Process

First of all I chose a picture which I took myself. This girl is my cousin, who could easily be italian, which is why I chose

her.

Then I drew the italian flag. At first I wanted to show her body and not show the vivid colors of the italian flag, however I felt that in order to promote the product and to show people that Italy produces amazing goods, I decided to do the following:

Color in the spaces with green,white and red. But I was making surethat the face of my cousin is still shown. The pizza, which I made myself was used, because my product is part of the pizza industry.On photoshop I experimented with

shapes to make an interesting border

And I chose this shape, as I felt it looked more artistic.

I rejected this name for my company, because somehow I came up with a more realistic name, which is :

I downloaded this font from dafont.com, which offers a good range of fonts of different styles for free. I chose this font, as it looked like a manʼs handwriting which was the point anyway. Below is my design for the productʼs name.

This is my logo. I designed and drew this by hand, and later on photoshop rendered it, and colored in the face and the moustache.

As the product is Pizza Mix, the name of the product should be on the first cover, which is why I added PIZZA MIX just add water onto my front cover.

This is another creative font I found on dafont.com.

In order to inform audiences what a major ingredient is, I decided to include “ New Pizza mix which contains wholegrain” ( as well as

wheat). This is another font from dafont.com.

This is the background for my back cover. I used a variety of brushes, to create this. I used all shades of blue, and used most of these effects. To be honest, I donʼt re call exactly which one I used.

I added another layer and edited it so that it has an obacity of 50 % and/or lower. On this layer I created circes of different sizes, filled with color or without.

My Idea for the back was to create a puzzle for younger children. I did this for 2 main reasons. Firstly, since the product is for families, I thought why not design a puzzle or a maze for the kids, who will be eating this pizza anyway. Also, I did not want to leave the back cover blank.

This is the maze which I found in a book at home, which I used for this project.

To fill in the space I decided to add my character logo.

As all eating and drinking products have a nutrition fact data table, I thought it was very crucial to have one too.

Another typical mark/sign which is included, is the bar code. I immediatetly found a font which could create a barcode in literally seconds.

This is the package in net form, which I found on the internet.

For me, detail is very important, so this is why I also have suggestions as well as instructions.

Another personal belief is that, when a productʼs packaging is recyable, then it will attract more people. It also should boost the companyʼs reputation. Again, detail is important for this matter.Also, there are not so many products which are in the ʻfair tradeʼ industry. I want this company to be succesful as well as helpful, because in the end, those companies will be leading companies in the manufacturing world. These kind of companies, help two kinds of people from two different classes. This productʼs consumers are mostly those who can afford it, and therefore live a good lifestyle. But the people who make this, get money, and their lives are looked after. The people who work on the fields to make the ingredients for this product get in return a fair deal.

If a product in the real world fail to mention it contains, the company could get sued or loose business. If a product lacks warning about food allegies, the same thing can happen. Two reasons why I added a food allegy warning.1. This product

should be trustworthy and they should care about their consumers.

2. To avoid the side effects mentioned.