Pörner GroupCorporate Design ManualNovember 2007
Pörner Ingenieurgesellschaft | Hamburgerstrasse 9 | A-1050 Vienna | Austriawww.poerner.eu | [email protected] | Phone: +43 (1) 589 90-0 | Fax: +43 (1) 589 90-99
02 | Table of content
Table of content
2 Table of content 3 Introduction 4 Vision and strategy
Basic elements 6 Brand 7 Logos 9 Designation 10 Colours 13 Typography
Application examples 18 General 19 Business cards 20 Stationary, e-mails 22 PowerPoint presentations 24 Give-aways 26 Advertisements / Exhibition stand
27 Imprint / Contact
Introduction
Introduction | 03
A visual expression to symbolise our strength and brand value.The corporate design is the visual expression of our corporate identity. It communicates inside and outside the philosophy of the Pörner Group. It is also the pur-suit for our common objective: To develop brand value for a strong business.
This Corporate Design Manual has been developed to ensure that we all - no matter what operation divi-sion - speak a single visual language to emphasise a uniform and unique brand profile.This strengthens the trust as well as the credibility of our customers into the Pörner Group and creates a high amount of corporate identity within our organisa-tion.
This manual is a guideline for daily use of our design and creative elements without jeopardising the auton-omy of our subsidiaries. It explains the correct appli-cation of the basic elements, illustrated through exam-ples. The consequent implementation of this guideline will increase the sense of belonging within the Pörner Group members and will also visualise it outwards.
Furthermore it makes daily work easier since for every application a single (or exceptionally few) pos-sibility is available.
04 | Vision
Vision
The Pörner Group in ten yearsThe Pörner Group has significantly increased its high world-wide profile even more. The Pörner Group is a successful technology partner and engineering serv-ice provider that realises demanding process plant engineering projects all over the world. The Pörner Group provides the best and most economical tech-nology for seminal niches.
Through permanent organic growth a capable and effective compound has developed. This network advances into new geographic, cultural and techni-cal areas and will wake new challenges with profes-sionalism, innovation and openness. Such, a fruitful exchange of know-how for the benefit of the customer develops.
The Pörner Group secures a stable work-load by balancing its resources in international activities as an engineering service provider and technological proc-ess plant designer.
The person is the focus of our efforts: that applies to our employees as well as to our customers. We want to ensure that our customers become returning and permanent customers. That can only be achieved by sustaining the highest amount of trust, quality and in-novation. Such, the Pörner Group renders its services with a distinctive human component.
Strategy
Strategy | 05
Growth in the networkThe network of the Pörner Group will grow over the next years in terms of turnover, workforce as well as locations. Our subsidiaries are self dependent. The realisation of larger projects is accomplished by utilis-ing synergies within the network. It is our objective to establish the Pörner Group as a global process plant engineering company through effective documentation of our capability.
Every subsidiary with its local presence is carrier of particular competencies, that add to the benefit of the entire group. The existing individual know-how effi-ciently translates in productive plant solutions world-wide. The entire group relies on the self dependent thinking and actions of each of its employees.
With the bitumen technology Biturox® Pörner pos-sesses its own process know-how which made us the market leader in this sector. This position will be se-cured and new areas of technology will be developed consequently. The focus of our strategy is the exten-sion of our process engineering competence.
06 | Brand value
Brand value
Brand architectureThe Pörner Group is a family of brands. All members of the family benefit from the success and achievements of each other.The superior brand of the Pörner Group is the word mark ‘Pörner Group’ (respec-tively ‘Pörner Gruppe’) and the Pörner Logo. Both can be applied discretionary by all companies of the group.
In addition, the subsidiaries EDL and Gazintek act with their own established logo and name. This accounts for the philosophy of the fractal organisation of the Pörner Group and safeguards achieved awareness of the brand.
The affiliation to the Pörner Group and the superior brand is emphasized by the indication ‘Pörner Gruppe’ beneath the logo. The Holding in Vienna as well as the subsidiaries in Linz, Kundl, Grimma, Budapest and Bucharest are represented with the Pörner Logo.
ObjectivesWith the consequent utilisation of our brands we want to differentiate from com-petition on the one hand and create customer’s preference and trust. The inalter-ability of the brands is of crucial importance. Only with a uniform appearance a constant recognition effect can be achieved that leads to a high profile as well as to a brand personality.
