Price list No. 21, valid from 15.11.2013 Print – Web – App Media Data 2014 Multimedia communication platforms for a successful market presence Professional journal for following organizations: KVD, BVDW, CCV telepublic Verlag GmbH & Co. Medien KG Talk to us about new media mix approaches, special advertising formats and special promotions. About new ideas for your advertising and how our attractive cross-media packages can be successfully inte- grated into your communication strategy. Utilise our know-how and experi- ence when planning your advertising presence with TeleTalk! Sales and Support Your contact for advertisements and cross-media issues: Irmgard Ditgens Tel.: +49 (0)5 11 - 61 65 95-0 E-Mail: [email protected]Stephanie Koch Tel.: +49 (0)5 11 - 61 65 95-40 E-Mail: [email protected]Susanne Sinß Tel.: +49 (0)5 11 - 61 65 95-35 E-Mail: [email protected]
Transcript
Price list No. 21, valid from 15.11.2013
Print – Web – App
Media Data 2014
Multimedia communication platforms for a successful market presence
Professional journal for following organizations: KVD, BVDW, CCV
telepublic Verlag GmbH & Co. Medien KG
Talk to us about new media mix approa ches, special advertising for mats and special promotions.About new ideas for your advertisingand how our attractive cross-media packages can be successfully inte -grated into your communication strategy.
Utilise our know-how and experi-ence when planning your advertisingpresence with TeleTalk!
Sales and Support
Your contact for advertisements and cross-media issues:
Ressorts, themes and sections ....................................... 6 / 7
TeleTalk ressorts, topics and dates ................................. 8 / 9
Prices and formats ......................................................10 / 11
Brief characterisation, publisher´s details
and Special advertising formats ................................. 12 / 13
TeleTalk Contact Center & CRM-Marktführer,
Business Extra ............................................................ 14 / 15
Online-Advertising:
Cross and multimedia advertising .............................. 16 / 17
Online advertising, prices and placement .................. 18 / 19
Your bridge to the market
Succesful advertising is today more than everbased on adressing target groups in a precisemanner and on intelligently integrated com mu -nication strategies.
With its multimedia information platforms,TeleTalk Print, TeleTalk Online and various industry-specific events and demo forums,TeleTalk offers its advertising partners cross-media platforms for a successful multimediapresence in the target group.
TeleTalk stands for:
• Excellent industry knowledge• Technical expertise• Top-quality contacts
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TeleTalk– the leading monthly trade journal for professional customerdialogue supplies specialised and general knowledge relatingto the major theme of call centre-management and -organi -sation. Up-to-the-minute surveys of the market and manu-facturers, along with reports about new technical develop-ments, provide TeleTalk readers with important informationfor impending investment in solutions and systems.
TeleTalk Contact Center & CRM-Marktführer(Market-Guide Contact Centre)
The biannual magazine “TeleTalk Marktführer” providesfocussed information and knowledge relating to specific specialist topics incl. market overviews. A respected referencework and prime information source for decision-makers in thecall and contact centre, as well as CRM market.
TeleTalk Online:The daily updated online portal www.teletalk.de, and a weekly
newsletter are additional free services, by means of which thepublisher makes specialist and industry-related information accessible to a wide readership.
TeleTalk-Apps – für iPhone und iPad
Service Excellence – Special edition on request
Print, Web & App ...
Daily news on iPhone
Each month new on iPad
Which positions are occupied by TeleTalk readers?*
26% owners, boards of directors36% sales manager, business unit manager, head of
deopartment35% call centre manager, team leader, key-account
manager3% others
Which sectors do TeleTalk readers belong to?*
35% Call and contact centres, communication and dialogue marketing service providers, direct marketing and telemarketing agencies
19% Telecommunications and IT17% Bank, finance and insurance companies9% Health care, health, pharmaceutical companies8% Trade and mail order companies8% Tourism/travel7% Public administration6% Utility companies6% Consulting, training and further education5% Publishers/the media2% Other
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Circulation and dissemination analysis
As the leading industry-wide, monthly specialist magazine,TeleTalk adresses managers, directors, decision-makers andexecutives, who are responsible in companies as well as incontact and service centres for the strategic organisation inaddition to the operative and technical implementation of successful customer communication solutions.
