Date post: | 14-May-2015 |
Category: |
Business |
Upload: | interlinkone |
View: | 956 times |
Download: | 1 times |
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
It’s Time to Grow Your BusinessJohn Foley, Jr.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Intro: John Foley, Jr.
• Grow Socially, Inc. – Support Services
– Online Marketing/Social Media– Plan, Manage, Execute and Measure
• interlinkONE – Software (SAAS)– Enterprise Marketing Management
Software– Plan, build, manage, execute and
measure all marketing activities
I love Mar(H)keting!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Keep Your Phone On!
@JohnFoleyJr
• Feel free to Tweet, Post, Update, Email, take notes, photos, and more!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Accolades
• Jetsetter Status on FourSquare
• Ranked #12 as a Top CMO on Twitter in 2012
• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2012
• NAPL Soderstrom Society
• MFSA - Luke Kaiser Education Award
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
The Book
Strategies, Plans, Case Studies Campaign Ideas, and More.
A guide to help you grow your business!
NewPathToProfit.com
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Today’s Overview
• Using Social Media to Grow Your Business
• SEO: Help People Find Your Website
• Mobile: What You Need to Know and Do!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Key Takeaways from Yesterday
Soul Search
Business Plan Review
Marketing/Sales Plan
Find the Right Resources
Self Promotion
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Using Social Media to Grow Your Business
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Why Should We Care About Online Marketing?
Because it can help our business grow!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Social Media Statistics
850 Million Users on Facebook
NOTE: As of April 2012
250 Million Tweets Sent Per Day
60+ Hours of Video Uploaded every minute
90 million users in 6 months
18 million users… and it’s addictive!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
However, don’t forget this…
► Social Media is really part of something much bigger...
…Your overall marketing efforts!
► Specifically, inbound marketing.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
What is Inbound Marketing?
http://en.wikipedia.org/wiki/Inbound_marketing
“Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.”
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Content: Essential to Inbound Marketing
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
$
Optimize / Social FriendlyeNewsletter Sign-Ups
White PapersOffersEmailsPollsBlogs
Landing Pages
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share
Social Media Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified and Budgeted
Buyers
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Inbound Goal: Drive INQUIRIES!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Why Should YOU Use Inbound Tactics?
It works!
Increase Awareness & Drive Inquiries
Reach More Customers & Prospects
Sell more things!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Results --- See Below
650
275
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Results: Thousands of Inquiries
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Results: Thousands of Inquiries
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Results: Prospects Raising Their Hand!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
CASE STUDIES FOR INSPIRATION
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Can Inbound Marketing and Social Media Actually Help Service
Providers?
Let’s look at some Examples!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
H & H Graphics Group
► Lancaster, PA
► Provides mailing, fulfillment, print… and multi-channel marketing services!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Custom Background… with Value Statements
Humanizing their brand
Engaging with Customers, Vendors, Prospects
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Videos That Tell Their Story
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
CustomXM
► Little Rock, Arkansas► Paul Strack - @Pstrack
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Website: Engaging & Social
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
CustomXM’s Tips for Twitter
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Social Media Creates Chatter
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practices for Twitter
► Actively participate & engage
► Share a variety of information!
► Be a thought leader, be yourself, show the human side of your business
► Review efforts & measure results
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Printing Center USA
► Primarily an online printer► Located in Montana► Quite active on social media
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Twitter Activity is High!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Variety of Content in Tweets
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Online Video
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Email & Social Integrated
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
What do they have in common?
► They have a strategy and a plan!
► They produce a lot of content.
► Social media is integrated across multiple channels.
► They are committed! Time and energy.But it pays off!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
HOW YOU CAN FINDSOCIAL MEDIA SUCCESS
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Steps to Social Media Success
► Create a Strategy (PLAN)
► EXECUTE
► Measure
Remember Execution TRUMPS Strategy
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
$
Optimize / Social FriendlyeNewsletter Sign-Ups
White PapersOffersEmailsPollsBlogs
Landing Pages
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share
Social Media Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified and Budgeted
Buyers
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Plan! Strategy before Tactics! Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Align Tactics with Goals
Tactic Goal Key StepsFacebook Fan page Increase awareness
of services, generate leads
Post once a day; Custom Tab for demo registration
Twitter company page
Become a thought leader, provide support
Post multiple times daily; share marketing-related news; active listening
YouTube Profile Humanize brand; create demand
Film weekly video of employee(s); create screencasts of customer successes
Pinterest? Drive website traffic! Create boards to highlight portfolio work
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
How to Measure Success?
