EXPERT FOCUS AREA:
Getting Stanford Students who live in an apartment to pack a homemade salad at least 3 times a week for lunch
Mia Davis | November 2012
Why?
Why?+ Health behaviors established now will help maintain healthy eating habits down the road.
Why?+ Health behaviors established now will help maintain healthy eating habits down the road. + With limited time, packing a salad to go can be a great way for students to eat a healthy lunch and save money!
Meet MaddieAge: 20Year: JuniorResidence: Oak Creek Apartments
Maddie is part of the 41% of students who never eat a salad, but regular grocery shop.
HOW MIGHT WE help Maddie start packing a salad for lunch 3x/wk?
Let’s Brainstorm some possible
solutions.
Maddie makes a pact w/ roommate to go to Trader Joe’s every Sunday
On Sundays, Maddie goes to Trader Joe’s
Maddie buys bag of Spinach
Maddie buys favorite salad ingredients
Maddie buy long-term ingredients
Maddie buys box of plastic forks
Maddie buys set of Tupperware
Maddie puts all refrigerated items on top shelf in fridge
Maddie makes 3 salads as soon as she gets home from TJ’s,
Maddie creates repeating alarm for 11pm to make salad at night
Maddie makes list of existing behaviors and ties salad making to anchor
Maddie watches video on salad preparation
Maddie starts watching new Food Network show called Salad Wars
Maddie starts “Salad of the Week” Club
Maddie & roommate pack lunches together every night during week
Maddie prints 8.5x11 image of spinach and tapes it to the fridge
Maddie refrigerates salad(s)Maddie puts post-it note
on pillow was reminder to pack salad for next day
Maddie joins fitness challenge to eat 3 salads/wk
Maddie hosts a “Salad Party”
Campus eateries/ dining halls BAN Maddie during lunch hours 3x/ wk
Professor makes eating salad for lunch a class assignment
Maddie has picnic with a friend 3 days/wk
Maddie has best salad making abilities competition with friends
Maddie creates repeating alarm for 20 min before she leaves for class
Maddie joins “Salad of the Week” Club
Maddie reads article on health benefits of salads
Maddie tracks salad-making in notebook
Brainstorm of Ideas
Let’s organize these ideas to determine which solutions are
the easiest and most effective in accomplishing our goal.
No
way
! We
cann
ot g
et M
addi
e to
do
this
Very effective in getting Maddie to pack salad 3x/wk
Yes! We can get M
addie to do this
Not effective in getting Maddie to pack salad 3x/wk
Target category: very effective and easy to do – Yes! We can get
Maddie to do this.N
o w
ay! W
e ca
nnot
get
Mad
die
to d
o th
is
Very effective in getting Maddie to pack salad 3x/wk
Yes! We can get M
addie to do this
Not effective in getting Maddie to pack salad 3x/wk
Very effective in getting Maddie to pack salad 3x/wk
Not effective in getting Maddie to pack salad 3x/wk
Yes! We can get M
addie to do this N
o w
ay! W
e ca
nnot
get
Mad
die
to d
o th
is
Maddie makes a pact w/ roommate to go to Trader Joe’s every Sunday
On Sundays, Maddie goes to Trader Joe’s Maddie buys bag
of Spinach
Maddie buys favorite salad ingredients
Maddie buy long-term ingredients
Maddie buys box of plastic forks
Maddie buys set of Tupperware
Maddie puts all refrigerated items on top shelf in fridge
Maddie makes 3 salads as soon as she gets home from TJ’s,
Maddie creates repeating alarm for 11pm to make salad at night
Maddie makes list of existing behaviors and ties salad making to anchor
Maddie watches video on salad preparation
Maddie starts watching new Food Network show called Salad Wars
Maddie starts “Salad of the Week” Club
Maddie & roommate pack lunches together every night during week
Maddie prints 8.5x11 image of spinach and tapes it to the fridge
Maddie refrigerates salad(s)
Maddie puts post-it note on pillow was reminder to pack salad for next day
Maddie joins fitness challenge to eat 3 salads/wk
Maddie hosts a “Salad Party”
Campus eateries/ dining halls BAN Maddie during lunch hours 3x/ wk
Professor makes eating salad for lunch a class assignment
Maddie has picnic with a friend 3 days/wk
Maddie has best salad making abilities competition with friends
Maddie creates repeating alarm for 20 min before she leaves for class
Maddie joins “Salad of the Week” Club
Maddie reads article on health benefits of salads
