Process Magazine - Summer 2010

Show StoppersAdvertising’s best bring it to this year’s ADDYs awardsColor Me HappyPantone proves its the graphic designer’s best friendTrail BlazersPrisma Graphic on the forefront of integrating print and marketing

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Behind every brilliant idea is the process.

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PaPer DollsDenver Paper Fashion show shreds the competition Page 32

That’s Haute!PaPer + Color = eye-PoPPing Design

CheCk eaCh box as a guide:❑ Name correct? ❑ Address correct? ❑ Phone # correct? ❑ Ad copy correct? ❑ Offer correct, if any?

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on theball!We keep our

Focused on creative solutions.At Lithotech, we do more than just print. We offer unmatched support and advice

for all your print-related communications while keeping an eye on your budget and your

deadline. Whether it is eco-friendly solutions, variable data, digital or offset printing,

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the experience and expertise to guide you through even the most complex projects.

You can put your trust in Lithotech. We won’t let you drop the ball.

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�FSC SupplierThe mark ofresponsible forestrySCS-COC-001795.© 1996 Forest Stewardship Council A.C.

eyeProcess FSC ads 5.18.10:LT InsideFrontCoverQ6 5/18/10 2:29 PM Page 1

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the cover:in graphic design, there are no more powerful elements than paper and color. in this issue of Process, you’ll get a look (and feel) for what’s new in both realms of our industry, and discover what the two forces joined together can create. like yin and yang, peanut butter and jelly, they’re a match made in heaven.

features12 Best of the aDDYsThey came, they saw, they de-signed. They are ADDY’s best.

20 True ColorsPantone’s goodies for the graphic designer.

26 Prisma Graphic:taking marketing integration to a new level.

30 Fluid StudioIt’s all about hustle and flow at Salt Lake City marketing firm.

the source36 Industry Organizations

49 resource Guide

how to06 FSC vs. SFIThe lowdown on eco-certification.

08 Being a Good Boss Simple tips on being the boss you want to be.

10 Points of HueColor: The key to achieving specific results.

show time32 Paper Fashion Show

33 Gold Key awards

34 Print rOCKS!

35 aIGa New Mexico Showdown

departments04 editor’s Letter

05 Letters to the editor

37 Calendar + events + News


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PAPER DOLLSDenver Paper Fashion Show shreds the competition Page 32

That’s Haute!PAPER + COLOR = EYE-POPPING DESIGN


Haute!EYE-POPPING DESIGN










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06 Summer 10 United Printing - Mailing.indd 1 5/25/10 4:02 PM01 COVER SWGraphics Sum10FINALB.indd 1 6/2/10 10:39 AM

the contents:

Joe HancockDenver photographer inspired by curiosity and simplicity.

52Ten questions

32

process Summer 2010 3

Sabine Lenz…is the founder of Paperspecs, the first online paper database specifically designed for paper specifiers. a graphic designer for nearly 20 years, she recognized a need for businesses to stay current with paper trends, which eventu-ally led her to start Paperspecs and become a leading expert in the industry.

Nate Sachs…is the founder and owner of Blueprints for Tomorrow®, a scottsdale-based business spe-cializing in succession, exit and transition planning. With more than 30 years experi-ence in financial and business planning, nate is a frequent lecturer and sought-after expert resource for strategic business planning and exit strategies.

Mark Stevens…is a Denver-based photographer with more than 10 years of editorial and commercial expe-rience, ranging from athlete portraits to vivid images of automobiles. His company, Mark stevens Photography, offers full production in studio or on location and has provided services for such companies as Wachovia, Volkswagen and Cricket Wireless.

Chris Loomis…is a commercial/editorial photographer based in Phoenix, who attended the Brooks institute of Photography and was the in-house photog-rapher for seiniger advertising in los angeles. Today, he continues his commercial work, while working on personal projects that blend fashion and fine art with science fiction, surrealism, film and music.

the editor

the contributors

our people: editor/publisher

Kevin [email protected]

associate publishersTammy White

[email protected]

Jim Frey [email protected]

managing editorMichelle Jacoby

[email protected]

art directionSW!TCH s t u d i o

Jim Nissen, Chaidi Lobato, Erin [email protected]

advertising salesChuck Runbeck

circulation fulfillmentDana DeDona

[email protected]

Magazine is published quarterly (Spring, Summer, Fall and Winter). Magazine is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper. Subscriptions are free to qualified individ-uals. Single copies may be obtained from the pub-lisher for $4. The Buyer’s Guide is available within the first quarter annually and can be purchased for

$50 and viewed at southwestgraphics.net.

©2010 by Magazine. All rights re-served. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opin-ions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by Magazine is from sources believed to be reli-able. However, while every effort is made to ensure the accuracy of the information contained herein,

Magazine is not responsible for any errors or omissions or the results obtained from the use of such information. Magazine assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and

advertising submissions.

2404 West 14th Street, Suite 110

Tempe, Arizona 85281-6929PHoNE: 602.437.1311

FAx: 602.437.1411Toll-free: 888-333-1237www.processmag.com

Summer 2010 + v.2 + no.2

ah, summer. For many industries, this time of year is traditionally a time to ease back and take things slow and simple. lucky for them. in the print and creative industries, we keep chugging along—oftentimes at breakneck speed—taking our clients’ down time and turning it into an oppor-tunity to come up with bigger and better ideas, work on marketing projects for ourselves and our businesses, and updating our systems and processes with the latest innovations in technology. one of those innovations, in fact, is in color—something so simple yet so powerful in graphic design and print. For the latest innovations from color authority Pantone, check out “True Colors” on page 20, where you’ll learn about such things as color matching, color psychology and a hidden color gem in Brussels. also showing their “true colors” are this year’s top aDDy winners. in “Best of the aDDys” on page 12 , get a look at some of the best and brightest campaigns from salt lake to san Diego—and everywhere in between.

Michelle Jacoby

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process Summer 20104

yourLeTTerS

got something to say? Tell us about it! e-mail your letters to the editor to [email protected].

from the inbox

Thank you so much for creating Process magazine! it’s informative, inventive, cool, relevant and has a sense of humor to boot. it’s a valuable resource for anyone in advertising. Thank you, too, for the great coverage you’ve given to our members and several of our events. it’s very much appreciated. and just so you know, all of us in the nDaC think Jim Frey rocks!

Lorelle Burke | New Denver Ad Club

Thanks for including information about Pia/sD’s events, meetings and members in your great magazine. We love bringing printers, designers and ad agencies together to build dynamic campaigns using the latest technology and your magazine always sparks new ideas to help get that done. Keep up the great work and i can’t wait to see the next issue.

Karen Fulton | PIA San Diego

i just got the spring issue of Process. it’s outstanding. each issue gets better and more relevant—and this is the best. The “Why Print?” article, courtesy of the Print Council, was friendly, fun and easy to read. Congratulations on a really fine publication!

Marjie Swiatek | DynaGraphic Printing, Reno

love your magazine! great energy and information on every page. Thank you for producing it for our print and design markets. Continue the great work!

Pam McGuire | Mohawk Fine Papers, Cohoes, N.Y.

Just a quick note to let you know we appreciate the great coverage you are giving to the Denver marketing community and BMa Colorado. our members love seeing their fellow marketers in print and especially in photos. Congratulations on a quality publication!

Marilee Yorchak | BMA Colorado

i wanted to take a moment to tell you that the spring issue of Process magazine is by far the best issue i have read. i found the “Why Print?” and “into the Fold” articles to be very relevant and informative. as a board member of the local aaF chapter in reno, we appreciate the coverage your publication gives to a2n2. i look forward to receiving the next issue.

Linda ramos | President, a2n2 Reno

your magazine! great energy and

information on every page. Thank you

for producing it for our print and design markets. Continue

the great work!

Pam McGuire Mohawk Fine Papers, Cohoes, N.Y.

ways print helps you prosper

1. Print is for keepsWho’s minding your messages when the screens fade to black? Electronic content comes and goes and when it’s gone, your marketing initiative disappears with it. Print, on the other hand, is there for the long run. Think about magazine pass-along rates. They range as high as two to three persons per issue, giving advertisers double and triple bonuses on their marketing investments.

For example, A 2004 BPA Pass Along Audit of Ziff Davis Media’s eWEEK magazine shows that, on average, subscribers pass along their printed issue to an additional 3.6 industry decision-makers. So, even the elite of the IT world recognize and benefit from print.

What’s more, specific magazine content can be spotlighted and passed along on a one-to-one basis. A Magazine Publishers of America survey found that 24 percent of readers typically pass an article along to someone else, 23 percent save the article for future reference and 13 percent visit a related Web site.

In action, print’s durability has a positive impact on every message it touches. It says: Your message is significant. That you cared enough to put it on paper. That you are authentic rather than virtual, and you will be there when we need you.

66% of people surveyed read custom

publications.

91% of polled graphic designers’ projects involved

print exclusively or were comprised of a substantial print

component.

We all take printing for granted. Perhaps it’s because print has been the world’s No. 1 communications medium for so long we tend to over-look its impact and power.

That oversight could be fatal to a marketing campaign, a product launch or a branding initiative that is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it.

Here are 10 reasons why you should consider using print in your next campaign. It doesn’t have to be the only medium you use, but you most definitely should consider print whenever you want to persuade, inform or entertain.

Reprinted with permission of The Print Council. For information, visit theprintcouncil.org.

process Spring 2010 15


The FSC/SFI Sham

how to: print

BIO: SABINE LENzis founder of PaperSpecs, first online paper database for the design and print industries. For information, visit paperspecs.com or e-mail [email protected].

Or is it? Get the lowdown on eco-certification.