Target-Group: Decision MakersTeleTalk is notable for having a high proportion of managers
and decision-makers among ist readers.They carry responsibility,set the direction, decide about company investment and determine which areas spending flows into.
What sizes of organisations read TeleTalk• 38% with 1 to 99 employees• 30% with 100 to 999 employees• 32% with 1.000 and more employees
A1 contact quality … Every issue of TeleTalk ist read byan average of 3 readers every month.
Multiple responses taken into consideration*Basis: in-house survey
TeleTalk: Industry-Specials 2014With eleven alternating industry focuses, TeleTalk will be
offering its advertising partners an ideal basis in 2013 for targeted market cultivation and market presence in the keyindustries.
1. Healtcare, Pharmaceuticals, Health 1 / 2014
2. CCW 2014 2 / 2014
3. Telecommuncations / IT / Software 3 / 2014
4. Industry & Service 4 / 2014
5. Energy Providers 5 / 2014
6. Tourism 6 / 2014
7. Public Administration 7 / 2014
8 .Human Ressources 8 / 2014
9. Mail Order Trading 10 / 2014
10. Finance & Insurance 11 / 2014
11. Media & Publishing 12 / 2014
The TeleTalk industry specials offer numerous different attractice opportunities for advertising and brand profiling.
TeleTalk is represented at a large number of industry-specificspecialist events and trade fairs. By attending these events weexpand our readership, and in doing so we also create newcontacts for our adervertising partners.
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TeleTalk – Creating future …The market environment for the areas of customer
dialog and customer service will continue to change rapidly over the coming years. Accelerated technologicaladvance, constantly new product innovations andchanging customer expectations will confront companiesas well as call and contact centres with entirely new challenges.
For 20 years, TeleTalk has been providing informationmonth after month on all the important developmentsin this market defined by innovative dynamism.
• How are customer dialog and customer servicechanging?
• What do companies and call and contact centresneed to do in order to successfully meet the servicerequirements of a multimedia communication company over the long term?
• Which techniques, products and industry solutionsare available and how can these be used profitably?
TeleTalk will be picking out precisely these issues andmany others as central themes in four new main desks,which allow target groups to be addressed in a more differentiated and focussed manner.
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The Management & Innovation desk knows how to success-fully implement, integrate and organise a customer dialog andcustomer service as a central management and executive func -tion. The focus here is on strategic questions, steering andcontrolling, business-management analyses and the areas of management and organisation. Other desk contents: Research, CRM, BPO, law & data privacy, trends and fu-ture prospects.
The Contact & Service Centres desk deals with aspects ofoperative control such as recruitment, staff motivation, trainingand further education, process management, automation and quality control. Other desk contents: Associations andindustry news, jobs & careers, personal data and por-traits, workstation and office design.
Learning from the best: The Industries & Practice desk provides information on successfully implemented industry solutions and projects. In best practice features, reports and
success stories, users and companies give accounts of theirpractical experience from the project planning through to implementation of their projects. Articles by experts and specialists provide useful professional tips and up-to-date practical information. Other desk contents: Reports on industry events, company portraits, best-practice, case-studies.
The Market & Technology desk highlights which requirementsand challenges arise for companies as a result of acceleratedtechnical progress in a multimedia communication society. Thefocus here is on products, solutions, services and systems inaddition to the question of how companies can use these totheir own advantage. Central desk topics include: Processautomation, mobile marketing, added-value services,unified communication, multichannel management, ma-naged services / ASP, E-Mail management, automation,VoIP, IVR/voice solutions, diallers, headsets, controllingand monitoring systems as well as market and provideroverviews, cloud and social media.
Constant desks and topics in TeleTalk 2014:
MANAGEMENT & INNOVATION
CONTACT & CALL CENTRES
INDUSTRY & PRACTICE
MARKET & TECHNOLOGY
Market, Technology &News
Branchen & & Praxis
Contact-& Service Centre
Management & Innovation
Special topics & various sectors
Print Trade fairs
DatesAD* PD** DP***
Market, Technology &News
Branchen & & Praxis
Contact-& Service Centre
Management & Innovation
Special topics & various sectors
Print Trade fairs
Legal certainty in outboundand sales business
Virtual Contact Centre andhome agents
Contact Centre – Cost Center?Cost savings in focus
CC: equipment, space concepts, technology, headsettest
BPO: Selection, control, cooperation
Personnel and scheduling:New model
Public administration with various sectors
Personnel with various sectors
Trade/mail order companieswith various sectors
Financial services and insurance with various sectors
Media and publishers with various sectors
E-mail, SMS and chat in thecustomer dialogue, systemsand solutions
Quality and workforce management, monitoring
Data protection & Data security
Total solutions for Contactand Service Centre
CRM and CEM: Managing bigdata
Process management, designing service processesfree of barriers
Machine-to-machine communication
Cross-channel front-ends incustomer service
Unified communications and multi-channel with anoverview of the market
Voice recording and workforce optimisation.
