Product and Positioning Jason Gurgal. © SAP AG 2009. All rights reserved. / Page 2 Crystal...

Product and Positioning

Jason Gurgal

© SAP AG 2009. All rights reserved. / Page 2

Crystal Solutions

What’s ONE of yours and SAP’s main goals?

INCREASE REVENUESimplest way, how can you accomplish this?

INCREASE OPPORTUNITY SIZES

INCREASE VOLUME

What do our customers want?

INCREASE REVENUE

DECREASE COST

PEOPLE & COMMUNITY

FOCUS ON

Crystal Reports Server 2008

Crystal Reports 2008

XCelsius 2008 CrystalReports.Com


XCelsius 2008

TOGETHER!!!


Crystal Reports ServerYour Primary On Premise Solution


Crystal Reports Server lets you securely view, share, schedule, and deliver interactive reports and dashboards –over the web, via email, portals and Microsoft Office.

Crystal Reports lets you design interactive reports from any data source.

Enable users to answer more businessquestions with fewer reports, and reduce IT costs.

Xcelsius Engage lets you design interactive dashboards from spreadsheets or a live data source.

It transforms company data into a strategic asset that drives effective decision-making.


1. Design Tools

2. The Solutions

3. Competitive

Agenda

© SAP AG 2009. All rights reserved. / Page 5© SAP AG 2009. All rights reserved. / Page 5

XCELSIUSDesign Tools

© SAP 2009 / Page 5


Xcelsius Designers

Key Limitations: Excel Data Only Limited Formats

XCelsius Present 2008

XCelsius Engage 2008

XCelsius Engage Server 2008

XCelsius Enterprise 2008

Key Limitations: Single Live Data Source Limited Data Connections

Key Limitations: EOL 2010 No Live Office

Key Limitations: Not Available in Disti Until 2010

For now with

Crystal Reports Server & CrystalReports.Com

Focus on:


Exception Scenarios(Take Away)

Will live data have to come from multiple sources? Yes – XC Enterprise (where possible) else Engage Server No – XC Engage

Does the customer have the resources to create their own Web Services? Yes – XC Engage ***(FlyNet Available Q4) No – XC Enterprise (where possible) else Engage Server

Does the customer need to connect directly to Adobe LifeCycle Data Services or Reporting Services?

Yes – XC Enterprise (where possible) else Engage Server No – XC Engage

Does the customer need to integrate with AND receive data from a Portal or Crystal Reports?

Yes – XC Enterprise (where possible) else Engage Server No – XC Engage


Xcelsius Matrix(Take Away)

Present Engage Engage Server (Being Deprecated)

Enterprise

Static Data(Excel)

Yes Yes Yes Yes

Supports Add Ons Yes Yes Yes Yes

Basic Export(PDF, Office)

Yes Yes Yes Yes

Advanced Export(Swf, Html, AIR)

Yes Yes Yes

Live Data Connections Single Multiple Multiple

Basic Data Sources (XML, Excel XML, Web Services)

Yes Yes Yes

Advanced Data Sources (Adobe LCDS, Portal, CR, Reporting Services)

Yes Yes

FlyNet Generator(To be replaced with Web Service Design Tool in Q4 2010)

Q4’10 Yes

Live Office as a Data Source Yes

Requires Viewer License Yes

Save directly to CR Server repository Yes


CRYSTAL REPORTSDesign Tools


Crystal Report Designers

Key Limitations: Limited Data Sources Reduced Functionality Internal Development

Crystal Reports Basic for Visual Studio 2008 (.NET)

Crystal Reports Basic for Eclipse (Java)

Crystal Reports 2008 Developer Advantage


Key Limitations: Limited Data Sources Reduced Functionality Internal Development

Key Goal: Include Reports in

Custom Built Web Applications for External Users

Position

Crystal Reports Server & CrystalReports.Com

With:

To ADD MAX VALUE to the Customer!

© SAP AG 2009. All rights reserved. / Page 11© SAP AG 2009. All rights reserved. / Page 11© SAP 2008 / Page 11© SAP 2008 / Page 11

When is Crystal Reports 2008 Developer Advantage runtime license required? (Take Away)

Thick Client Application

Web Application

Internal* External** Internal* External**

Crystal Reports 2008 Free Free Free

Crystal Reports Basic for Visual Studio 2008 Free Free Free Free

Crystal reports Basic for Eclipse Free Free Free

Requires Developer Advantage

Runtime license required when:

Embedding the Crystal Reports runtime engine in a web applicationANDThe application is used by people external to your organizationExternal means people other than employees or contractors of your organization.