► Site Traffic► Downloads► eNewsletter Sign-Ups► Blog Comments► Questions► Shared Links► Re-Tweets► Followers► Who’s talking about you and how► Show me the money
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Tools for Measuring Effectiveness
Link Shorteners iLink.Me TinyURL.com
Google Analytics Website
Insights LinkedIn, Facebook, Twitter, YouTube
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Here’s How Social Media Can Help YOU
► Build Awareness and Thought-Leadership
► Generate Inquiries and Qualified Leads
► Create Happy Customers
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Build Awareness and Thought-Leadership
► Share relevant and helpful information.
► Have consistent branding across networks.
► Don’t just post your own news – engage!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Generating Inquiries and Leads
► How?► Strategy and Planning
► Build, manage, execute, and measure campaigns
► Have an integrated, multi-channel mind-set
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
COMPANY WEBSITE
Social Media
SEO
DM/Flyer
Links
Other
Whitepapers,eBooks
Downloads
eNewsletter Sign-Ups
Comments & Questions on
Blog
Info/Inquiries
Webinar Sign-Ups
100 Visitors
2000 Visitors
800 Visitors
3500 Visitors
CRM
Generating Inquiries and Leads
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Creating Happy Customers with Social Media
► How?► Reward Your Socially-Engaged Fans
► Be an Active Listener!
► Share Content That is Relevant to Them
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Getting Started… or Moving Forward
► What Social Networks Should You Be On?
► Being Ready for What’s Next
► Best Practices for Social Media Campaigns
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Very Important: Know Your Audience
► Who Are They?
► Where Are They Cyclically?
► How Do They Use Social Media?
► What Networks Are They On?
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Markets to Target
► Groups that are very active on social media:► Realtors / Real Estate Agents► Non-Profits► Consultants► Marketing Directors (B-to-B and B-to-C)
► Groups like these and more need print help too!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Getting Your Sales Reps on Board
► Set the Example – If they see you participating, they’ll know it’s important!
► Provide training: Webinars, Consultants, Seminars, and more.
► Work with Marketing to create campaigns that generate leads from social media.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
What’s Next? Cause it Changes Fast!
► Okay, yes. My boys won the Massachusetts State Hockey Championship!
► Them, and a whole lot of friends recently jumped from Facebook to Twitter!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Being Ready for What’s Next
► Don’t forget fundamentals – PLAN!
► Always be measuring your efforts
► Resources to Stay Ahead of the Game
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Be Committed
► Social Media often requires daily attention
► Prioritize: RELEVANT Content creation, listening, & engaging!
► Measure & Adjust
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
3 Action Items
► Social Media: Strategize, Plan, and Align Tactics with Goals
► Increase commitment to promoting yourself!
► Devote time to creating content, sharing, and measuring its effectiveness.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
SEO: Help People Find Your Website
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
By the Numbers: Google
• 34,000 searches per second• 2 million per minute• 121 million per hour• 3 billion per day• 88 billion per month
Source: http://searchengineland.com
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
SEO Best Practices
• Keyword Usage• Content Rules!• Inbound Links• Mobile
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Keyword Usage
• Build a well-researched list of keywords• Incorporate in your content:
– Page Titles (H1, H2 tags)– Website copy– Meta description– Image Names (Alt tags)
• Use throughout all content distribution
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Content Rules!
• Google rewards fresh content --- update your website regularly!
• Create & provide content that informs, helps, and interests your audience!
• Best way to do this: start blogging.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Inbound Links
• You want: inbound links from high-authority sites (trusted, popular, PR, etc.) with relevant content.
• How do you get them?– Create share-worthy & timely content!– Ask! Link-exchange– Increase PR strategy and efforts
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Mobile
• Smartphone ownership and mobile web viewing continues to rise!
• Google is rewarding sites that have mobile websites in its AdWords program
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Items to Avoid
• Buying Links
• Over-using/forcing keywords – content should sound natural
• Adding so much content that your page load-times suffer.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Don’t Forget!
• Getting found is only half the battle….
… Optimize your landing pages and product/services pages to drive people down the sales funnel!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Mobile: What You Need to Know and Do!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
State of the Mobile World
Stats – Mobile Fun
Stats – Mobile Fun
Stats – Mobile Fun
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Smartphone Adoption
50% Smartphone Adoption
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
We Are Addicted.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Mobile Internet Usage
Source: Morgan Stanley
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
What Does it All Mean?
Mobile is Changing the Game…Are you keeping up?