Contact management, cross-channel management
Tools for monitoring, reporting and controlling
Appreciation management inthe customer dialogue
Emotional customer loyalty as a success factor
Rethinking customer service:Service and augmented reality
Customer service in the mobile world / mobilecommerce
What do customers think?NPS and other managementtools
Strategy development in customer service
Neocom, 29.-30.10.2014
KVD Congress
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Topics and dates 2014 – 1st half of the yearPreliminary schedule, subject to change
9You can find detailed information about the regular contents and topics in the specific areas on pages 6/7
DatesAD* PD** DP***
Topics and dates 2014 – 2nd half of the yearPreliminary schedule, subject to change
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TT09
TT10
TT11
TT12
*AD = Advertisement deadline / booking, **PD = Deadline / printed documents with the publisher, ***DP = Date of publication
Healthcare management inthe Service Centre
Video, mobile services, Web apps, mobile commerce
Advising, consulting,knowledge management
Qualifying and motivatingemployees. Training/furthereducation
Success factors for controllingContact Centres
Recruiting. Job profile: Agent of the future
Healthcare/ pharmaceuticals,health with various sectors
2014 CCW
Telecommunication and ITwith various sectors
Industry and service with various sectors
Energy industry with varioussectors
Tourism with various sectors
Digitalisation: Winners and losers
Future in the CC, trends incustomer dialogue, changingservices
Customer service as a profitcentre and USP
Service excellence and certification
Demographic changes in the company: golden agers,generation Y
Focus on people: Leading, burnout, boreout.
TeleTalk demo forums at the2014 CCW
Status quo: Social media,challenge of big data
Complete solutions for Contact Centre including market overview
Cloud services for ContactCentre
Self Service and automation
Cross-selling tools in practice,social gaming
2014 CCW preview
2014 CCW: An overview of products, solutions andservices
Hosting, cloud services, SaaS. Special topic for Cebit2014
Trends in the service call numbers market withoverview of providers
Mobile apps and Web appsin customer service
Value-added services
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TT02
TT03
TT04
TT05
TT06
*AD = Advertisement deadline / booking, **PD = Deadline / printed documents with the publisher, ***DP = Date of publication
TT01/2015
2014 CCW preview
Trade fair magazine 2014CCW, 18-20.2.2014
Trade fair magazineCebit, 10-14.3.2014
Contact Center & CRM-Marktführer 02/ 2014
06.06.14
04.07.14
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Contact Center & CRM-Marktführer 01 / 2014
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1/1 Page175 x 251 mm*210 x 280 mm*
2/3 Page horiz.175 x 165 mm210 x 184 mm
2/3 Page vertic.115 x 251 mm135 x 280 mm
3/4 Page horiz.175 x 190 mm210 x 208 mm
1/2 Page horiz.175 x 123 mm210 x 138 mm
1/2 Page vertic.85 x 251 mm102 x 280 mm
1/3 Page horiz.175 x 80 mm210 x 90 mm
1/3 Page vertic.55 x 251 mm73 x 280 mm
2/1 Page (Double Page)385 x 251 mm420 x 280 mm
1/4 Page horiz.175 x 60 mm210 x 65 mm
1/4 Page vertic.39 x 251 mm48 x 280 mm
Please note: Printing Document as high definition PDFin 4c-mode (cmyk). Non RGB-file and no special colors!
*plus 3 mm on all 4 Sites. All rates in Euro and subject to value added tax. **Color defintion to be provided in Euroscale terms only (not on basis of visual appearance of color specimens). Cover and Special Advertisingformats on demand.
Surcharges: Placement surcharge 10% for special page position.