This is a sham.” Cynthia was up in arms. “a friend told me that there actually might not be any FsC-certified pulp in the FsC-certified paper that i buy. Then what

about recycled pulp and what is all this talk about auditing? How can i trust anybody anymore?”

okay, i never said eco-certification was easy, but Cynthia’s friend definitely didn’t do the best job at explaining the ins and outs. FsC, and sFi for that matter, both certify forests to ensure they are managed in an environmentally and socially responsible manner. Their respective labels provide you and me with the assurance that the paper products we’re purchas-ing come from forests managed to conserve biodiversity and support local communities.

Where does the pulp come from?as we agree on this, we can also agree on the fact that the FsC/sFi pulp has to come from certified forests. The certification of the forest as such is the part you and i can easily understand.

an independent auditor (both sFi and FsC work with third-party auditing companies) goes out to the forest that wants to be certified and makes sure it fulfills all the criteria required by the certification model.

This doesn’t just include visiting the actual forest, but also includes aspects like making sure the forest workers are skilled, ensuring that no pesticides are used in managing the forest or that no genetically modified trees are planted. The standards are extensive.

once the trees are ripe (fully grown), they are harvested and brought to a certified pulp mill.

Keep in mind that there are only around 40 FsC-certified pulp mills in north america producing somewhere between one and three million tons of certified pulp. some of these mills produce their own paper from this pulp, but many paper mills in north america are non-integrated, meaning they don’t make their own pulp. non-integrated mills buy their FsC-certified pulp from those certified pulp mills on a con-tractual or first-come, first-serve basis.

How is the pulp handled?if we all wanted to buy 100 percent certified papers tomorrow, there just would not be enough pulp available to keep up with the demand. so, the most common logos we see today are those of “mixed sources” or papers that contain a certain percentage of certified pulp.

The original idea—and a logical one at that—was to ask the

mills to ensure that the certified pulp was stored separately from the rest of the mill’s pulp and was used in the papermak-ing process separately. But if you’ve ever been at a paper mill, this poses quite a challenge. For one, a paper machines run 24/7 (except the yearly downtime for maintenance), so asking a mill to stop and start the machine to make certified paper is an economic impediment.

Volume sharingover the years, in an attempt to make the production of certi-fied papers economically viable, FsC and sFi have adopted a “volume credit” system. a confusing term to be sure. i prefer “average percentage.” let me explain with an example.

a mill produces 100 tons of paper a year. it buys 10 percent of the pulp needed from a certified pulp mill. in order to not have to interrupt its workflow, the mill and certifying body agree that this 10 percent can be called out on specific paper lines the mill produces. in our case, theoretically 100 percent of the mill’s paper could be called out as 10 percent FsC /sFi certified.

let’s take it one step further and say the mill wants to offer a specific paper line with a higher certified percentage to its customers. For instance, Brand XyZ is 20 percent certi-fied. now, the mill can only label 50 percent of the papers it produces as 20 percent certified.

The auditThe certifying body keeps a close eye on its mill clients and conducts yearly audits, which include lots of paperwork including checking invoices for certified pulp received to ensure that a mill doesn’t market or claim to have more certified papers than the percentage of certified pulp that it purchased allows it to claim. This again is to assure you and me that we get what we pay for.

Does this mean that theoretically the specific paper you and i buy does not contain the full 30 percent FsC / sFi pulp it claims? sorry, but yes. and by the way, the same “average percentage” principle applies to the recycled content claims made by pulp and/or paper manufacturers.

The bottom line is that we are “paying” for the overall efforts a mill makes to be sustainable and offer certified papers, thus providing our forest managers the incentive to certify, while staying economically viable.

sTory: SaBINe LeNz

6 process Summer 2010










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SOLID. STRONG. SECURE.Find the peace of mind that comes from knowing

your bank is financially strong and your money secure . . .with Mutual of Omaha Bank.

Member FDIC Equal Housing Lender

Commercial Banking Personal Banking Wealth Management Mortgage Lending Association Banking

mutualofomahabank.com480.224.7099

866.213.2112 (Toll Free)

A TRUSTED NAMEAs a part of the Mutual of Omaha family, we are guided by the same principles of safety and soundness that have helped make Mutual of Omaha one of the most trusted names in financial services for nearly a century.

LONG-TERM RELATIONSHIPSOur banking professionals are committed to protecting your money, now and in the future – and take a disciplined approach in providing banking solutions appropriate to your financial situation.

FINANCIAL STRENGTHWe are financially strong, well-capitalized and ready to help you achieve your financial goals. Whether you want to build your business, buy your dream home – or just find a strong bank you can count on – think Mutual of Omaha Bank.

how to: manage

Being a good boss today is harder than ever—and more important. Here are things every business owner can do to become the kind of boss they need to be.

i will always do what i tell my employees i’m going to do.

i will not use common sense. i will use imagination.

i will forget the past, not think about the future and focus on the present.

i will always show my employees respect when i communicate with them.

i have to help the people around me become more productive.

i will make myself seen in the workplace.

i will be positive and always tell the truth.

i will accept the limitations of my employees.

i will not let a client or customer be rude to an employee.

i will hire for character and train for skill.

i will never compromise integrity.

i will make sure that my employees know the role they play.

i will not be indifferent.

i will respect my employees’ private space.

i will treat my employees like a team not just like staff.

i need to make a life as well as a living.

i will take responsibility for my mistakes.

i will always make my employees’ futures better than their pasts.

BIO: NATE SACHSis the founder and owner of Scottsdale-based Blueprints for Tomorrow, a business advisory firm.

Being a Good BossSimple tips on being the boss you want to be

sTory: NaTe SaCHS



CHECK EACH BOX AS A GUIDE:� Name correct? � Address correct? � Phone # correct? � Ad copy correct? � Offer correct, if any?

AD APPROVAL:� Ad approved as is

� Ad approved with corrections indicated

� Re-Proof after corrections are madeFax Back To: (602) 437-1411


• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Southwest Graphics is not responsible for typos or incorrect information.

• Sign this page and fax it back to Southwest Graphics.

• Any Changes from this point forward may cost you in time and materials.

• Southwest Graphics Cannot process your job until receipt of Sign-Off.

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AD FORMCLIENT

CONTACT

PHONE

FAX

Letterhead

Business Cards

Door Hangers

The Idea Helmet

Post-it® Notes

Tri-Fold Brochures

C55

Introducing a Simpler Way to Print

Know a few graphic designers who just want an easy way to print their artwork? Nothing could be simpler than Print It. Just upload your print-ready file, choose a stock and we’ll take care of the rest. Business cards, envelopes, Post-it® Notes - you name it, we can print it. For more information visit printitcenter.com.

how to: design

Blue connotes confidence and safety, making it a great choice for financial and medical institution matters.

Purple is especially hot right now, but it’s typically used with high fashion, sports teams or sweet treats (e.g., chocolates or perfume) rather than direct marketing.

Black conveys a strong sense of power add sheen or matte to black and it becomes more powerful.

White (especially when presented on tone) implies sophistication and formality—but also a high-end price point.

SOurce: Color Communications Inc.

Don’t worry, the fashion police won’t come looking for you if you don’t choose the perfect colors for your next direct mail campaign. But your customers may not either. Colors aren’t as clear-cut as words, but there is a loose meaning for most. and while color usage isn’t an exact science, hues definitely can influence the outcome of a direct mail campaign,

says Cynthia Cornell, color researcher with Color Communications inc. so when choosing, be conscious of the message you want to convey and how you want customers to perceive your products.

Points of HuesTory: CHrISTINe HaNSeN

Colors to use (and avoid) when looking to achieve specific results

Blue-based reds (such as raspberry) are associated with more expensive products. stick with yellow-based reds (like tomato red, which is imagined as less expensive) if you’re looking to downplay a high price.

Use orange to play up affordability.

Yellow is the first color the eye sees, and when used with dark colors for high contrast (e.g., black type on a yellow background), it becomes more powerful and more easily read.

Choose green to convey possibility and hope.












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Action Envelope1-800-368-78741-602-254-0130

PHOENIX, ARIZONA

One Sweet Printer!

[email protected]

They came, they saw, they designed. The region’s top advertising firms, agencies and departments showed exactly what they’re made of at this year’s annual aDDy awards. From Colorado springs to san Diego, Utah to new Mexico, Phoenix to reno, you’ll see the best of the best. Prepare to be blown away.

best of theaDDYs


March 12 | California Building, idlewild Parkamerican advertising association of northern nevadareno: aDDYs

2010


Overall Best of Show /Judge’s Choice art Directionentrant: The glenn group Client: reno Tahoe Visitor Title: reno Tahoe Visitor “Bucket list”

Judge’s Choice Designentrant: The glenn group Client: glenn group self PromotionTitle: Tahoe loVe

Best of Show Webentrant: stan Can DesignClient: Zephyr PressTitle: Zephyr Press Website

Best of Show Broadcastentrant: r&r Partners Client: saint Mary’s regional Medical Center Title: Watercolor animation

Best of Show Printentrant: Klein advertisingClient: northern nevada HoPesTitle: World aiDs Day

Judge’s Choice Photographyentrant: Jeff ross Photography Client: Catholic Community services Title: april

Judge’s Choice Guerilla advertisingentrant: Bauserman group Client: northern nevada Colon Cancer Title: Don’t sit on it

Student Best of Showentrant:

isaac g. reidTitle: automobile Friendly educational

Feb. 27 | antler’s HiltonPikes Peak advertising Federationcolorado springs:aDDYs

2010

Best of Showentrant: Cheyenne Mountain Zoo Title: Cheyenne Mountain Zoo non-traditional out of home campaignCredit: george olson, chief creative officer

Best of TV entrant: Vladimir Jones advertiser: Penrose-st. Francis Health services Title: Penrose-st. Francis CyberKnife: 30 TV spot Credit: greg olson, chief creative officer

Best of Webentrant: insight Marketingadvertiser: iXg Title: iXg promo Credit: John Bourbonais, Bourbon street

Productions Best of Print entrant: Design rangers inc.advertiser: Bearski Bath & Body