Requires Developer Advantage


1. Design Tools

2. Complete the Solutions

3. Competitive

Agenda


CRYSTAL REPORTS SERVER

Complete the solution

© SAP AG 2009. All rights reserved. / Page 14© SAP 2008, Page 14

Crystal Reports Server,Xcelsius & Crystal Reports

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1. Information Access & Security

2. Track Org Measures & KPIs

4. Distribution

3. Highly Formatted Information

Key Challenges: Intuitive, easy access to information Seamless integration into corporate portals & apps Secure access to information from a corporate and regulatory view


Information Access & Security

Central Repository Easily share and access all types of business documents

Zero Client Interface End users do not need to download or install anything to access or

interact with information. Support for major Web Browsers

Intuitive Interface Familiar Windows explorer look & feel Ability to double click and right Personalized home pages

Security Secure access to folders, documents & data within documents Users can use corporate user names & password – Integration

with corporate user directories

Integration to Corporate Applications Out of the box Portal Integration Kits Complete .NET & Java Software Development Kit


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Key Benefits: Lower Cost of Ownership Ease of Use Increase of Productivity Security Compliance


4. Distribution




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4. Distribution


Key Challenges: Obtain a comprehensive view of the organization Monitor goals & measures Predict future performance outcomes & scenarios Unorthodox or creative view of data




Track Org Measures & KPIs

Performance Monitoring Track key measures & KPIs Monitor trends Quickly determine problem areas

Intuitive Interface Point & click Fast response times

Scenario Planning What-if Analysis; Include business logic & rules Scenario snap shots & write back

Flexible Layouts Delivery of information is not restricted to charts & gauges Mix & match internal and external content

Design Drag & drop design Excel back bone


SuncorIncreased Deal Size – Corporate BI Standard


TransaltaClosed 1.56 Million


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4. Distribution



Key Benefits: Ease of Use Improved Decision Making Increase Efficiency Improved Insight



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4. Distribution





Key Challenges: Access to detailed level information Consume data from multiple applications Handle vast amounts of data Reduce dependency on IT staff; Enable end user interaction Specific layouts & formatting



Highly Formatted Information

Data Access Easily connect to most data sources Supports multiple data sources Row & column level security

Highly Formatted Pixel perfect positioning, bar code support, etc. Support for all major letter heads and printers

Interactive Data Drill, Parameters, Sort, Export, Search, etc…

Robust Handles vast amounts of data World wide reporting standard

Design SQL knowledge not required Drag & drop design Powerful aggregation, groupings, formulas, etc.. Data abstraction for simpler report design


Manulife Deal Pending (Was committed to close)


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4. Distribution




Key Benefits: Ease of Use Improved Decision Making Increase Efficiency Improved InsightKey Benefits:

Ease of Use Holistic View Improved Security Improved Insight



Crystal Xcelsius or Crystal Reports(Take Away)

Crystal Xcelsius Very visual representation of data Free form layout Summarized information What – If Analysis Creative representations

Crystal ReportsEasy access to numerous data typesDetailed level informationFormatted reports, barcodes, etc.Handles lots of dataPrinter friendly

WORKS WELL TOGETHER!!!


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4. Distribution






Key Challenges: Access to detailed level information Consume data from multiple applications Handle vast amounts of data Reduce dependency on IT staff; Enable end user interaction Specific layouts & formattingKey Challenges: Automate data processing Send information to end users & specific personalized data Monitor business conditions & alert Enable end user interaction in various formats

Crystal Reports Server,Xcelsius & Crystal Reports (Take Away)


Distribution

Automation Process information on any reoccurring schedule Distribute that information via email, ftp, etc…

Conditions & Alerts Only process information when certain data criteria is met Trigger processing on events Notify users of exceptions

Personalize Data End users only receive information they need/want Subscribe or unsubscribe to information

Formatting Distributed information may be sent in wide variety of types End users are able to pull information into Office


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4. Distribution





Key Benefits: Ease of Use Improved Decision Making Increase Efficiency Improved InsightKey Benefits: Ease of Use Holistic View Improved Security Improved InsightKey Benefits:

Ease of Use Increase Efficiency Improved Security Increase Information Access

Crystal Reports Server,Xcelsius & Crystal Reports (Take away)


CRYSTAL REPORTS.COM,CRYSTAL REPORTS & XCELSIUS

Solutions for Departments and SMB

© SAP 2009 / Page 30


Crystal Reports.Com, Crystal Reports & Xcelsius

Crystal Reports.Com is similar to Crystal Reports Server: Platform uses the same code base Supports the same document types Focuses on the same areas of:

Information Access & Security Track Organizational Measures and Goals Highly Formatted Information Distribution

SO WHEN SHOULD WE POSITION IT?



