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THE NATIONAL MAGAZINE OF TEXAS S I N C E 1 9 7 3 , Y ’A L L PRINT DIGITAL LIVE EVENTS 2019 MEDIA KIT
T H E N AT I O N A L M AG A Z I N E O F T E X A S
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P R I N TD I G I T A LL I V E E V E N T S
2019
M E D I A K I T
The Authority on Being Texan
S ince 1973, Texas Monthly has been the indispensable authority on being Texan, reaching
millions each month across print, digital, and live events. Audiences in Texas and beyond trust the magazine for coverage and perspective that only Texas Monthly can provide.
WINNER OF FOURTEEN NATIONAL MAGAZINE AWARDS, TEXAS MONTHLY CONTINUES TO
EXTEND ITS REPUTATION FOR EDITORIAL EXCELLENCE TO NEW
AVENUES OF STORYTELLING.
2019 MEDIA KIT
I S I M M E N S E
Indisputable Truth
nº1
Texas is the #2 consumer market in the United States.
CR
EDIT
: JA
Y B
SA
UC
EDA
No One Reaches Texans Like Texas MonthlyMost magazines significantly under-deliver the Texas market. With a readership of almost 2.5 million of the most affluent, engaged and influential Texans, Texas Monthly is an essential part of any media buy. Texas Monthly delivers a larger audience than D Magazine, Modern Luxury Houston, Austin Monthly, and San Antonio Magazine combined.
TEXAS MONTHLY2,489,000
D MAGAZINE551,353
MODERN LUXURY HOUSTON160,000
AUSTIN MONTHLY140,000
SAN ANTONIO MAGAZINE90,000
2019 MEDIA KIT
CREDIT: NICK SIMONITESOURCE: GFK MRI FALL 2017, PRINT+DIGITAL READERSHIP
No One Reaches Texans Like Texas MonthlyMost magazines significantly under-deliver the Texas market. With a readership of almost 2.5 million of the most affluent, engaged and influential Texans, Texas Monthly is an essential part of any national media buy. Texas Monthly delivers more Texans than Vanity Fair, Travel + Leisure, Harper's Bazaar, and Esquire combined.
TEXAS MONTHLY2,489,000
VANITY FAIR620,000 TRAVEL +
LEISURE446,000 HARPER'S
BAZAAR348,000
ESQUIRE174,000
2019 MEDIA KIT
CREDIT: NICK SIMONITESOURCE: GFK MRI FALL 2017, PRINT+DIGITAL READERSHIP
Engaging Texans Across Platforms With an impressive total audience of 11.1 million people, Texas Monthly charges into 2019 with expanded cross-platform brand extensions that provide readers with more of what they want: amazing stories, videos, podcasts, live experiences, and the hard-to-capture feeling of being Texan—a feeling only Texas Monthly can provide.
27% GROWTH IN TOTAL MONTHLY WEB VISITERS IN THE PAST YEAR.
READERSHIP PRINT/DIGITAL REPLICA
2.489 MillionTEXASMONTHLY.COM
MONTHLY UNIQUE VISITORS
1.4 MillionFACEBOOK MONTHLY REACH
3.1 MillionINSTAGRAM FOLLOWERS
170,000TWITTER MONTHLY IMPRESSIONS
3.8 MillionNEWSLETTER TOTAL SIGNUPS
139,875
EVENT ANNUAL ATTENDANCE
11,280
2019 MEDIA KIT
TOTA L M O N T H LY AU D I E N C E
11.1 Million
SOURCE: GFK MRI FALL 2017 PRINT+DIGITAL READERSHIP; WEBSITE USERS: APR.–SEPT. ’18; FACEBOOK ORGANIC + PAID REACH: JUL.–SEPT. ’18; INSTAGRAM FOLLOWERS: OCT. ’18; TWITTER IMPRESSIONS: JUL.–SEPT. ’18; CAMPAIGN MONITOR; APPLE NEWS
H A S A W O R L D W I D E I M P A C T
Indisputable Truth
nº2
If Texas were a country, it would have the 10th largest economy in the world.