Title: Bearski Bath & Body logo Credit: Jenny schell, president

Best of radio entrant: Cheyenne Mountain Zoo Title: Zoo summer radio spots

Credit: george olson, chief creative officer


Feb. 27 | antler’s HiltonPikes Peak advertising Federation

Judge’s Choiceentrant: esparza advertisingadvertiser: MaDD Title: Brain Damage Credits: Jesse arneson, designer; Jeremy spencer, writer; lyndon Wade/real Fake, produc-tion/post; adam greenhood, creative director

March 5 | Hotel albuquerquenew Mexico advertising Federationnew mexico: aDDYs

2010

Best of Showentrant: McKee Wallwork Clevelandadvertiser: slipstream autocare Title: slipstream restoration poster campaign Credits: Bart Cleveland, art director, creative director; Dave smith, copywriter; Bruce Johno, design director, steve Bonini, photographer; louis Maes, production services; Patrick Feehery, art director, alex augustinos, copywriter; Josh Cleveland, copywriter; Dovya Friedman, account supervisor

Judge’s Choiceentrant: strascina strascina garcia advertising advertiser: Cliff’s amusement Park Title: How Kids Think Credits: Jarl olsen, writer/director; rebecca elise, producer; Mountain road recording, sound design; Francesca strascina garcia, account supervisor

Judge’s Choiceentrant: 3 advertisingadvertiser: Medicine in Motion Title: Medicine in Motion logo Credits: Tim Mcgrath, designer/design director; sam Maclay, creative director; Chris Moore, strategic director

Judge’s Choiceentrant: Zak rutledge advertiser: The art Center Design College Title: rio Carnival magazine ads

Student Best of Showentrant: Molly schell advertiser: The art Center Design College Title: Hardware Packaging


March 6 | sheraton Phoenix Downtownamerican advertising Federation Metro Phoenixphoenix:

Best of Showentrant: Mindspace inc.Title: Mindspace calendarCredits: Brent shetler, creative director; Kristina Wood, associate creative director; Darren steele, copywriter; erik rich, copywriter

Special Judges awardentrant: riester advertiser: american lung association Title: lungs collateral Credits: Tom ortega, executive creative director; Ben Dveirin, associate creative director; Mike rushing, senior copywriter; Bill robbins, print production manager

ad Person of the YearPark HowellPresident, Park&Co

art Directors of the Yearentrant: stewart West/John Johnson, TunnelBravoadvertiser: glo Crazy lure Co.

Title: glo Crazy lure Co. Poster Campaign Credits: TunnelBravo

aDDYs2010


March 19 | se san Diego Hotelsan Diego ad Clubsan diego:

Best of Showentrant: san Diego ZooTitle: elephant odyssey Campaign Credits: Ted Molter, corporate director of marketing; Debra erickson, director of communications; Maria smith, associate creative director; sean ohlenkamp, art director; Martin Dix, creative director; ruairi robinson, director; Markhu lahdesmaki, photographer; Tom richards, group account director; Michael Warburton, brand manager; Kate Bristow, chief strategy officer; adam Craw, account supervisor; Huw griffith, Ceo

Judge’s Choicespecial Judges awardentrant: shilo Client: Kwikset Corporation Title: Kwikset “smart Key” Credits: Jose gomez, creative director/partner; eugene gauran, art director/designer/animator; Jon lorenz, designer/animator; Blake guest, 3D animator; akira Chan, editor; Chris Tuason, producer; larry Jost, illustrator; santino sladavic, executive producer; Deborah Drumm, agency producer; Mickey striker, agency direc-tor of broadcast; Kevin lukens, agency art director; Joe Beutel, agency copywriter

Ultimate Torture Winnerentrant: FishtankClient: san Diego Padres Credits: ryan Berman, founder/chief creative officer; Mike Fennessy, partner/head of design

Best of Show Studententrant: Jennifer lau Client: art institute of California san Diego Title: Darn Dat Dupid Duffy nose you Have into That stupid stuffy nose you Had

March 6 | sheraton Phoenix Downtownamerican advertising Federation Metro Phoenix

aDDYs2010



Feb. 26 | Utah Museum of Fine artsamerican advertising Federation of Utahsalt lake:

Best of Showentrant: ancestry.com Creative Title: My story Television :60s Credits: shawn Perkins, creative director; leta Baker, associate creative director; John Meese, associate creative director; lisa stewart, producer; Jeffrey deChausee, director; Boxer Films inc., production company

Billboard of the Year entrant: r&r Partners advertiser: Utah Department of Public safety Title: “i see you” Credits: Patrick Butler, copywriter/art direction; Kyle Curtis, creative director; steven Wright, account executive

Student Best of Showentrant: Brigham young University advertiser: Doritos Crash the superbowl Title: Doritos guardians Credits: Patrick Koelling, copywriter; Derek Pueblo, director; Brad Hall, art director; Devin leuBean, art director; nathan Wigglesworth, art director

aDDYs2010



When it comes to design, graphic designers are all about pushing the creative envelope with bells and whistles that will get their work noticed. yet, as much as we love cool visuals and fancy treatments, the real key

to successful design can be pinpointed to something as simple as color. yes, color. it’s the seemingly little things that can make a project sink or swim. Fortunately, color authority Pantone offers a whole slew of new innovations in color systems and matching, making it the graphic designer’s best friend. Here’s a look.

Calling all graphic designers! HUe-ge innovations will color you happy.

sTory: MICHeLLe JaCOBY

PHoTograPHy:PaNTONe

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Match Maker

it’s the eternal question in the design world: Will the real color please stand up? Many graphic design-ers—and printers for that matter—struggle with the disparity between colors on the computer screen and on the printed piece.

imagine the logo you designed look deep blue on your client’s letterhead, blue-green on his busi-ness cards and light blue on his envelopes. Who wants to pull the plug on an entire print run just to color correct? it’s enough to make you shudder.

enter the Pantone Matching system, a stan-dardized color matching system that ensures the accuracy of color between the screen and the printed product. The system features chip books that help designers see how colors look on paper, as well as swatch guides filled with the colors of the Pantone library.

since Pantone colors are distinguished by a specific numbering system, the color is standard across board. However, the same color may look dif-ferent on different types of stock. Because of this, the numbering system is enhanced by a suffix system that indicates the type of paper used. For instance, “C” refers to coated; “U” refers to uncoated; and “M” refers to matte.

Wait, There’s More

Taking the Pantone Matching system to a new level is the Pantone Plus series. released this year, the updated program gives designers and printers a whole slew of new features and capabilities, include the chromatic arrangement of colors, an expanded palette of spot colors, new premium metallics and a broader range of neons.

“Pantone Plus takes what designers and print-ers know and love about the Pantone Matching system and supercharges it with a host of new fea-tures, colors and digital tools,” says ron Potesky, senior vice president and general manager of Pantone. “The Plus series provides designers with greater freedom for selecting, specifying and matching color.”

other new features include Pantone Color Manager software for updating Pantone colors in design applications, such as adobe, Quark and Corel; ColorChecker lighting indicator that aids in finding proper lighting conditions for color evaluation; and ColorChecker Primer for digital photography image color correction.

in addition, books in the Plus series are printed on text-weight paper that meet FsC certi-fication standards.

Color on the Go

Because creatives can’t usually sit still for too long, the Pantone Plus series offers an applica-tion designed specifically for their iPhones. The myPanTone™ iPhone® application gives design-ers the ability to capture, create and share Pantone color palettes wherever they go. Just released is the myPanTone X-ref iPhone application, which gives designers the ability to match a color with one in the Pantone color libraries.


Q&a:leatrice eiseman, Pantone Color institute

Is conceptualizing and developing colors for graphic design and print different than it is for fashion and home?

If so, how and why? My specialty is the psychology of color and i believe that is what always plays to people’s emotions, no matter what the context. That is, red is going to excite and stimulate, no matter where and how it is used. obviously, there are other factors that play into print and graphics, such as the importance of visibility in print that may not matter in intimate surroundings such as the home.

Do people/consumers react to colors in such things as ads, billboards, brochures, packaging, etc. differently than they

do in clothing and interiors? again, the inherent psychological messages are always present for each color family. For example, a picture of delicious mango ice cream on a printed page or in the packaging stimulates the appetite. That same appeal would hold true in the color of the dining room walls.

When choosing colors for a designed piece, what is the one thing graphic designers need to remember?

What is the intended message and does the selection of color(s) best reflect that message? This is not about personal likes and dislikes, but what the best selection is for the intended usage.

PantOne cOlOr InStItuteConsidered the mecca for all things color, the Pantone Color Institute is a color research and information center that shares its expertise with professionals in fashion, interior design, graphic arts, advertising and film, among others. Through the institute, the company studies how color influences human thought processes and emotions, giving industry professionals and creatives an understanding of how to use color more effectively.


With Pantone setting the standard in colors for fashion, cosmetics and interiors, the global color authority has now ventured into the hotel business with the recent opening of—ready for this?—the Pantone Hotel.

located in Brussels—steps from avenue louise, the renowned shopping and business district that is a muse to modern-day designers—the 59-room boutique hotel is at once chic, colorful and comfortable.

Designed by Belgian interior designer Michel Penneman and Belgian architect olivier Hannaert, each of the hotel’s seven floors are awash in different color palettes to complement guests’ emotions with distinctive hues. in the guest rooms, white walls and bedding provide a clean canvas for saturated splashes of vibrant color, while photographs by Belgian photographer Victor levy that include a spec-trum of vibrant Pantone colors create a unique ambiance in each room.

in the mood for blue-toned room? or how about one with relaxing green hues? Whatever color you crave, you can choose a setting that complements your mood through color, thanks to seven distinct Pantone color palattes the rooms are patterned after.