The brand family shall be positioned in the market with the following values:Trust• Professionalism• Continuance• Innovation•
The Pörner Group has her roots in the German speaking geographic area. The consequent utilisation of the word mark ‘Pörner Gruppe’ beneath the logos em-phasises this fact.
Logos
Logos | 07
The Logo is the most important element of our brand. It represents the competence and success of our company. It must be clearly visible on all means of communication. Through the logo we achieve a high level of recognition and acceptance, which in turn creates trust. Therefore, the corporate design is to be regarded as our most precious property.Our demands for high quality standards and our profes-sionalism must be perceptible in acquaintance with our logos.
UnchangableThe logo is always a fixed entity of graphical symbols and typography. The modification of the logo by one’s own hand is not allowed without any exception.
Original formThe original forms on the right are the logos of the corre-sponding companies and brands within the Pörner Group. These logos have to be utilised in all publications and have absolute priority. The logos must be placed on a light, colour-neutral background.
Logo designThe frame of all Pörner Logos ist quare.The added indicator ‘Pörner Gruppe’ is to be regarded as a firm element of the logo. It must not be translated or altered. With the indication ‘Pörner Gruppe’ in the logo it is not necessary to mention the affiliation to the group, for example ‘Member of the Pörner Group’.
a
a
PÖRNER GRUPPE
08 | Logos
Minimum sizeThe minimum application size of our log-os is 15 mm width. In case a smaller size is necessary (exception!), the logo can be applied without the writing ‘Pörner Gruppe’ with a minimum width of 8 mm.
Logo variation one colour positiveGenerally all logos are to be applied in their original colour. If the design makes it necessary, exceptionally a variant in 100% black (if this is not the original col-our anyway) can be used. Again, it has to be placed on a light, colour-neutral background.
Logo variation one colour negativeIf the design responsibility is not within the Pörner Group, another exception is possible. In this case, the logo may be used in one colour on a background that has up to 60% ink coverage. If the back-ground is darker than 60% ink coverage, than the logo has to be used in negative-white.
15mm
8mm
PÖRNER GRUPPE
Logos | 09
Rules for application of the logoThe sensitive use of the logo is one of the most important and basic elements when applying the corporate design.
The following rules must be maintained under all circumstances:
The logo must be produced in the • best available quality. Bitmap for-mats such as JPEG or TIFF are not applicable. The logos are available in the formats PDF (Portable Docu-ment Format), WMF (Windows Meta Format), AI (Adobe Illustrator) as well as EPS (Encapsulated Postscript Format).The logo must always be applied on • a light, colour-neutral background.It must be placed in a prominent • location.The proportions must not be altered • (square frame).Only original versions are applicable. • They will be distributed electroni-cally.
The nameplate ‚Pörner‘ has been designed spe-cifically and must not be altered in any way.
The proportions of the logo must be kept intact.
Colour changes of the logos are not ap-plicable.
The logos must not be used in parts only.
The logo may not be placed on images, il-lustrations etc.
The logo must not be used on dark back-grounds.
pörner
10 | Designations
Designations
Pörner Gruppe / Pörner GroupPörner <City>EDL Anlagenbau Gellschaft (short: EDL)Gazintek
‘Nomen est Omen’Internal and outward communication requires a unique language. Such we achieve acceptance and identification with the group and the family of brands.
Correct designationThe headquarter, all subsidiaries and brands are subordinates of the ‘Pörner Gruppe’. The designation Pörner alone is not applicable and is always replaced by ‘Pörner Gruppe’ respectively ‘Pörner Group’. The name ‘Pörner Gruppe’ may not be replaced by the logo.
The above mentioned designations are solely to be used. <City> is to be replaced by the corresponding location of the subsidiary, for exam-ple Pörner Vienna, Pörner Linz, Pörner Grimma, Pörner Budapest etc.
Further wording or additional logos are not allowed. The designation is always applied without the juridical extension (for example AG, S.A., Ltd. etc.). Only within continuous text or the address block the com-plete legal form as registered is to be selected.
Majuscules (capital letters) are only allowed when used as abbrevia-tions (for example ‘EDL’) but never for entire designations (for example ‘PÖRNER Gruppe’). The designation and connected pairs of words are typed without hyphen. Other notations are not applicable.