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: VIC
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ILLN
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READERS SITE SOCIAL EVENTS
SCOPE2,489,000
R E A D E RS
1.4 MillionM O N T H LY V I S I TO RS
7.1 MillionM O N T H LY AU D I E N C E
12,500A N N UA L AT T E N D E ES
MEDIANAGE 45–64 25–44 25–34 / 35–44 35–44
MEDIAN HHI $102,551 $82,353 $176k / $94k $143,000
GENDER 52% / 48% M A L E F E M A L E
57% / 43% M A L E F E M A L E
40% / 60% M A L E F E M A L E
53% / 47% M A L E F E M A L E
TOP MARKETS
HOUSTON
DFW
AUSTIN
HOUSTON
DFW
AUSTIN
HOUSTON
AUSTIN
DFW
AUSTIN
DFW
HOUSTON
Total Audience Demographics Texas Monthly audiences are diverse across platforms, enabling brands to target Texans across the state.
INSTAGRAM & TWITTER
TWITTER FACEBOOK
2019 MEDIA KIT
SOURCE: GFK MRI SPRING 2018 PRINT+DIGITAL READERSHIP; WEBSITE USERS: APR.–SEPT. ’18; FACEBOOK ORGANIC + PAID REACH: JUL.–SEPT. ’18 ; INSTAGRAM FOLLOWERS: OCT. ’18; TWITTER IMPRESSIONS: JUL.–SEPT.’18; QUANTCAST; APPLE NEWS
A R E E V E R Y W H E R E
Indisputable Truth
nº3
Half of Texas Monthly's online traffic is from out of state.
Editorial Coverage Texas Monthly chronicles the state of Texas across print, digital, and live platforms. Align messaging near any of these seven verticals to create meaningful, natural ways to target audiences.
TRAVEL & OUTDOORSDestinations, Hospitality, Road Trips, Outdoor Adventure, Family
FOOD & DRINKFine Dining, Cooking, Barbecue, Tacos, Bars, Beer/Wine/Spirits
STYLE & DESIGNFashion, Interior Design, Shopping, Architecture, The Maker Movement
THE CULTUREMusic, Letters, Screen, Visual Arts, Sports, Religion
NEWS & POLITICSPolitics, Business, Crime & Justice, The Environment, Social Issues
BEING TEXANThe Texanist’s Fine Advice, Texas History, Texas Traditions
LONGFORM STORYTELLINGNarrative Nonfiction, Investigative Reporting, Personal Essays
2019 MEDIA KIT
CREDITS, CLOCKWISE FROM TOP RIGHT:
THE VOORHEES; MARY KANG; NICK CABRERA;
LEANN MUELLER
2019 MEDIA KIT
MONTH ISSUE EVENTS SPECIAL SECTIONS SPECIAL SECTION RUN OF BOOKAD CLOSE ART DUE AD CLOSE ART DUE
JANUARY ON SALE 1/8/19 Bum Steer City Guide: Houston • Rodeo
Faces of Dallas • Innovations in EducationNOV5
2018
NOV152018
NOV212018
NOV23
2018
FEBRUARY ON SALE 1/24/19
COLLECTOR'S EDITION Love Letters
to TexasFaces of Austin • Florida
DEC5
2018
DEC142018
DEC212018
DEC212018
MARCH ON SALE 2/21
Texas' 10 Best Restaurants TM SXSW Kickoff (Austin) Spring Travel • Louisiana
Faces of San AntonioJAN4
JAN15
JAN23
JAN25
APRIL ON SALE 3/21
Fishing the High Seas of
TexasMeatUp (San Antonio) New Mexico • Super Lawyers
State of Health: Cancer AwarenessFEB5
FEB15
FEB22
FEB25
MAY ON SALE 4/18
Escapes! Where to Stay Now
Texas Monthly LIVE (Austin + Houston) Arkansas • Florida • Summer Travel
MAR5
MAR15
MAR22
MAR25
JUNE ON SALE 5/23
Midterm BBQ Report TM Explores: Aspen
City Guide: Austin/Hillcountry Learning Curve • Colorado • Texas Coast
Five Star, Real Estate • State of Health: MedCenter