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Steps for Mobile Success
• QR Codes: The Keys to Success
• Mobile Websites: Build and Engage
• Strategies for Selling Mobile Solutions
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
QR Codes: The Keys to Success
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practice: Think of the User!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practice: Shorten the URL
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practice: Provide Incentive
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practice: Mobilize!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practice: Track & Measure
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Where are people scanning
Source of Scanned QR Code* June 2011Source: comScore MobiLens QR Code Audience (000) % of QR Code Audience**
Total Audience: Scanned QR code with mobile phone
14,452 100.0%
Printed magazine or newspaper 7,138 49.4%
Product packaging 5,101 35.3%Website on PC 3,957 27.4%Poster or flyer or kiosk 3,393 23.5%
Business card or brochure 1,940 13.4%
Storefront 1,850 12.8%TV 1,693 11.7%
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Example: Registration via Direct Mail
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Case Study: CustomXM
31% accessed landing page via QR Code.
24% of the submissions came via the QR code.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
QR Codes Make Gardens Grow
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
QR Codes to User Reviews
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
QR Codes for Customer Feedback
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
What’s Next: NFC
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
What’s Next: NFC
http://www.youtube.com/watch?v=EdyIP7yqWJY&list=UUbPoxbWxJp9z0mi8an3a3jw&index=6&feature=plcp
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Mobile Websites: Build and Engage
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Think About Your* Website
* Or your customer’s website!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
But on a smartphone…
= Source: http://www.flickr.com/photos/23844524@N03/5002051362/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Options for Building a Mobile Website
• Web programming
• Plugins
• Partner with a service provider
• Use a “mobile website builder” application
Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Mobile Website Goals
• Optimized To Fit
• Easy to Read
• Easy to Interact With
• But Still RelevantAnd Useful!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practice #1
• Know the Difference: Mobile-Ready vs. Mobile Optimized
Mobile-Ready:– Responsive design– All content & links displayed
on both versions of site
Photo Credit: http://baymard.com/blog/trying-out-responsive-design
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Better Option: Mobile-Optimized
• Build a dedicated site for the mobile audience.
• Treat the needs of the “on-the-go” user differently than those of a desktop/laptop browser.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practice #2
• Analyze Your Audience’s Needs – and Your Goals!
Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practice #3
• Content: Prioritize and Simplify
Photo Credit: http://www.flickr.com/photos/nicmcphee/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Best Practice #4
• Include Simplified Forms to Generate Leads
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Bonus Tip
• Provide Links to Your Desktop Website
– Comfort with traditional view– Searching for in-depth info
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Bonus Tip: Mobile & Email Are Growing!
• Test your emails on mobile devices – for you and clients!
• Test if the links/pages are mobile-optimized too
Source: http://winfographics.com/post/22219297594/email-in-motion-mobile-is-leading-the-email-revolution
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Strategies for Selling Mobile Solutions
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
How Do You Make $ on QR Codes?
Custom QR Code Design
Mobile Website Creation
Build a Database!
Reporting, Analyzing, Strategy
Put it in a Campaign!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Before You Start Selling…
• Is your website mobile-optimized?
• Smartphones for demos
• Understand limitations & advantages.
• Add “mobile marketing” to your business strategy and marketing plans!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
How you can promote your mobile services
• On your website
• On your social networks
• QR Codes on print
• Email efforts
• WebinarCredit: http://www.flickr.com/photos/63299638@N00/2847937438/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Sales Opportunity #1
• QR Codes need mobile sites! There are plenty without.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Sales Opportunity #2
• Any printed piece with a URL that may reach the growing mobile audience.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Sales Opportunity #3
• Any customer that has a website that is not mobile-optimized.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Sales Opportunity #4
• Shelf-Talkers& Table Tents
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Final Thoughts on Mobile
• Mobile is not just hot, it’s here to stay.
• No matter what response channel we use, best practices still apply.
• There is money to be made in mobile today.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Final Takeawaysand Q & A
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Final Takeaways
• Plan, Plan, Plan
• Get Marketing Expertise on Staff
• Get Close with Customers
• Set Expectations
• Constantly Review
• SelfPromote
• Measure
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
The Book
Strategies, Plans, Case Studies Campaign Ideas, and More.
A guide to help you grow your business!
NewPathToProfit.com
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Q & A / Contact Me!:
http://ilink.me/JR
iFlyMobi.com
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Learn More
► http://interlinkONE.com
► http://GrowSocially.com
► http://QReateAndTrack.com
► http://iFlyMobi.com
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
THANK YOU!