Colours
Colours | 11
Primary coloursThe following represents the primary colours of the Pörner Group. The colours underlie the Pantone® colour range. Black is to be used for typography in continuous text and the headlines. Generally the design-er shall base his colour scheme on a light appearance and use the colours economically and mainly as contrasts.
Colour definitionsThe following tables represent the definitions for the primary colours for layout and design for the entire Pörner Group. RGB- and Hex val-ues refer to internet and multimedia applications. No definition substi-tutes the comparison with the original colour sample.
Pörner Group and Pörner subsidiaries
Pörner blue
Pantone© 293 UC100 M57 Y0 K2R0 G96 B196Hex #0067B1RAL 5017
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Pörner red
Pantone© 207 UC0 M100 Y43 K19R198 G6 B81Hex #C60651RAL 3027
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Pörner beige light
Pantone© 4535 UC22 M20 Y37 K0R211 G200 B167Hex #D3C8A7RAL 1014
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
EDL & Gazintek
Pörner blue
Pantone© 293 UC100 M57 Y0 K2R0 G96 B196Hex #0067B1RAL 5017
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Pörner yellow
Pantone© 122 UC0 M28 Y73 K0R255 G194 B74Hex #FFC54FRAL 1018
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
GradientsThe colours of the Pörner Group can be applied in gradients in 10% steps (100%, 90%, 80% etc.).
12 | Colours
Typography | 13
Typography
Corporate fontThe corporate font family of the Pörner Group is ‘Arial’. It is a clear and technical font that corresponds to the character of our corporate group. This font is internationally applicable throughout all platforms.
CorrespondenceFor the entire correspondence (letter, fax, PowerPoint presentation etc.) the font ‘Arial’ is applicable only. It becomes an element for strengthening the identity.
ExceptionsExceptions to this rule are all design works such as brochures, exhibition stands, posters etc. which utilize the ‘Nimbus Sans’ font family.
Another exceptions from this rule are special software applications, CAD and other construction software that do not allow the use of the Pörner font ‘Arial’ or if - specifically to a project - it is not possible for some reasons.
For all online publications and correspondence also ‘Arial’ shall be used and can be substituted with either ‘Verdana’, or ‘Helvetica’ or any other similar sans-serif font. Headlines shall be applied as graphical ele-ments, if possible.
Besides the logo, the typog-raphy is the supporting com-ponent of corporate identity internal as well as outwards.
Headline Arial Black Size: individualAlignment: leftColour: black
Subheading Arial NarrowSize: clearly distinguishable from continuous textAlignment: leftColour: black or primary colours
Subheading second level Arial BoldSize: corresponding to continuous textAlignment: leftColours: blackno blank line before following paragraph
Continuous text ArialSize: 11pt, Spacing: singleAlignment: left (justification not allowed)Colour: black
Continuous text accentuation Arial BoldSize: 11ptColour: black
Caption Arial BoldSize: 7pt, Spacing: singleAlignment: centred below imageColour: black
Footnote ArialSize: 7pt, Spacing: singleAlignment: leftColour: black
• list Arialonly a circle is allowed as ‘bullet point’Colour: preferably primary colours or blackIndent: hanging
14 | Typography
Typography | 15
Typography example
Headline met lorpert num
Subheadline nonullaore feuis nosto
Subheadline second levelMet lorperit num nonullaore feuis nosto odit dolobor si.Dipsumsandit ipit nonumsandre consecte core et lum nos nim zzriure estie mod magnis at wisi eum incincil enis adip et, conullan hendre vel dolorperit nullum qui blaorem delit eu facidui blamet praestin vullam irit alissecte magna.
Subheadline second levelCorem vulluptatem dolesto consectem vent nulputpatisl el iliquat utat, volorper adio erit niam, qui tate tatummo luptatem in enim irilit ulput inis nostrud dignim vercidunt iure tin utem qui bla feugue dunt nostincil ipit praestio do consequi et iusto consend iamcommy nullan ex ea:
bullet 1•bullet 2•bullet 3•bullet 4•
Dolore mod tat aliquis isciduis erosto esequatet atem augiamet exer ilis ea1 consenim zzrit nis eriustinis ad erci exer ing eugait wissi continuous text accentuation nit augait dit, commolortio conulla consequam, sed do od et adionsed tet velenis delendre magna facidunt utpat, sus-cipisit aliquat. Ipis nim auguer si.
