PRO DLX 3 LAPTOP PILLOW 3 X’BLADE CORDOBA DUO PRO-TECT FINDER CLASSIC 2 ICT HISTORY // INSPIRATION // DESIGN • A refresh of Laptop Pillow 2 • Conservative design, tailored with premium Memory Foam for ultimate protection • These cases are packed with multiple features including: adaptable organisation, cross-access pockets, scratch-resistant lining, and molded panels for duability and lightness. MARKET TREND • An average weight reduction of 20% (300g) on our toploader cases. This, along with improved handles, larger pockets, and TSA check-point friendly compartments, makes travelling more comfortable and enjoyable. CONSUMER TARGET • The cases have been designed for a professional and classic look to fit the serious Business user. • The regular traveller will benenfit from the organisational pockets, smart sleeve and memory foam padded shoulder strap • The technofile user will appreciate the memory foam laptop compartment to securely and gently cushion a laptop when in transit, as well as the soft lined pockets for protecting delicate electronic accessories. USP • Memory foam technology both secures and cushions a laptop • Cross-access pockets allow quick and easy access within the case, to locate smaller items • Adaptable organisation fits delicate objects like sunglasses, and can be removed when not in use • Soft lined pockets for protecting mp3 players, mobile phones and other delicate items Laptop Pillow 3 // U43 - 5501 LAPTOP PILLOW 3 Laptop segment
Transcript
PRO DLX3
LAPTOP PILLOW3
X’BLADE
CORDOBA DUO
PRO-TECT
FINDER
CLASSIC2 ICT
HISTORY // INSPIRATION // DESIGN• A refresh of Laptop Pillow2
• Conservative design, tailored with premium Memory Foam for ultimate protection• These cases are packed with multiple features including: adaptable organisation, cross-access pockets, scratch-resistant lining, and molded panels for duability and lightness.
MARKET TREND• An average weight reduction of 20% (300g) on our toploader cases. This, along with improved handles, larger pockets, and TSA check-point friendly compartments, makes travelling more comfortable and enjoyable.
CONSUMER TARGET • The cases have been designed for a professional and classic look to fit the serious Business user.• The regular traveller will benenfit from the organisational pockets, smart sleeve and memory foam padded shoulder strap• The technofile user will appreciate the memory foam laptop compartment to securely and gently cushion a laptop when in transit, as well as the soft lined pockets for protecting delicate electronic accessories.
USP • Memory foam technology both secures and cushions a laptop• Cross-access pockets allow quick and easy access within the case, to locate smaller items• Adaptable organisation fits delicate objects like sunglasses, and can be removed when not in use• Soft lined pockets for protecting mp3 players, mobile phones and other delicate items• EVA-molded panels provide lightweight strength and durability• TSA checkpoint friendly for travel in the USA and other selected airports
Laptop Pillow3// U43 - 5501
LA
PT
OP
PIL
LO
W 3
Laptop segment
KEY FEATURES Memory Foam Technology•Memory foam is a visco-elastic foam that softens in reaction to pressure and moulds quickly to a particlar shape.•Initially developed for the space industry to absorb shock on aircraft seating, today it is used in many forms including padding protective helmets and medical environments.•The memory foam in Laptop Pillow3 adapts to fit the laptop around it, gently cradling the laptop in place, and reducing any movement and impact when in transit.
Comfort and Durability•The EVA moulded panels provide softness and flexibility, while providing a tough barrier to external knocks, impacts and moisture. •The EVA moulding is lightweight and durable, helping to reduce the overall weight of the case, while offering a protective barrier for fragile contents inside the case.
Adaptable Organisation•Protective EVA-moulded pockets can be easily adjusted or removed. They provide a safe place to store fragile items like sunglasses, but can be removed if space becomes more important.
FEATURES• Removable and padded shoulder strap• Soft lined organisational pockets; webbing pockets for cables• Smart sleeve for attaching to a suitcase handle• Metal zip pullers, smooth-running zippers• Document compartment• Lightweight structured shape allows the case to stand upright• Metal logo plate mounted in a tactile rubber panel
