Private cloud in a box

Revolutionary Cloud Solutions1

© 2012 Morphlabs Inc. All Rights Reserved

PRESENTED BY : Dell & Morphlabs

Bloor GroupDell & MorphlabsOverview

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Revolutionary Cloud Solutions2 © 2012 Morphlabs Inc. All Rights Reserved

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Bloor Group

11.13.2012

Agenda

• Morphlabs and Dell Relationship• Dell OpenStack Overview• Morphlabs Overview• The mCloud Helix• Customer Experiences

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Revolutionary Cloud Solutions

Morphlabs Overview

• Headquartered in Los Angeles• 55 Employees• Operations in Japan, Philippines and Singapore• US Operations established in 2009

• Successful Open Source Entrepreneurs• Apache Geronimo > IBM Websphere • Apache ActiveMQ > Progress Software

• Established Relationship with Dell• 2 years with the DCS team • Collaboration with Dell Solutions

• OpenStack• Crowbar

• OpenStack Foundation Founding Member


Dell POV with OpenStack Solutions

Vision• Open source widely accepted in mid and enterprise markets• Dell disrupts the competitive marketplace with open source• Dell is a top 3 provider of open source solutions in cloud

Strategy

• Deliver private & public OpenStack solutions• Develop SW IP + maintain commitment to open

source• Leverage current OpenStack solutions in market• Expand investment in partners

Execution

• Complete cloud taxonomy • Build & partner for private, public, hybrid

• Invest in OpenStack community contributions, leadership

• Expand and acquire services capability• GTM focus on current won markets, expand to mid-

market and other global regions

4 Confidential


Dell OpenStack-Powered Cloud Solution GtM Strategy

Confidential5 04/10/2023

Approach

• Thought leadership• Build/collaborate with customers • Complete end-to-end solution (Dell IP– Reference Architecture)• Active community leadership

Target Markets

• Initial Markets: Telcos, Hosters, Service Providers in the US and selected markets in Asia Pac and Europe.

• Clear concise HW, SW, Services revenue model• Expand into mid-markets and Global markets with

complementary partner solutions

Solution Strategy

• HW + SW + Services + Support (Cloud Taxonomy)• Dell Portfolio Integration• Unique Dell IP (Crowbar)

Leverage…

• Open source technologies and communities• Include Dell assets that add value – storage, networking,

security etc

• Partners and best-of-breed vendors• Ecosystem Partners - partners who fill gaps in RA• Platform Partners – partners with complete solutions• Distributions – vendors with validated versions of

OpenStack

• Community• Contribute, participate, lead in OpenStack• Crowbar


Dell’s Distinctive Competence

• First OpenStack cloud solution provider

• Gold member of the OpenStack foundation

• Pioneer OpenStack partner (Only Tier 1 Day 1 hardware provider)– Most history with the OpenStack technology– Reference architectures that have been

tested longer and fuller than newcomers

• Deep partnership ecosystem– Mirantis, Canonical, and enStratus– Single point of service and support

• ONLY company providing automated software to do multi-node OpenStack provisioning: Crowbar– Dell developed software

• OpenStack experts work at Dell: Rob Hirschfeld, Greg Althaus and others continually investing in the community6 Confidential

Proven solutions

Proven components

“Dell … was one of the first ofthe hardware vendors to graspthe fact that cloud is about provisioning services, not about the hardware.”

Maxwell Cooter, Cloud Pro


Dell’s PoV- Cloud Taxonomy

Admin SoftwareWeb Services & APIs

Customer Management

Entitlement, rights Billing

Self Service Portal

Metering

Infrastructure Software

Abstraction Software

Physical

Software as a Service

IT as a Service

Platform as a Service

Infrastructure as a Service

Everything as a Service

HVAC Power Facility

Network

Environmentals

Compute Switch Storage

OSHardware

Virtualization

Operating System Virtualization

Application Run-Time

Virtualization

Data Store

Monitoring

Intelligent Resource Manager

Workload Lifecycle Management

Platform Provisioning

Ser Gov/Workflow Automation

Orchestration

Info

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Overarching Systems


Crowbar Software Framework

“Dell solved a problem that we had. And when Dell solved that problem, our engineers thought, ‘We’re going to use this.”

