product design portfolio

HSIN-YU LIN

- Design Portfolio -

2011

2012

/ Product Design / Taiw

an University of Science and Technology

HSIN-YU LIN

- Design Portfolio -

2011

2012

Date of BirthMay, 02, 1990

NationalityTaiwan R.O.C

LanguageChinese / Engish

Mobile Number+886 934 161 131

E-mail [email protected]

Taipei Municipal Da-An Vocational High SchoolMechanical Drafting Technique

Warehousing & Logistics Assistant 3C Online Technology Co., Ltd. / Taipai

Design Assistant Commercial Design Comppany / Taipai / Embellished pictures/ Layout design

Taipei Design Award / FinalistProject/ Bicycle Station

31st Young Designers’ Exhibition / Excellent WorkProject/ Children’s Raincoat Shelf

ABOUT

ME

Graduated June 2008 2009 Summer

2008 Summer

May 18-21, 2012

2011

Researching & AnalyzingBrainstormingProblem SolvingTeamworkSketching3D Modeling & RenderingLayout & GraphicProject ExecutionPresentation

National Taiwan University of Science and TechnologyIndustrial Design

National National Palace Museum Design Competition / SilverProject/ Ink-painting Bookmark

National Taiwan University of Science and Technology/ English Scolar Ship TOEIC 570

Graduated June 2012

2012

December, 2012

Photoshop

Indesign

Illustrator

Keyshot

Solidworks

Pro/Engineer Wildfire

Autodesk AutoCAD

Word

Excel

Powerpoint

Sidewalk Guardian

Raincoat Stand

Product Design

09

CONTENTS

Shu Chong Shan Shui

AnimalLight

Polaroid Plant Pot

Sidewalk Guardian

FamilyMemory

31

LifeItems

38

Furniture& Light

43

DesignProject

SIDEWALKGUARDIAN

Poblic/ Safe/ Eco-Freindly

Cooperator/ Po-Chuan Pan

Taipei Design Award -Finalist 2011

Sidewalk Guardian aims to improve three major problems about parking a bicycle. First, we develop a new method to park bicycles in an organized fashion, which should relieve the mess on the sidewalk. Second, by improving the parking process, we try to reduce ‘fender-benders’, which is a concern for the bike owner, during parking and retrieving. Third, once a bicycle is parked in our station, it is much harder to move while locked, which provides more resistance to theft.

08 | product design | sidewalk guardian

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Bicycles parked beside the curb litter the landscape of the sidewalk.

1 1.

2.

3.

2 3

Parking along the road makes bicycles an easy target for theft or loss.

It is difficult to retrieve a bicycle when bicycles glut the pavement.

Although the present type of bicycle stand can make use of limited space, there are still unsolved problems of collision during parking, and bicycles glutted in a mess on the pavement, which still makes any rider shrink back at the sight.

Design Opportunity

Observation


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Reduce collision during retrieving and parking. The blue spot represents the handrail of bicycle, and the red spot represents the track of parking or removing the bicycle.

Block the possibility to park another bike forcibly between two bikes.

One must unlock the bike first, or it is very difficult to remove it.


Slide the rear wheel into the track.

Hold the handlebar and push it forward to a roper height.

S t e p o n t h e p a d d l e t o stabilize your bicycle and lock it.

Slide your bicycle away from the station.

Hold the handlebar and push a little forward to release the wheel stabilizer.

Unlock your bicycle first.

Parking

Retreaving

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RAINCOAT STAND

Children/ Safe/ Public

Advisor/ Tong-Zheng Song Cooperator/ Min-Rong Lin

Young Designer's Exhibition Honorable Mention 2012

It can be found many problems caused by scattered raincoats in elemantry schools.

'Wind Dancer' is designed for young students from the 1st to the 4th grade. The pole unfolds like an umbrella, holding and separating each raincoat on the hook. As students learn to hang their own raincoats, the environment will become a safer and cleaner place.

18 | product design | raincoat stand

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When rainy seasons came, children's raincoats have been thrown everywhere in ailses of an elementary school after they were arrived to school.

For children, although it is safer to instand taking an umbrella to wearing a raincoat, there has some potential dangers made by a pool of water. As children run through ailses, their foot might slipped and then fell. It will be quite serious if they hit their skull.

1

1.

2.

