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The original version- The World◦ Beach, Mountains, Rainforests, Arctic Additional Sets Include:
Harry PotterDinosaur EvolutionUnder The SeaDisney Princess & more!
◦ It’s a game of chance◦ Gives you random trivia on the subject to
help enrich your knowledge◦ Concept◦ Instructions
Families of 3-5◦ Children ages 8-12-should be able to read◦ Like variety and often have trouble deciding
between games-our game allows them to purchase additional game sets at lower prices
◦ Love competition and fun, want family bonding◦
Original game board-$15.99◦ Penetration Pricing during first month sold- $9.99
Covers manufacturing and distributing the game
Still gives our company a profit of 50% Each additional set will be $5.99
Consumer incentive to purchase- Every 5th set is free!Still have a profit of 30%
Target market is families w/ children ages 8-12◦ Game is inexpensive- will accommodate
their budgets ◦ If they receive Quest Original as a present,
they can purchase additional games which are set at cheap prices
The game will be sold at local retailers◦ Target & Wal-Mart: known for low prices◦ Competition in the same price ranges;
additional sets are lower than average game price- greater likeliness of purchase
Sold in local retailers-Target/Wal-Mart◦ Available at low prices-easily accessible by
target market School Book Fairs
◦ Children and families are in proximity- helps the image of the game to be at a school related place.
Online-Amazon.com◦ Holiday shopping-shipped right to your
door or as a present
Nickelodeon Channel Highlights & Nickelodeon Magazine *Every 5th one free Target Ads
New games available every month!◦ Instead of buying a totally new board game, you
can purchase an additional set for this one at a lower price
◦ Good quality, lasts through hundreds of games. Never gets old! Provides hours of fun for the entire family. Learn bits of New Trivia with every game.
