Printempswww.Rayanehocine.com

Printemps

One of the most luxury and prestigious flagship French department store that focus

on beauty, lifestyle, fashion, accessories, and men’s wear.

Key facts• Designed by: Jules and Paul Sédille• Location: Boulevard Haussmann in the 9th arrondissement of

Paris• Headquarters: 102 rue de Provence Paris, 75009 France• Industry: Luxury retail• Specialties: Luxury Department store• Type: Privately Held• Website: http://www.printemps.com• Area served: France, Andorra, Ginza, Tokyo, Jeddah, Saudi

Arabia, Shanghai• Parent: Divine Investments SA

In a figures:• 1.3 billion Euros in annual sales • 3,500 employees • 50 million visitors each year • 16 department stores • 145 000 m² of sales area, 43 500 m² of which are at Printemps

Haussmann, spread over 3 buildings and 25 floors in total. • More than 2 000 candidates each month on

www.printemps.jobs

Key marketsAccessories / Luxury Women’s apparel / Underwear Men’s apparel Beauty Home

• Printemps is also a leader of wedding lists in France.

History• Founded in 1865, by Jules Jaluzot and Jean-Alfred Duclos.• The idea of founders was to build a department store that

offers everything.

• The name of Printemps refers to the spring season, symbolizing renewal, freshness and the blossoming of dynamic ideas.

• The building was greatly expanded in 1874, and elevators from the 1867 Universal Exposition were installed

History• Rebuilt after a fire in 1881, the store became the first to use electric

lighting, in 1888. • One of the first department stores with direct subway access• 1904 – resignation of Jules Jaluzot • 1910 – opening of a second store• 1912 – first store outside of Paris in Deauville• 1920 – Peter Laguionie takes the store and rebuilds it after another

fire in 1921• By 1970 there were 23 Printemps locations and 13 Prisunic discount

outlets.• In the 1980s, the brand went global - Andorra, the Ginza shopping

district in Tokyo, Jeddah, Saudi Arabia and Shanghai.• 6 December 2008 Printemps Haussmann was evacuated following a

bomb threat from the terrorist group FRA

Ownership• 1991 – Printemps were acquired by François Pinault and

merged with other holding into PPR group

• In 2006, PPR sold Printemps to the Italian Borletti Group

• On 31 July 2013, Divine Investment SA has bought Printemps

Strategy

• Printemps revolutionized retail business practices• Items are marked with fixed • The economies of scale to provide high quality goods at

reasonable prices• The idea of discount sales to clear out dated stocks • Window displays• Was noted for its branding innovations

Concept

• To offer several big clothing brands in one single place.

All brands are present in the sales area in the form of

stalls that offer a selection of articles bought by the

company.

Panoramic terrace

• All of Paris is at your feet on the 9th floor of Printemps Beauty-Home Store

• A panoramic terrace unveils an open view from the Opéra to the Madeleine, from the Eiffel Tower to Montmartre

Personal shopping• Private, confidential and exclusive lounge.• Fashion experts provide one-on-one and customized services:

tailored wardrobes and exclusive access to luxury and limited editions items.

Restaurants• Printemps offers a choice of seven places to eat:• Ladurée• Brasserie Printemps• Café Pouchkine• Cojean• Café Be• The World Bar • Le Déli-Cieux

Printemps Louvre• 15 January 2014, Printemps opened "its first new store in 32

years in the Carrousel du Louvre shopping mall in Paris”• The only luxury department store open every Sunday• Covering a surface area of 2600 m²• Suggests finest luxury and beauty brands, epitomising know-

how in leather goods, fine watchmaking, fine jewellery and fragrances.

Printemps Louvre

Advertising

Competitors• Galeries Lafayette

• Le Bon Marché

• Beaugrenelle

• Les Quatre Temps

• Val d'Europe

Printemps Singapore, Orchard Road

Survey• Services that people would most like to have at Printemps

23Ciema SPA Theatre

Art Gallery

Opera De-livery

Vallet Per-sonal Shopping

E-com-

merce

0

7.5

15

22.5

30

Concept• Restaurants• High fashion shops• Cosmetics• Perfumes• Luxury good• Accessories• Home wear • Delicatessen• Luxury cinema• Ballet• SPA• Art Gallery• E-commerce• VIP services:• Personal shopping• Valet • Goods delivery service• Carrier• Personal fashion advisor

• La Tour d’Argent (Famous French gastonomique restaurent)• Paul• Café Pouchkine• Cojean• The World Bar

• Carrier Service• Parking Service (Valet)• Driver Delivery service• SPA-Massage

Opening of the store• Fashion show organized with couple luxury brand sold by

Printemps (Kenzo, Givenchy, Dior…)- Exclusive Invite- Guest Stars

- Helicopter flags - Exclusive ads on skyscrapers, in widow displays - Exceptional interior design

Competitors

• Takashimaya Singapore• CK Department Store• Isetan• Metro Sengkang• BHG

Distribution channel• Short distribution channel

Producer

Retailer

Consumer

Distribution• Income 2014 - 1 248 587 000 €• whereof 410 640 800 € export• 25 stores throughout the world (24 in France)• It’s a flagship store• Can expand to New York, Singapore (need to think about

where we want to expand)

30

How we will advertise it?• Print – VOGUE Singapore, SPH Magazines• Inflight magazines – Singapore Airlines, AirFrance• Social networks – Instagram, Facebook, Clozette, Twitter• Billboards• Hotels – The Ritz-Carlton, Four Seasons, Wangz Hotel, Pan

Pacific, The Fullerton Bay Hotel• Restaurants – Iggy’s, Waku Ghin, Gunther’s, JAAN, Shinji• TV – MediaCorp Channel 5, RTS, Television of Singapore• Internet website • Trade shows• Street marketing• PR clipping

PR clipping• The store is designed by Phillipe Stark• Best quality food from France• High fashion brands• Designers from Paris• Exclusive restaurants • Dior SPA • Luxury Cinema theatre with possibility to order meal at the

screening• Art Gallery of Fashion Works• Exceptional Ballet

Ethical message• Donation week in Spring• A certain percentage of sales to charities, orphanages,

education in the third parties.• We respect the environment: lightening, shopping bags,

recycling • We support environmental and pollution issues in Singapore• We respect all the cultures, nationalities, religions. No

discrimination for employees

Pricing• The prices are the same as in all Printemps stores in France• Due to: • Black market• High financial development of the country• High income level• Economy of scale

Why Printemps should be opened in Singapore?

• Financial incentives• More tourists in the town• Better for the economy• Multinational country view• French culture touch • More job offers • More entertainments• Better shopping experience

Thank you for your attention! www.rayanehocine.com