“Paris has the Champs elysées, Barcelona has the ramblas and new york City has Fifth avenue,” says lisa Herbert, executive vice president at Pantone. “on avenue louise…Pantone is right at home in the heart of this vibrant city center, having long been synonymous with color and design in all walks of life, from high fashion and interior design to corporate branding.”

rooms and packages can be booked by visiting pantonehotel.com.

in living color










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PHoTograPHy: CHrIS LOOMIS

printerspread

prisma graphic: taking marketingintegration to a new level

Prisma's dokshop is transforming the way company brands like W Hotels, University of Phoenix and Petsmart manage their marketing efforts

It all started 30 years ago, when Prisma Graphic began as a small Phoenix-based boutique print shop that catered to the imaginations

of advertising and creative agencies throughout the Southwest.

In 2000, Bob Anderson took own-ership of the company, which had 30 employees and approximately $1 million in sales. Fast forward to 2010 and the company has grown exponentially to 130 employees housed in an 82,000-square-foot facility. Oh, and it just posted over $24 million in sales.

There should be no surprise that Prisma Graphic has experienced massive growth over its history, particularly under the leadership of Anderson, who has maintained the company’s commitment to innovation, increased its focus on the needs of its clients, and developed a business model geared towards constant change. Anderson and his team have transformed Prisma from a traditional commercial printer into a marketing supply chain provider, offering a host of products and services for their clients to efficiently operate in today’s competitive markets.

Printrecognizing the need for clients to create and execute consistent branded marketing campaigns, while maintaining costs and maximizing returns, Prisma offers tradi-tional and variable print, along with digital distributions that best promote their clients’ overall business growth.

“i was recently asked to print and mail 350,000 16-page stitched catalogs—an order most printers would accept with no questions asked. after learning more about past response, i suggested we e-blast the 20 percent who have traditionally responded


better support its clients’ marketing objec-tives. Prisma envisions a future of providing highly targeted acquisition lists and using a mix of media to deliver content based on consumer preference. These programs will include online data collection sites with full database management and complete report-ing capabilities, ultimately helping clients build brand loyalty.

Services While the company’s roots are as a leading commercial printer, customer-voted no. 1 in Ranking Arizona for the past three years, Prisma graphic has greatly expanded its service offering over the last decade. Through dokshop, the company currently manages close to 200 B2B online storefronts,

supporting 40,000 worldwide users and takes roughly 6,400 line-item orders per month. orders range from traditional print and fulfillment, to one-to-one products (mailers, HTMl and advertisements) to third-party, “just-in-time” products through a national network of print providers.

a good example can be illustrated through Prisma’s long-standing relationship with starwood Hotels & resorts Worldwide inc., who own, operate or franchise thou-sands of hotels including aloft, st. regis and W Hotel brands, to name a few.

Prisma’s dokshop system provides corporate marketing with an easy way to post and manage current front office, in-room and marketing materials for the individual properties to utilize. This

Michelle from W Hotels looking over collateral with Prisma reps

online and divert that budget to a possible follow-up direct mailer. and this was after offering a more economical pasted catalog option. you can imagine the look of sur-prise from the client,” says anderson. “i’m proud to say we are a very different kind of partner.”

in 2001, Prisma developed an online product called dokshop, which is utilized by almost 200 of its current clients. according to Tim Bateman, Prisma’s vice president of sales, dokshop provides clients an easy way to control their brand, print or fulfill on-demand, build custom HTMl or PDF files for electronic distribution, cost account, manage inventory and deliver marketing assets worldwide.

leading the industry in innovation, Prisma graphic plans to build upon its existing products and services, using new technologies and online capabilities that

“ I’m proud to say we are a very different kind of partner.”

Bob anderson – president

“... almost 35% of [Prisma’s] business today is outside

of traditional print ...”


Scan QR code to see how dokshop is being used in the hospitality industry. You can also view the video atprismagraphic.com/hospitality.

see For yoUrselF

Dokshop.com Printpower.com Data analytics acquisition lists Online data collection Mobile messaging Variable data printing (VDP) e-blast management Design support Web and sheetfed printing Full bindery Fulfillment In-house mailing

Prisma GraphicServices

process allows corporate to control their global brands, while each location can localize the message and receive materials much faster and more economically than in a traditional model. The system also provides complete transparency for corporate accounting to monitor spending all the way down to any product by location.

Technology"The dokshop system, which started as a simple business card ordering site nine years ago, is now the foundation of our service offering and will continue to evolve to support our clients," says rob steele, Prisma's marketing and e-commerce direc-tor. “ Technology has become so important Prisma now has almost as many program-mers as pressman.”

Beyond PrintPrisma graphic embraces all the latest promotional technologies, working closely with clients to create programs that satisfy their marketing needs, regardless if print is included. in fact, almost 35 percent of their business today is outside of tradi-tional print and they expect the trend to continue as more and more integrated services are added.

Prisma currently works with Big idea Marketing inc., a creative agency based in southern California. Big idea devel-ops national marketing campaigns for a number of multi-chain, fast-casual restau-rants like lone star steakhouse and Marie Callendar’s. They enlist the technology of Prisma’s dokshop to deliver those cam-paigns. every individual restaurant owner or franchisee has 24/7 online access to pre-approved templates to customize and promote business on a local level.

Whether they are in need of a small print run for a local promotion, a variable electronic file to e-blast out, the creation of custom barcode products to measure a cus-tomer loyalty program, or simple inventory management, fulfillment and distribution, dokshop does it all.

With most companies closely exam-ining every marketing dollar they spend, Prisma believes it must continue to develop solutions that demonstrate the highest return-on-investment.

“Diversifying our service not only allows our business to grow,” explains Bateman, “it allows us to best serve the needs of our clients.”

“ Technology has become so important Prisma now has almost as many programmers as pressman.”

printerspread

Due to the success of dokshop, Prisma recently created and launched a web-to-print site called Print Power to fulfill the needs of the design community. Print Power is an easy-to-use solution ideal for small- to medium-sized print projects requiring “designer-quality” for competitive online prices. although the website is fairly new, Prisma is committed to developing the site completely based on client input and product demand.

cOntact: PrISma GraPhIc602.243.5777 + prismagraphic.com

Hey, there.Like what you’re

seeing?Hope so, because what you’re holding in your

hands is the professional work of the printer

featured on this spread. Collaboration. it’s a

wonderful thing.

DOKSHOP: How It Works

SeCUre log in through a corporate intranet or customized landing page.

1 2 3 4 SeLeCT products ranging from business cards to more complex marketing materials.

LOCaLIze message using branded templates, image libraries and upload function.

SUBMIT order choosing a delivery method of print, electronic or third party.


creativeQ&acreativeQ&a

Tell us about Fluid studio.

How did the firm get started? What’s the story behind the name? in 1998, Fluid studio started out as an in-house design and marketing firm specializing only in print collateral. origi-nally called Pixel Point Create, we had one client, one man-ager and three artists. in less than four years, we became our own company called Fluid studio, quadrupled our staff, increased our client roster and outgrew two office loca-tions. all of that has given us a unique perspective. and be-cause we’ve had to face many of the same challenges as our clients, we approach market-ing problems with a much dif-ferent perspective than most agencies.

What is the company culture

and philosophy? Who are the people?our job is quite simple, really. get our clients noticed. There are several ways to do this, but we prefer to outthink the competition rather than out-spend them. so we create Big

fluid studioideas that will have Maximum impact for our clients’ brand.

We also believe that big thinking doesn’t have to come with big egos. Unlike many big agencies, we pride ourselves on being easy to work with. We treat each client relation-ship as a business partnership and encourage involvement at each step of the process.

We have talented group of professionals that know how to create Big ideas. Currently, we have six designers, two account executives, an office manager and the president of the company. everyone is heavily involved in the agen-cy’s day-to-day operations and creative development.

When it comes to generating

great ideas, what fuels the creative process? What do you and your team draw your inspiration from?at Fluid, we have creative inspiration activities twice a month as well as an off-site activity once a month. each employee is assigned a day for the activity. We’ve gone to the Museum of natural History, visited horticultural gardens, gone rock climbing and many

It's all about hustle and flow at this Salt Lake City marketing firm

fluid studio team


cOntact: FluId [email protected] + fluid-studio.net

other activities. The creative activities occur during our staff meetings. We’ve etched glasses, screen printed T-shirts, painted wood blocks, made Valentine cards and much more. at one time, we also had a year in which, each month, a designer created a T-shirt about Fluid with complete freedom on the design. This served as a great creative outlet for designers.

your work is very visual. How much

emphasis do you place on having the image, rather than the words, convey the message?each project has it’s own problems and solutions. of course visual emphasis is very important whether is be pho-tography, illustration or type. We place equal importance on what application would convey the message best and use creative copy often when it is suitable for the goals of the project. good examples of this would be the illustration we created for Bonneville and the creative headline for the UDHi billboard.

What has been the most memorable

or challenging project you’ve worked on?our work for the gallivan Center is always the most memorable because we’re rep-resenting unique events where we get to be very creative. The salt lake Classic 5K/10K and volleyball event in particular stands out because we not only designed the events posters, brochures, T-shirts and race medals, but everyone in the office participated in running either the 5K or 10K race. This was very memorable as we col-laborated together and all had involvement in every detail of the project, including partici-pating in the end result.


PaperFashion Showin March, the art Directors Club of Denver

held its sixth annual Paper Fashion show, a unique design contest featuring wear-

able works of art made from paper. Thirty teams participated in this year’s event, using material donated by Xpedx, Unisource and spicers Paper to create stunning pieces that were worn by models on the catwalk. Judges came from the Denver arts Museum, Colorado Business Committee for the arts and local boutiques, which selected “a Walk in the Park” by the Museum of outdoor arts as the first place design.

Proceeds from the event will benefit Downtown aurora Visual arts, an organiza-tion that supports urban youth by providing art programs, creative opportunities and out-reach programs.