Information Access & Security

Does the customer need to get information to external users? Yes – Crystal Reports.Com; requires less resources, faster & easier

Does the customer have data level security requirements? Yes – Crystal Reports Server; CRDC cannot do this.

Does the customer need to present their information in SalesForce.Com? Yes – Crystal Reports.Com; out of the box capability

For security reasons does the customer have to use a corporate directory? Yes – Crystal Reports Server; CRDC cannot do this.

Will the customer require tight integration into their applications for end user interaction?

Yes – Crystal Reports Server; has a complete .NET & Java SDK


Track Org Measures & KPIs

Does the customer require various content to be displayed & interact in the same view?

Yes – Crystal Reports Server; CRDC does not have that ability



Highly Formatted Information

Do end users need to be able to select dates, change views enter input, work with live data?

Yes – Crystal Reports Server; can be done with CRDC but more complex

Will the report designers have limited to no SQL or db knowledge or access? Yes – Crystal Reports Server; data abstraction is only available with CRS



Distribution

Does the customer require the ability to send information to other destinations than email?

Yes – Crystal Reports Server

Should end users only see parts of the information in a report? Yes – Crystal Reports Server



Additional consideration

Does the customer not have capital expense budget? Yes – Crystal Reports.Com; Can be billed under Operational Expense

Does the customer have little to no IT support? Yes – Crystal Reports.Com

Does the customer need to be deployed extremely quick? Yes – Start with Crystal Reports.Com



Crystal Reports Server or Crystal Reports.Com(Take Away)

Crystal Reports Server Holistic Security Complete SDK Personalized Distribution Advanced Dashboards Full Reporting Functionality

Crystal Reports.Com

Fast DeploymentMinimal IT involvementSFDC IntegrationOperational ExpenseEasy External AccessNo User LimitsWORKS WELL TOGETHER!!!


1. Design Tools

2. Solutions

3. Competitive

Agenda


Crystal Reports Server vsSQL Server & Reporting Services

More Expensive Dashboards Require SharePoint Complex Virtualized Licensing Data Driven Publishing Requires

Enterprise

Limited Functionality & Security No What-If Analysis No Data Level Security No Central Report Components

Repository No Holistic Office Integration No Discussion Threads No Java or Java Portal Integration External Deployments * CRDC


Crystal Reports vsMicrosoft Reporting Services

Difficult to Design Visual Studios (IT Knowledge) SQL Knowledge Required 3 Design Panes Must Purchase Barcodes

Difficult to Use Refresh & Prompting limited to SQL

Server Only Limited Support for FireFox &

Safari No Stand Alone Off Line Viewer No Interactive Parameters

MSFT Only No Java Integration Weak Data Access No Flash Integration


Crystal Reports Server vsSQL Server & Reporting Services

Counter the perception of “Free”

A typical deployment may require additional licenses. To separate report processing from database processing, an additional SQL Server license

is required If the server has more than four CPUs then an enterprise license of SQL Server is required

($25K per CPU). If dashboarding is required, then Sharepoint Enterprise Edition must be purchased.

SQL Server Standard

Crystal Reports Server

SQL Server Enterprise

Pricing model CPU CAL CPU

Price per server $24K$6K US per multi-core

processor

$60K$60K per 100 CAL

$100K$25K US per multi-core

processor

Dashboarding Additional server required (Sharepoint)

Included with Named User Licenses

Additional server required (Sharepoint)

Publishing Not included Included with CAL licenses Included

Crystal Reports ServerWedges Between SQL Server and Sharepoint


SQL Server StandardNo dashboardingNo data driven publishingSingle server

SQL Server Enterprise

Sharepoint Enterprise Edition

Add:•Unlimited data driven publishing•Clustering, failover

Add:•Dashboarding

Add:•Dashboarding

Differentiators•Data driven publishing•Dashboarding•Better licensing for virtual servers and extranets•Report designer with editable preview•Portal integration to Sharepoint•Separates report processing from database

New features: availability by license type

FeatureConcurrent Access (CAL)

For casual reporting users and data driven publishing

Named User (NUL)

For guaranteed access to reports and dashboards

License size 5, 10, 20, 250 5, 10, 20, 50, 100

Xcelsius viewing & dashboards NO YES

Dashboard builder NO YES

Data driven publishing YES NO

Auditing YES YES

SharePoint Portal Integration Kit YES YES

.NET and Java APIs YES YES

Licensing: Maximum 250 CAL and 100 NUL per deployment Single server solution CAL and NUL licenses can be combined in a single implementation Crystal Reports and Xcelsius Engage licenses sold separately