2

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Firstly, taking a shelf and opening its base. The base is very easy to open and place, even using foot to operate.

Taking off the raincoat, putting it on the shelf, and zipping the zipper.

Putting a hand into the place of heat, griping a grip of the shelf, and pressing down. When feeling the grip is stopped, whirling to the right and leaving hold.

Finish the activity. The raincoat will be hold by this shelf like be blown from inside. This construction can make this raincoat to get internal and external ventilation.

1

1.

2.

3.

4.

2 3 4

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SHU CHONGSHAN SHUI

Stationery/ Culture/ Package

Cooperator/ Po-Chuan Pan

National Palace Museum Cultural Creative Product Design Competition 2012 -Silver

We want to put a piece of traditional Chinese culture about reading into this design. Shan Shui, known as mother nature, has always been an inseparable part of ancient Chinese educated people. Most Chinese landscape painting, whose core spirit is similar to peruse, puts emphasis on the mood instead of the realistic portrait. Equally, reading in Chinese is not only about its content but the imperceptible longterm influence on forming persons’ characteristics. Our hope is that by bringing our precious tradition back into our daily living through design we can not only remind people of our great tradition, but also let them pick up their book to enjoy the unlimitedly splendid Shan Shui in their hands.

28 | product design | shu chong shan shui

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POLAROID FILM PLANT POT

Stationery/ Plant/ Lifestyle

Do you ever image a photo can change everyday? Do you want a plant pot but not unbalance with your desk environment? If you do and this pot is it. This Plant Pot images from Polaroid film and you can put it on your desk, bathroom, bookcase, and everywhere you want.

34 | product design | polaroid plant pot

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36 | product design | polaroid plant pot

Place situation

Nameplate

You can put this pot wherever you want like your desk, bathroom, dining table, or entrance cabinet. It is like an photo, but it is a life photo.

Like a film of Polaroid, you can write down the plant's name on it.

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ANIMALLIGHT

Light / Biomimetic / Lifestyle / Redesign

Who said pets always live? How about to have a light pet? This is a light designed by refered to animal's behaviors, making a light stretches as a pet. When you come back home and turn on the light, you can see an light pet welcomes there.

38 | product design | animal light

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To referance the structure of this light designed by Vico Magistretti, redesigning this animal light.

Trying to imitate the pets' behariors and transform into the shape of light.

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Advisor/ Chun Hao LiaoCooperator/ Po-Chuan Pan

2011 VOLVO BRAND DESIGN & STRATEGY

Brand/ Strategy/ Research/ Analysis

Volvo Car Corporation, or Volvo Personvagnar AB, is a Scandinavian automobile manufacturer founded in 1927. Volvo was originally formed as a subsidiary company to the ball bearing maker SKF. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the shares in the company. Volvo Cars was owned by AB Volvo until 1999, when it was acquired by the Ford Motor Company as part of its Premier Automotive Group. Geely then acquired Volvo from Ford in 2010.

44 | product design | 2011 volvo brand design & strategy

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Brand development

1940

PV60

P1900

P121

P1800 S

144 740

262C 850 T5 R PV60

1956

1958

1964

1973

1979

1985

1995

1999

Brand philosophy

"Cars are driven by people" 1. Autonomous driving

2. Safety of passenger

3. Controlling experience

• 1958 Anchor points for 2–point safety belts rear• 1964 First rearward–facing child safety seat prototype tested• 1969 Inertia reel safety belts• 1991 Side Impact Protection System (SIPS)• 1995 Integrated child safety cushion outer rear seats• 2010 Pedestrian Detection with auto brake (New S60)• 2010 Geely buys Volvo Cars from Ford


"No casualty in car"

Volvo integrates all kinds of active and passive safety technology, and resolutely vows that there will be no casualty in a Volvo from a traffic accident by 2020.

Brand vision

Product line

Volvo has four different product lines now:1. Sedan (S40/ S80/ S60)2. Convertible (C70)3. Crossover (XC60/ SX70/ XC90)4. Explore (V60/ V70)

XC60

S60

XC70

V50

XC90

C70

S40

C30

S80

(2002-present)

(2000-2009)

(2010-present)

(1998-2001)

(2002-2007)

(2007-present)

(2005- present)

(2008-present)

(1998-2005)

(2005-

present)

(1995-2004)

(2004-present)

(2007- present)

(1998-2006)

(2006-present)

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Product identity

Internal decoration/ shape, color, texture.

