DISTILL YOUR RESEARCH FOR GREATER IMPACT.

VIDEO WHITE PAPER

VIDEO WHITE PAPER

WHAT IS IT? A short video (typically under 5 minutes) that uses very basic

visuals and well-crafted narration to boil down the main

points of your white paper. A Video White Paper presents the

key insights so that even if the viewer doesn’t have time to

get into every detail, they get the most critical learnings.

AN ESSENTIAL THOUGHT LEADERSHIP TOOL You’ve invested a lot in researching, writing, vetting, and

publishing your white paper content. Now you need to get

the most out of it. Video White Papers can help shore up the

biggest weakness of your thought leadership strategy: people

being too busy to read in-depth research. Not only do Video

White Papers make your message visual, they also quickly

deliver your insights to people who only have enough time to

skim.

3 STYLES TO CHOOSE FROM We offer three different options when it comes to the visual style for your white paper video. While

things like colors, fonts, and tone would be made to match your branding, the video would fit into one

of the three genres below.

Filmed on a small set, this style blends hand

drawn elements on white paper (get it?) with

things like time-lapse sketching, sticky notes,

and more to bring your message to life in a

fun way.

HANDS ON QUICK DRAW

A lot of people call these “white board

animations.” The technique is similar. We

record the artist drawing the images, then

adjust the timing to match the pace of the

voiceover.

SIMPLE MOTION

Using simple text and shape designs we add

basic animation at strategic points in the

video to enhance engagement.

LOOKING FOR A DIFFERENT STYLE?THERE ARE MORE OPTIONS. We’ve designed the White Paper video product around the 3

distinct styles above. But if you’re looking for something

with more visual flourish, no problem.

After producing thousands of videos we know that

sometimes the answer is character animation. Other times

it’s best to grab a camera and crew. And then there are times

we turn to motion graphics and iconography. Check out our

portfolio to see all the possibilities.

When you’re ready to talk about a custom style for your

White Paper video, our business development team is happy

to talk about how that will affect pricing and timeline.

THE 6 BEST USES FOR VIDEO WHITE PAPER

1. PIQUE INTEREST Reading a white paper is a significant time

investment. People want to know it’s going to be worth their

time. A short video is a great way to get people interested in

downloading your white paper.

2. ENABLE RAPID ADOPTION Video can help your audience comprehend your ideas in a

fraction of the time it takes them to read your white

paper. The faster they understand your message, the sooner

they can start taking action.

3. FOLLOW-UP  

Most people who download white papers never read them,

despite their good intentions. By emailing them a video

summary, you help them quickly catch the high points,

making them more likely to dig deeper and actually read.

4. EXPAND AND UPDATE FINDINGS If your white paper content is a bit out-of-date, converting it

to video is a great way to give it a second-life.  After all, you’ve

still got email addresses for all the folks who have

downloaded the white paper so far. Update or expand upon

your original findings and publish them in a white paper

video.

5. MAKE IDEAS PORTABLE Video is the most sharable form of content on the web. People

love it. Platforms prioritize it. When you communicate your

research via video, you dial up the ability for your ideas to

spread more easily.

6. GAIN AUDIENCE INSIGHTS  

Video can deliver rich insights to help you better understand

your audience. For example, with video you can track

viewers’ interests based on how much of the video they’ve

watched. Then, that data can be used for ad retargeting, lead

scoring, and more.

THE 6 BEST USES FOR VIDEO WHITE PAPER [CONT.]

A LOOK AT SOME OF THE KEY ROLES AND CORE CAPABILITIES OF EPIPHEO.

TEAM AND CAPABILITIES

THE CORE PROJECT TEAM

CREATIVE DIRECTION It’s important to have someone keeping an eye on the big

picture and making sure all the pieces are coming together

to create the right epiphany for your audience. The Creative

Director is the guardian of the vision.

ART DIRECTION The right visuals can exponentially improve the educational

experience. Our Art Directors are not only skilled technicians

who create beautiful images and sharp design but also

conceptual thinkers who translate complex ideas into

clear visuals.

PROJECT MANAGEMENT Every client has a Producer, a single point of contact who is

an expert at managing complex creative projects. They ensure

that you have a fantastic client experience and a video you

love. Every project is managed with precision to make sure

it’s on-time and on-budget. Producers always keep you

informed about what is happening with your project.

WRITING & MESSAGING

WRITING You’re the subject matter expert, but writing for video is

a discipline all its own—and few people have as much

experience as we do. We love translating your expertise into

an engaging video script. Each of our Creative Directors is

an expert scriptwriter with years of experience in optimizing

content for maximum impact in the video medium.

MESSAGING STRATEGY Sometimes, you already have your messaging worked out.

And that’s great! We’ll be sure your video script is consistent

with that. Other times, it’s still in process—or maybe not

even that far along. As we develop video concepts, we’re

more than happy to share our thoughts on how to hone your

messaging even beyond the video.

VISUAL CRAFTANIMATION Epipheo is one of the world’s largest animation studios

dedicated to educational content. Our in-house and full-time

freelance animators can execute any style you believe will

work best for your content, including 3D, motion design, and

character animation.

ART STYLE DEVELOPMENT Developing an art style that fits your brand, your message, and

your audience is a huge challenge. Oh, and don’t forget to

make it appropriate for animation. This takes a team of people

who know how to work together and rely on each other’s skills

to produce something that will work beautifully for you.

ILLUSTRATION Your style determines the look and feel of every element in

every video. Our technicians have skills in a wide range of

styles, so no matter what your style may be, our team can

bring it to life. We’ll create a visual experience that’s consistent

across your content and aligned with your brand.

