Date: 09/06/2016 Presented by: Ilze van Boven

Hotel Mapping & ContentsGET THE MOST OF HOTELBEDS PORTFOLIO AND CONTENT

HotelbedsProduct Portfolio

A little bitABOUT US

We contract, connect and distribute a differentiated portfolio

of >90,000 hotels to leading travel trade partners.

Our business model has helped us to grow like no other…

2002MARKETS: UK

DESTINATIONS: SPAIN & CARIBBEAN

MARKETS: GLOBAL

DESTINATIONS: GLOBAL

2015

Latam& Caribbean

8,948

Asia Pacific

19,891

Russia & CIS

1,452

+120

SuperiorPRODUCT RANGEWe offer >90,000 hotelsin over 4,300 destinations.

West US, Canada& Hawaii

11,887

East US & Puerto Rico

13,312

South &East Europe

21,621

North &Centre Europe

15,035

Med East & Africa

7,302

Increase levels of

DIFFERENTIATED PRODUCT

Rates58%

Avail20%

Both22%

TYPES OF DIFFERENTIATION

INVESTMENT

50% GROWTH

DRIVES VOLUMENUMBER OF RNs / HOTEL

STANDARD DIFFERENTIATED

2x INCREASED UNITS

4K

5.5K

Competitiveness

IS THE KEYRateMix

DynamicOpaque

Competitive analysis

HotelbedsPRODUCT CONTENT

Content Plan / Standard

Mandatory validGPS coordinates

GPS

Mandatory quality English description + quality local language

LANGUAGES

• Minimum 6 images for Standard Product and 12 for TOP Product• Minimum image size >800px. Recommended >2.048px• At least one picture of lobby, one of hotel general view and one for

each room type

IMAGES

27 mandatory facilities, amongst others• Breakdown of room distribution +

room facilities• Room size (m2)• Number of beds and bedding type for

each room type/bedroom• Wi-Fi• Facilities for disabled• 24h reception service• Pets• Car park

FACILITIES (403)

Minimum 6 images for Standard Product and 12 for TOP Product Compulsory image size >800px. Recommended >2.048px At least one picture of lobby, one of hotel general view and one for each room type +1.5M valid photos covering 82% of our portfolio.

Sizes available:Small 74pxMedium 117pxBig 320px (by default)Bigger 800px

11 Types of images available: General, lobby, bar, rooms, pool, restaurant, conference, terrace, sports & entertainment, beach.

IMAGES

Content

Content: HOTEL DESCRIPTIONSLANGUAGE NR LIVE HOTELS % TOTAL COVERAGE MANUAL AUTOMATIC

English 74.487 89% 94% 6%

Chinese 71.046 85% 16% 84%

Japanese 69.668 83% 15% 85%

Thai 69.645 83% 7% 93%

Indonesian 69.242 82% 8% 92%

Malay 68.831 82% 1% 99%

Korean 66.600 79% 1% 99%

Spanish 70.859 84% 73% 27%

French 70.746 84% 65% 35%

German 70.750 84% 63% 37%

Italian 70.275 84% 58% 42%

Two translation methods:

Manual: handpicked hotels according to market demands + all Top Hotels

Automatic: standard templates generated from hotel facilities. Now being upgraded!

29languages

ACCOMMODATION TYPES & CATEGORIESCode New establishment types (ENG Description)

1 Includes 1-star hotels and establishments with similar category

2 Includes 2-stars hotels and establishments with similar category

3 Includes 3-stars hotels and establishments with similar category

4 Includes 4-stars hotels and establishments with similar category

5 Includes 5-stars hotels and establishments with similar category or luxury

NA Includes establishments without official category

Hotel Historical hotel Luxurious

Apartment Lodge

Hostel Pousada

Aparthotel Residence

Boutique Camping

Motel Rural house

Resort Rural hotel

Bed and breakfast VR Condo

Riad VR Resort

Botel VR Vila

Guest house VR Townhouse

Cruise

Establishment types

23

NEW!We provide both accommodation type + assigned category for each property!

BOARDTYPES

17

Code Board Type Description

AB AMERICAN BREAKFAST

AI ALL INCLUSIVE

AS ALL INCLUSIVE SPECIAL

BB BED AND BREAKFAST

BH 1 BED AND BREAKFAST + 1 HALF BOARD

CB CONTINENTAL BREAKFAST

DB BUFFET BREAKFAST

FB FULL BOARD

FH 1 HALF BOARD + 1 FULL BOARD

GB ENGLISH BREAKFAST

HB HALF BOARD

IB IRISH BREAKFAST

MB HALF BOARD WITH BEVERAGES INCLUDED

PB FULL BOARD BEVERAGES INCLUDED

RO ROOM ONLY

SB SCOTTISH BREAKFAST

SC SELF CATERING

ProductsegmentationHotels have their assigned segments in line with facilities they provide.

In total we have 14 different segments.

Accommodation segmentsamongst others include:• Business• Family• Beach• Only Adults• Spa• Golf• Sport……

14

Room types

NEW! 26 room types + 701 room characteristics/ currently 4k room type + characteristic combinationsFor all hotels worldwide!

Display including “wildcards”

DBL ST

700

DBL LX

DBL ST-1

Standard loading

Room typesI. Unified codes & Real hotel room names descriptions (generic descriptions if hotel room name is not available)

II. Unified codes & Unified and generic descriptions (never hotel room names)

An example with the XML1/2 response

II. ><RoomType type="SIMPLE" code="DBL" characteristic=“LX">DOUBLE LUXURY</RoomType>

I. ><RoomType type="SIMPLE" code="DBL" characteristic=“LX">DOUBLE LUXURY TOWER ROOM</RoomType>

Now:

><RoomType type="SIMPLE" code="DBL-U10" characteristic=“LU-TW">DOUBLE LUXURY TOWER ROOM</RoomType>

An example with APITUDE

I. <room code="DBL.LX" name="DOUBLE LUXURY TOWER ROOM">

II. <room code="DBL.LX" name="DOUBLE LUXURY">

Room facilitiesGroup description Description

Room distribution Room size

Room distribution Number of bedrooms

Room distribution Living room

Room facilities (Standard room) Disabled-friendly bathroom

Room facilities (Standard room) Wi-fi

Room facilities (Standard room) Internet access

Room facilities (Standard room) Wheelchair-access

Room facilities (Standard room) Smoking rooms

Room facilities (Standard room) Extra beds on demand

Room facilities (Standard room) Cot on demand

98

+10k hotelswith room facilities

+ 30% coverageof bedding type information

HotelbedsPRODUCT MAPPING

Hotel Mapping SERVICE

QUALITY DATAis the key

Hotel Name Same Hotel Name Unique Hotel Name

Nearest hotelGPS codes

Same addressAddress

Destination

Country ISO

System runs different matching logics…

…matching as many hotels as possible

…but only reliable match will be suggested

Multiple matches are evaluated…

Benefitsfor you

• Zero Cost

• Constant Update (Every 2 months)

• Increased hotel portfolio

• 100% managed by Hotelbeds

Proof ofSuccess

• + 1.2k clients/platforms already included in mapping project

• Business increases between 3% to 10%

• Increase hotel & destination portfolio between 15% to 20%

COLLABORATION& CONSULTANCY

Provide mapping of all Hotelbeds properties

Deliver detailed informationin regards to hotel content, top hotels in line with your clients’ business models /

main source markets

Providing personalized

consultancy in regards to product display

optimization

How can Client Optimization

Assist you?

Questions