Welcome to the
Global Schools
Portfolio:
On-boarding
Guide
Support available to you from the
International Schools Team
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1Global Schools On-boarding Guide: Version 2
Produced by the International Schools Marketing Team
Contents
1. Your Support Toolkit
2. The International School Market
3. The Global Schools Portfolio
4. Portfolio Training and Support
5. Marketing
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Global Schools On-boarding Guide: Version 2
Your Support Toolkit
3Global Schools On-boarding Guide: Version 2
Introduction
The International Schools Team are here to
support you with product information about the
Global Schools Portfolio.
There are a number of product support channels
that are available to you, our video gives to a
walk through our 3 key websites.
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Watch this video
Global Schools On-boarding Guide: Version 2
Internal marketing
communications
Your Support Toolkit:
What to bookmark and sign-up to
Internal sales support
site for the Global
Schools Portfolio and
should be your first
port of call for product
information.*
Click here
Sign-up
Internal updates and
conversation around the
Global Schools Portfolio
and the International
Schools Business.
Click here
External customer face
website, presenting the
Global Schools Portfolio
to the world and a great
source of information.
Click here
Receive our weekly, and
quarterly updates, and
also see all our customer
facing email campaigns,
and the communications
we send to our partners
and distributors.
Click here
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If you are unable to find the answer to your query, after exploring the support above, please email your questions to:
*Important Note: You need to be connected to the VPN – Pearson Network, to access Playbook. If you have any technical issues in doing
this, please contact your local IT Support Team.
Partner Playbook
A new sales support site
for the Global Schools
Portfolio built to support
our Partners with product
information.
Coming Soon!
Global Schools On-boarding Guide: Version 2
Global Schools Playbookwww.pearsonglobalschools.com/playbook
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• Your first port of call for product information
• Make sure you bookmark this site
• Easy to navigate
• Simplified subject homepages, and you can easily
access all products within a subject.
• Create your own sales tool sheet, using the create
PDF tool.
• You must be connected to the VPN to access
Playbook.
Top links:
• Helpful Documents
• Playbook Quick Start Guide
• Catalogue User Guide
• SharePoint Access Instructions
Watch the Overview
Video
Global Schools On-boarding Guide: Version 2
International Schools Team NeoAssessment > School > Subspaces > IST Neo Space
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• Neo is your space for further product support and
discussion.
• Make sure you bookmark this site and click to follow
it, for updates straight to your inbox.
• You can ask questions, share useful information with
sales colleagues.
• You can keep up to date with our publication
schedule, marketing activities, and be directed to
many other useful resources from here.
Top links:
• International Schools Publication Plan
• Digital Sampling Accounts Updates
• Our Portfolio: More focussed with improved support
• What to do when you have a product query
Watch the Overview
Video
Global Schools On-boarding Guide: Version 2
Global Schools Websitewww.pearsonglobalschools.com
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The main portal for all products and services that can be sold globally, plus
links to online catalogues, product evaluation, events and latest portfolio
news.
• Contains our full portfolio with highlighted programmes on each subject
page.
• Mobile responsive so can be viewed anywhere and everywhere on
tablets, mobile phones and PCs/Macs.
• Generates leads for reps from online sampling, request more
information forms, free trial requests, free resources registrations.
Top links:
Online Textbook Samples
Request a 60-Day Free Trial
Catalogues and Price Lists
Watch the Overview
Video
400k visits a year
£1.5m sales in 2015
Global Schools On-boarding Guide: Version 2
Catalogues, Price Lists and App
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The Global Schools Catalogues our a customer facing sales tool, packed with product
information. You can download these from our Website, or Playbook.
Our Price Lists are available to download too, as Excel spreadsheets, here.
The Global Schools Catalogue App has been created so that you can download and
keep all our resources catalogues in one place. You can flick through them, bookmark,
share and make notes on them, but from the comfort of your own device, here.
Global Schools On-boarding Guide: Version 1
The International
School Market
Global Schools On-boarding Guide: Version 2
The International
Schools Market
Private SchoolsRapid growth
Lead in educational practice
Integrating technology
Well funded
Often large schools
Sell resources: “off the page”
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Private / International
Private / Local -international
Public – Some internationalization
Public – pure local curriculum and practice
International School: Key Characteristics
Private schools offering access to the
home curriculum.
International Schools existed originally to
serve the expat population within a
country.
Increasingly, also serve local students
looking for a high-quality, global
education.
Proportion has flipped – more local
students.
