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tPRO ECUADORBusiness ReportTrade Office in the United Kingdom

2014

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Francisco Rivadeneira SarzosaMinister of International Trade of Ecuador

Antonio Ruales GarcíaExecutive Director of PRO ECUADOR

Víctor Jurado CarrielGeneral Coordinator of PRO ECUADOR

Francisco MenaEcuador Trade Commissioner in the United Kingdom

Luis Fernando OjedaaDirector of Communication of PRO ECUADOR

Martha LoaizaDesign and Layout, Communication Department, PRO ECUADOR

Carlos GonzálezContent Editor, Communication Department, PRO ECUADOR

Address: Marquis House, Second Floor Front, 67/68 Jermyn Street, London SW1Y 6NY, United Kingdom.london@proecuador.gob.ec / +44 2030788040 / @proecuador_uk

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• Business Opportunities: We help British importers to get in touch with the best producers / exporters in Ecuador.

• Trade Fairs: We participate in British trade fairs with country pavilions, bringing Ecuadorian exporters to show their products and meet importers.

• Trade Missions: We organize business trips to and from Ecuador, offeringassistance in trip logistics, business meetings, visits to factories, etc.

• Promotion Events: We organize business matchmaking and food-tasting events, promotional campaigns, among others.

• Exporter Validation: We validate all our exporters visiting their facilities and checking their legal status.

• Samples delivery: When possible, we help Ecuadorian exporters sending their samples from Ecuador.

• Reports & Statistics: We create business and statistics reports including the latest innovations and products being developed in Ecuador.

• Authorities: We can organize meetings with authorities in Ecuador (Customs, Revenue, etc.) if necessary.

• Training: We offer training programs about Ecuador paperwork procedures and export requirements, documents and certifications.

SERVICES OFFER FOR BRITISH IMPORTERS

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EXPORTS TO THE UK

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GOLDENBERRIES

The Ecuadorian goldenberries, also known as Andean berries orphysalis, adapt to different heights, temperatures and rainfall in the growing fields, resulting in a fruit filled with vitamins andantioxidants.

The fruit is a natural source of antioxidants and vitamins A, B, C and E. One goldenberry contains the same amount of vitamin C of three oranges.

Ecuadorian physalis are exported to The Netherlands, Germany,United Arab Emirates, Belgium and Canada.

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SNACKS

Ecuadorian snacks are made mainly with green plantain, sweet plantain, manioc, sweet potatoes, native potatoes, beets, among others. Mixes of these products are also much demanded. Ecuador is known for producing high quality fruit and vegetables that are available all year.

The Ecuadorian snack industry exported USD $23.7million (13.2 thousand tons) of snacks in 2013. The maindestinations are USA, Japan, Spain, Puerto Rico and Canada.

Many Ecuadorian producers/facilities have FSSC, HACCP, ISO, GMP, Kosher and Organic certifications.

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BROCCOLI

CRAFTS

Ecuadorian broccoli is mainly grown in three provinces in theHighlands: Cotopaxi, Pichincha and Imbabura, at about 2,600 and 3,300 meters above sea level.

The broccoli growers exported USD $40.4 million (33.3 thousand tons) of broccoli in 2013. The main markets have been USA, Japan, Germany, the Netherlands and Belgium.

According to the Ecuadorian Association of Fruit and Vegetables Growers, 65% of Ecuadorian broccoli is exported,

Ecuadorian handicrafts are recognized by their heterogeneity given by the history, tradition and geographical environment in which they are developed.

The main crafts made in Ecuador are: pottery (ornaments,sculptures, musical instruments, others), toquilla straw (hats, helmets, bags, purses, baskets and accessories), jewellery (gold and silver,spondylus, pearl, bamboo, others), tagua (ornaments, toys, buttons and jewellery), leather (purses, wallets, coin purses and jewellery), wood (sculptures, decorative, balsa), paintings and drawings.

USD $13.2 million (1.8 thousand tons) in crafts were exported in 2013. The main markets are Hong Kong, Italy, Colombia, China and Japan.