1Footnote: Pit dunt am quis nonsequam zzriustie
16 |Typography
Rules for typography
Readability of the typography is essential. Therefore, the following is not allowed.
Non-conform to our corporate design areall kinds of font modifications like deformation, change of spacing, outlines, italics, shadows, underlines, types with colour gradients respectively on gradient backgrounds.
Continuous text may never be placed over graphics or photos.
Odolore consecte conse dui bla fa-cilis issenia mconsed te exerostion utat, quat. Tisis diam iliquis augiamc oreetue raestie modiat autetum zzril euisis nulla con venim zzrilisi.Um nibh exerit alit lor adit nulput vulla at nosto et vulput at augiam il essit nonullum volore min ut num iri-uscipit lam adiatum ing erquat wisi.
Justification is prohibited.
Odolore consecte conse dui bla fa-cilis issenia mconsed te exerostion utat, quat.
Tisis diam iliquis augiamc oreetue
raestie modiat autetum zzril euisis
nulla con venim zzrilisi.
Readability of the typography is impor-tant. Too narrow but also too wide line spacing shall be avoided.
Odolore consecte conseDui bla facilis issenia mconsed te exerostion utat, quat. Aut lor si. Dui-piscilis et, vulputat.
Um nibh exeritAlit lor adit nulput vulla at nosto et vulput at augiam.
An utpat am doloboremAut lor si. Duipiscilis et, vulputat.
Tisis diam iliquiAdio ea consectem iuscipis at. Du-isisis adigna corem vullandrem inci-pit ut at luptate velit iurerae ssecte.
Subheadlines are not used as design elements but always without blank line above the following text they refer to.
Typography | 17
Das Logo muss in optimaler Qualität reproduziert wer-• den, Bitmap-Formate wie JPEG oder TIFF sind nicht zulässig. Die Logos werden in den Formaten PDF (Por-table Document Format), WMF (Windows Meta Format) und AI (Illustrator) bereit gestellt.Das Logo muss immer auf weißem Grund stehen.• Es muss immer an prominenter Stelle plaziert werden.•
The list bullet shall not be used as a design element. It is always utilised with uniform distance to the text.
18 | Application examples |General
Application examples
General
Creative freedomConsidering the variety of possibilities to apply the design elements, the designer shall be limited as little as possible in unfolding his or her creativity. Nevertheless, there are rules and guidelines of the corpo-rate design that have to be obeyed by all means and without excep-tions.
PrincipleTo allow brand development basically all guidelines and rules of this corporate design apply for unexceptionally all publications of the Pörner Group. This incorporates especially the logo, the colours and typography. Thus, an uniform appearance of the companies within the group and brand family can be assured.
ApprovalBasically all publications of the Pörner Group require approval. This includes, amongst others, brochures, posters, exhibition stands, press releases, give-aways, advertisements etc. All other applications such as business cards, PowerPoint presentations, stationary and other work documents do - of course - not require approval, as long as they comply with the guidelines of the corporate design and are only ad-justed in their content.
Approval can only be obtained from Pörner Vienna. All documents for approval shall be sent to the marketing department first. There, ap-proval regarding design and content is given and only then a publica-tion is free to be published (online, print etc.).
For all marketing-relevant concerns and approvals contact Mrs. Lydia Barth (Marketing Manager of the Pörner Group, E-Mail: [email protected]) or her subsitute, Mr. Dominik Mimra (E-Mail: [email protected]).
Business cardsFirst impressionThe business card is usually the first contact with our corporate cul-ture. This makes an uniform appearance throughout the group even more important.
DesignTo ensure a uniform design of all business cards, templates have been created that are available only from the head of marketing of the Pörn-er Group in Vienna. The business cards must not be altered in layout and design and all rules of the corporate design manual apply.
Application examples | Business cards | 19
Indication of the locations of the Pörner subsidiaries (Linz, Kundl etc.) is solely accomplished through the address block of the card.
If a bilingual version is required then the sec-ond language shall be printed on the back
side. Academic titles shall always be stated except for the English versions where only
‘Dr.’ respectively ‘Ph.D.’ are applicable.
