring 2011

bestbridalprices

York Wallcoverings

HA+D Online (Hospitality

Architecture + Design)

December 2010

Audience 15,000



Candice Olson Contract for York Contract Wallcoverings

Introducing the latest from Candice Olson:

Candice Olson Contract for York Contract

Wallcoverings, thoughtfully designed

wallcoverings with a touch of irreverence, all

destined to become modern classics. These

wallcoverings subtly capture light with recycled

glass beads; add dimension with embossing; and

radiate warmth with a palette of luminous hues.

“Wallcoverings are essential to create a mood

and add soul,” said Olson. “They have the

power to truly transform any space.”

Brilliant FiligreeSweet Dreams

Brilliant Filigree, Sweet Dreams, Allure



Wallpaper: Esprit DP1165, Tassa DP1190, Pompeii Stripe DP1285

Commercial Interior Design

September 2010

Circulation 13,873

Weranda

October 2010

Circulation 38,050



Tapety Ronalda Reddinga (Poland)

Wallpaper: Harrison, Graham

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