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MA Media Suite - Production Lab
Production Lab
Towards the MA by Practice
Example of a Lab project
How we will organise ourselves
About Me
Prince2 Practitioner (till 2013)
Project Manager
- Digital Central £1.3m / KTP
Bid writer
- Project Management Plans
MA by Practice
Plan and implement an appropriate production project.
Utilise a knowledge and critical understanding of professional conventions and possible innovations.
Solve contemporary problems of professional practice.
Deal creatively with complex issues.
MA by Practice
Critically evaluate project products and processes
Communicate their conclusions clearly to specialist and non-specialist audiences
Reflect and evaluate
Towards the MA by Practice
Production Lab
… a stepping stone to MA by Practice
– Testing stuff out
– Space to get things wrong
– Emphasis on process and critical reflection
Organising yourself
Undertake a placement– spend time in an organisation
Work on a ‘live’ brief– produce professional work for a client
Work on an industry-focused project– Create a project related to your sector
Organising yourself
Group work:
Collaborate across awards
Managing collaboration offers rich area for discussion
Phase 1: Audit
What have you learnt so far on the course?
How can you apply that to a new project?
Submit an idea for a project
Phase 2: Experiment
How can I use my skills to innovate?
How can I create a lab for myself?
It shouldn’t matter if things go wrong.
Phase 3: Consolidation
How can I learn from what I did?
How can I apply it in a bigger project context?
How can I articulate this to my peers and to industry?
Timetable
Feb 7th – Phase 1
Feb 21st – Phase 2
3rd May – Phase 3
May 18th – Lab conference
Tutorials
Meetings
Lectures
Workshops
Assessment
Lab report and evaluation (60% 20th May 2011)
– Project Initiation Document– Highlight reports– Blog posts– Poster– Evaluation
Proposal for a MA by Production (40% 3rd June 2011)
What’s your lab?
Bournville is my lab
http://bournvillevillage.com
Bournville is my lab
Undertake an industry placement
Work on a live brief from an industry client
Develop an industry-focused project
Project summary
“Edit a local website for a period of time; try to innovate around content; shape an editorial stance; consider how to make the blog sustainable”
Context
Lots of debate about ‘hyperlocal’ (research)
Different Models (examples)
Objectives
Experiment with different media
Make an attempt to get readers more involved
Create a clear editorial stance for the blog
Project Approach
Create a small team to help me work on the blog (especially as Cadbury story is about to go HUGE)
Create ‘packages’ of work with clear deliverables
Partners
Yes. Two undergraduate students.
Risks
1. My day job gets in the way.
2. A stronger editorial style puts readers off.
Mitigation:
1. Work as a team.
2. Consult locals before publication.
Experimenting & reflecting
Use bournvillevillage.com for experimenting
Use daveharte.com for reflecting
SUCCES
S
Gritty Bournville
Applied new skills (Google maps)
Innovated around user needs
Took a current issue (data re-use)
Reflection and discussion with peershttp://daveharte.com/bournville/data-is-the-new-grit/
10 comments
Wide-ranging debate
Linked from other blogs
FAI
L
Cadbury takover
Applied new skills (aggregating content, covering ‘live’ event)
Identified gap (no-one else ‘live-blogging’)
Failed to understand event-blogging
Failed to understand the story
Failed to engage readers (stats)
Overall:
Reflect on my success/failure and consider:
– How do I make this blog a sustainable hyperlocal news blog for Bournville?
– How do I ensure that it continues to innovate going forward? (examples + strategy)
– How do I get it noticed by industry?
How we’re organised
You’re responsible for each others’ projects
How we’re organised:
Project Board
Project Manager(s)
Programme Management me and tutors
other students
you
How we’re organised:
Purple
Red
Yellow
Brown
Green Blue
Black
Orange
Responsible for 5 or 6
Students each
How we’re organised:
Issue Log
Highlight Reports progress
concerns
Highlight report
Let project board know what’s happening with the project. What’s changing on it:
Project status:
Produced x amount of stories. Cadbury takeover increasing attention.
Highlight report
What you’re going to do nextTry using videoAvoid standard news reporting style
Issue LogFailing to engage a team - out of scopeDifficulty in identifying an editorial
stance - need tutor support
Reporting
Student progress reported to me through project boards
Project boards there to help and support individual students
Tutors available to shape ideas and give advice
Next steps
Project boards meet and organise
Get in touch with students
Decide on how you will deal with submissions
Summary
Module is project based
You decide the context
Your fellow students are in charge
They report about you to me
Room to innovate, room to fail
But lots of learning along the way
Task
In your Project Board groups:
Look at last year’s posters
Feedback to class on useful points
For next week
Project boards to audit your students’ skills
Decide on a suitable form for the audit
Email or meet with them to ask for the audit
Student to report back to Project Board by Friday 3pm