External appearance/ shape, color, texture.

1. Shape- simple and maneuverable control panel.2. Color- combining warm leather, cold grey metal, and nature wood

into a home-like Nordic furniture style.3. Texture- multi-use of metal, leather, and wood interprets their idea of

combining craft into a car.

1. Shape- (head) straight V cut and featured grille.2. Shape- (rear) a streamline cut from flank to trail lamp.


Brand core technology

Collision protection

Although Volvo was once exclusively known for its safety, Nissan, Ford, Lexus, Peugeot and other car companies have also committed to improving safety technology for a period of time; hence it is not easy for Volvo to keep its front runner place.

Whiplash Protection

Safety cagestructure

InflatableCurtain(IC)

Child safetyboostercushion

Integratedchild safetycushion

Collision precaution

Active collision avoidance systems are one of Volvo’s strongest points, and the comprehensive security concern consolidates their position.

Adaptive CruiseControl

Blind SpotInformationSystem

Driver AlertControl

PedestrianDetection withFull Auto Brake

City Safety system

Eco-driving

Longest stability of 1200 km of a hybrid car is their biggest advantage in this market. Only Ford, who shares the same technology, might threaten Volvo in this domain.

DRIVEe serious Flywheel KERSsystem

Electric car crashtest

Plug-in hybrid V60 hybrid car

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Volvo has a particular product positioning, which creates an image of

reliability and family safety, and is different from the wildness of BMW and

the luxury of Mercedes Benz.

Potentials of Female Market

The race of the developing of female market is growing 10-20%. According to the America

CNW Research, 49% of new car owners are female and that for used cars is 55%. In addition, in 80% of

all families, females affect decisions when buying a car. Volvo has a particular product positioning, which

creates an image of reliability and family safety, and is different from the wildness of BMW and the luxury

of Mercedes Benz.

Success Scenario of Female Marketing

For Volvo, the female market not only made up about 80% of their new customers, but female owners

of the S40 were also approaching 70%, which demonstrated the success of the strategy of “Female

Marketing”.

Style analysis

Brand potential customer


Luxurious Cars for Female

When most women were selecting a car, appearance, color, interior decoration, driving

comfort and whether operating functions are easy to understand were their prime

concerns. In regards to appearance, most of them preferred elegant, not aggressive.

Market of Green Car Researching the competition, in the green car market, V60 also has

a key advantage: stability.

Market analysis I

Market analysis II

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Simple and elegant Nordic design

Enviromental impression

Branding changes from Naughty Volvo S60

Comprehensive security promise

Human-centric brand image

YCC female car project

Explicit body and interior decoration, elegant and easy to

operate, work in their philosophy.

Sweden’s efforts in environmental preservation and Volvo’s

green technologies in car manufacturing provide the public

with a better impression.

Enjoying the pleasure of driving with minimum security

concern is what Volvo can provide.

In addition to the safety provided by each car, Volvo even

extends their guarantee to car insurance and after-sales

service.

Use as their philosophy and establishing their unique

position, “Cars are driven by people.”

Volvo accomplished an innovative female-oriented car, the

YCC, representing their ability and eagerness to enter this

market.

Brand exploitable property


• Scandinavian design aesthetics

• Female-oriented design ability

• Comprehensive security promise

• Successful sporty branding from S60

Use strength

Volvo’s female-oriented branding ability and comprehensive active safety system can be their stable

foundation on which to develop a reliable sports car for women.

Exploit opportunity

To make a difference in the supercar market, replacing uncontrollable large horsepower with

maneuverability and safety.

Stop weakness

To emphasize the character of products, importing the image of Nordic slow life, and using the

practicality (carbon emissions/ low fuel consumption/ stability/ safety) to overwhelm the same car

type.

Defend threatens

Enter luxury car market by putting emphasis on brand personality and maintain competitiveness by

extending the security service.

• Long cruising radius for hybrid car

• Special market positioning

• Scandinavian Image

• Advanced green technology

• Horsepower is inadequate for

supercar market.

• The car product ion output is

relatively low.

• Output is not competitive in the

middle or low level market

• The spearhead position of safety

system is not absolute any more

• The horsepower is relatively not

outstanding

S

O

W

T

SWOT analysis

USED analysis

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Independent females who may have sustainable income, are technologically

competent and approve of Volvo’s philosophy.

