Go-to-market-preparationSEO for mobile stores

ProASO — making apps visible and attractive for users

Welcome to Mobile Russia!

• The market volume outreaches $300 million

• Going to reach $ 1300 million in 2016!

• About 50 million mobile gadgets on hand

• TOP5 country by app installs

(TOP5 for AppStore, TOP4 for Android)

Fast-growing mobile market

Who are these “Mobile Russians”?

• Young, active, hard-working men and women

• Play mobile games every day (> 50%)

• Use 10-15 apps on a regular basis

• Install or update more then 25 apps per month

And they want new apps and games!

How do they find new apps?

1. Look for apps by targeted requests

(> 60%)

2. Look at app’s rating and reviews

3. Estimate its positioning (icon, key

message)

4. Watch representative materials

(screenshots, videos)

5. Read description

6. Make the decision – to install or not

The problem

• There are more than 2 million apps in iTunes & Google Play

• Keywords often are simply translated – without considering the peculiar features of local audience

• Most descriptions are literally translated – not transcreated. They do not serve as good ad materials.

As a result

Users are barely ableto notice and estimate many good products.

Developers have to increase investments in advertising and incentive traffic.

What do we offer? We can make your app more visible and attractive

with ASO!

Go-to-market preparationOptimization of the app page in order

to get better conversion

SEO for mobile storesIncreasing positions in search results &

maximization of organic traffic

What does ASO mean?

ASO – is the process of upgrading the elements of an app inside the store (Apple or Google), in order to meet the following targets:

• Demonstration of product values to the target audience • Increase of conversion into installs• Improving the app ranking in the store search• Maximization of organic traffic

Therefore

ASO IS YOUR VITRINE!The more attractive it is for

the audience, the more clients will become

curious. And relevant key words will not let them

pass by!

Professional ASO Hasty launch

Meaning of ASO for marketing

• Better conversion in the store — the better your product is represented, the more often a user installs it.

• More organic traffic due to the higher ranking in the store search.

• Better product awareness — optimized description is better indexed by search engines in the web.

• Higher ROI due to reduction of value for user acquisition (users who found your app by themselves cost nothing).

Key advantages of ASO

1. Cost-effective solution — App store optimization costs less than recurrent purchases of advertising traffic.

2. Long-lasting effect — Professionally represented app attracts users constantly.

3. Target audience only — You acquire users that are interested in similar product, rather than those who downloaded your app for a bonus in a game.

4. Cumulative effect — Target audience is more active and brings in more revenue

What we do (list of services)

SEO for mobile stores- Benchmarking positions of your app in the local market- Selecting keywords, relevant for Russian users- Optimizing the title and product description for the better visibility

Increase of conversion in app market- Transcreating advertising materials (descriptions, screenshots, etc…)- Conducting A/B tests

Support- Estimating results and correcting the semantic kernel- Improving ratings and reviews- Helping with additional promotion

Expected KPIs

• Increase of conversion into installs for other marketing channels – by 10% and more

• Reduction of average CPI (cost per install) by 5-10%

• Increase of organic installs – from 100 to 500% during first three months

• Getting into TOP 10 for specific search requests

Let us cooperate!

Dmitry Liapin Andrey Imaev

dl@proaso.ru ai@proaso.ru

http://proaso.ru/en/

ProASO — making apps visible and attractive for users