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First Place – a Walk in the sculpture Park. Design – Museum of outdoor arts. Team – Moa staff led by creative director lonnie Hanzon

Third Place (tie) – Design – Blue TeamTeam – Kelsey Knapp, Brice sullivan

Third Place (tie) – Fran. Design – genfem Team – saloni shaw, adanta arietta, amy neiswander, Janelle Key, Jenna Capobianco, Megan Waldschmid, Jull schulz, lauren atkins, ian nordeck

Second Place – Joan of art. Design – The CsK Group – Haute off The Press. Team – Karen Hofmeister, leah VonFange, Jeremy grant, abby Polland, Cristina schuett and other CsK members

1 2

33 audience Favorite – TributeDesign – Philosophy / section 45 Team – Philosophy Communication / section 45 employees, interns, family, friends and children

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Gold KeyAwardsin the midst of a Moroccan market, BMa

Colorado presented their annual gold Key awards on april 30 at the sherman

street event Center. More than 175 mar-keting professionals attended the sit-down dinner, courtesy of amCheck. gregg Moss, TV news anchor/reporter for the nBC affili-ate in Denver, emceed the program, which featured a lively video parodying the indus-try, produced by ligHTgroUP and Cohn Marketing.

The gold Key awards program is rec-ognized as Colorado’s most prestigious competition, dedicated solely to business-to-business marketing communications. This year’s program included 130 entries in 38 categories Colorado’s top B2B businesses and agencies. This year’s winner’s include:

Best resultsZoll Data systems

Best CreativeFaction Media for TW Telecom

Best ProductionCondit exhibits for Bora Bora

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Best Strategy Moxie Media group for Janus Capital group

The Best of Show award ripcord llC for DeBourgh Manufacturing

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Print rOCKS!on april 9, the Printing industries

association of arizona/new Mexico hosted its eighth annual Print

excellence gala, which recognizes the top projects by the region’s printers and repre-sents the highest level of achievement for the region’s annual competition.

Taking home the Best of show award was Tempe-based ironwood lithographers for a piece designed by san Francisco agency Duncan/Channon for “infinity,” an upscale condo complex in the city’s soMa district. The piece also won for Best of Category – Presentation Folders.

Winning in the Best of Digital cate-gory was o’neil Printing for its work on Candlelight Capers for Banner Health. The campaign is one of the primary fundraising efforts for Banner good samaritan Medical Center and is considered one of the Valley’s premier social events. o’neil also took home four additional awards, including Brochure and Corporate identity.

other winners include arizona lithographers, albuquerque Printing, Central Bindery, Prisma graphic, Woods lithographers, Cereus graphics, West Press, Panoramic Press, impact Printing services and Premier graphics. in addition, sheila Patterson and Chad Westover each won in the student Division.

The Westin Kierland Resort & Spa

1 2 . 1 2 . 0 9

Making a difference in the way we see breast cancer.

55th Annual

Best of Show ironwood lithographers, “infinity”

Best of Digital o’neil Printing, Candlelight Capers


sHoWTIMe

aIGa new Mexico 2nd Annual Showdownon May 8, design professionals from

all over new Mexico got the chance to show off their best work at the

aiga new Mexico showdown, a juried com-petition of design work from throughout the region. This year, 89 entries were submitted, with 41 selected for the show. This year’s judges included louis ocepek, Professor emeritus of art; DJ stout, partner at Pentagram in austin; and lynda Weinman, co-founder of lynda.com and aiga new Mexico executive chair. The event’s top winners were:

Judge’s Choice (selected by DJ stout)radius Books Catalog 2009 by skolkin + Chickey

Judge’s Choice (selected by linda Weinman)The Museum stool Website by otter:Create

Peer’s Choice awardnational Coalition for the Homeless Poster series by Mantra Partners

Honorable MentionPalnet series by rassmuson Design

Judge’s Choice (selected by louis ocepek)Calexico Poster by Jon sanchez Creative

Best of Showed Moses Book by skolkin + Chickey


arIzONaamerican advertising Federation (aaF)Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.Metro Phoenix: aafmetrophoenix.comTucson: tucsonadfed.org

ad 2 PhoenixPremier organization in the Valley for young professionals in advertising, marketing and communication.ad2phoenix.com

aIGa arizonaserves the graphic design community in the state of arizona and augments the activities of the national aiga. arizona.aiga.org

american Marketing association (aMa)Professional association for those involved in the practice, teaching and study of marketing worldwide.Phoenix: amaphoenix.orgTucson: tucsonama.com

az ad ClubDiscussion group for advertising strategy and resources for companies in the greater Phoenix area and on the West Coast. azadclub.com

Creative ConnectDedicated to promoting collaboration and community through networking events and other programs to people working in a variety of creative disciplines.creativeconnect.org

International association of Business Communicators (IaBC)The Valley’s most comprehensive resource for communications professionals.Phoenix: iabcphoenix.comTucson: iabctucson.com

Phoenix InDesign User Group (IDUG)Connect with fellow adobe inDesign users for free support. all user levels welcome.www.indesignusergroup.com

PIa of arizona and New MexicoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piaz.org

Public relations Society of america (PrSa)Pre-eminent organization that builds value, demand and global understanding for public relations.Phoenix: phoenixprsa.orgTucson: prsatucson.com

COLOraDOad2 DenverThe future of Denver’s advertising and marketing community. ad2denver.com

ad Directors Club of DenverFocused on strengthening the creative community through education, workshops, informative events, and annual design competitions.adcd.com

aIGa Coloradooffers a diverse series of monthly events and programs to connect people throughout Colorado that will ultimately help them succeed as a designer. aigacolorado.org

Colorado aMaProvides education on emerging marketing trends, connects key resources and confers with marketing experts for collaborative power. coloradoama.com

Colorado Business Marketing associationProfessional development organization providing B2B education, networking, resources, and job listings in Colorado. bmacolorado.org

IaBCValuable resource to Colorado-based communicators committed to delivering strategic, integrated communications. iabc-colorado.com

New Denver ad ClubDesigned to elevate Denver’s profile as a national ad community, promote education, professional development, networking and public service.newdenveradclub.com

Printing Industries of ColoradoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship.printincolorado.org

PrSaBased in Denver, the Colorado chapter is part of the world’s largest organization for public relations professionals.prsacolorado.org

rocky Mountain Direct Marketing associationProvides quality programs to educate, encourage, nurture and grow the rocky Mountain region’s direct marketing community. rmdma.org

NeVaDaaaFlas Vegas’ advocate for the advertising and communications industries through public education, public service, networking and recognition of excellence.aaflasvegas.org

a2n2a professional organization in northern nevada dedicated to serving as the ultimate resource for education, networking and recognition within the marketing and advertising industries. a2n2.com

ad2renoyoung professional organization in the reno area for advertising, marketing, design, and public relations professionals aged 32 and younger. ad2reno.com

aIGaserves the graphic design community in the state of nevada and augments the activities of the national aiga.las Vegas: lasvegas.aiga.orgreno: renotahoe.aiga.org

aMaProfessional association for those involved in the practice, teaching and study of marketing worldwide.las Vegas: amalasvegas.comreno: renotahoeama.com

IaBCPart of an international network of professionals engaged in strategic business communication management.iabclasvegas.com

PrSaPre-eminent organization that builds value, demand and global understanding for public relations.las Vegas: prsalasvegas.comreno: prsareno.org

NeW MexICOaaFnetwork of ad agencies, design firms, Web developers, media suppliers and educators, and broadcasters in new Mexico. nmadfed.org

aIGaserves the graphic design community in the state of new Mexico and augments the activities of the national aiga. newmexico.aiga.org

aMaProvides a forum for educational and professional development of marketing professionals throughout new Mexico. nmama.org

PrSaProvides professional information, networking and social activities to new Mexico’s communication professionals. nmprsa.com

SaN DIeGOad 2 San DiegoHelp young advertising and marketing professionals learn the ropes of a fast-paced and fascinating career field.ad2sd.com

aIGaserves the graphic design community san Diego and augments the activities of the national aiga.sandiego.aiga.org

aMaDedicated to enhancing san Diego’s marketing community through networking, industry information exchange, educational and career opportunities. sdama.org

IaBCPart of an international network of professionals engaged in strategic business communication management.sandiego.iabc.com

PIa of San DiegoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piasd.org

PrSaProvides professional information, networking and social activities to san Diego’s communication professionals.prsasandiego.org

UTaHaaFencourage camaraderie, build knowledge and facility open communication among Utah agencies, media, clients and suppliers. utahadfed.com

aIGaserves the graphic design community in the salt lake City area and augments the activities of the national aiga. slc.aiga.org

IaBCPart of an international network of professionals engaged in strategic business communication management. utah.iabc.com

Printing Industries of UtahDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piofutah.com

PrSaProvides professional information, networking and social activities to Utah’s communication professionals.greater salt lake: slcprsa.orgUtah Valley: uvprsa.com

NaTIONaLaaFPromotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.aaf.org

aMaProfessional association for those involved in the practice, teaching and study of marketing worldwide.marketingpower.com

aIGastimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. aiga.org

IaBCa professional network of more than 15,500 business communication professionals in over 80 countries. iabc.com

International Digital enterprise alliance (IDealliance)Develops standards and best practices to enhance efficiency and speed information across the end-to-end digital media supply chain. idealliance.org

Printing Industries of americaenhances the growth, efficiency and profitability of the industry through advocacy, education, research and technical information. printing.org

Promotion Marketing association (PMa)Foster a better understanding of promotion and integrated marketing and its role in the overall marketing process.pmalink.org

PrSaPre-eminent organization that builds value, demand and global understanding for public relations. prsa.org

Specialty Graphic Imaging association (SGIa)Provide imaging professionals with the tools and information needed to make the best possible business decisions.sgia.org

Industry Organizations: “It’s not what you know, it’s who you know.”


PIa expo 2010For more than 20 years, Print Week, san Diego’s largest graphic arts expo, has devel-oped into a landmark industry tradition that caters directly to the business needs of the print, paper, design and marketing industries. This year, the Printing industries association of san Diego took great strides to evolve with the industry, becoming an inte-grated cross media expo. The transformation to the new Pia expo was a successful week, met with rave reviews.

as print continues to flourish, the Pia expo also combined the multiple facets of design and marketing, such as social media, web and e-marketing to hit industry professionals where they live and breathe. new partnerships were formed, new vendors showcased their products and services, and new business relationships were made.

