Privacy, Permissions and the Evolution of Big DataSXSW Interactive

Workshop March 9, 2014

Agenda

• Privacy and permissions: Where do you stand?

• The public’s perceptions of privacy and their online data: survey results from the US, UK and Canada

• Communities of Consent: a possible future

• Small groups: ideas for creating transparency, value and community

• What do we want to know now? Co-creating the next study

Where do you stand?

Where do you stand?

1. Are you using peoples data or protecting people’s data? What do you do?

2. Industry self-regulation or government regulation?

3. Are people ignorant of how their information is used or are they willingly giving up their information?

Big Data’s Wild West Days

Enter the Law

What Might Drive Regulation?

Surveillance Studies Centre

Companies and your online information

80 % opposed to companies scanning the text of email messages for information on your interests

Attitudes Towards Police & Intelligence Agencies

71 % opposed to police or intelligence agencies scanning the text of your email messages for information on your interests

Not much of a Snowden effect

To police or intelligence agencies scanning the text of your email messages for information on your interests

Trust is Lacking

How much trust do you have in companies/police and intelligence agencies to make appropriate use of your personal information generated by your online activities?

Trust a great deal

Trust completely

People don’t understand what happens with their online information……and they feel they can control it even less

To what extent do you feel you understand/can control what happens to your information when you go on the internet?

A great deal

Completely

How do we solve this equation?

_________________Lack of Control

Volatile Opposition

Lack of Understanding + Lack of Trust

=

Drivers of Resistance

Awareness of Monitoring

Knowledge of Monitoring

Sense of Control Over Monitoring

TrustIn Monitors

From: Surveillance, Privacy and the Globalization of Personal Information

What if…

“Impossible” Change

“We [Intel] think that people’s data—yours, mine, ours—are too highly concentrated in too few hands.

People should be able to help create data, circulate it with reasonable controls, and then derive value directly from their own data.

We are trying to understand what it would take to actually catalyze this type of personal data economy.”  Dr. Tony Salvador, Intel Labs

How do we solve this equation?

_________________Lack of Control

Volatile Opposition

Lack of Understanding + Lack of Trust

=

How do we solve this equation?

Transparency + Control x Trust

Community of Consent

=

Communities of Consent

Value Exchange

Communities of Consent

How can we…

Topic A

Create greater transparency & trust?

Topic B

Create value and build community?

What’s a worthwhile benefit?

How can we…

Topic A

Create greater transparency & trust?

Topic B

Create value and build community?

In the report back…

We want to hear:

•What your brilliant ideas are

•What is needed to make them happen

What are the open questions?

What do you want to better understand about how citizens and consumers think about online privacy?

Work with your group to define objectives and, time permitting, specific questions.

We’ll conduct the survey and share the results back with you