Formats & Prices, TeleTalk and TeleTalk-MarktführerFormats/Total areas*: 210 x 280 mm, Print area: 175 x 252 mm (wide x tall)
Business-Card* in the TeleTalk-BusinessGuide, print + onlinePublished: monthlyFormat 60 x 32 mm
per issue 129,-€See page 16 for further information
Business-Card*in the TeleTalk-ContactCenter MarktführerPublished: biannually
per issue 369,-€See page 16 for further Information
*no discounts or commision possible
Premium Logo* Branding in Market Surveys
So that you make an attention-grabbing impact!Your logo prominently positioned in the TeleTalk market surveys
399,- €
Discount: Reduction for quantity throughout a yearly contract(12 month)
Number of Advertisement Multiple Pagesfrom 3 advertisements .....3% from 3 pages.............. 5%from 6 advertisements .....5% from 6 pages ............10%from 9 advertisements ...10% from 9 pages.............15%from 12 advertisements ...15% from 12 pages ............20%
Payment:Full payment due within 14 days of invoice day. Discount of 2% allowed in return for
prepayment up to time going to press.Value Added Tax ist charged on the net price.Subject to publishers general terms and conditions, see www.teletalk.de
Brief characterisation of TeleTalk – Customer dialogue for professionalsFor twenty years TeleTalk has been providing information
every month about all the relevant developments associatedwith the call centre and contact centre market. The focus ofreporting is on all aspects of customer contact, and on theoperation of modern call and contact centres. From organi -sational questions through control to information about newtechnical developments and the use of innovative services andproducts. In this way TeleTalk provides its readers with an
ideal combination of concise management expertise on theone hand and product and manufacturer surveys on the other,which helps them to take sound decisions for investment insolutions and systems in their companies. The target groupincludes executives, decision makers and managers in call andcontact centres, decision makers in management, marketingand sales, and managers in the area of customer communi -cation, service and telecommunications.
SupplementsSupplemets are flyers and brochures inserted loose into the magazine,either the complete run or a part of it. Minimum quantity: 2.000 items.Supplements must be suitable for mechanical insertion into the magazine(the longer side of the insert must be closed). Prices on demand.
Bound-insBound-ins are flyers and brochures stapled in with the binding.Please contact us directly for production details. Prices on de-mand
FlapsFlaps are glued or stapled to the magazine and cover half of the coverphoto and half of the outside rear cover. Bookings possible only in combi-nation with advertisement on the outside rear cover.
Price per thousand 385.- € (outer and inner 4 color) + costs of outside rearcover and post transport charges. No discount on these.
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Reprints & Customized PublishingWe can produce a reprint of a TeleTalk article especially for your organization as
a reprint for handing out at trade shows, training or other events. Print quantity andother details are to your exact requirements. Please ask for our rate card.
Other advertising formats on demand.
TeleTalk SpecialsSuccesful advertising demands a powerful medium and an
engaging advertising proposition. Our specials will put yourmessage on a platform of its own.
WraparoundsWraparounds go around the complete publication and are guemmed together at the ends.Length of wraparounds laid out flat: 450x100mm.
Price per thousands (ready printed and delivered) 396.- € (outer 4-color,inner white) plus post and transport charges. No discounts.
CovermountsPrinted matter (a booklet for example) in DIN A 6 format ist glued on thetitle page or inside the magazine over an underlying advertising.
Price per thousand (ready printed and delivered)Booklet on front 385.- €, Booklet inside 187.- € + costs of 1/1 underlyingadvertisement plus post and transport costs. No discount on these.
Tip-onMap as tip-on on ad, only in conjunction with 1/1 page basis ad, price per thousand189.- €, plus post and transport costs. No discount.
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TeleTalk Contact Center MarktführerThe TeleTalk Market Guide and Product Survey Call
Centers is the reference work for the Call Center and CRMmarket recognized by all decision makers as the leading infor-mation source. The Call Center and CRM Survey is aimed atcall center managers, business directors and managers in sales,marketing and IT. Every spring and fall the product survey listssoftware and technology from the most significant players inthe call center market.