AUDIO

VOICE TALENT Low-pitched, high-pitched, gentle, authoritative. Whatever

voice you need, we’ll source it and coach them for just the

right delivery.

MUSIC COMPOSITION Music can make or break a video. The script might tell a

viewer what they need to know, but the soundtrack tells them

how to feel. It’s the emotional engine. Our composers are

masters of constructing the right track for your message.

SOUND DESIGN Of course, it has to all come together in the end. Our engineers

and sound designers will mix, master, and perfecting your

video’s entire sonic environment.

LIVE ACTION PRODUCTIONWhen it’s time for a little “Lights! Camera! Action!”, we’ve got the

team to make it happen. With in-house expertise and a long list of

stellar production partners, we can guide your project from

inception to completion while delivering a cohesive experience.

STRATEGY

CAMPAIGN DEVELOPMENT What are you ultimately trying to achieve? We want everything

we produce to meet and exceed your organization's goals. The

more complex the project, the more we’re careful to illustrate

the strategy and keep the whole team focused on agreed-upon,

measurable outcomes. Spoiler alert: there’s sure to be a bar

graph in there somewhere.

BRANDING & IDENTITY Brand is everything. But what if you don’t have a brand yet? Or

are looking to rebrand? No problem. We’ve developed branding

from scratch for many a client—including logos, colors, fonts,

brand books, and asset libraries.

CONTENT PLANNING “Fire, ready, aim,” is a dangerous way to approach any sort of

video campaign. To effectively educate your target audience,

you need to thoughtfully sequence your content from the start.

That’s why our team zooms in to get a detailed understanding

then zooms out to construct the right order for an effective

video series.

MARKETING TECHNOLOGY

PLATFORM & LMS With experience and expertise on all the major video platforms

and learning management systems, we can build the optimal

experience for your audience to work through your educational

material. In addition, we can design and develop custom

landing pages for your content, making every element on-

brand and optimized for engagement.

AMPLIFICATION Even the best piece of content needs a little push. We can help

you get the return you’re looking for by managing ad buys or

bringing new and different technologies/methodologies to the

table.

WEB DEVELOPMENT Whether it’s a simple landing page, or a robust website

complete with e-commerce, we can help you bring the web

portion of your video project to life.

A BEHIND-THE-CURTAIN GLIMPSE OF EACH STAGE OF OUR PROCESS AND HOW MUCH IT COSTS.

PROCESS AND PRICING

STEP 1. CLIENT SURVEY

Because the white paper is already written, there’s more than

enough information for us to pull from. What we need most is

to understand your priorities. We’ll provide a short survey at

the start of the project that asks some pointed questions. This

helps us make good decisions when boiling down the content.  

We’ll also ask some questions related to the visuals. For

example, are there any charts, graphs, or visualizations from

the published white paper that you’d like to incorporate? What

brand guidelines do we need to follow? Logo usage, typefaces,

colors, etc.

Once we’ve read the white paper in full and reviewed the client

survey, we’ll write up our recommendation for how to

structure the content. Think of it as our suggested outline.

We’ll deliver this to you in an interactive PDF document

complete with a short video of your Creative Director

personally presenting the outline. Then we’ll jump on a phone

call with you and your team to discuss, revise, and finalize the

outline before moving into production.

STEP 2. CONTENT REVIEW

We’ll handle all the elements of producing the video: write the

narration, record the voiceover, sketch the visuals, add music,

and weave it all together into the final mp4. The video will be

delivered to you and your team ready for release to your

audience.

STEP 3. VIDEO PRODUCTION

[OPTIONAL] Sometimes there are revisions to make to the final video.

Maybe a rewording of the narration at certain spots. Or

perhaps a visual needs to be changed. No problem. We account

for that in the process.

Just deliver your written feedback within 48 hours of delivery

of the final video, and we’ll turn around changes by the agreed

upon deadline.

STEP 4. FINAL REVISION

THE 4 BIGGEST PRICING FACTORS

ROUNDS OF REVISION

PRODUCTION VALUE RUNTIME

TIMELINE

VIDEO WHITE PAPER

PROCESS AND PRICING Here’s a look at the process combined with

the factors that affect cost.

On the right, you’ll see the 4 most significant

pricing factors regardless of stage.

Below, you’ll find a map of the process

with an itemized description of cost drivers at

each stage.

Achieving a highly polished

look usually means a higher

price tag.

Prices are based on a video

max length of 5 mins.

Additional time costs extra.

The number of possible

revision cycles for each stage

is determined before project

kickoff.

Expediting the standard

process requires more

resources and, therefore,

increased budget.

PRICING FACTORS

CONTENT REVIEW

VIDEO PRODUCTION

CLIENT SURVEY

FINAL REVISION

• Additional cost for white

papers longer than 5K words

• Animation Technique

• Complexity of Motion

• Music Licensing

• Voice Talent

OPTIONAL

STEPS

$8.5K Pricing per video. Flex terms.

COST

VIDEO WHITE PAPER

APPROVALS ARE FINAL We work hard to give you everything you need to make a

thoughtful and informed decision at each milestone of the

process. But once the decision is made, it’s onward and upward!

That’s not to say that we can never go backwards. It’s just that

we’ll have to have a money conversation.

EMAIL: BizDev@epipheo.com

PHONE: 888.687.7620

MAIL: Epipheo

700 West Pete Rose Way, Suite 350

Cincinnati, OH 45203

CONTACT US