Enrolments between 200-3000.
High performing and rigorous.
Track to top universities in US, UK, AUS,
SG.
School fees are high, between USD 15-
25K / year.
High turn over for administration and
faculty.
Members of associations like ECIS,
AISA, EARCOS, IBO
Global Schools On-boarding Guide: Version 2
The International
Schools Market
12
Public SchoolsDevelopment Opportunity
More impact
Government initiatives
Sell resources: “as suitable for
or best matched to local
curriculum.”
Private / International
Private / Local -international
Public – Some internationalization
Public – pure local curriculum and practice
Global Schools On-boarding Guide: Version 2
The International
Schools Market
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Statistics
2016: 8k International Schools
80 % are local students
5.7 million students at 10k
Schools by 2021
US curriculum schools
29%
UK curriculum schools
39%
IB curriculum schools
32%
School Year and Sales Cycle
August and ongoing: PD Days, Teacher Training
October – February: Key Promotion
February – June: Purchase
May – June: Sometimes Teacher Training
The US, UK, and Au schools tend to follow the school year
at home so semesters vary slightly.
Could offer two international tracks or local / international
tracks. Increasingly common to offer dual tracks.
Global Schools On-boarding Guide: Version 2
Decision Makers and
Gatekeepers
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US Schools
Curriculum Director, often working
with lead teachers
Technology head
Annual purchase, one subject area,
budget is pre-allocated
Keep a program 5-7 years
UK Schools
Curriculum Directors, Subject Area
Heads
Teacher budgets for supplemental
purchase
Librarian – can be a gatekeeper
Change programmes every 1-3
years
IB Schools
IB Coordinator; PYP Coordinator,
MYP Coordinator, DP Coordinator
and/or Subject Area Heads
These Schools follow changes to the
IB curriculum, from the IB
Organisation.
All – Purchasers are sometimes gatekeepers.
Teachers change resources on
average every two cohorts
which is 3 years but in the US
they tend to wait for a
curriculum cycle which is every
7 years
Global Schools On-boarding Guide: Version 2
The Global Schools
Portfolio
15Global Schools On-boarding Guide: Version 2
The Global Schools
PortfolioThe Global Schools portfolio brings together
primary and secondary school resources from
around Pearson with global selling rights. It is
comprised of US, UK, International Baccalaureate
and international curricula resources for 4- 18
year olds.
The portfolio offers printed, digital and blended
resources for teaching and learning. One of our
USPs over our competitors is the breadth and
depth of the portfolio, as it covers multiple
curricula, and all stages of school learning. The
following four slides just lists the top-selling
resources, which is where we offer support on.
16Global Schools Starter Pack: Version 1
16Global Schools On-boarding Guide: Version 2
- 1 key product per segment where product is a full program or 1 way to teach
- Bilingual school and ELL offering shown in italics
- New products/editions highlighted in green
Literacy Math Science & Social Studies
Pre K Learning Journeys Pre K
Grades K/1-5/6Elementary
Reading Street CC 2016Cornerstone and Learning
JourneysEnvisionMath 2.0
Interactive ScienceMyWorld Social Studies
Grades 6-8Middle School
Reader’s JourneyWriting Coach
KeyStone/LC/RC
EnvisionMath 2.0CMP3
Interactive ScienceMyWorld Hist/Geog
Grades 9-12High School
Writing CoachKeystone
PM:Alg1/Geo/Alg2 (traditional pathway)
Pearson Integrated Maths (integrated pathway)
Miller & Levine BiologyPearson Chemistry
Walker PhysicsWorld History
US List
17Global Schools On-boarding Guide: Version 2
- 1 key product per segment where product is a full program or 1 way to teach
- Bilingual school and ELL offering shown in italics
- New products/editions highlighted in green
Reception-KS2
Literacy/Languages Maths Science
Bug Club FamilyWordsmith
Rapid Series
AbacusRapid Maths
Science Bug
KS3New Windmills
Skills for WritingKS3 Maths Progress
KS3 Exploring Science: Working Scientifically
GCSE/IGCSE
GCSE Edexcel EngGerman, French,
Spanish
New Windmills: Literature and
Collections, A Level English
Edexcel GCSE MathsEdexcel GCSE Science
A Level Maths A Level Science
A Levels
UK List
18Global Schools On-boarding Guide: Version 2
