ProductCharacteristics Perceptions Preference Choice
PsychosocialCues
SituationalFactors
Past ExperienceSatisfaction
Person Tech Effect EOU Choice
1 Tele 4 6 0
PV 6 3 0
NBVT 5 4 1
2 Tele 3 7 0
PV 7 3 1
NBVT 6 5 0
3 Tele 4 5 1
PV 7 3 0
NBVT 5 4 0
4 Tele 5 6 0
PV 7 2 1
NBVT 6 5 0
Our Data
x1 x2 y
Y= b0 + b1*x1 + b2*x2