Ben Cherian, GM of Emerging Technologies, DreamHost

Modular, open source framework that accelerates multi-node deployments, simplifies maintenance, and streamlines ongoing updates• Deploy an OpenStack cloud or

Hadoop cluster in hours instead of days

• Use or build barclamps to install and configure software modules

Opscode Chef Server CapabilitiesDownload the open source software: https://github.com/dellcloudedge/crowbarActive community http://lists.us.dell.com/mailman/listinfo/crowbar

Resources on the Wiki: https://github.com/dellcloudedge/crowbar/wiki

Rob Hirschfeld’s blog http://robhirschfeld.com/2011/07/26/crowbar-source-released/

Dell Cloud Solutions

Proven solutions

Proven components

• Supports a cloud operations model to interact, modify, and build based on changing needs

8 Confidential


Crowbar Builds the Cloud Taxonomy

Admin SoftwareOpenStack APIs

Customer Management

Entitlement, rights Billing

OpenStack Dashboard

Metering

Infrastructure Software

Abstraction Software

Physical

Software as a Service

IT as a Service

Platform as a Service

Infrastructure as a Service

Everything as a Service

BIOS RAID NETWORK

Quantum

Environmentals

Nova Switch Swift

OSHardware

Virtualization

Operating System Virtualization

Application Run-Time

Virtualization

Data Store

Monitoring

Intelligent Resource Manager

Workload Lifecycle Management

Ser Gov/Workflow Automation

Orchestration

Info

rmati

on

Serv

ice M

an

ag

em

en

t

Leg

acy M

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IPS

Keysto

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Overarching Systems

Nova Glance Swift

Ubuntu

KVM

Crowbar

Revolutionary Cloud SolutionsConfidential10

Dell Expands OpenStack Solutions to SMB market with mCloud Helix

Attribute Dell OpenStack-Powered Cloud Solution

Morphlabs mCloud Helix Solution

Target Market Service providers, Hosting providers, and SaaS companies

SMB market and small departments and single projects within larger companies

Customer profile

Sophisticated user, DIY’er, has skills and resources in-house or is willing to pay for services to customize solution to specific needs, needs larger scale

Lacks expertise, time, or resources to implement cloud solutions. Has less need for sophisticated customizations, needs smaller scale

Flexibility Customers can leverage the Dell Reference Architecture and still have the flexibility to customize the solution to their specific needs

mCloud Helix is a fully assembled, pre-integrated IaaS/Private cloud in a single chassis with no customization at the H/W level


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mCloud Helix: Disrupting Monolithic Enterprise Infrastructure

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mCloud Helix

✓ Complete Cloud - in

2U

✓ Compute and

Storage

✓ Best price-

performance

✓ Under 7 watts per

vCPU

Overview - OpenStack Base- 80 vCPUs (100% SSD)- 3TB ZFS Storage- Fully Integrated- 10Gb

Specs- 700 Watt power - 60 Intel CPU cores- 224 GB RAM- 4928 GB SSD capacity- 2 RU footprint


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Integrated IaaS - Optimized Hardware

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OptimizedConverged Hardware

• Smallest Form factor• Best Price-Performance• Best Power Utilization

HardenedOpen Source Distribution

• Focus on Usability• Feature Leadership• Broad Industry Support

InnovateUser Experience

• Workload-centric UI• API-driven Infrastructure• Orchestration


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Extensive Use of

SAN

Complex Networks

Dense Blades

>$2000 / VM

Specialized Skillset

Fixed Capacity

Integrated Platform 1.0 : Ready for Disruption


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mCloud - Open Source Powered Cloud Infrastructure

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API

mCloudSelf-Service Orchestration

Compute and Block Storage User/Resource Management

Software Defined Networking, Security

mCloud Optimum

mCloud OptimumConfiguration Management

Systems Management24/7 Support Hardware and Software

mCloud Dashboard

Storage Node

Compute Node

Volume

Images

Identity

Network

Scheduler

Compute


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Target Workloads

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Enterprise Dev and Test Environments• Strong IP constraints

• Infrastructure Performance = Dev Productivity

• Rapid time to market -> Dramatic cycle time improvement

HPC Environments• Programatic execution of queued workload

• High IOPs requirement for 3D and image processing

• Multi-Volume connection

Web Facing Applications • Compliance Requirements (Healthcare, Financial Services, Media)

• Rapid Scaling Requirement

• DevOps Automation

Mid Scale Server Consolidation


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Direct access to VM management tools


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Instant SnapShots for VMs and Storage Volumes


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Software Defined Firewalls


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