APR5
APR15
APR23
APR25
JULY ON SALE 6/20
COLLECTOR'S EDITION NASA
Best Game in TownSuper Doctors: Rising Stars AD CLOSE 4/5
MAY6
MAY15
MAY23
MAY24
AUGUST ON SALE 7/25
TBDCity Guide: Dallas & The Metroplex
Five Star, Wealth ManagersState of Health: Men's Health
JUN5
JUN14
JUN21
JUN25
SEPTEMBER ON SALE 8/22
Best Honky Tonks
in TexasFall Travel
JUL5
JUL15
JUL23
JUL25
OCTOBER ON SALE 9/19 Food TM BBQ Fest (Austin)
City Guide: San Antonio New Mexico • Super Lawyers
State of Health: Women's Health
AUG5
AUG15
AUG23
AUG23
NOVEMBER ON SALE 10/17 Winter Travel The Edge of Texas (Dallas) City Guide: Waco • Winter Travel SEP
5SEP16
SEP23
SEP25
DECEMBER ON SALE 11/21
Holiday/Gift Guide Fire + Smoke
City Guide: Santa Fe • Faces of Houston Super Dentists AD CLOSE 9/6
Texas Super Doctors AD CLOSE 9/6 OCT4
OCT15
OCT23
OCT25
2019 Edit CalendarONGOING EDITORIAL VIDEO SERIES
• BBQ• Sound Check:
live performance with Texas musicians
• Little Known Facts with The Texanist
• TM Tastemakers
ONGOING EDITORIAL PODCASTS
• The National Podcast of Texas: Weekly News
• Fire & Smoke, BBQ Podcast• Talk Like a Texan
with John Lozmax
* INFORMATION IS SUBJECT TO CHANGE
Print Texas Monthly’s print solutions range from brand advertising to native storytelling with turnkey execution by the TM Studio. Texas Monthly’s subscriber base, in addition to custom book titles, guarantees access to a broad audience of Texans.
360° ADVERTISING SOLUTIONS
Native Content
AdvertorialNative Story
See edit calendar for monthly topics.
Brand Advertising High Impact UnitsSpecial Sections
Bellyband • Barn DoorDie Cut • BookletGatefold & More!
See edit calendar for schedule.
CUSTOM TITLESPUBLISHED BY TEXAS MONTHLY
• Alcalde• Best Companies• College Guide• HEB
• Here is Houston• Houston ED Guide• Outdoor Annual• Texas Sports Facility Guide
• Texas Tour & Meeting Guide• Visit Arlington• VisitDallas• Visit San Antonio
2019 MEDIA KIT
Digital Whether utilizing TexasMonthly.com to amplify brand messaging or as a way to achieve trackable goals, our advertising solutions can be hyper-targeted and customized to any marketing plan.
360° ADVERTISING SOLUTIONS
Display Advertising
Videos & Podcasts
Behavioral TargetingGeo or Content Targeting
ProgrammaticVertical Takeovers
Homepage TakeoversEditorial Feature
Sponsorships
See edit calendar for ongoing digital editorial products.
Native Content & VideoSponsored Content
SeriesVisual Storytelling
FeaturesCustom Lists
Sponsored Social
Custom Content Integration
EDITORIAL NEWSLETTERS
SPONSOR NEWSLETTERS
STATE OF TEXASDailyEDITOR'S DESKMonthly FOOD & DRINKBi-Weekly
TRAVELING TEXANWeeklyFROM OUR PARTNERSWeekly
STYLE & DESIGNMonthlyPOLITICS: ARMADILLOWeeklyTRAVEL: TRIP PLANNERWeekly * Sponsor Content listings available
2019 MEDIA KIT
Experiential Texas Monthly special events bring the magazine to life through curated travel experiences, food festivals, storytelling events, and more. Advertiser solutions include sponsorships, brand integration, and custom events.