For information on next year’s expo, call 858-571-6555.

regional events: the local update


upcoming events Places to be. Things to do. People to see.


JUNe 12Kickball TournamentFirst annual Ad2 San Diego Kickball Tournament. Kate Sessions Memorial Park, Garnet Ave. and Lamont St., La Jolla. $15 to $200. Contact for time. ad2sd.com

JUNe 15Brand Monitoring: Foundations of a Solid Social Media StrategyFeaturing Tony Felice Sr., strategist at Red Door Interactive. University of Denver, 2044 E. Evens Ave. 5:30 p.m. $49 members, $59 non-members. bmacolorado.org

JUNe 16rMDMa Networking eventThe Rocky Mountain Direct Marketing Association teams up with the Print-ing & Imaging Association Mountain States for this networking event. Contact for location, time and price. rmdma.org

JUNe 16Summer Social and Power NetworkingFeaturing Barbara Mencer, profes-sional coach, speaker and trainer. Cozymel’s in University Towne Center, 4303 La Jolla village Dr., San Diego. 5:30 p.m. $30 members, $40 non-members in advance. sandiego.iabc.com

JUNe 16Interactive Day 2010Conference featuring the top talent in digital marketing and advertising. Hilton San Diego Bayfront, one Park Blvd. 7:30 a.m. $179 members, $199 non-members. interactives-andiego.com

JUNe 17Lunch & LearnDale Esparza presents the New Mexico AIDS Walk campaign. 11:30 a.m. $25 members, $40 non-members. Contact for location. nmama.org.

JUNe 17Indies LunchMonthly IABC Tucson luncheon.

11:45 a.m. Contact for location and price. iabctucson.com

JUNe 17Havana NightsAnnual summer networking event featuring silent auction and live raffle. FLUxx, 500 Fourth Ave., San Diego. 6 p.m. $75 members, $85 non-members. prsasdic.org

JUNe 2210th annual Big C Membership MixerAAF Tucson networking event. Westin La Paloma Resort, 3800 E. Sunrise Drive, Tucson. Contact for time and price. aaftucson.org

JUNe 22Book Beat evening with Matthew MoseleyMoseley will discuss his new book “Dear Dr. Thompson: Felony Murder, Hunter S. Thompson and the Last Gonzo Campaign.” Denver Press Club, 1330 Glenarm Place. 6 p.m. Contact for price. prsacolorado.org

JUNe 23advocacy PrLearn about grassroots public relations programs that engage, motivate and impact. University Club of Phoenix, 39 E. Monte vista Road. 11:30 a.m. $25 members, $40 non-members in advance. phoenixprsa.org

Bowling NightMembers of the University of las Vegas collegiate chapter of the american Marketing association let off some steam during their Bowling night mixer. Held at the red rock lanes on March 11, members enjoyed an evening of fun, food, drink and, of course, bowling with their fellow aMa colleagues. The student chapter gives students of all majors the opportunity to network with local marketing professionals, as well as receive professional development assistance.

Creative Connect SLCHeld at the Michael schoenfeld studio, the april gathering of Creative Connect in salt lake City brought local creatives together for an evening of casual networking. as attendees mixed and mingled, they were also treated to a tour of the studio, where they saw examples of schoenfeld’s work. The salt lake City-based photographer specializes in advertising photography, including people, lifestyle, healthcare, technology, entertainment, travel, food, hospitality and interior design.


upcoming events Places to be. Things to do. People to see.JUNe 232010 Online Marketing SummitLearn about best practices in social media, e-mail, analytics and website strategy. Denver Marriott City Center. 9 a.m. $99 or $369. coloradoama.com

JUNe 24Breakfast roundtableBMA Colorado’s monthly breakfast speaker series. Contact for location, time and price. bmacolorado.org

JUNe 24Outside VoicesSpeaker series featuring advertis-ing’s top experts. Speaker to be announced. Contact for location, time and price. newdenveradclub.com

JUNe 24June LuncheonNMPRSA’s monthly luncheon. 11:45 a.m. Contact for location and price. nmprsa.com

JUNe 24-27revinylize ProjectEvent combining social awareness with the power of creativity. Held in partnership with the Utah Arts Festival. Library Square, 450 South 200 East, Salt Lake City. Contact for times and price. slc.aiga.org

JUNe 25Kickball 2010 – Going Down Like a Sweet MuffinNetworking and kickball with Ad-2Denver. Noon. Cuernavaca Park,

3500 Rockmont Dr., Denver. $25 individual, $225 half team, $450 full team. ad2denver.com

JUNe 25Two apps Per Day iPhone WorkshopLearn how to design two iPhone apps. ASU SkySong Innovation Center, 1475 N. Scottsdale Road, Scottsdale. 8:30 a.m. $130 members, $230 non-members (use “AzAIGA” code for discount). arizona.aiga.org

JUNe 25Luncheon SeminarPRSA Las vegas’s monthly lunch seminar. Speaker to be announced. 11:30 a.m. Contact for location and price. prsalasvegas.com

JULY 1-31art Slaves Show & SaleGroup exhibition featuring works by local communication professionals. West Street Market, West Street between First and Second streets, Reno. a2n2.com

JULY 1BMa Meet-UpsMeet fellow Denver marketing professionals. Contact for location. 5 p.m. bmacolorado.org

JULY 12Par-Tee on the GreenJoint golf tournament with BMA Colorado and Printing Industries of Colorado. Arrowhead Golf Club, 10850 Sundown Trail, Littleton. 6:45

a.m. $125 to $700. bmacolorado.org

JULY 13Creative Connect – PhoenixMonthly networking event for design-ers, Web developers, illustrators, photographers, writers and other creative professionals. Contact for location. 6 p.m. creativeconnect.org

JULY 13Creative Connect – Salt Lake CityMonthly networking event for design-ers, Web developers, illustrators, photographers, writers and other creative professionals. Contact for location. 6 p.m. creativeconnect.org


#buzzcationon april 15, more than 60 members of the local communications community joined the local chapter of the national academy of Television arts & sciences at Portland’s in downtown Phoenix to raise funds for the Walter Cronkite school of Journalism and Mass Communications as part of a #buzzcation event. invented by local public relations practitioner yvette roeder in 2009, #buzzcation began as a fun way for communications practitioners to network. However, over the past several months, the happy hours have been enhanced with a fundraising element by partnerships with local non-profits and other organizations. This event raised more than $700 for the Cronkite scholarship program.

PrSa/IaBC/aMa Happy HourFolks from the local chapters of Prsa, iaBC and aMa met up on april 7 at Frashers in scottsdale to talk shop, life and network. a great time was had by all—especially when social media superstar scott Monty of Ford Motor Company surprised the group with an appearance. in town to visit family, he saw all the buzz for the event on Twitter and had to see what all the fuss was about.



JULY 15Indies LunchMonthly IABC Tucson luncheon. 11:45 a.m. Contact for location and price. iabctucson.com

JULY 21San Diego 6 Studio TourFrom the studio to the newsroom, tour a 24-hour broadcast Tv station. San Diego 6, 8253 Ronson Road. 11:30 a.m. $30 members, $40 non-members in advance. sandiego.iabc.com

JULY 22July LuncheonNMPRSA’s monthly luncheon. 11:45 a.m. Contact for location and price. nmprsa.com

aUG. 5Behavioral TargetingMonthly AAF Metro Phoenix speaker luncheon. Contact for time, location and price. aafmetrophoenix.com

aUG. 5SummerToast 2010Denver’s largest marketing and busi-ness professionals networking event. Writer Square, 15th and Larimer streets, Denver. 5 p.m. Contact for price. summertoast.com

aUG. 10Creative Connect – PhoenixMonthly networking event for design-ers, Web developers, illustrators, photographers, writers and other

creative professionals. Contact for location. 6 p.m. creativeconnect.org

aUG. 10Creative Connect – Salt Lake CityMonthly networking event for design-ers, Web developers, illustrators, photographers, writers and other creative professionals. Contact for location. 6 p.m. creativeconnect.org

aUG. 16annual Golf TournamentTourney hosted by Rocky Mountain Direct Marketing Association, Print-ing & Imaging Association Mountain States and Mailing & Fulfillment Service Association. Green Gables Country Club, 6800 W. Jewell Ave.,

Denver. Contact for time and price. rmdma.org

aUG. 26Breakfast roundtableBMA Colorado’s monthly breakfast speaker series. Contact for location, time and price. bmacolorado.org

aUG. 26august LuncheonNMPRSA’s monthly luncheon. 11:45 a.m. Contact for location and price. nmprsa.com

SePTeMBerBernays awardsPRSA San Diego’s annual awards ceremony. Contact for location, time and price. prsasdic.org

SePT. 9annual Fall TV PreviewAAF Metro Phoenix previews the new fall Tv lineup. Contact for time, loca-tion and price. aafmetrophoenix.com

SePT. 14Creative Connect – PhoenixMonthly networking event for design-ers, Web developers, illustrators, photographers, writers and other creative professionals. Contact for location. 6 p.m. creativeconnect.org

Lunch Night with the Phoenix SunsThe nBa’s Phoenix suns hosted members of the Phoenix Prsa on april 13 in a special “luncheon,” where suns insid-ers from the public relations, digital and broadcasting teams shared insight about the strate-gies, storylines and successes of one of arizona’s most beloved institutions.

suns public relations manager Krystal Heaton spear-headed the event for a second year, which was moderated by suns senior director of public relations Jamie Morris leVine. Heaton and Morris shared national media relations strate-gies as well as their local best practice tactics they’ve utilized to

help the community learn about new players and the folks behind-the-scenes at the organization.

guests also had the chance to hear from panelists Jeramie McPeek, vice president of digital; Bob adlhoch, producer and direc-tor of Phoenix suns Television; Julie Fie, vice president of basket-ball communications; and special celebrity guest Doug Collins, former professional basketball player, coach and current TnT analyst.

after the panel, in which McPeek shared the story of the suns social media campaign and tips on determining return on investment, guests enjoyed some pre-game networking in the Verve energy lounge fol-lowed by tickets to the game.

upcoming events Places to be. Things to do. People to see.