PÖRNER GRUPPE
PÖRNER GRUPPE
20 | Application examples | Correspondence
CorrespondenceLasting impressionThe business letter is, besides e-mail, the most common contact to customers, partners and co-worker. Especially in Pörner Group’s busi-ness long-lasting relationships and multiple contacts within the group are usual and strived for. That emphasises the requirement of having a uniform ‘look & feel’ of the visual appearance. Recognition is possible at one glance before even having read the document.
TemplatesA variety of Microsoft Office Templates for Word, Excel and Power-Point are available and to be used exclusively. Special care has been taken to fulfil all juridical requirements and to be conform with DIN and ISO standards on the one side and Pörner Group’s corporate design guidelines on the other side (especially in regard to typography and the logos). All required information is already contained in the tem-plates respectively the user will be queried for input whenever neces-sary. Templates are available in the required languages. German and English are combined in one template.
E-MailsHow important e-mail correspondence has become today one can easily evaluate with his own amount of electronic mail. Therefore, also implementing rules regarding e-mails has become a necessity.
First of all an e-mail has to correspond to the latest juridical require-ments. The signature has to contain certain legal information concern-ing the company. This information will be provided by your company electronically (e.g. already installed in your Outlook Mail Client). E-Mails shall be sent preferably in ‘plain text’ or - if necessary - in HTML (respectively ‘rich text’) using the font face ‘Arial’ (10 pt). All kinds of formats are to be used sparingly and only if necessary. Please avoid different font sizes, colours etc. The signature shall contain at least the following information: name, surname, position, address, telephone and fax numbers, e-Mail address and web address.
Commerzbank AG Leipzig • Konto/Account: 10 61 761 • BLZ/BC 860 400 00 • IBAN: DE03 8604 0000 0106 1761 00 • BIC: COBADEFFXXX HypoVereinsbank AG Leipzig • Konto/Account: 357808758 • BLZ/BC 860 200 86 • IBAN: DE49 8602 0086 0357 8087 58 • BIC: HYVEDEMM495
-O:\A16_Marketing\Corporate Design\Vorlagen\Brief\Letterhead EDL Gruppe_Arial.doc 1 / 1
EDL AnlagenbauGesellschaft mbH
Lindenthaler Hauptstr. 145 D-04158 Leipzig
Germany
Tel.: +49 (341) 46 64-400
Fax: +49 (341) 46 64-409
E-Mail:[email protected]
www.edl.poerner.de
Amtsgericht Leipzig HRB 17361
UID: DE 212674932
Managing Directors CEO: Gerhard Moser
Gerhard Bacher Rüdiger Bauer
Pörner Group Vienna
LinzKundl
GrimmaLeipzig
Kyiv Budapest
Bucharest
EDL Anlagenbau Gesellschaft mbH, PF 27, D-04139 Leipzig
Firma [Arial Black 12pt] Anrede [Arial 12pt, normal] StraßePostleitzahl, Ort Land
Datum/Date: 22.11.2007
Durchwahl/Extension: 307
E-Mail:[email protected]
Reference: AP / LB
Betreff [Arial Black 14pt]
Anrede….., [Arial 11pt, normal]
Text ist im Fließtext zu schreiben. Es wird keine Blocksatzfunktion akti-viert. Die Betreffzeile ist in Arial Black in einer Schriftgröße von 14 Punkt geschrieben. Die Schriftart im Text selbst ist Arial. Die Schriftgröße ist 11 Punkt. Die Anrede resp. der Text beginnt nach einer Leerzeile unter der Betreffzeile.
Die Spalte mit den Firmenangaben ist rechtsbündig. Sie ist unverän-derbar und hat eine definierte Breite von 4 cm.
Es existiert nur eine Briefvorlage für die deutsche und englische Kor-respondenz. Alternativ werden Vorlagen für die Auslandstöchter in der jeweiligen Landessprache erstellt (ungarisch, ukrainisch, rumänisch).
Hervorhebungen werden lediglich in [fett] gemacht. Auf andere Arten der Hervorhebung wie kursiv, schattiert oder ähnliches wird ausdrücklich verzichtet.
Absatz ist immer mit einer Leerzeile zu setzen.
Aktivierung der Silbentrennung bei 0,75cm
Der Abschluss folgt mit 2 Leerzeilen nach dem Text.