360° ADVERTISING SOLUTIONS
Behind The PitFire & SmokeIssue Launch PartiesTexPat PartiesCustom Events
Confirmed 2019 EventsTM SXSW KickoffMeatUp Texas Monthly LIVE, AustinTexas Monthly LIVE, HoustonTexas Monthly Explores: AspenBBQ FestThe Edge of Texas
Advertister-Dependent Events
2019 MEDIA KIT
NON BLEED DECIMAL (WXD) NUMERICAL (WxD)
ONE PAGE SIZE 2/3 page VERTICAL 1/2 page VERTICAL 1/2 page HORIZONTAL 1/3 page VERTICAL 1/3 page HORIZONTAL 1/6 page VERTICAL 1/6 page HORIZONTAL
7 x 9.6254.625 x 9.6254.625 x 7.125
7 x 4.752.25 x 9.6254.625 x 4.752.25 x 4.754.625 x 2.25
7 x 95⁄84 5⁄8 x 9 5⁄84 5⁄8 x 7 1⁄87 x 4 3⁄4
2 1⁄4 x 9 5⁄84 5⁄8 x 4 3⁄42 1⁄4 x 4 3⁄44 5⁄8 x 2 1⁄4
PRINT & DIGITAL SPECIFICATIONS
In-BookMATERIALS DEADLINESRun-of-book advertising materials are due to the Texas Monthly Production department by the 25th of the second month preceding issue date. Special advertising section materials are due by the 15th of the second month preceding issue date. When the materials due date falls on a non-business day, materials are due the preceding business day. Texas Monthly is not responsible for reproduction quality if materials are received after materials deadline.
UPLOADING YOUR ADUpload a PDF of your file(s) to us via texasmonthly.com/upload-ad.
For detailed information about print specifications, visittexasmonthly.com/about/media-kit/ad-production-specifications
Digital Display BILLBOARD 1280x250, JPEG, GIF, or HTML5; 65kb max file size1.5X SIZE 1920x375, 75kb max file sizeURL required; rich media permitted; animation time 30 seconds max; may be host initiated, user initiated on click only; video delivery must be progressive or streaming; must contain toggles for play, pause and audio on/off.
BILLBOARD FLUID4:1 size ratio; HTML5 only; 350kb max file size, initial load must be less than 120kb. Must be responsive: min size 768x192 max size 1800x450
SUPER LEADER970x90; JPEG, GIF, or HTML5; 50KB initial max file size
1.5X SIZE1445x135, 60kb max file size; URL required.
LEADERBOARD728x90; JPEG, GIF, or HTML5; 40KB max file size
1.5X SIZE1092x135, 50kb max file size; URL required.
MOBILE320x50 JPEG, max file size 40KB
1.5X SIZE 480x75, max file size 55KB
FILM STRIP300x600 (@1.5x size 450x900); JPEG, GIF, or HTML5; file format; rich media permitted; max of five 300x600 cells to create a 300x3000 container; 60K max file size or 100K initial max file size with rich media; 500K total (100K per panel); animation time 15 seconds max; audio must be user-initiated (on click: mute/unmute). Must contain 1-pixel border. If using video: may be host initiated; user initiated on click only; video delivery must be progressive or streaming; 30 seconds max; must contain toggles for play, pause, and audio on/off.
PREMIUM BOX300x250 (1.5x size 450x375); JPEG or GIF file format; rich media permitted; 40KB max file size; 60KB initial max file size with rich media; 110KB total; 2.2MB for user initiated content. Video must include: play, pause, mute (volume control to zero [0] output may be included instead of or in addition to mute control). Slide shows may auto-advance but should include user controls for play, pause, etc. Audio must be user-initiated (on click: mute/unmute); default state is muted. 24fps maximum frame rate for video; H.264 encoding (mp4) preferred; 30 seconds max animation/video length; URL required.