Maddie tracks salad-making in notebook
Very effective in getting Maddie to pack salad 3x/wk
Not effective in getting Maddie to pack salad 3x/wk
Yes! We can get M
addie to do this N
o w
ay! W
e ca
nnot
get
Mad
die
to d
o th
is
Maddie makes a pact w/ roommate to go to Trader Joe’s every Sunday
On Sundays, Maddie goes to Trader Joe’s Maddie buys bag
of Spinach
Maddie buys favorite salad ingredients
Maddie buy long-term ingredients
Maddie buys box of plastic forks
Maddie buys set of Tupperware
Maddie puts all refrigerated items on top shelf in fridge
Maddie makes 3 salads as soon as she gets home from TJ’s,
Maddie creates repeating alarm for 11pm to make salad at night
Maddie makes list of existing behaviors and ties salad making to anchor
Maddie watches video on salad preparation
Maddie starts watching new Food Network show called Salad Wars
Maddie starts “Salad of the Week” Club
Maddie & roommate pack lunches together every night during week
Maddie prints 8.5x11 image of spinach and tapes it to the fridge
Maddie refrigerates salad(s)
Maddie puts post-it note on pillow was reminder to pack salad for next day
Maddie joins fitness challenge to eat 3 salads/wk
Maddie hosts a “Salad Party”
Campus eateries/ dining halls BAN Maddie during lunch hours 3x/ wk
Professor makes eating salad for lunch a class assignment
Maddie has picnic with a friend 3 days/wk
Maddie has best salad making abilities competition with friends
Maddie creates repeating alarm for 20 min before she leaves for class
Maddie joins “Salad of the Week” Club
Maddie reads article on health benefits of salads
Maddie tracks salad-making in notebook
Target Category
On Sundays, Maddie goes to Trader Joe’s
Maddie buys bag of Spinach
Maddie buys favorite salad ingredients
Maddie makes 3 salads as soon as she gets home from TJ’s
Maddie creates repeating alarm for 11pm to make salad at night
Maddie makes list of existing behaviors and ties salad making to anchor
Maddie prints 8.5x11 image of spinach and tapes it to the fridge
Maddie refrigerates salad(s)
Maddie joins fitness challenge to eat 3 salads/wk
Very effective in getting Maddie to pack salad 3x/wkYes! W
e can get Maddie to do this
Insights
Insights+ Best solutions rely solely on Maddie, not external forces
Insights+ Best solutions rely solely on Maddie, not external forces+ Reminders can be useful, but not 100% effective – especially when ignored due to frequency
Insights+ Best solutions rely solely on Maddie, not external forces+ Reminders can be useful, but not 100% effective – especially when ignored due to frequency + Instilling sense of responsibility to others as well as herself (ex. Start salad of week club, pact w/ roommate) are effective ways to inspire a behavior change – however, would have to be achieved in period of high motivation to get Maddie to do it.
Insights+ Best solutions rely solely on Maddie, not external forces+ Reminders can be useful, but not 100% effective – especially when ignored due to frequency + Instilling sense of responsibility to others as well as herself (ex. Start salad of week club, pact w/ roommate) are effective ways to inspire a behavior change – however, would have to be achieved in period of high motivation to get Maddie to do it.+ One time behaviors (read article, watch video) not enough to get Maddie to create new sustainable behavior
Next Steps+ More research on healthy eating and cooking for self as a college student+ Gauge interest – who wants to eat a salad 3x/wk+ Iterate on ways to make it easy and effective for students to pack themselves a salad lunch at least 3x/wk – test & refine+ How can reminders be used as a tool to spark motivation and set the “on switch” for completing a behavior?
Next Steps+ More research on healthy eating and cooking for self as a college student+ Gauge interest – who wants to eat a salad 3x/wk+ Iterate on ways to make it easy and effective for students to pack themselves a salad lunch at least 3x/wk – test & refine+ How can reminders be used as a tool to spark motivation and set the “on switch” for completing a behavior?
More to come! Stay tuned.Follow me on twitter @saladinstead
Thanks for reading! I would love any
feedback.
Mia Davis email: miadavis@stanfordtw: @saladinstead