Kimberly Hoyt

Youngest of 9 children, Dean and Dan grew up in suburb in Toronto. Fascinated by fashion even as kids, they got their start designing outfits for their sisters. Canadian twin brothers from Willowdale Ontario, Dean and Dan Caten have operated in the international fashion business since 1984.

They moved to New York City in 1983 to attend the Parson’s School of Design and in 1991 came to Italy where in 1994, after many collaborations with the most important fashion houses, they had their first men’s collection show, marking the first in a long succession of runway extravaganzas that were to capture the attention of journalists and buyers for their perfect combination of fashion, music and theater.

The intelligent mix of irreverent Canadian wit and refined Italian tailoring, together with attention to detail are the foundation of today’s Dsquared2 philosophy, which has given life to a unique concept of alternative luxury. Recently, Dsquared2 collections have conquered a wider audience and, owing to their natural stylistic maturity, have become more chic and sophisticated while maintaining those sexy and provocative traits soembedded in their creative roots.

This evolution is also due to the continuous international inspiration received by Dean and Dan, who, while dividing their life and work between Milan and London, create their collections in Italy: “Born in Canada, living in London, made in Italy”.

Staff International became the licensed worldwide manufacturer/distributor of all Dsquared2 men and women’s clothing collections.

They design men’s and women’s apparel, men’s and women’s footwear, fragrances, and cosmetics.

In March 2008 Dean and Dan Caten and the Marcolin Group, one of the global leaders in the eyewear industry announced the 5-year licensing agreement for the production and worldwide distribution of sunglasses and prescription frames under the Dsquared2 brand.

In June 2007, the first DSquared2 flagship was opened in Milan’s fashion district.

Stores have also opened in Athens, Capri, Istanbul, Kiev, Cannes, Singapore, Paris, and Hong Kong.

In September 2007, with the opening of the Dsquared2 flagship store on Via Verri, came the partnership with GH Mumm which brought an exclusive champagne bar to the new store. An innovative project which brings together lifestyle and fashion.

After the Milan flagship store Dsquared2 opened in 2008 mono-brand boutiques in Capri, Istanbul, Kiev and Hong Kong. Next opening in early 2009 Dsquared2 boutiques in Cannes, Moscow, Dubai and Singapore.

Their competitors include Diesel and D&G.

The union of fashion and music is fundamental for Dsquared2. Since the very beginning, Dsquared2 gained the support and respect of international celebrities such as: Christina Aguilera, Rihanna, Fergie, and Madonna.

These international celebrities are perfect examples of the target customer for the Dsquared2 brand.

It is thanks to their encounter with Madonna that the Canadian designers were able to leave an indelible mark in the world of show business.

Price Point’s for Dsquared2• Coats&Jackets:$600.00-$5,000.00• Dresses:$500.00-$5,000.00• Shirts:$200.00-$700.00• Tops&Tees:$100.00-$2,000.00• Skirts:$300.00-$1,000.00• Denim:$200.00-$2,000.00• Pants:$200.00-$1,000.00• Overalls:$700.00-$2,000.00

To afford Dsquared2 the target customer would make between$400,000.00-$600,000.00ayear.

Spring 2010 Ready To Wear

Fall 2010 Ready To Wear

Spring 2011 Ready To Wear

Fall 2011 Ready To Wear

Spring 2012 Ready To Wear

Fall 2012 Ready To Wear

Current Fashion Trend Direction for Fall 2013/14

Current Fashion Trend Direction for Fall 2013/14