Product Innovation in Pakistan

Hi! I’m @Nash - nash@convo.comVP Engineering Convo, Cofounder Pring, ByteSense

Products Make The World Go Around

But we Mostly do Projects

Product Project

Your own idea Work for someone

Your own name/brand Someone else’s

Your own customers Someone else’s

You Control and Decide Someone else does

High Risk Low Risk

High Returns Low Returns

Long Cycle Times Low Cycle Times

Needs large Capital Needs Smaller capital

Great Products Start With Great Teams

Great Teams Are Attracted to: Great Culture, Big Problems

Great Culture

Products Attract Great Teams

Why is the failure rate of products so high?

Great Product → Funding Finds You

Side Note: Make Products

for Global Audience

Fund Raising•Just idea

•Presentation

•Prototype

•Users who are engaged

•Paying users

Basically: product maturity

Side Note: Make Products for with Consumer Monetisation