In general, all features are available to all license types Two exceptions:

Xcelsius viewing and Dashboarding (NUL only) Data driven publishing (CAL only)

Publishing recipients varies by CAL size:

5 CAL – publish to 100 recipients 10 CAL - publish to 250 recipients 20 CAL – publish to 1000 recipients 250 CAL – unlimited publishing


SAP BusinessObjects Server Solutions September 2009

© SAP 2009 / Page 44

Add:•Multi server support for clustering and failover•Unlimited named users•Metadata management•Data Federation

Add:•Web Intelligence•OLAP Analysis•Mobile BI•BI Widgets•Explorer (Polestar)•Integration for SAP, Oracle EBS, PSFT, Siebel and JDE•Data Integration and Data Quality•Rapidmarts

Add:•Web Intelligence•OLAP Analysis•Mobile BI•BI Widgets•Explorer (Polestar)•Integration for SAP, Oracle EBS, PSFT, Siebel and JDE•Data Integration and Data Quality•Rapidmarts

•Crystal Report Viewing•Microsoft Office Integration•Security•Sharepoint, Websphere, Weblogic portal integration•Xcelsius, Dashboards & Visualization for 100 NUL•Data Driven Crystal Reports Publishing

Limitations:100 CAL100 NULSingle ServerNo SAP Integration

Limitations:50 CAL250 NULSingle Server

Limitations:50 CAL250 NULSingle Server

Remove:•Data quality and data management features not included.•CAL licensing

BI Starter Kit•Subset of full BI package with 100 users per deployment•Support for clustering and failover

Crystal Reports Server 2008Crystal Reports Server 2008

SAP BusinessObjectsEdge BISAP BusinessObjectsEdge BI

SAP BusinessObjectsBI PackagesSAP BusinessObjectsBI Packages


Xcelsius Enterprise + Crystal Reports Server

Departmental Dashboard Competitors

iDashboards Charts and gauges which can be laid out in a prescribed frame Server pricing model (25K)

Corda Focus on server based solutions – dashboard product is called: CentreView 100% Java, Flash, SVG, JPEG, TIFF, WBMP, and PNG images CPU pricing – have to call for dashboard quote but maps and charts $2,495

Dundas Microsoft centric solution (SSRS, Sharepoint, WPF, ASP.NET & WinForms) Dashboard solution is a bundle of charts, maps, gauges and calendar CPU pricing – dashboard bundle is $2499 per CPU


iDashboards Corda Dundas

Consumer Experience

Look and Feel Flexible deployment What if Printing

Authoring Support

Connectivity/App data Extensibility Easy to use, drag and drop Easy to deploy

Value Proposition

Upgrade to Enterprise Pricing and Licensing

Strength

Average

Weakness

Departmental Dashboard Evaluation against Xcelsius Enterprise + CR Server

CR Server integration delivers a compelling value proposition for reporting + dashbaording for 100 dashboard users or less

Xcelsius delivers a generally superior end user experience


BI Dashboard Competitors

General Approach: Attack on the need for separate tools for reporting and dashboarding, when Crystal Reports Server provides both for less.


Qliktech

Market info. Fastest growth in BI space - 80% growth for 2005-2006 & 2006-2007 Revenue estimated at $80M for 2007 8500 customers, in 86 countries, 500 partners

Product info Only product they sell is QlikView Positioned as fast, interactive dashboarding QlikView is based on real-time OLAP paradigm and is desktop product In-memory architecture allows for quick navigation and analysis – “Associative Query Logic” allows users to

explore data by navigating through multiple selection parameters Developer develops a rule to load data into cached memory set for users to interact with Easy and quick to deploy No business metadata layer. Calculations are sheet specific (one sheet/dashboard) No web authoring capability and lag behind industry Users cannot create layout without desktop application

Pricing Named user, per-server, per-CPU, concurrent-license, application-license, usage-based; list pricing ~

$3000 per application developer, $500 per user Demo

http://demo.qlikview.com/


Enterprise and Mid-Market

Microstrategy Cognos Qliktech

Visual Presentation

Use Flex/Flash

Look and Feel

n/a1

Consumer Support

Flexible deployment

What if

Printing

Authoring Support

Data agnostic

Extensibility

Web authoring

Real-time dashboards

Easy to use, drag and drop

Strength

Average

Weakness

1 Zero footprint/AJAX viewer

2 No heat maps, gauges

2

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