BLEED DECIMAL (WxD) NUMERICAL (WxD)
1/3 PAGE VERTICAL
BEFORE TRIM TRIMMED SIZE SAFETY
3.0625 x 10.752.8125 x 10.52.3125 x 10
3 1⁄16 x 10 3⁄42 13⁄16 x 10 1⁄22 5⁄16 x 10
1/2 PAGE HORIZONTAL
BEFORE TRIM TRIMMED SIZE SAFETY
8.375 x 5.4758.125 x 5.18757.625 x 4.6875
8 3⁄8 x 5 7⁄168 1⁄8 x 5 3⁄167 5⁄8 x 4 11⁄16
2/3 PAGE
BEFORE TRIM TRIMMED SIZE SAFETY
5.4375 x 10.755.1875 x 10.54.6875 x 10
5 7⁄16 x 10 3⁄45 3⁄16 x 10 1⁄24 11⁄16 x 10
ONE PAGE
BEFORE TRIM TRIMMED SIZE SAFETY
8.375 x 10.758.125 x 10.57.625 x 10
8 3⁄8 x 10 3⁄48 1⁄8 x 10 1⁄27 5⁄8 x 10
TWO PAGE SPREAD
BEFORE TRIM TRIMMED SIZE SAFETY
16.5 x 10.7516.25 x 10.515.75 x 10
16 1⁄2 x 10 3⁄416 1⁄4 x 10 1⁄215 3⁄4 x 10
DIGITAL DISPLAY MATERIALS DEADLINESStandard display ad materials deadline is 2 weeks prior to run date. If materials are not received by deadline, TexasMonthly.com may either repeat the advertiser’s most recent advertisement or publish nothing, charging advertiser and/or advertising agency for any reserved space. Special and/or custom programs may require more lead time.
SUBMIT MATERIALS TO [email protected]
CAMPAIGNS LINKED TO THE PRINT MAGAZINEAdvertisers who have a digital campaign running in concert with a monthly print issue of Texas Monthly must provide digital materials two weeks prior to the issue live date as indicated below.
DISPLAY AD SPECIFICATIONSAll TexasMonthly.com display ads are IAB-standard ad units. For more information, please visit iab.net/guidelines. Please provide both normal and high-density screen versions (i.e. 1.5x size) for all image-based creatives.
2019 MEDIA KIT
PRINT & DIGITAL SPECIFICATIONS
Rich MediaRICH MEDIA REQUIREMENTThe advertiser or agency producing the rich media creative needs to be Double-Click Studio certified. If not certified, there may be an additional charge. The Billboard, Premium Box, and Film Strip ad units can include video, audio, and slideshows; see individual descriptions for specs.
BRANDING All ads must include advertiser branding in the form of advertiser name and/or logo. Ads that do not include advertiser branding must be pre-approved by Texas Monthly. Texas Monthly does not provide click-through information for ads served through third parties. Texas Monthly reserves the right to review and approve images, copy, and click-through destinations of all ads featured on TexasMonthly.com. TexasMonthly.com uses ad server reporting from Doubleclick, and considers this to be the official reporting for all display and related ad campaigns where applicable.
Billing, unless agreed upon otherwise, will be based upon Texas Monthly’s DoubleClick for Publishers Report.
ADDITIONAL REQUIREMENTS AND INFORMATIONAdvertiser is responsible for testing ads in all major browsers before submitting. Please add transparent background if banner corners are rounded. Ads with a clear background or a background the same color as the website page must have a one-pixel border. Linking URL and alt text are required for each ad unit. All ads (including third party ads) must be tested for approval. Advertiser must resolve all problems with submitted files. A banner may not produce audio without user initiation. Once audio begins, there must be an obvious “pause” or “stop” button. Ads that expand on click or mouseover must have an obvious “close” button and retract when the mouse is not on the ad space. Ads should not include fake form elements or other graphic symbols that mimic functionality which does not exist. All banners and other advertising, when clicked, must launch the linked site in a new browser window.
NewslettersNEWSLETTER MATERIALS DEADLINESNewsletter materials are due 2 weeks prior to the run date entered on the advertising insertion order.
If materials are not received by deadline, Texas Monthly may either repeat the advertiser’s most recent advertisement or publish nothing, charging advertiser and/or advertising agency for any reserved space. Special and/or custom programs may require more lead time.
BRANDING All ads must include advertiser branding in the form of advertiser name and/or logo. Ads that do not include advertiser branding must be pre-approved by Texas Monthly. Texas Monthly does not provide click-through information for ads served through third parties. Texas Monthly reserves the right to review and approve images, copy, and click-through destinations of all ads featured on TexasMonthly.com. TexasMonthly.com uses newsletter reporting from Campaign Monitor, and considers this to be the official reporting for all newsletter and related ad campaigns where applicable.
