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LESSONS FROM THE ROADOCTOBER 21, 2011 – Nicholas Thorne, CEO / Basno
Finding the isolation points.
I live with my parents.
21
3
45
These are the things in my room.
They are valuable to me.
No one comes to my room.
Productize: Can we digitize?
ISO
Don’t forget the whole point.
Take the medal.
BRAND
SCARCITYSINGULARITY
The little blue checkmark.
Actually a piece of paper.
Badge number…
Think simple.
ISOMarket: Can we monetize?
Dual value propositions.
The Z Axis
PRODUCT- USER
FIT
HUNGERFEAR
They’re all sophisticated.
OPUD-ALAP
Help me help you.
Finding the fast-moving current
Broad vision. Narrow execution.