EYE-

FA T I M A , U M A I R , A R I H A N A , K E L S E Y, S Y D N E Y, N I C K

VIDEO HERE

RESEARCH/INTRO-FATIMA

HOW PREVALENT IS THE PROBLEM?• Over 670 million of the

world’s population are visually impaired • Lack of glasses• 153 million b/c they are short-

or long-sighted Conditions that can be

treated easily with a pair of prescription glasses.  

Children & women are majority affected by lack of glasses.   13 million children need glasses

worldwide Women make up majority of

visually impaired; simply do not have access to glasses.

 In fact, 90% of people who are visually impaired are because they live in low socioeconomic countries and do not have glasses available to them

WHAT ARE THE CONSEQUENCES TO THE PROBLEM?

• The results of  poor or uncorrected vision are dreadful.  • For example, children lose

opportunity to earn education; their sight prevents them from learning. •  Each year, economy and

individuals suffer • Due to inability to go to

school and work due to poor sight.

• Research done regarding how much money is lost when employees cannot work due to poor vision• Totals =$768.09 per

person per year.

WHY CAN’T PEOPLE GET GLASSES?• Main reasons people

cannot get glasses in low-and middle-income countries:• Lack of trained eye care professionals• Inadequate facilities to get an eye test and to manufacture glasses• High cost of glasses is often too expensive for average citizen

• With all of this research in mind, our team • knew that something needed to be done in order to provide those in need with the right glasses for them• developed the company Eye-C.  

WHAT IS EYE-C?

• Eye-C is a non-profit organization that is responsible for the manufacturing and distribution of sunglasses and prescription eyeglasses.  

• Each pair of glasses that is made is produced in the United States supporting the economy and the jobs instead of outsourcing them to other countries.  

WHAT DO WE (EYE-C) DO?• Currently, Eye-C has• business investors and donors

passionate about the cause.  • enough capital to fill orders around

the country and in Europe. • partnered up with several eyewear

companies such as Pearle Vision, For Eyes, and VisionWorks in order to restock our product on shelves

• branded the product; people are constantly reminded about their impact  

• created a diverse eyewear • recently come out with our holiday

collection.  Buyer Incentive:

If someone purchases two pairs of shoes in the same order, will ship for free within US

Goal: To provide those who are wearing an

Eye-C pair of glasses style and sight To start adding designer glasses to

our collection in the Spring.

HOW DO WE KNOW THIS WILL WORK?

• We know this model will work• inspired by a similar model created by the team at TOMS shoes• focuses on providing shoes to the millions who do not have shoes worldwide. • Each pair of TOMS shoes that are sold, TOMS ships a pair to a person in need in countries such as Honduras, Iraq, Argentina, and India.

DESIGN-SIDNEY

WHAT ARE THE GLASSES MADE OF?• Eye-C glasses

•made with 100% recycled materials• received an Environmental Claims Validation• substantiates Eye-C’s assertion that our eyewear is made of 100% recycled materials.

• Sleek design, cool frames, and unique shape• Users will become an inspirational trend-setter and be sought out by all who are looking for fashion expertise. •What’s better than being stylish and earth conscious at the same time?

 

WHAT ARE THE GLASSES MADE OF?• Stainless steel and plastic.

• Sustainable product combined with high fashion and creative style• Eye-C manufacturers have pushed the boundaries.

• Radical approach to eyewear is the first optical collection made completely of recycled materials •Made using recycled materials in order to keep costs low and protect our mother Earth.  

DO THE GLASSES COME IN SPECIAL STYLES?

• A pair to fit everyone’s unique style• Available in all different colors, shapes, and sizes

• Monthly catalog shows latest models

• Come at a fraction of the price compared to other leading brands• Collectable Item!

• Satisfaction Guarantee: If none of the glasses are a right fit for you though, let us know and we can custom make your glasses to suit all of your fashion needs.

WHAT MAKES THESE GLASSES SPECIAL?

• Glasses extremely durable

• Can withstand extremely hot and cold temperatures•Customer Challenge: try throwing a pair at the wall or stepping on them. •made of pure stainless steel; would take an elephant to walk over them before they would break. •Serve customers best possible product that will last the longest amount of time

CAN I CUSTOMIZE ADD-ONS TO MY GLASSES?

Picture this: “Imagine being at your son’s

soccer game. He scored his first goal and you dig in your bag to find your camera so that you can document the moment.

The camera is nowhere to be found.

With Eye-C’s glasses this would no longer be a problem. Some models come installed with a snap shot camera on the side of the lens. With this innovation, one can take beautiful pictures anywhere and anytime. “

8GB memory card comes with can store all of your favorite

pictures and be developed at your local Target for free

HOW DO THE GLASSES HELP YOU AND OTHERS?

1.Help others:1. For every pair of

glasses purchased, Eye- C donates a pair to those in need.

2. Have given away over 900 pairs of glasses and counting

2.Help yourself1. Innovative 2. Stylish

 

BENEFIT/INITIATIVE-KELSEY

WHAT IS OUR INITIATIVE?

• Create an eco friendly and more advanced design of glasses for the everyday person.

• We strongly support manufacturing our product in America to create more jobs for people in our country and to create a higher quality product.

