Private Sector Data Sources and the Future of Traffic Management

Tom Jensen, Nick Cohn

Today’s Agenda

STATIC DATA

CONGESTION INDEX

REAL-TIME DATA

PARTNERSHIPS

INTRODUCTION

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THE FUTURE…

World leader in Location & Navigation products & services:

Personal Navigation Devices (PNDs)

Maps / Traffic Information / Speed Cameras ……

Founded 1991, based in Amsterdam

Over 3,500 employees worldwide

Products for over 200 countries

Introduction: TomTom Group

Company

Overview

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The most up-to-date map

IQ Routes

Free daily map changes from the Map Share community

TomTom Traffic

Our unique 4 layer approach

Static Data

Historical GPS Speed Database After-market navigation devices, smartphone apps, in-dash

Historical GPS Speed Database

• 6 trillion speed measurements since 2008

• 6 billion speed measurement received per day

• 215 million driving hours

• From 80 million TomTom devices

• Excludes partner probe measurements

Historical GPS Speed Database

GPS Breadcrumb Record:

ID (random)

Lat

Long

UTC Date

UTC Time

Historical GPS Speed Database Data specifications

• GPS breadcrumb per 1-10 seconds depending on device source

• Linked by unique, random identifier for 24 hour period

• Matched to map / road segment

• Time and date

• Vehicle trajectories / routes driven

• Speeds

• Travel times

• Trip origins and destinations

GPS Measurements Full Lines

GPS Measurements Full Lines

Historical Traffic Data: Traffic Stats

Custom Travel Times Custom Area Analysis

I-85 NB before metering: March – May 2008

I-85 NB after metering: Aug – Oct 2008

Congestion Index

Congestion Index: 2012 Annual Report http://www.tomtom.com/en_gb/congestionindex/

Congestion Index: 2012 Annual Report http://www.tomtom.com/en_gb/congestionindex

Congestion Index: 2012 Annual Report http://www.tomtom.com/en_gb/congestionindex

Congestion Index: Why?

• Raise awareness about the availability of traffic information for avoiding or reducing travel time delay

• Raise awareness about the availability of road network performance measurements across the world

• Provide the public and transport authorities with insight into their own regions

• Help authorities monitor change

• Help authorities identify and diagnose trouble spots in the network

Real-time Data

TomTom Traffic – Incident and Jam Information

• Example of how it appears on TomTom PND

• File contains information ONLY for the road stretches affected by incident/congestion

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Only TomTom Traffic pinpoints exactly where jams start and end

4 September 2013

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Competitor Traffic TomTom Traffic

• TomTom Traffic pinpoints the start and end point of traffic to within 10m. It is so precise, it can even warn you as you approach the tail of the jam and if you are approaching too fast

• The nearest competitor locates start and end points of traffic to within 100m

TomTom Traffic - Flow (Speed) Information on all road stretches of interest

• Current speed information on ALL the roads of interest – both congested and freeflow

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TomTom Traffic - Route Times Travel times

• Current travel times on customer-specified routes

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Location Based Services

• Current speed information on ALL roads of interest – both congested & freeflow

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Partnerships

The pieces of the puzzle are already present

This is happening now:

•Automotive

•Government

•R&D for new services

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“Efficient technology enabling

connected services in any Fiat

vehicle which also increased

overall vehicle satisfaction by

10% when installed”

(BLUE&ME TomTom/Fiat Customer

Satisfaction Survey, 2011)

Evolving semi-integrated devices with cost-effectiveness

and creativity

Fiat

HD Flow

VMZ Berlin Berlin Traffic Control Centre

Germany Government

Traffic Management

Requirements:

Regional government in Berlin

contracted VMZ (wholly owned

subsidiary of Siemens) to run the

traffic control centre to monitor traffic

conditions and manage the traffic

flow throughout the region – on

major roads and secondary roads.

Solution:

Chose TomTom HD Flow to provide

speed information on all strategic

roads in the region every minute.

OpenLR location referencing used for

information on all FRC 0-4 roads

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The Future

Collective effects lead to…

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…a new model for Cooperative Traffic Management

3. Communicate

& influence

1. Measure

& interpret

2. Decide

& Control

Supplement or replace fixed measurement systems

Traffic Management Centres

Steer via in-car information

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Cooperative Traffic Management 1. Generate regional traffic data with full coverage via 5-10%

of vehicles

2. Fuse and process data with information from road authorities

3. Share this data with as many drivers as possible in their cars

4. Share this data for Traffic Management purposes

Collective effect: If 5%-10% of drivers use TomTom HD Traffic or other high-quality, dynamic navigation… We believe that peak period travel times can then be reduced by 5% for all road users.

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In-vehicle technology and benefits: Proof

Fuel Consumption Savings (passenger vehicles): up to 15% with navigation and dynamic rerouting based on real-time traffic information (Naviconnect, 2009)

Travel Time Savings: up to 12% with navigation and dynamic rerouting based on real-time traffic information (German Air and Space Institute, 2012)

Safety: 5-10% fewer accidents when driving with navigation (TNO and others, 2008)

Carbon Footprint Reduction (commercial fleets): up to 25% with real-time driver feedback on fuel use and dynamic routing (Zenith Hygiene, 2012)

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And Multimodal…