A high performance hybrid sports sedan, providing the pleasure of driving a

sports car without having safety concerns.

Owner may drive it to work, proclaiming his/her taste and personality; they can

also enjoy driving a sports car on the weekend.

On your way home.

Man prefers the excitement of driving, while woman generally prefers a

considerate driving experience.

Volvo already has the ability to manufacture a sporty car, collating its safety

system andachieve a worriless experience of driving a sporty car.

Who/

What/

When/

Where/

Why/

How/

• Modern woman with great independence.

• Mild man who may be successful but always puts his family first.

• A woman capable of buying an expensive car, but does not want to drive the same car as a

man.

• Those who have a keen sense of responsibility.

• People who look forward to experiencing attentive driving.

• People who are yearning to experience driving fast but are afraid of danger.

5W1H

User definition


• Advanced diesel hybrid system.

• Female-oriented design ability

• Considerate act ive and passive

security system

• Marching to high-priced market

• Wide reach of the female market

"A green diesel hybrid sport sedan for women."

Utilize Volvo’s environmental image and potential in female market to enter

high-price market.

New design strategy

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The cheetah can run faster than any other land animal— as fast as 112 to 120 km/h in short bursts covering distances up to 500 m, and has the ability to accelerate from 0 to over 100 km/h in three seconds.

Female Cheetahs are solitary, though some mother/daughter pairs have been known to be formed for small periods of time. Females live alone except when they are raising cubs, and they each raise their cubs on their own.

Image board


Concept Sketching

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Taking advantage of Volvo’s safety image, their recent Naughty S60 branding, and Geely’s lucid

aspiration to enter the high-price market, it may be a practical strategy that Volvo makes a sporty sedan

which can be easily controlled by a woman available in the market.

Classic V cut

Image of cheetah

YCC captivating headlight

Design strategy


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Adovisor / Hsien-Hui TangCooperator/ Po-Chuan Pan/ Mei- Lin Chang/ Yu- Rueng

Lin/ Zheng- Iao Wang/ Zhi- Yun Cai/ Dian- Zhe Cai

FamilyMemory

Appropreation/ User Experience/ UI/ Graphic Design

Family Memory is an image sharing platform, simple and easy to use, designed for families and focusing on the elders as the target group. Aimed to reconnect the fading relationship between family members due to distance and differences in daily living, Family Memory provides an easier way to share daily events with photos taken. The Time Machine feature enables users to find needed data in the system with minimum effort, and the Story Wall feature lets users arrange and display their precious images in their style. Aside from the store and browse photos functions, the application makes good use of these daily records by adding some conveniences and interaction features for the elders into its platform. With this platform, photos are not a merely living record, but an inviting way to recollect and rebuild interaction between members.


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User investigation- A

Problems

• There is no overlap between their daily lives and their children’s; as a result, only on the weekend can they have the opportunity to talk with their children.

• Their son often has the responsibility for their recreational activity on the weekend, making a family activity a herculean task.

• There are few parallel hobbies between the couple and their sons.• Their use of technology products basically depends on their sons, such as making a

itinerary for a family tour or developing photos in a digital camera.

Experience in using high-tech product

Their cell phone is only for making a phone call because of their low proficiency in using technology products. However, they sometimes require their children to put some daily photos into their cell phone for paging or showing to friends. Though Mr. Yan can use the Internet to check his stocks, typing is the most impassable barricade for them.

/ Mr. Yang family/ About 60 years old/ Have two children and one cat.


User investigation- A

Problems

• There is little opportunity to interact with the elder son because he usually comes home at 10:00. Similarly, there is not much communication with the younger son because he comes home once a month.

• When having a family trip, it is common practice that their children will take photos using a cell phone or digital camera, however, they often are tardy in sharing pictures.

• Mrs. Wang often wants to make a call out of concern for her sons, but fears that it might disturb them; thus, the couple sometimes leaves a message or email to show their care for their children.

Experience in using high-tech product

The Wang couple are both college professors, so they have a basic understanding about using computers to write a dissertation. However, they have no experience in using a smart phone or Tablet.

/ Mr. Wang family/ About 55 years old

/ Have two children and one dog

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• The higher education background a user has, the easier it is for them to learn to use high-tech products.