Mit freundlichen Grüßen
Max Mustermann Position
Application examples | Letter | 21
Raiffeisen Zentralbank Österreich AG • Konto/Account: 474.809 • BLZ/BC 31000 • IBAN: AT95 3100 0001 00474809 • BIC: RZBAATWW Bank Austria Creditanstalt AG • Konto/Account: 233-106883/00 • BLZ/BC 12000 • IBAN: AT03 1200 0233 1068 8300 • BIC: BKAUATWW
O:\A16_Marketing\Corporate Design\Vorlagen\Brief\Letterhead Poerner Gruppe_Arial.doc 1 / 1
Pörner Ingenieur-gesellschaft mbH
Hamburgerstrasse 9 A-1050 Vienna
Austria
Tel:+43 (1) 589 90-0
Fax: +43 (1) 589 90-99
E-Mail:[email protected]
Handelsgericht WienFNR: 102383p DVR: 0604623
UID: ATU14226309
Managing Directors DI Andreas Pörner
DI Peter Schlossnikel
Pörner Group Vienna
LinzKundl
GrimmaLeipzig
Kyiv Budapest
Bucharest
Pörner Ingenieurgesellschaft mbH, Hamburgerstraße 9, A-1050 Vienna
Firma [Arial black 12pt] Anrede [Arial 12pt, normal] StrassePostleitzahl, Ort Land
Datum/Date: 22.11.2007
Durchwahl/Extension: 307
E-Mail:[email protected]
Reference: AP / LB
Betreff [Arial Black 14pt]
Anrede….., [Arial 11pt, normal]
Text ist im Fließtext zu schreiben. Es wird keine Blocksatzfunktion akti-viert. Die Betreffzeile ist in Arial Black in einer Schriftgröße von 14 Punkt geschrieben. Die Schriftart im Text selbst ist Arial. Die Schriftgröße ist 11 Punkt. Die Anrede resp. der Text beginnt nach einer Leerzeile unter der Betreffzeile.
Die Spalte mit den Firmenangaben ist rechtsbündig. Sie ist unverän-derbar und hat eine definierte Breite von 4 cm.
Es existiert nur eine Briefvorlage für die deutsche und englische Kor-respondenz. Alternativ werden Vorlagen für die Auslandstöchter in der jeweiligen Landessprache erstellt (ungarisch, russisch, rumänisch).
Hervorhebungen werden lediglich in [fett] gemacht. Auf andere Arten der Hervorhebung wie kursiv, schattiert oder ähnliches wird ausdrücklich verzichtet.
Absatz ist immer mit einer Leerzeile zu setzen.
Aktivierung der Silbentrennung bei 0,75cm
Der Abschluss folgt mit 2 Leerzeilen nach dem Text.
Mit freundlichen Grüßen
Max Mustermann Position
PowerPoint presentations
DesignAlso the PowerPoint presentations comply with the corporate design guidelines. In addition, the templates have been created with a mini-malistic design to reflect the professionalism and modernity of the Pörner Group.
UniformityPowerPoint templates are distributed electronically for every company. Design elements are to be applied according to the corporate design guide throughout the group. The company logo is placed in the far right bottom corner on a white background. The footer contains page number, the presentation title, the name of the author/creator (op-tional), the place and presentation date. The header has to be typed in 22pt Arial Black. Continuous text is to be typed in 18pt Arial Regular.
IndividualityIn addition to the above, each company has its own presentation start-ing page. The colour scheme has to be according to the corporate design guide. The colour scheme may vary but the primary colours have to represent the colour focus of the entire document. The use of different colours for accentuation is basically possible, the designer is encouraged to use additional colours very sparse. It is recommended to us only one additional spot colour.
PerceivabilityTo ensure comprehensibility the information on each page shall not exceed more than six items (‘bullets’). This is to be understood as a guideline. Paragraphs are to be separated by blank lines, line spacing is to be set to 1.2.
22 | Application examples | PowerPoint presentations
Application examples | PowerPoint presentations | 23
Title Content
Corporate Design 20078 mm 7,6 mm 5,4 mm 3,6 mm
Abmessungen11,8 mm
• Die Abmessungsangaben (in mm) beziehen sich auf die PowerPoint-Führungslinien• Die Führungslinien werden von der Mitte des Blattes an angegeben.• Raster- und Führungslinien können im Office 2007 Packet mittels der rechten
Maustaste aktiviert werden.• Alle graphischen Elemente sind im Folienmaster einzustellen, wodurch jede Seite g p , j
gleich aussieht. In der Präsentation selbst ändert sich nur der Inhalt.
