Date post: | 16-Feb-2017 |
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Product Choices: Balancing Vision the Short-Term Grind
October 2015
Keela RobisonPM LoopUrbanspoonAmazonT-Mobile
@pm_loop
Liz PearceLiquidPlannerAmazonGooglePlayStation
@lizprc
Top 10 Lessons Learned
Be clear about the vision.
Understand what it means to think strategically
Diversify your investments.
Manage your product like a financial portfolio
Break out groups every 2-3 months.
Lead conversations about your market
Build a team that will fight with you – not against you.
Get buy in early for long-range projects
Take part in up-leveled / abstracted discussions.
Attend events
Saying “Yes” means the work solves a top-ranked problem.
Build a problem-based (not feature-based) roadmap
Establish activity-based goals.
Plan and audit how you spend time
Define &
ValidateBuild Acquire Retain
& Support
Measure
Plan
1. Current sprint
2. Upcoming sprints
3. Recent releases
4. Future planning
Optimize for motivation in the grind.
Distribute work based on what people want to do
Connect with people who think big.
Build and nurture your network
Recognition is cultural currency.
Be lavish with praise – when it’s genuine
Q&A@lizprc@pm_loop
PM
UserNeeds
BusinessGoals
TechnicalConstraints