• Users come in a wide spectrum of age.• There will be a central figure in a family, whose daily life might become the topic of

family members, and they sometimes are an elder or patient.• Users have basic mobility.• Users have close relationships with family members.• Users are dissatisfied with their communication status now.


User Characteristic Definition

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Families are unable to have effective communication because of non-overlapped

schedules or some geographic limitations caused by distance.

It is an application platform that family members can share some interesting events.

There is less and less time for modern people to accompany family members; hence,

the collective memory, used to connect a family, becomes really thin and weak. Also,

the social group of a family is totally different from that of friends. Often we want to share

some private event with only family members. However, a social platform that focuses on

family sharing is almost non-existent at this time.

Users can use the service at home, or outside in public places once there is a tool and

internet.

They might use this when they want to share some daily event, keep informed about some

member’s recent status, or sometimes just show off some family pictures to his/her friends

and colleagues.

1. Provide a high private platform for family members.

2. There are three major tasks in the application; the storage and use of shared items,

the updated status of members, and personal albums that contain his/her favorite

family pictures.

3. To display this information on a timeline may make it easier for users to understand.

4. For convenience we provide some searching options, such as date, tag, or location,

to find the needed photos quickly.

Who/

What/

When/

Where/

Why/

How/

5W1H

We put emphasis on both the central figure (ex: highly respected grandfather) and frontier figure (ex: son studying abroad), enabling the central figure of the family to hold some event or deliver important messages with minimum effort, whereas the frontier member can follow the updated status by cloud commuting. The requirement to share daily lives may build a bridge between both sides of the families and provide some interaction. By storing each member’s posts in a cloud in a designed site may help turn these shared items into a collective family memory.


Design Concept

We put emphasis on both the central figure (ex: highly respected grandfather) and frontier figure (ex: son studying abroad), enabling the central figure of the family to hold some event or deliver important messages with minimum effort, whereas the frontier member can follow the updated status by cloud commuting. The requirement to share daily lives may build a bridge between both sides of the families and provide some interaction. By storing each member’s posts in a cloud in a designed site may help turn these shared items into a collective family memory.

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Reference for Interface design

TripJournal

TripJournal

TripJournal

TripJournal


Design Concept

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Reference for Interface design


Highlight

Home

Home page enables the user to renew the status of family members wherever they are. Sometimes they may be too busy to accompany their families. With a device such as computer, Tablet, or smart phone to upload photos, members can share or keep informed of their relatives’ events without bothering them. Also, there may be some surprise pictures on the home page, as the computer will select some photos which have not been seen for a period of time, or pictures from a few years ago taken on the same day. This will give an experience of not only browsing new events but also awakening some dusty memories at the same time.

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Highlight

Time Machine

Time machine allows people to gain full control over countless shared items on the platform. They can use a keyword, such as a name, event, or date, to find photos. Then, we arrange them in a timeline, making it easier to understand and browse. For example, if a user types in keywords “me” and “grandchildren”, the grandpa can find the pictures with him and his lovely grandchildren.

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Highlight

Collection Wall

Collection Wall is a feature where people can store and arrange their “collected” images in their own way for reviewing or showing off to friends. People can collect pictures while browsing through shared items, and these selected pictures will be copied onto Collection Wall, which is a personal album,- and wait to be sorted. This design comes from our habit of hanging or pining favorite photos on a wall, and has an indelible meaning for most of the elders. Now these images can be used in conversation while a family is gathering, or become the perfect tool to make a parade of grandfathers’/ grandmothers’ beloved grandchildren.

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Member Page

Member Page makes it easy to find a specific family member and follow his/ her recent event. To compensate for the fact that some elders in the family may mistake relatives due to their ages, the relationship reminder helps them figure out the connections.

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Keyframe


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Collction Wall- Browse

Collction Wall- Edit

Member- Relationship reminder

Every account can have more than one “Favorite Wall” and add new walls.

As pining a photos on a real wall, users can decorate their “Favorite Wall” with their favorite photos.Wall” with their favorite photos.

In the page of Member, users can find the particular member quick and browse their recent activities.

After click the wall, favorite photos arerevealed.

In the left bar, there are unsorted photos in Collection Wall, which users arrange them as they want.

The elders may sometimes misidentify the i r younger generat ion; at th is moment, they can check it out by the Relationship reminder.

Scenario Film


Demostration Film

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To Be Continued...

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