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Wrongly called ‘Panama hat’, the toquilla straw hat is weaved mainly in the provinces of Manabi (Montecristi, where thetechnique has its origin) and Azuay (Cuenca, where the biggest production is located).

The raw material needed to elaborate the toquilla straw hat comes from a native Ecuadorian plant, similar to palm. The fibre is cut from its stems and after a long process, it’s woven into hats. The finesse of the hat is measured in grades, the more finesse the higher grade and its commercial value.

The traditional weaving technique of the fine Ecuadoriantoquilla straw hat has been recognized by UNESCO as anIntangible Cultural Heritage of Humanity.

TOQUILLA STRAW HATS

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On the 4th of September, PRO ECUADOR held the coffee and cocoa business matchmaking event ‘Aromas del Ecuador’ in Quito where 60 Ecuadorian exporters met with 30 international buyers and importers from around the world. In total, 420 meetings were held to discuss business opportunities. It was a great success which resulted in an expected US$ 14,5 million worth of potential business.

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NEWS

• On the 12th of September, PRO ECUADOR organized a breakfast presentation aboutEcuador’s export offer for British chambers of commerce, associations and buyers/importers at The Arch London hotel. After the presenta-tion, all organizations and buyers were able to have B2B meetings with Ecuador’s Ambas-sador and Trade Commissioner.

• On the 16th of October, PRO ECUADORheld the business matchmaking event“Ecuador - Europe” in Hamburg where 34 Ecuadorian exporters met with 53 European buyers and importers. In total, 250 meetings were held to discuss business opportunities. It was a great success which resulted in an expected US$ 18,5 million worth of potential business. 7 British importers participated in the event.

• PRO ECUADOR visited the Food and Hospitality Show 2014 in Dublin, Ireland to identify business opportunities for Ecuadorian products in the Irish market.

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NEWS

PRO ECUADOR organized a series of promotional events called ‘Exquisite Ecuador’ in London. During this week, PRO ECUADOR held two dinners at the Brown’s Hotel in Mayfair for British media, buyers and investors, an Ecuadorian exotic flower exhibition at the Mandarin Oriental Hotel in Knightsbridge, chocolate, coffee and drinks tastings at Coya restaurant in Piccadilly, live cooking of muffins using Ecuadorian bananas at Morrisons – Wimbledon and a talk about banana’s nutritional benefits to children at St Mary’s School in Wimbledon where 400 bananas were given to students and staff.

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From the 3rd to 5th of November 2014, Ecuador participated at the World Travel Market show in ExCel, London. Around 30 Ecuadorian tourist operators were at the Ecuador pavilion, promoting our country’s attractions. There was a lot if interest in the Galapagos Islands, Tren Crucero, the Ecuadorian Amazon, Quito, and Ecuador’s Pacific coast. Ecuador pavilion won the “Best Stand Features” award for its incredible design, display of orchids and chocolate tastings.

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EVENTS

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tInternational Food & Drink Event IFE 2015

Exquisite Ecuador 2015

Business Matchmaking 2015

Ecuador will be part of the IFE 2015 with 7 Ecuadorian exhibitors of the finest processed food from the following sectors:- Processed food- Aquaculture & Fishery- Chocolate- Agribusiness

After the great success we experienced this year, PRO ECUADOR is organizing the second edition of its promotional event ‘Exquisite Ecuador’. The idea is to promote Ecuadorian export offer in the form of food ingredients and cuisine.

We will invite British media and buyers to be part of our events during the ‘Exquisite Ecuador’ week in March.

PRO ECUADOR is kindly inviting British importers of the following sectors:- Processed Food- Agribusiness- Fishery- Aquaculture- Crafts

22nd to 25th March, 2015 - ExCel - London

March, 2015 - London

Guayaquil, Ecuador, June 2015

Marquis House, Second Floor Front, 67/68 Jermyn Street, London SW1Y 6NY, United Kingdom.london@proecuador.gob.ec / +44 2030788040

w w w. p r o e c u a d o r . g o b . e c

PRO ECUADORBusiness ReportTrade Office in the United Kingdom

2014

Edition

2