CONTENTS:-

1. Introduction2. Principle $ purpose3. Different product4. company strategy5. Market share6. Brand7. Product line, Product mix8. comparison with HUL product9. Conclusion

HISTORY OF P&G COMPANY In historical terms Procter & Gamble's relationship with India dates back to when Vicks Product Inc. India, a branch of Vicks Product Inc. USA established in 1951, was engaged in the manufacture (under loan license) and sale of what is today India's Number One Health Care brand - the famous range of VICKS products.

Proctor & Gamble has two Dimension:- P&G Hygiene and Health Care Ltd. P&G Home Products Ltd.

Both the area P&G Hygiene and Health Care Limited is one of India's fastest growing Fast Moving Consumer Goods Companies with a turnover of more than Rs. 500 crores.

Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day.

Our Values reflect the behaviors that shape the tone of how we work with each other and with our partners.

Our Principles articulate P&G’s unique approach to conducting work every day.

Our purpose is to improve the lives of the world’s consumers everyday. 

TAGLINE OF COMPANY-:

We always try to do the right thing.

We are honest and straightforward with each other.

We operate within the letter and spirit of the law.

We uphold the values and principles of P&G in every action and decision.

We are data-based and intellectually honest in advocating proposals, including recognizing risks.

Today, Proctor & Gamble is the second largest FMCG company in India after Hindustan Lever Limited.

CONTD………

“Consumer is Boss”

Our company is also about making the right choices in how we address consumers' needs, desires, frustrations and aspirations, such that, 50 years from now, we remain a

thriving and successful corporation.

WORK WITH DIFFERENT-DIFFERENT PRODUCTWORK WITH DIFFERENT-DIFFERENT PRODUCT

COMPANY ARE EXISTING FROM MANY YEARS COMPANY ARE EXISTING FROM MANY YEARS

In 1964, a public limited company, Richardson Hindustan Limited (RHL) is formed which obtains an Industrial License to undertake manufacture of Menthol and de mentholised peppermint oil and VICKS range of products such as Vicks VapoRub, Vicks Cough Drops and Vicks Inhaler.

In May 1967, RHL introduces CLEARASIL, then America's number one pimple cream.

In 1984, RHL sets up an Ayurvedic Research Laboratory.

In October 1985, after RHL becomes an affiliate of The Procter & Gamble Company, USA, a state-of-the-art manufacturing facility at Hyderabad for manufacture of the Vicks range of products is set up.

In July 2002, Procter & Gamble announced the launch of Vicks Action500+ Night tablets, a specially designed cold medicine that gives consumers multi-symptom relief from bothersome cold symptoms like headache and breathing difficulty, hence allowing restful sleep at night.

CONTD

Company Strategy

Our single, unifying growth strategy is tightly linked to our Purpose: “We will grow by touching and improving the lives of more consumers in more parts of the world…more completely.”

These are some vital point-:

Project Shiksha II: Educating Underprivileged Children

Bihar Flood Relief 2008

Project Shiksha: Secure Your Child’s Future (2003)

Rebuilding Lives In Earthquake Hit Bhuj (2001/2002)

Project Poshan: Fighting Malnutrition in India (2000)

Project Open Minds: Educating India’s Working Youth (1999)

Project Drishti: The First-ever Sight Restoration Programme in India (1999)

Project Future Focus: The First-Ever Round Write-In Career Guidance Service (1998)

Project Peace: Environment Education Programme (1996)

1. Bihar Flood Relief 2008

The Bihar floods and its aftermath is a tragedy of the greatest proportions and it is deeply saddening to see so many lives and livelihoods washed away by the forces of nature. At times like these, it is of essence that each individual of this nation stand by its affected brethren and contribute to relief efforts to the best of their abilities.

Procter & Gamble is committed to the philosophy of Touching Lives, Improving Life. This commitment comes to life best through the actions of its individual employees who believe in and stand for this commitment.

2. Project Shiksha: (2003)

P&G in association with Sony Entertainment Television launched an education initiative ‘Shiksha – Secure Your Child’s Future’ across the country.

This promotion was greatly appreciated as purchase of any P&G product allowed one to win education for his/her child.