• The eco friendly concept of our glasses has posed to be very important to our consumers.

ARE THE GLASSES HIGH PERFORMANCE?

• Allows you to take a picture of anything you see without the struggles of carrying around a camera as well.

• Convenient and a very high quality product without the high price of other designer glasses.

• 8-gigabit feature allows you to store a large amount of top-notch photographs. We wanted to promote and create a product that will be useful, easily accessible, multi dimensional and beneficial to all.

IS THERE A PERFORMANCE GUARANTEE?

• Three Guarantees:• The EYE-C glasses can

change your life & the lives of people all over the world. • Glasses are made from only

recycled material. • Extremely hard to break

• would have to try very hard to ruin the frame of the EYE-C glasses; they can even withstand being run over by a car.

MARKETING-UMAIR

HOW DOES OUR PRODUCT EFFECT THE ECONOMY?

• The percentage of Americans wearing over-the-counter glasses increased during the recent economic downturn• Age of Americans wearing over-the-counter glasses increased during

the recent economic downturn.

• Over the counter glasses are considered first step toward prescription glasses for many consumers in denial about the state of their vision

• Because of lower prices, growing number of Americans choosing over the counter readers as a form of vision correction.

• For millions in the US, buying Over The Counter readers is first stop on the road to wearing progressive addition lenses.

HOW WILL WE MARKET THE PRODUCT?

• OTC readers have severe limitations, but they  do allow some presbyopia to postpone buying expensive prescription glasses, at least for a while.

• Eye-C is going to be available for people and the added advantage of the good you can do giving to someone who is less fortunate.

• Through our clubs and advertisements through college campuses we are also going to be marketing in other places

• We are going to market in Wal-Mart, Target etc

HAVE WE CREATED AN EYE-C CLUB ON CAMPUS?• Banners and advertisements to

represent the eye wear • so that people who are in denial

will see our glasses and wont neglect it as much and will want to try glasses because it is not out of their price range.

• Eye-C will be marketed at colleges and there will be clubs for people to join so they can be part of the Eye-C movement

• College students are what a lot of high school kids look up to • broader market advertising to all

ages and people wanting to join to make a difference.

ADVERTISING-NICK

HOW WILL WE MAKE OUR YOUTUBE VIDEO ‘GO VIRAL’?

• When Judson Laipply posted his six-minute “Evolution of Dance” to YouTube in April of 2006, he didn't advertise it at all• One month later, someone noticed

his frenzied moves and e-mailed it to a friend. That friend e-mailed to other friends and more than 100 million views later, the rest is history.

• Fast forward six years, and viral video sensations are not so easy to come by.

• But for most videos, standing out in the crowd is a tricky balance between trying too hard and not trying enough.

WHAT IS THE KEY TO OUR ADVERTISING?

• The key is to master the art of subtle marketing.

• Web-savvy audiences quickly dismiss disingenuous marketing; such as Trident’s unsuccessful fictitious television show trailer videos.  

• EYE-C won’t make the same mistakes other companies have made in trying to attract foot traffic

• Many popular online videos are short – under three minutes – and have some elements of cognitive dissonance

THEORY-ARI

WHAT IS AN IDEOLOGY?

• A function that works to convince its audiences that the ideas it offers up are• timeless and historical

• Influence and determine communication practices• in a way that

determine consciousness and form a ground to the means of production, purchasing, and social being.

(1) WHAT IDEOLOGIES ARE EMPLOYED IN OUR PRODUCT?

• Within the basis of Eye-C, ideologies were employed into its creation with the contexts and beliefs of Karl Marx• Created a product that

would benefit:• the receivers of the

glasses• our nation• the workers• those that were

purchasing the glasses

• and the receivers of the glasses.

(2) WHAT IDEOLOGIES ARE EMPLOYED IN OUR PRODUCT?

• The utilitarianism principle, stated by John Stuart Mill

• Marx and Mill go hand in hand • the greatest good

for the greatest amount of people.

• Our aim: to benefit everyone that was involved with the product• Result: no downfall

to the product or flaw in its production processes.

HOW DOES EYE-C IMPLEMENT MARX’S THEORY?

• American workers produce product• No outsourcing• US benefits by contribution to employment

• Each step offers something for community, the people, and less fortunate. •Marx believed capitalists and workers part of a team or community helping • create wealth for everyone• Helping nation prosper. • By hiring workers within our nation, Eye-C employs Marx ideals into the fundamentals of our product.

HOW DOES EYE-C IMPLEMENT MARX’S THEORY?

• Eye-C profits off one one pair of glasses•BUT also share our wealth for mankind.

•Marx theory:•Share wealth equally to the community to give best living standards to all in need of glasses and diminished eye sight. • Equal distribution of wealth could further a society

•Our company wants to further this vision.

IN CONCLUSION…

• By employing United States workers and avoiding outsourcing, donating a pair of glasses to those in need, and helping the national unemployment rate decrease, our company will further the bettering for everyone’s well being.

SOURCES

"Key Facts." Vision Aid Overseas. N.p., n.d. Web. 30 Nov. 2012.

<http://www.visionaidoverseas.org/key-facts>.

Schirato, Tony. Communication Culture. N.p.: Paul Chapman, 2004. Print.