PHoTograPHy: BrYCe BOYeraV


Jeffrey Hayzlett eventon May 5, nearly 130 people came out for the Jeffrey Hayzlett presenta-tion “The Mirror Test.” Presented by BMa Colorado, Printing industries of Colorado and nDaC, attendees were treated to a very special and amazingly animated production that showcased the turnaround at eastman Kodak, and gave insight into creative thinking, which demonstrated that sometimes, the answers to our everyday business challenges are often simple and easy.

attendees also received a copy of Hayzlett’s new book, “The Mirror Test,” which he signed for those who wished, courtesy of Vision graphics. His book is fast moving up the bestseller list on amazon.com.

“We were very fortunate to have Jeffrey come to Denver and even more fortu-nate to be able to combine the efforts of this event with 2 fine organizations,” says sandi neuman, president of the Printing industries of Colorado. “Working with Marilee yorchak and lorelle Burke was an absolute pleasure and made this event very successful.”











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For a chance to showcase your work in the pages of Process Magazine, send high resolution images to [email protected] or printed samples to 2404 West 14th St. + Suite 110 + Tempe, AZ + 85281-6920. Don’t miss this opportunity to show us what you’ve got!

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regional News: the local update

On May 17, Kayti and i said goodbye to Dave after losing his battle with cancer. and it was a short battle

having been diagnosed in early March. Those who knew Dave knew he was

a complicated individual. Humble and fiercely loyal, he rarely let anyone com-pletely see what was on the inside. That singular exception was reserved for our cherished daughter, Kaytlin. His “spare time” was spent helping to make sets for her theater troupe, donating his time (and printing) to her school, hauling Kayti and her girlfriends to horse shows, teach-ing her how to hitch and haul her own trailer, watching all their favorite movies together—the gorier, the better—spending summers in Minnesota with his dad, and of course, the annual trip to Disneyland, which signified the beginning of a new school year.

There were few things that made him more proud than being her father, but his skill with a printing press was right up there. He was a craftsman, a master of his domain, and took very seriously the process of putting ink to substrate. He often said that if he could feed it through the press, he could make ink stick to it.

Remembering Dave Neumanon May 17, longtime printer and owner of Viking litho Dave neuman lost his battle with cancer. Dave’s former wife sandi neuman, president and Ceo of the Printing industries of arizona and Colorado, remembers his life and career.

and a number of people learned that, in fact, he could.

Honorably discharged from the Marines in 1967, he learned his craft at Paul Foss Printing in Minneapolis. in 1973, he moved to Phoenix and was hired as a press-man at imperial litho where many a career was born…and many, many friendships.

along the way, he earned a pilot’s license, learned to ski and scuba, and was quite the carpenter and Diy guy. He had a tool for everything and needed every one of them….and heaven help the person who messed with them! and, man, did he love muscle cars. some of you may remember the Hurst olds he had, one of only 526 made. He rebuilt a number of cars over the years, and of course had a whole different set of tools for that!

How does one sum up a life? over a span of 27 years, i came to know him as a friend, husband, business partner, father, ex-husband and ultimately his caregiver. and in the end, he was clear that there were no regrets. He accepted what fate had deliv-ered to him, saddened only by the thought of saying goodbye to his beloved daughter way earlier than he had planned.

so many in the community have expressed their surprise and sadness at the news of his passing and we are grate-ful for all the kind words and support. He would have hated the fuss over this, but he also would have appreciated the kind-nesses bestowed on Kayti and me.

services were held at Fort snelling in Minneapolis on June 3 with friends and family present. a memorial college fund has been established at Wells Fargo Bank. Contributions can be made to the Kaytlin neuman education Fund at any Wells Fargo location.



Denver photographer Mark Stevens recently opened his latest exhibit, “in Celebration of Dance,” at the Cherry Creek art District. after working with dancers from across the United states and Canada, stevens has put together a stunning display of photographs that capture the strength in a “sport” not often thought of as anything other than graceful.

one piece garnering lots of attention is “really,” featuring a guest artist with the los angeles Contemporary Dance Company. seemingly horizontal on his toes, the dancer is in the process of standing up. stevens created a dent in the wall and made the image black and white.

The exhibit is on display through June from 10 a.m. to 5 p.m. Monday to saturday, and 10 a.m. to 4 p.m. sunday. For information, visit mstevensphoto.com.

a former co-chair of BMa Colorado’s B2Bseen Party & auction, she is also one of the founders of summerToast, one of Denver’s largest marketing networking events.

Kloser who leads the marketing team at effectiveUi, received the President’s award, a recognition given to a BMa board member who has demonstrated exceptional service to the association. a member of the board since 2008, Kloser served as vice president of member ser-vices and helped the chapter maintain its ranking as the second largest chapter in the country.


The general membership election for the Board of Directors for aaF Metro Phoenix was held in late March. Congratulations to the new 2010-2011 board, which includes officers Pamela Loughman, president; Mark Munoz, first vice president; Mat-thew Wilson, second vice president; and Cindy Meaux, treasurer; as well as board members susan Bolin, Peter Borns, Holly Capps, Jeff Concors, susannah Fields, steven Harper, Joe Kelly, Jennifer Kush, liam o’Mahony, gil Mejia, Michael rodg-ers, Jason stearns and Janice Todd.

aaF Tucson also an-nounced its 2 0 1 0 - 2 0 1 1 board. The

new officers are Michelle Livingston, presi-dent; Chris Baker, vice president and secre-tary/treasurer; Dana Horner, second vice president and program chair. The newly elected directors are John Bord, Patti Gar-diner, Lesley Kontowicz and Danny Vinik.

in other news, aaF Tucson stu-dent adver-tising Fed-

eration chapter president Michelle Thay-er has been selected for the american advertising Federation’s Vance stickell internship at new york Times interac-tive. Chapter advisor Patti gardiner, a Pima Community College Digital arts faculty member, nominated Thayer, who was selected out of 48 nominees from uni-versities across the country.

The Colorado chap-ter of the Business Marketing associa-tion (BMa) recently recognized Chris-

tine Cook and Teresa Kloser for excel-lence in the field of business-to-business marketing.

Cook, president of ingather research, was awarded the 2010 Communicator of the year award for being her forward thinking and for setting the trends in the marketing and research communities.



Phoenix-based Davidson & Belluso has brought home a number of awards in recent months, in recognition for its work in design and advertising.

at the Hermes Creative awards, the firm received a platinum award for its Warrior Judges Book, a 22-page book depicting the rebuilding process of an original 1942 army Jeep named “The Warrior.” Taking on the look of a vintage war department techni-cal manual, the book was distributed to Detroit auto show judges. The firm also took home a gold award for the Major Donor Brochure for Childhelp, and a gold award for “art around the Clock,” a pop-up invitation created for the arts & Business Council of greater Phoenix.

Davidson & Belluso was also honored for excellence in advertising at the 2010 aster awards, which recognizes outstanding advertising/marketing efforts in the healthcare field. The firm received a gold award for an invitation for Champions Biotechnology in Tempe.

IaBC Phoenix was also recognized recently at the Chapter Management awards at the iaBC leadership institute in san Diego. The association was honored for communication, community involvement, financial management and professional development under the leadership of past president rachel Pearson.

“receiving these awards is a testa-ment to the hard work of our volunteers who helped us accomplish so much,” says

Pearson. “our volunteers continue to show that they are passionate about com-munications and sharing their knowledge and skills with those around them.”

The chapter received awards for finan-cial management, community involve-ment, communications and professional development.

on June 16, the San Diego ad Club will present Interactive Day 2010, an all-day conference featuring the top names

in digital marketing and advertising, including keynote speaker Paul ollinger, vice president of sales (western region) for Facebook and opening speaker Jack Myers, founder of M.e.D.i.advisory group.

The accompanying trade show, which is open to the public, will showcase online advertising services, including seminars, technology demonstrations and an “ask the expert” forum, which will give attendees the opportunity to interact with mobile, online and social media experts.

For a complete schedule and registration information, visit interactivedaysandiego.com.

arizona-b ased homebuilder Fulton Homes is using the latest evolution of outdoor advertising by controlling an entire digital billboard on a major highway with traffic counts of more than 150,000 people per day. according to american outdoor advertising, Fulton Homes is the first marketer in the Valley to be in charge of an entire electronic board, which consists of seven panels, each displaying for an eight-second increment.

“We pride ourselves in being a trend-setter when it comes to automation and technology,” says Douglas Fulton, Ceo of Fulton Homes. “The new digital billboards are a cost-effective medium for reaching potential customers.”

The Phoenix office of branding consultancy firm Brands by OVO recently announced the launch of the new John McCain brand identity and website. according to principal partner ryan Durant, the brand was crafted to visually assist in developing a relationship between sen. McCain and his constituents.

“During the presidential campaign, many didn’t’ feel as though the large-scale format emphasized the ‘town hall’ approach to politics for which McCain is so well known,” he says. “The information architecture and design…provide for him a ‘virtual town hall,’ so to speak.”The website features a blog and a wall of supporter videos.



Public relations firm Cramer-Krasselt took home a prestigious oBie award for its multi-format campaign entitled “Pigeons, luggage, yellow Men” for the popular Blue Man group in las Vegas. recognized for their work were creative director ian Barry, art director Dave ragar, copywriter John Zapf, photographer roger Hagadone and production artist Jason reed. Presented by the outdoor advertising association of america, the awards ceremony was held May 4 in Phoenix.

