Date post: | 14-Dec-2015 |
Category: |
Documents |
Upload: | emery-hopkins |
View: | 219 times |
Download: | 3 times |
Product information
Created by The North Carolina School of Science and Math for North Carolina Department of Public Instruction.
You probably see around 1,700 advertisements a day
You don’t need to spend a lot on marketing to be visible
You have to believe in your product
What makes you different?
‘If I had asked people what they wanted, they would have said faster horses.’
- Henry Ford
Sometimes you just need a new twist on an old idea
Care
• Employs more people who make under $10/hr than any other company in the US.
• Customers are less satisfied with service at Walmart than other similar stores.
• Sells healthy, organic, and natural products• Sells no artificial colors, flavors, or
preservatives• Has a whole planet foundation that
contributes to communities in the developing world
• (although sometimes called ‘whole paycheck’ because of high prices)
One company, one product
Your assignment
Aqualife
Aqualife
Huddle
• What is your brand?• Who is your target market? (get specific)• Why do people need your product?
The manual
Manuals
• Simple clear language• Not too much text• Follow logical order• Label the steps• Diagrams• Use the active voice• Talk to the reader
The brochure
Front page
• Eye catching photograph or an image• Has to catch the attention of the customer• Should make the customer curious
Content
• Used to tell the consumer about a service or product
• Simple clear language• Establish credibility• Include contact information
The pitch
The pitch
• What is your product?• Who will buy your product and why?• How much money do you need and what will
you do with it?
Research
• Dragon’s Den (www.cbc.ca/dragonsden/)• Shark tank (abc.go.com/shows/shark-tank )• How I made my millions