Andrew Boyd, Kaven Williams, Ron Chin, Scott Densten, Diana Diamond, Chris Morgenthaler

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Privacy, Security and Compliance Current State of Research IUIPC Model Study Design Initial Results Implications of Findings Future Directions for Research Questions

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This topic sits at the intersection of:◦ Psychology◦ Management Theory and Corporate Governance◦ Economic Social Utility, Social Contract and Social

Network Theory◦ Computer Science

It has an impact on:◦ Civil and Criminal Statutes◦ Economic Behaviour◦ Civil Rights and Freedoms◦ Systems Architecture and Development◦ The interplay between ‘Personal’ and ‘Public’ space

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Various historical models for online privacy attitudes Many theoretical models- a dearth of empirical studies Main empirical construct is IUIPC

Internet User Information privacy Concern

IUIPC draws upon Social Contract theory◦ Presents a theoretical framework based on attitudes and

interdependencies towards: Collection Control Awareness

of personal information

◦ These dimensions also form some of the principles behind many privacy statutes in North America and Europe.

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Great for attitudes, not so good for demographics

May be biased towards overstating privacy concerns

Clearly highlights gap between attitudes and behaviours

Our research team extended IUIPC to include a wider range of demographic co-variants(as a precursor to establishing new models for attitudes and behaviours)

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IUIPC- Internet User’s Information Privacy Concerns

Multi-dimensional attitudinal survey scaled on a Seven Point Likert Scale

Mixed in with behavioural questions about social media membership and usage

Distributed via Pace email, and personal networks of team members

Ran March 1- April 30, 2009 481 respondents, 390 completed

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Number Hypothesis Preliminary Finding

H1 Social media privacy attitudes vary by age.

Supported

H2 Social media privacy attitudes vary by education.

Supported

H3 Social media privacy attitudes vary by internet experience.

Not Supported

H4 Social media privacy attitudes vary by ethnicity.

Supported

H5 Social media privacy attitudes vary by gender.

Supported

H6 Social media privacy attitudes vary by individual’s sense of victimization.

Supported

H7 Social media privacy attitudes vary by importance of a large group of friends.

Not Supported

H8 Social media privacy attitudes vary by media exposure to social media risks.

Not Supported

H9 Social media privacy attitudes vary by online context.

Not Supported

Leveling of privacy attitudes across age groups

Ambiguities towards trust of social networking sites

Knowledge, experience and comfort lead to increased disclosure

Context Matters- Online Normative Behaviour

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Examine forces behind leveling of privacy concerns across age groups

Define ambiguities in trust attitudes towards social networking sites

Discover why ‘familiarity breeds nonchalance’

Establish the role of context (normative behaviour) in online attitudes and behaviours

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