ADDITIONAL REQUIREMENTS AND INFORMATIONPlease add transparent background if banner corners are rounded. Ads with a clear background or a background the same color as the website page must have a one-pixel border. Linking URL and alt text are required for each ad unit. All ads (including third-party ads) must be tested for approval. Ads should not include fake form elements or other graphic symbols that mimic functionality that does not exist. All banners and other advertising, when clicked, must launch the linked site in a new browser window.
Editorial NewslettersState of Texas, Editor’s Desk, Food & Drink, Armadillo, Style & Design
MATERIALS REQUIRED FOR DAILY AND WEEKLY AD PLACEMENTS
• Top Banner Ad 560x100
• Two (2) Premium Box Ads 300x250GIF or JPEG image formats only. 40K max file size for all banners. URL required. Flash, rotating and rich media not available.
Single Sponsored NewslettersFrom Our Partners, Traveling Texan
MATERIALS REQUIRED FOR JPEG-ONLY NEWSLETTER
• Image 560x660; GIF or JPEG formats only. 100K max file size.
• Subject line (50 characters maximum)• Advertiser name• Scheduled date of delivery• URLA zip or stuffed file containing materials is preferred; maximum newsletter dimensions: 560x660 pixels. Flash, rotating and rich media not available.
MATERIALS REQUIRED FOR HTML NEWSLETTER
• Valid HTML or text file with standard HTML coding compatible with Internet Explorer 8.0 and up, and versions of Firefox, Chrome, Safari, and Outlook from 2007 on.
• We strongly recommend you test your HTML with a service such as Litmus (litmus.com) to ensure maximum compatibility. <HTML>, <HEAD>, or <BODY> tags should not be included. Please remember to use a CLOSE FORM tag when using forms in .html (i.e., </form>. No CSS, no external or embedded style sheets, and no Javascript.
• Copies of all images used in HTML GIF or JPEG formats only. 40K maximum file size. Images must be named exactly as they appear in the HTML.
• Subject line (50 characters maximum)• Advertiser name• Scheduled date of delivery• URL(s)All materials for HTML newsletters must be provided 2 weeks before deploy date; any materials delivered later will be subject to a rescheduled deploy date.Advertisers wanting an HTML newsletter must notify Texas Monthly at time of closing so that we can provide a zipped file containing our official newsletter header/footer materials.A zip or stuffed file containing materials is preferred; fixed newsletter size is 560x660;NOTE: IF UPON TESTING CLIENT-SUBMITTED HTML HAS PROBLEMS, IT WILL BE RETURNED TO THE ADVERTISER TO BE CORRECTED.
Formatted NewslettersTraveling Texan Trip Planner, Marketplace
MATERIALS REQUIRED FOR JPEG-ONLY NEWSLETTER
• Image 265x175; GIF or JPEG formats only; 20K max file size. Flash, rotating and rich media not available.
• 45 words of copy and a 10-word headline • Copy supplied in excess of 45 words will be
edited by Texas Monthly.• URL
SUBMIT MATERIALS TO [email protected]
2019 MEDIA KIT
CONTACTS
AUSTIN OFFICEJULIE LEE, VP OF [email protected] 512.320.6974
CATHERINE [email protected] 512.320.6932
DAVID [email protected] 512.320.6925
ELDA [email protected] 512.320.6917
KIM [email protected] 512.320.6942
DALLAS OFFICEAIMEE DEPUTY [email protected] 214.871.7759
LAURA [email protected] 214.871.7705
HOUSTON OFFICECINDY [email protected] 713.871.1762
GINNY [email protected]
MIDWEST REGIONCHERYL [email protected] 847.251.3483
NORTHEAST REGIONCYNTHIA [email protected] 917.679.5506
WEST COAST REGIONSCOT [email protected] 415.706.0749
SOUTH EAST REGIONWHITNEY [email protected] 954.493.7311
DETROITJAMES [email protected] 248.568.9390
2019 MEDIA KIT
CREDIT: DOROTHY HOOD
