Date post: | 22-Jun-2015 |
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White lucentBrightening Skincare
IntroductionWhat are we going to talk?
Company and its product
Product Safety
Usage and functional of products
Competitors
Pricing
Reviews from the customer
Sales and promotion
Conclusion
Company and its product Our company found in 1872 in Japan.
We are number 4 largest cosmetic company in the world.
We made products specially for firmness, radiance, wrinkle and brightening
Now we are focusing on talking about our new Brightening skincare product in the name of White Lucent.
White lucent is for all skin type.
Product Safety
Safety:
-Products have been through rigorous testing to ensure safety on skin.We are developing products keeping in mind “sight, touch and smell” after evaluating the product's texture on the skin.
Usage and functional of products
WHITE LUCENT
Whitening solutions, redefined.Spots are cleared for perfectradiance.
White Lucent has a set of five products and I will individually introduce each of the five products in the following slides.
Brightening cleansing foam
A gentle purifying foam that effectively lifts away impurities while protecting skin’s vital moisture. Helps remove excess surface cells to uncover beautiful clarity.
How to use:Using a small amount cleanser and water, create a generous lather cleanse gently with circular motions.
Size:125ml
Brightening Balancing softener
A whitening softening lotion that immediately hydrates skin for an optimally refined, luminous complexion.
How to use:Saturate a cotton pad and wipe gently over face after cleanser.
Size:150ml
Intensive Spot Targeting Serum
A super brightening serum. An anti-spot serum with intensive brightening benefits. It targets dark spot caused from the sun or even age spots.
How to use:Apply after softening lotion use finger massage over face.
Size: 30ml and 50ml
Brightening Protective Emulsion
A brightening daytime moisturizer developed with a focus on environmental stressors such as UV rays, air pollution and dryness to provide comprehensive protection. SPF 15
How to use:Smooth over face each morning
Size:75ml
Brightening Moisturizing Cream
A brightening moisturizer that is an ultra rich cream used to repair skin damaged from daily UV exposure. It repairs the skin during the regeneration phase night.
How to use:Smooth over face in the evening
Size:50ml
Competitors
VS
White Lucent Other product
Before After 10 days Before After 10 days
Competitors
Brands Total price for one full set of whitening products
SK II Whitening spot specialist
Dior Snow white
Chanel Le balance de
Shisiedo White lucent
Reviews from the customers1. Checking dark spot
2. Checking skin type
Reviews From Customers
White Lucentkh
White Lucent
Before After 10 days
Before After 10 days
Pricing
Productname
Japan(Yen)
Hongkong(HK dolllar)
Malaysia(Ringgit)
Singapore(SGD)
cleanser 3,500 280 119
softener 5,250 390 165
serum 10,500 1,050 444
Day cream 5,775 430 182
Night cream 6,300 470 199
Total price 31,325 2,620 1,109
RETAILER PRICE IN ASIA
(100YEN=1.27SGD, 100HKD=16.28SGD, 100RM=38.57SGD)
Sales and promotionTravel set 1
Travel set 2
Cosmetic bag
These are some of free gifts to the retailer.
ConclusionWhy White lucent in Singapore?
As per Singapore Demographics Profile 2013, female population for the age group from 15 to 64 years is 2,175,958 (50% female population in the same age group)
As per Singapore Weather Averages, there is 2022 hours of sun
We introduce the white lucent for the female to ensure they can have clear white skin under sunny condition
White Lucent is non irritated, non oily and non sticky and suitable to be used in humid country like Singapore
T
THANK YOU FOR COMING …