Location3Media, a Denver-based digital marketing agency, is pleased to announce the addition of four new employees to its firm. Sarah rexroad is the new account manager on the paid search and media buying teams; ali Khan is a junior web developer in the creative department; Nathan evans is a client manager on the sales team; and rupali raghavan is a team lead developer for the tech team.

“We’re extremely pleased to welcome such great talent to our company,” says Ceo an-drew Beckman. “Their experience and knowl-edge are fantastic additions to the company and we look forward to their contributions.”

Sara Mead, a salesperson at Sir Speedy Scottsdale, has been recognized as a 2009 Platinum level Top Performer. she is one of 29 salespeople who have received the status from more than 200 worldwide.

Mead was awarded the title at the sir speedy annual sales forum, which featured guest speakers printing industry sales train-er Dave Fellman and Krish Dhanam, speak-er, trainer and consultant for Ziglar inc.

SummerToast, Denver’s largest marketing and networking events, returns on aug. 5 at the newly renovated Writer square, located between 15th and 16th streets and larimer and lawrence streets. With more than 50 business organizations participating, the event will also feature music, appetizers, beer, gifts and door prizes.

This year’s event team includes sandra Murray, Contagious Media; niki Berto-glio, Unique Fyre Design; and Victoria stephens, green Convene strategies. They will be joined by the executive com-mittee’s Ken Custer, Marilee yorchak, Mary shaw and Jim Frey.

For registration and information, visit summertoast.com.

six emerging designers got the opportunity of a lifetime during a visit to new york City early this year. Marc Patlan, Jessica Montemayor, adrian Moreno, aymie Spitzer, Chris Meisner and rob repta traveled to the Big apple to meet and interact with some of the world’s most respected agencies and design professionals, including rJ Collective, swiss Miss, JWT and ogilvy.

The group also got the rare chance to meet with legendary designer Milton glaser, who spoke with them about such topics as design, technology and what being a designer means.

The designers are all members of the art institute of Phoenix’s raD Club, a school club that provides advertising and graphic design students the opportunity to partici-pate in studio tours, industry conferences, career days and social events.


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10 Why print? Proving there’s power in the printed piece, we give you 10 reasons why the medium will help you prosperpage 14

silver LiningFor Colorado printer, cloudy economy equals positive changeMandate pressUtah letterpress designer Ben Webster makes his mark

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Print is aLive& screaMingProving once and for all that it’s here to stay.



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processmag.com

Dream teamAll for one, one for all at Denver ad firm.Go westTucson printer pulls out all the stops.top ChefWhat’s cooking with vegan chef Bryan Mok.

202448

Giving BackDiscover how four local firms are opening their hearts, lending their hands to the community. Page 10


BIndery










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BINDERY SERVICES, LLC

Fax: 480-784-4895For a quote contact:

[email protected] S. RockfordTempe, AZ 85281

Coil Binding, Wire-O Binding, Perfect Binding, Collating,Saddle Stitching, Index Tabs,Spine ReinforcingAND a Complete Hand Bindery Department

The Southwest’s TRADE BINDERY since 1994

480-784-4948










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www.yourbindery� ninshing.com303-781-3462

991 South Jason StreetDenver, CO 80223

Your Bindery Finishing

Collating

Cutting

Drilling

Folding

At Your Bindery Finishing we

work hard to provide the very

best in full bindery � nishing services.Our quality control standards are high, our personnel are the best in the business and our goal is always to deliver customer satisfaction. Please call us, or stop by and see our operation and our new PUR perfect binder—exclusively at Your Bindery Finishing.

envelOPeS

BuSIneSSFoRMS

Market Place.shop around + get yourself something niceMarketplace ads are as easy as a-B-C! a = 2.375” x 1 = $85 B = 2.375” x 2 = $170 C = 2.375” x 3 = $255 D = 2.375” x 4 = $340 (maximum) Please furnish your ad electronically as high-resolution, press-ready PDFs. All fonts should be embedded in the PDF file. All images must also be embedded at a minimum size of 300 dpi and CMYK. Files may be submitted to [email protected]. For more information call Jim Frey at 602-437-1311 or [email protected].










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Wholesale envelope, Inc. 2410RiceStreet•Lubbock,TX79415 806-762-2255

YOUR MOST RELIABLE LETTERHEAD AND ENVELOPE SOURCE

•ONECOLOR-FOURCOLORPROCESS ENVELOPESANDLETTERHEADS •CustomSizesandWindows •MatchingLetterheads •ChurchOfferingEnvelopes •In-PlantLatexing •Friendly,ReliableService

Major Credit Cards Accepted

The premier printer for the trade only

1-800-692-4676FAX:806-762-2729










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800.228.2298 | www.desertpaper.com

Making your Envelope purchasing experience Simple & Seamless.

Making your Envelope purchasing

Lean Manufacturing Practices

Green Certi�ed FSC/SFI










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KRAMER INK CO.Since 1943

Specializing in Sheetfed, HeatsetRotary and Specialty Inks

“24/7 Service”

“Inks that have given LIFE to advertisingfor over 64 years”

3535 E. Wier Ave. #1 Phoenix, Az. 85040Phone: (602) 232-2232 Fax: (602) 232-2233

CaLL JIM aT 888.333.1237FOr MOre INFOrMaTIONYOUr aD

COULD Be Here!


recyclInGSERvICES

tradePRINTING

Index of advertisersaction envelope ....................................................11american Wholesale Thermographers ..... 9arizona/l a grinding ......................................48aZ Hot shots ...........................................19, 25, 42Desert Paper & envelope. ...............................47graphTech group Corp. .................................47Harmonic Media .................................................... 2Jobing.com ..............................................................47lithotech, inc. ............................................................1Mutual of omaha Bank.......................................7navitor inc. ............................................................... 9PiCo ............................................................................19Prisma graphic Corp. .................................oBCQCD glue and Fold ...........................................48roswell Bookbinding ..........................................11summer Toast .........................................................48switch studio ..........................................................42Typography Unlimited, inc (TUi) ............25United Printing & Mailing services ..... iFCXerox Corporation ..................................... insert

PrIntInGEQUIPMENT










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– Factory Trained and AuthorizedTechnicians for: Ryobi • CP BourgBaum Folder • Martin YalePro-Cut and More...

– Full Line of Parts Inventory– Service Contracts Available

SERVICE:800-358-3428

PARTS: (602)353-6484FAX: (602)353-6528

™

laBelPRINTING










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888.333.1237 FOr MOre

INFOrMaTION

YOUr aD COULD Be Here!

maIlInGSERvICE










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ScreenPRINTING










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Now 2 Locations2101 N.W. Grand Ave.

3209 S. 36th St.602-220-9200

602-220-9253 fax


creative MIND

Joe Hancock, Photographer10 Questions

What’s your philosophy when it comes to photography?

Keep it simple. This may not seem like the case in some of our more complex produc-tions, but no matter how technically difficult a photograph becomes, ultimately my goal is the same: to tell a story as quickly and clearly as possible.

if you weren’t shooting, you’d be...

Probably writing. i guess i’ve always been drawn to storytelling. The challenge with telling a story photographically is that you only have a split second to do so.

What has been your favorite project and why?

it’s always difficult to name a favorite. each job has unique challenges. one particular assignment involved creating a scene in which a woman appears to be bathing in a bathtub filled with motor oil. We ended up using pancake syrup as a substitute for the oil. it was fun, but i’d like to think that my favorite project is yet to come.

Who or what influences your work?

everything around me. recently, while on a family vacation, my 12-year-old daughter stuck her point-and-shoot camera up to the hotel room door viewer and took a photo of the ocean through the viewer. i never would have considered it. That curiosity was refreshing to me.

Whose photography do you most admire and why?

There are many. But like other photog-raphers before me, i would certainly have to name richard avedon. i admire his honesty.

in your professional life, what is the one thing you cannot live without?

My 44” printer. in the digital age, we’ve lost touch with how beautiful large prints are. We deliver on disc or via FTP and everyone experiences photography on computer screens. i’ve recently been making prints again and it’s a great feeling to work with something so tangible.

What’s your idea of a perfect day?

any day spent with sand between your toes.

What’s your guilty pleasure?Bacon.

What’s on your iPod?We have an “open mind” policy at

the studio. We’ll listen to anything at least once. Talk about a wide spectrum. if you saw the artist list, you’d think i have mul-tiple personalities—and musically, i guess it’s true. i’ve got old Johnny Cash to more obscure architecture in Helsinki. Blind Pilot, Teddy Bears, MgMT and, if we’re all in the mood, girl Talk. However, without fail, nothing gets the clients dancing like the play list titled: 100% Disco. cOntact: JoE HANCoCK STUDIo

[email protected] + hancockstudio.com

The content of a person’s refrigerator says a lot about them. What’s in yours?

ice cold, grey goose Vodka.

M A R K E T I N G N O T M A R K E T I N G

M A R K E T I N G 1 0 1

B L U E M E D I A . C O M | 8 6 6 . 4 0 1 . B L U E

S I G N A G E E X P E R T S S E R V I N G

R E TA I L | S P O R T S | A G E N C I E S | F L E E T

summer 20102404 W. 14th street, suite 110Tempe, aZ 85281

Change service requested

low cost | high quality | quick turn

Brought to you by Prisma Graphic | 800 379-5777 | www.prismagraphic.com

*excludes shipping

www.printpower.com

Learn more by reading our story on page 26.

And, that’s good news for experienced marketers expected to deliver more for less in today’s competitive environment. Print Power is an easy-to-use, web-to-print solution providing designer-quality print materials for combo online prices. In fact, we are so confident you will be satisfied with our quality, service and quick turn we are offering 20% OFF* your first order. Simply log on to the site, upload your press-ready files and use coupon code “PMSMR100” upon checkout. Offer valid through August 31, 2010.

Your Cost of DoingBusiness is Going DownYour Cost of DoingBusiness is Going Down

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