Frequency of publication: biannualPrice: 10.- € per copyPrinted copies: 12.000 copiesCirculation: paid-for copies and qualified
readershipFormat: 210 mm x 280 mmPrint details: sheet offset, Euroscale CMYK
Premium Logo-Branding in Market Surveys. So that youmake an attention-grabbing impact!Your logo prominentlypositioned in the TeleTalkmarket surveys. 399,- €
Business card interactive entry, 4c in sector category, no discounts or commission possible ......... 369,- €(sample business card p.15)
Business-Extra: Print & Online Advertorials, Best Practice, Case Studies ...
Contributions such as product and company information,best-practice examples or case studies with an editorial lookand feel are innovative and attractive forms of advertising thatprovide readers with a large amount of information. Use ourBusiness Extra packages to display your products and servicesin a completely different light.
Interactive business cards:Profile yourself as a competent solution provider and offer
interested parties additional targeted information with your“business card” in the form of product information, whitepa-pers, best-practice articles, webinars and webcasts or a directlink to your website. Take a look at the new interactive featuresavailable in the business card environment on teletalk.de/branchen-praxis/business-guide.
Offers for including interactive features will be calculatedfor you on a time and needs basis. Just ask for our categoryoverview: +49 (0)511 / 61 65 95-0.
Business-Guide: Print+Online combo package
Placement in the industry section of your choice
• 4-color Business Card in TeleTalk• Business Card (linked to your homepage) on teletalk.de
129,- € (monthly per entry)Minimum run of 6 consecutive issues – no discounts and according to availability.
15»Advertorial »Whitepaper »Webcast »Webinar
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Cross-media. Success can be controlled!
Let’s talk about new paths and breathefresh air into your media mix! Here are yourdirect contacts:
Cross-media with TeleTalk at a glance:
Whitepapers Webinars Webcasts Business Guide ... for your iPad and iPhone
• Print advertising in TeleTalk is the basis for developingbrand and fostering an image. It is full of variety, draws attention and builds contacts.
• Banner advertising on teletalk.de strengthens the marketpresence and draws attention in a targeted manner.
• Newsletter advertising places individual company-relevant aspects in the foreground and thus focuses the attention of the recipient, e.g. on events, deadlines, white-papers, webinars etc.
• Whitepapers, webinars and webcasts create a lasting,technically competent, positive impression of the company.Due to their high technical quality, they provide a largeamount of information content for the user. They are usedvery intensively by the user, are response-oriented and areused for targeted lead generation on teletalk.de.
• Business cards in the Business Guide: Search & Findmade easy: relevant information on the company and itsproducts at all times with direct access incl. interactive features – turning interested parties into customers.
• TeleTalk to go. Your message goes directly to your targetgroup via the new TeleTalk iPhone and iPad apps.
Are you on the lookout for new advertising formatsand combinations in a highly qualified environment?You’re in the right place!
Would you like to network your advertising measuresacross media so that your messages can mutually streng-then and complement each other?
Rising user numbers, above-average browsing time, rapid decision and response opportunities – these arethe reasons why online media occupy a vital position intoday´s media mix.You too can offer your target audiencea more engaging dialogue and profit from the new high-impact advertising opportunities on teletalk.de. Targetedbanner ads on teletalk.de increase awareness of yourcompanies, support branding and promote image deve-lopment
Depth of information ready to be used: The teletalk.de knowledge database
Company-specific white papers, webinars or webcasts in theteletalk.de knowledge database close the gaps between imageand technical or product advertising in a targeted manner.They have high information content, go into depth technicallyand are used intensively by users. Let us advise you!
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Newsletter advertising & Stand-aloneAccurate and punctualAddressing target groups can’t be more targeted and direct than this!
The weekly newsletter TeleTalk-Compact bundles the mostimportant reports, industry news and general news as well asproduct and corporate news of the past 14 days in an easy-to-follow and detailed manner.
Unique position par excellence! With the TeleTalk stand-alone partner mailing you are directly addressing your infor-mation to our online subscriber pool.
Prices for special advertising formats are calculated basedon term and needs. Please feel free to contact us.
Detailed information on online advertising on teletalk.de can be found at teletalk.de/mediadaten.
Sent to registered subscribers
Newsletter TeleTalk-CompactData formats: 234 × 60 Pixel ...550.- € per mailing sent
468 × 60 Pixe.....750.- € per mailing sent
Deadline for Data: 5 days before publicationPublication: weekly
Stand-alone partner mailingDesigned according to your CI specifications in our Look & Feel. Delivery of raw data: 1 week before publication
