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ProEd Training Pvt. Ltd.
September 2011
2
Contents
�Executive Summary
�Factsheet
�Offices & Centres
�Business Model
�Key People
�SWOT Analysis
�Financial Profile
�Industry Analysis
�Competitive Benchmarking
�Recent News
�Appendix
ProEd Training Pvt. Ltd.
3
Executive Summary
Company
Description
• ProEd Training Pvt. Ltd. offers eLearning courses to students and professionals
• The company is a wholly owned subsidiary of company X
Business Model • It provides services such as P,Q,R,S,T,U and V
SWOT Analysis• Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern
• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse
affect on the strategic initiatives and growth prospects of the organization
Financial Profile
• ProEd Training Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a y-o-y
increase of x per cent. It earned a net profit of INR B mn in FY 20-- as compared to a net loss of INR C mn in
FY 20--
• The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios
depicting the key financial figures for FY 20-- and 20--, giving an insight into the company's financial
performance
Industry Analysis
• Indian education industry is currently estimated to be valued at INR A bn and is broadly divided into
education systems namely, P and Q
• Formal education system includes segments such as C and D, whereas the informal education system
includes key segments such as D, E, F and G
• e-Learning market in India is estimated worth INR M bn in 20-- and is expected to grow at a CAGR of y per
cent to reach INR N bn in 20--
• The market is divided into segments such as J, K and L
Competitive
Landscape
• Competitor 1. is one of the key competitors of the company
4
SAMPLE
Factsheet (1/2)Basic Information
• ProEd Training Pvt. Ltd. (ProEd) is a wholly owned subsidiary of
company A
• ProEd offers its services under two heads, A and B
• ProEd offers various benefits such as:
• benefit A
• benefit B
• benefit C
• benefit D
• benefit E
• The company is associated with more than 50 corporate houses
and its clients include P, Q , R, S, T, U, V, W, etc.
• The company is actively involved in H wherein it contributes x
per cent of its total revenues and encourages its employees to
contribute y per cent of their salary to company T which imparts
education to B
Brief Description
--Year of Incorporation
Industry --
Corporate Address --
Tel No. --
Website --
Year Founded --
Ownership --
Revenue --
Fiscal Year End --
Auditor --
Key Private Players in
the e-Learning
Industry
--
Source:
5
SAMPLE
Offices & Centres – India
HQ Office
ProEd Centres
Note:
Source:
6
SAMPLE
Offices & Centres – Global
ProEd Offices
Source:
7
SAMPLE
Business Model (1/3)
• M
• N
• O
• P
• A
• B
• C
• D
• E
Description
Segment 1
Segment Service
Offerings
Eligibility Criteria
Offering 1 • G
• H
• I
• J
• K
Offering 2 • G
• H
• I
• J
• K
Services
Source:
8
SAMPLE
Key People (1/2)Director
• --Qualification:
• --Professional History:
Mr. XDirector
Age : --
Since: --
Current Position: • --
Others: • --
• --Qualification:
Mr. Y
Director
Age : --
Since: --
Current Position: • --
Professional History: • --
Others: • --
Director
Source:
9
SAMPLE
SWOT Analysis
• Strength 1
• Strength 2
• Weakness 1
• Weakness 2
• Opportunity 1
• Opportunity 2
• Threat 1
• Threat 2
Strengths Weaknesses
Opportunities Threats
Source:
10
SAMPLE
Ratio AnalysisKey Ratios
Note:
Key Ratio Analysis
Improved Decline
---Administrative costs (% of Sales)
---Working Capital Turnover
---Return On Working Capital
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
y-o-y change
(2010-09)
--Capital Employed Turnover
--Current Asset Turnover
--Asset Turnover
--Fixed Asset Turnover
--Efficiency Ratios
--Cash Ratio
--Current Ratio
--Liquidity Ratios
--Operating costs (% of Sales)
--Cost Ratios
--Return on Fixed Assets
--Return on Assets
--Return on Capital Employed
--Return on Equity
--Profit Before Tax Margin
--Net Margin
Particulars 2010 2009
Profitability Ratios
Operating Margin - -
Source:
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
• Analysis Point 4
• Analysis Point 5
• Analysis Point 6
11
SAMPLE
Industry Analysise-learning Market – Overview Size & Growth (2008 -2012e)
Source:
Education Market Segmentation
49%12%
Note:
y%
x%
w%
v%u%
t%
s%
r%
q%
p%
J
I
H
G
F
E
D
C
B
A
• e-learning market in India is estimated worth INR A bn in 20--
and is expected to grow at a CAGR of x per cent to reach INR B
bn in 20--
• E-learning comprises –
• Segment 1
• Segment 2
• Segment 3
• Segment 4
• Some of the major drivers identified in the market include:
• Factor 1
• Factor 2
• Factor 3
• The major trends observed in the e-learning market are:
• Trend 1
• Trend 2
• Trend 3
• Trend 4
0
50
100
150
200
INR bn
20-- 20--e
Q
+ u %
P
12
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