Ages 3-11
English Maths Science Languages
Jamboree Storytime
Heinemann Explore Science
Int Ed (CIE)
Ages 11-14
Ages 14-16
Edexcel IGCSE (9-1 starting sept 16 and existing)
Edexcel International A Level (2017)Ages 16-18
International Curricula: Other
19Global Schools On-boarding Guide: Version 2
Ages 3-11
Sciences Maths Languages Humanities
PYP Readers & Companions
Ages 11-16
New MYP (2017) New MYP (2017) New MYP (2017)
Ages 16-18
Diploma and Essentials *Theory of Knowledge*
Biology *
Physics
Chemistry
MathematicsMathematical Studies
English A, English B, Francais B, Espanol B
History x 4 titles ESS *
Psychology *Economics *
Global Politics *
IB List
20Global Schools On-boarding Guide: Version 2
Primary Top 20 Sellers
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Product Total Sales last 4 Years
Reading Street ©2011 $23,884,188.50
Learning Journeys $19,221,740
enVisionMATH Common
Core inc FocusMAth$8,420,527.98
Bug Club $6,195,732.17
Scott Foresman Science
(Diamond Edition and
2011)
$5,501,871.03
Cornerstone © 2013 $4,724,859.11
Scott Foresman Addison
Wesley Mathematics ©
2011
$4,077,541.88
Interactive Science ©
2011$3,986,101.20
New Heinemann Maths $3,700,523.98
Heinemann Explore
Science$2,873,006.55
Product Total Sales last 4 Years
Feel the Music $2,616,868.30
Abacus Evolve $2,496,759.46
MCP Plaid Phonics ©
2011
$2,219,012.26
Pearson Language
Central K-5 (ELD) © 2013$2,078,372.30
New Star Science $2,043,637.93
Abacus (Framework
Edition 2007)
$1,862,396.36
New Reading 360 $1,422,430.97
Sing, Spell, Read & Write
© 2004
$1,156,010.72
Investigations in Number,
Data and Space © 2012
$1,041,017.36
Scott Foresman Everyday
Spelling © 2011
$1,012,799.70
Global Schools On-boarding Guide: Version 2
Secondary Top 20 Sellers – Coming Soon
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Product Total Sales last 4 Years Product Total Sales last 4 Years
Global Schools On-boarding Guide: Version 2
Portfolio Training and
Support
23Global Schools On-boarding Guide: Version 2
Global Schools
Portfolio Training for
Employees
This Global Schools Portfolio Overview Guide
Summer Virtual Training - every July we arrange
for 2 weeks of recorded video conference training
sessions on key portfolio.
Key Product Virtual Training - throughout the year,
employees will be invited to attend individual product
training sessions linked to product launches.
Product Guides coming soon:
• International Baccalaureate
• Connected Mathematics Project 3
(CMP3)
• US ELL
• Science Bug
Product Guides are available
now for:
• Reading Street 2016 Common
Core Edition
• EnVisionmath2.0
• Interactive Science K-8
• Bug Club
• Abacus
• Edexcel International GCSE
(9-1)
24Global Schools On-boarding Guide: Version 2
Other Training Support
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Produced by the International Schools Marketing Team
PASS: Pearson Applied Selling
Skills
PASS: Manual
Understanding Qualifications:
Sales Scout
MyPearsonTraining.com
US Product Training: Udemy
Where you can find:
• New FAQ documents for our
key products
Where you can find:
• Training Videos
• Product conversation
Global Schools On-boarding Guide: Version 2
Useful Documents
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Produced by the International Schools Marketing Team
Year Grade Correlation Table
UK: How to order a digital
product
US: How to order a digital
product – coming soon
Platforms
UK Curriculum
Common Core
Global Schools On-boarding Guide: Version 2
Marketing
27Global Schools On-boarding Guide: Version 1
Marketing key statistics
28Global Schools Starter Pack
Website
• 400,000 visits to our website
www.pearsonglobalschools.com every
year
Leads
5000 leads a year sent to reps
Emails
10,000 emails on our subscriber list
eCommerce
£1.5m spent on our eCommerce in
2015
Campaigns
80 campaigns sent to subscribers last
year
1. Bookmark our customer
website
www.pearsonglobalschools.com
2. Sign your customers up to
emails here
3. Download the latest
catalogues and app here
4. Tell customers about our 60-
day free trials for UK products
here
5. Tell customers about our 30-
day online samples for IB and
US programs here
5 key
takeaways
28Global Schools On-boarding Guide: Version 2
There’s so much
more to learn
Find out more about us at
Playbook
Neo
GS Website
Partner Playbook – Coming Soon