3.Project Open Minds: Educating India’s Working Youth (1999)

Head & Shoulders and Pantene purchased by consumers during November 1999 to January 2000, P&G on behalf of consumers contributed the cost of one day’s education of a working child to the ‘OPEN MINDS’ fund. In India P&G raised Rs. 1.25 cr. for ‘OPEN MINDS’ which was donated to UNICEF in February 2000.

4.Project Future Focus: The First-Ever Round Write-In Career Guidance Service (1998)

P&G in association with Resource Management Group (RMG) launched a 365 days Free Write-In Service ‘P&G Future Focus’ for the first time to the youth of India.

A panel of professional Career Counselors would send personalized answers to letters within 15 days of the receipt of the queries.

MARKET SHARE

P&G enjoys a market share of 10 per cent in the Rs 560-crore AP detergents market. AP alone accounts for 11 per cent of the national market for detergents, estimated at around Rs 5,000 crore.

the company had significantly improved its market share in the last couple of years from around 6 per cent to 10 per cent

Globalization and technological revolution have transformed the dynamics of business and with it, the definition of customer and market knowledge.

listening to the customer, analyzing competition and defining strategies make good

Customer relationship management which has given way to a new paradigm in the market and also focus on the competitor with customer intelligence in a core competency level.

The Rs13,000 crore Indian detergent market is the largest segment in the consumer goods sector and both players are struggling to protect their market share and boost profit.

Distribution channel of P&G

P&G → C&F Agent → Distributor → Retailer → Customer (Consumer).

NET WORTH ( cr.) PROFIT BEFORE TAX (cr.)

PROFIT AFTER TAX (cr.) OUTFLOW OF DIVIDEND(Cr.)

BRAND

Product Line:-A group of closely-related product items.

Width of the product mixWidth of the product mix

Shampoo Blade Feminine Vicks inch. Detergent Care powder Panteen PRO-V Gillette blade Stayfree Vicks vaporub Tide

Head & Shoulders Whisper Ariel

Rejoice

Product Line:-A group of closely-related product items.

Width of the product mixWidth of the product mix

Oral-b Tooth brush Olay cream

P&G

Shampoo

Head & Shoulders Rejoice (100ml&90ml& 7.5ml) (100ml)

-Anti-Dandruff hair & scalp care -Rich -Complete care for dry scalp -For men hair retain -Anti-hair fall -Smooth & Silky -Clear & Balanced -Silky Black -Thick & Long -Cool Menthol -Ocean Fresh

Panteen PRO-V (90ml )

-Nourished Shine -Smooth & Silky -Anti-Dandruff-Long Black

Blade

P&G

Gillette blade (No. of blade 2) ( No.of.piece 3)

-Mach3 - Mach3 Turbo -Victor Plus -Presto(Use & throw) -7 o’clock -satin care (women U/T)

z

Tide detergent Ariel detergent (13 gm.,250 gm.,270 gm. (14 gm.,170 gm 200+50 gm.,450 gm.) 450 gm.)

P&G

Detergent powder

Tide naturals

COMPARISON WITH HUL PRODUCT (DETERGENT)

HUL launched an advertisement which are focused on Rin washed whiter than P&G’s Tide Naturals.

P&G’s Tide brand lost around 1.5% in market share in the 18 months till December 2009. Rival HUL’s Rin brand lost 0.6% in the same period.

What is difference between these company product & Product price P&G has introduced Ariel in a new pack priced at Rs 10. To announce the new launch, P&G is beaming a high-voltage television campaign with a tag line ‘Mehngai Maar Gayee’. Rin has lost as much as 25 basis points in market share while P&G's Tide has

gained 60 basis points.

Tide detergent & Rin powder are both the product are exiting product in the market but price are change.

HUL will comply with any order as soon as it received a copy of the court’s ruling, a spokesperson said. whileP&G said the court allowed it to continue airing Tide Naturals advertisements, according to “Sumeet Vohra” P&G India’s marketing director.

CONCLUSION

As we know this market is known as FMCG market so there are many competitor in this time in the market so P&G company were focused in this time and target the middle class segment for increasing the sales as well as market shares .

Some products like Gillette is made by the company to target the higher segment of the market.

In India HUL is another big competitor in FMCG market.

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