Pörner <Stadt>3 | Titel | Autor | Ort, Datum
Präsentationstitel/Thema
Veranstaltung
maximal dreizeiligmaximal dreizeilig
Ort, Datum
Pörner Ingenieurgesellschaft mbH
Corporate Design 2007 – Title in Arial Black, 22pt
Subheadlines are in Arial Bold, 20pt, p
• Font: Arial (Regular) in size 18ptLi i i 1 2• Line spacing is 1.2
• Paragraphes are devided by blank lines.• Bullets are designed as follows:Bullets are designed as follows:
• Bullets 1st rank - Bullets 2nd rank
• One colour may be choosen from the company primary colours of thecompany. It shall be used sparcly.
f f G C• The exact definition of the Gazintek yellow is to read in the CD Manual. The RGB-values are: 255, 194, 74!
• Bold may be used as accentuation• Bold may be used as accentuation.• Italic is not allowed.
2 | Titel | Autor | Ort, Datum JSC Gazintek
Pörner Group
Corporate Design
Vi 10 S t b 2007Vienna, 10. September 2007
JSC Gazintek
Give-awaysGive-aways like pens, T-shirts, umbrellas and oth-ers are completely distinct and therefore the high-est amount of freedom within the guidelines shall be granted to the designer. As a consequence of this, the design is absolutely flexible as long the following rules are obeyed:
LogoThe logo shall be placed on a light, colour-neutral background. If such a background is not possible for whatever reasons then the rules for logos apply (see pages 24 ff.).
ColoursThe colours for the give-aways shall be chosen as unique as possible. They shall reflect the company’s colour scheme. This is important for an easy recogni-tion throughout all communication elements.
TypographyIf the give-away allows any kind of typography than the font ‘Nimbus Sans’ shall be used.Although as much freedom as possible shall be grant-ed to the designer one has to keep in mind the uni-form look of the Pörner Group’s appearance in terms of modern and minimalistic design. This includes the abdication of e.g. italic fonts, too many colours and other ‘adornment’.
24 | Application examples |Give-aways
To illustrate these policies the following demonstrate correct and incorrect application of the corporate design manual.
Application examples | Give-aways | 25
Wrong:Distorted logo
Wrong:colours-modified
logo
Wrong:Logo too small
Correct:Logo correct in
size and proportions
Correct:Logo and mini-malistic colour
scheme
Advertisement / Exhibition standAdvertisements and exhibition stands are required in all different sizes and formats and, therefore, need to be flexible in their basic layout. As a consequence of this circumstance only the general design guide-lines of this manual apply, especially in terms of logos, colours and ty-pography (see also page 24). The following features shall be attended to.
AdvertisementThe logo shall be in a prominent location and the designation ‘Pörner Gruppe’ respectively ‘Pörner Group’ shall be clearly visible. Colour shall not determine the minimum size of an advert. It is preferable to book sufficient advert space than to invest in four-colour print.
Exhibition standAn exhibition stand mainly consists of posters that can be designed together with Pörner Vienna’s marketing division. Approval from Pörner Vienna is required in all circumstances.No matter if single posters or a large mobile media wall is involved: the exhibition stand is a compound of messages that is supposed to trans-port its information in short time. It is most important to gain immediate attraction of the visitor.Therefore, the exhibition stand shall
strike attention. Large photos with emotional effect are to be pre-• ferred over smaller or cognitive text.only the most important information shall be presented. ‘Bullets’ are • adequate, continuous text would consume to much reading time.
Generally, too much information shall be avoided as it would be con-tra-poductive to the communication effect of the stand.
26 | Application examples | Advertisements | Exhibition stand
Imprint / ContactFor further information and inquiries please contact:
Pörner Ingenieurgesellschaft mbHMarketing DepartmentHamburgerstrasse 9A-1050 ViennaAustriaTel.: +43 (1) 589 90-307Fax.: +43 (1) 589 90-99E-Mail: [email protected]: www.poerner.eu
created by:Lydia BarthDominik Mimra
Imprint | Contact |27
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