How Do OurCustomers Utilize

Media?Report based on the survey taken

9/4/12

Radio

Newspaper

Smart Phones

Television

Media Buy for Des Moines

Internet

Contents:

Radio.

What are your top three radio stations?

Of the 1,121 completed answers these were the top listened to radio stations. 14.5% was KIAI out of Mason City, IA 5% was KISS Country out of Mason City, IA 5% was KYTC out of Northwood, IA 13% was KLSS out of Mason City, IA 4% was KROC out of Rochester, MN 11% was KIOW out of Forest City, IA 8% was KGLO out of Mason City, IA 3% was KRIB out of Mason City, IA 5% was Internet/Satillite Radio 21.5% was over 72 different radio stations AM/FM

Newspaper.

Printed: 498Online: 120Both: 109

Do you read the printed or online version of the

newspaper?

Will you use the newspaper when it comes to buying a

car?

Yes: 307No: 386Maybe: 2

Newspaper.

What Newspapers do you read?

Globe Gazette: 229Britt News Tribune: 34Des Moines Register: 30Forest City Summit: 20Garner Leader: 16

Other Votes:

Albert Lea Tribune: 4 Algona News: 2 Charles City Press: 2 Chicago Times: 1 Clear Lake Mirror: 10 Eagle Grove Eagle: 3 Fort Dodge Messenger: 2 Kanawah Press: 1 Lake Mills Leader: 2 Mankato Free Shopper: 1 Manly Free Shopper: 2 North Iowa Today: 3 Northwood Anchor: 10 NY Times: 1 Pioneer Press: 1 Recorder: 1 Globe Shopper: 2 Star Tribune: 1 Times Citizen: 1 USA Today: 2

Smart Phones.

Do you have a smart phone?

Yes: 283

No:518

Television.What t.v. channels do youwatch at night?

Local Channels:KIMT- 209 peopleKAAL- 10 peopleKCCI- 10 peopleKTTC- 6 people

Cable Channels:ESPN- 30 peopleHistory- 24 peopleFOX- 20 people

Fox News- 13 peopleHallmark- 11 people

A&E- 2ABC- 4ABC Family- 2Big 10- 1Bravo- 4CBS- 10CMT- 4CNBC- 1CNN- 5Comedy Central- 2Discovery- 9Disney- 2Encore- 1Food Network- 3FSN- 2Fuse- 1FX- 1GAC- 1Game Show Network- 4

Golf- 9HGTV- 7Lifetime- 3MTV- 2National Geographic- 1NBC- 6NFL- 2Outdoor- 1RFD- 2SciFi- 1Speed- 2Spike- 2Starz- 2TBS- 5TNT- 5TV Land- 3USA- 6VH1- 3Weather Channel- 4

Internet.What websites do you visit before buying a car?

Pritchards.com: 38%Findcars.com: 11%Autotrader.com: 7%Ford.com: 7%Cars.com: 6%KBB.com/NADA.com 5%Craigslist.com: 5%Ebay.com: 4%Manufacturers websites (Toyota, Chrysler, Honda, Chevy, Nissan, Benz): 4%Local Dealers: 4%Search Engines: 2%Other: 2%

Internet.Will you use the internet when looking for a new car?

0 50 100 150 200 250 300 350

Little

Somewhat

Very

People

Media Buy:Radio: I suggest buying air time on KJJY and KHKI because they are the only country music stations in the market and they are both on the survey list of stations our customers listen to. I also suggest buying KGGO because they are one of Des Moines largest classic rock stations and The Champ AM 1700 it is the only sports talk radio station in the market. Ad Rep: Michael Hope 515-331-9200 Michael.Hope@cumulus.comOnline: I suggest buying KCCI.com with special placement on the sports page. It is a highly read page and we could have an interactive ad that features a Nascar car speeding across the page and then stops on the side and we could have an ad that clicked through to the pritchard website that could feature an E-vite and info about the event. Ad Rep: Amanda Brink Hall 515-247-8833 ahull@hearst.comTelevision:

Cable: After looking at the surveys the most popular television stations were Speed and ESPN. I suggest that we look at putting together a television commercial that could be put onto cable through OnMedia advertising.

Ad Rep: Leslie Malcom 515-697-6785 Broadcast: The surveys also revealed that a good way to reach the largest number of people is to advertise during the hours of 5-8 p.m. on local news channels. KCCI has the largest audience in Iowa including the Des Moines metro area all the way up to northern Iowa. Ad Rep: Amanda Brink Hall 515-247-8833