Please use the #objcgn tag

in your tweets, on Flickr etc.

Damien Gosset

Product design is key

What is product design?

Success*Less bugsFast time codingBetter executionBetter productHappiness - and that’s something, right? :)

* being passionate about our job is already a success

Brainstorming / Sharing ideasWireframe / Mockup (UX Design)Empty app: try your mockupUI DesignCodeDev & User testingAppStore

Brainstorming / sharing ideas

Important part of the workDo not underestimate itWhy?Focus on your targetSimplifyDo not forget : passion never fails!

“Make something that people want.”Y Combinator motto

“People don’t buy what you do,

they buy why you do it.”Simon Sineck

Go on the street and ask peopleGo meet your clientTechnology is made for humans

UX Design

Make it usefulRaise any questions nowDo not procrastinateGood time for compromisesBut never compromise on quality

Try your mockup

Experience your product“Feel it”

UI Design

Make it beautifulPay attention to details

Code = [Passion alloc] initWithSkills:[…];

Draw the big pictureDivide in tasks or small partsLess features? Great features!Clean and organizedGit (or SVN or whatever)

“Quality is the best business plan.”John Lasseter, Pixar

Keep It Stupid Simple and

KISSS

Secure

Dev & User testing

Test it

Test it

Test it

Test itTest it

Test it

Test it

Test it

Test it

Test it

Test itTest it

Test it

Test it

⟳

Do not forget localizationHelp users to provide feedback

AppStore…

Do not underestimate itKeywords are (very) importantTranslate your app descriptionTranslate your screenshotsEncourage users to contact youTake as mush feedback as possible

Product design is keybut passion makes everything.

Questions? Feedback!

Damien Gosset@dgossetdamien@octiplex.comwww.octiplex.com

Thank you.