PRODUCTKNOWLEDGE

GUIDE

Advanced Healing Collections

TABLE OF CONTENTS

About L’ANZA..................................................................................................................................2

Why L’ANZA?....................................................................................................................................2

Why Healing?....................................................................................................................................3

The Power of Healing....................................................................................................................3

The Composition of Hair..............................................................................................................3

Keratin Healing System................................................................................................................4

Nano Science 102.............................................................................................................................5

UV Protection...................................................................................................................................5

Color Protecting Formulas..........................................................................................................5

Sulfate-Free & Sodium Chloride Free Shampoos.............................................................5

High Temperature Thermal Protection..................................................................................6

Frizz Protection...............................................................................................................................6

Wildcrafted & Organic Botanicals...........................................................................................6

Paraben-Free & Gluten-Free......................................................................................................6

Highest Quality & Safe Ingredients.........................................................................................7

Beauty Is Responsibility...............................................................................................................7

ADVANCED HEALING HAIRCARE PRODUCTS Keratin Healing Oil..........................................................................................................................9

Healing ColorCare...........................................................................................................................12

Healing Blonde.................................................................................................................................15

Healing Moisture..............................................................................................................................16

Healing Volume................................................................................................................................17

Healing Strength..............................................................................................................................19

Healing Smooth...............................................................................................................................20

Healing Remedy...............................................................................................................................21

Healing Nourish................................................................................................................................22

Healing Style......................................................................................................................................24

PROFESSIONAL HEALING SERVICE PRODUCTSKeratin Healing Oil – Emergency Service............................................................................29

Ultimate Treatment........................................................................................................................30

Color Attach System ....................................................................................................................32

Ultra De-Brassing Blue Conditioner........................................................................................33

Blonde Boost Pre-Treatment.................................................................................................. ...34

Healing Texture – Sure Success Acid Perm.........................................................................35

Distr. by © DAVEXLABS LLC | Santa Monica, CA 90401 USA | lanza.com | Made in U.S.A. | 06/18/19. V2

From care to color, L’ANZA has pioneered cutting-edge product technology that continues to revolutionize

the professional beauty industry. Each formula is synergistically blended, perfectly balanced with natural,

wildcrafted botanicals and potent actives to heal, seal, and protect the hair. L’ANZA has the only healing

haircare products clinically tested and certified by independent labs for unsurpassed performance*. We have

earned a reputation for creating exceptional products, receiving widespread acclaim throughout the profes-

sional industry (BehindtheChair, Modern Salon, Beauty Launchpad) and recognition from consumer giants

alike (Allure, Good Housekeeping, PopSugar).

L’ANZA uses the most advanced trichological technology to transform hair into healthiest condition possible.

Proprietary inventions such as the Nano Science 102 allow nutraceutical actives to penetrate deep into hair’s

inner cortex for remarkable healing benefits. The Keratin Healing System (KHS) heals damaged hair while

replenishing vital Keratin Protein. KHS uses Next Generation Keratin, the highest quality most potent Keratin,

as verified on the Western Blot graph (see page 4). Superior ingredients coupled with groundbreaking tech-

nology create unmatched product performance.

• The only haircare products that heal hair

• Award-winning products

• Exclusive Next Generation Keratin Protein replenishment

• Wildcrafted & organic botanicals

• Proprietary Nano Science 102 delivery

• Exclusive Keratin Healing System

• Formulas from the best of nature & science

• High-temperature thermal protection

• Full-spectrum UV protection

• Color-protecting formulas

• Clinically tested formulas

• Extra concentrated, abundant lathering shampoos with natural Gugo Bark

• Ultra-potent conditioners

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ABOUT L’ANZA

WHY L’ANZA?

• Sulfate-free shampoos

• Sodium chloride-free shampoos

• Gluten-free formulas

• Paraben-free formulas

• Beautiful fragrances with organic essential oils

• Products & efforts that promote a healthy,

sustainable Earth

• Packaging made from recycled materials

• Packaging is recyclable

• Clean air formulas

• Highest-quality, safe & FDA-approved ingredients

• No carcinogens

• Cruelty-free, no animal testing & PETA approved

*DD & TRI Princeton Labs

BEAUTY IS…IN THE SCIENCE

80-90% ProteinKeratinized Protein creates strength & resilience in hair

10-15% MoistureNatural moisture softens hair & adds flexibility 3-6% Lipid OilsLipids keep hair soft & supple

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WHY HEALING?

THE POWER OF HEALING

THE COMPOSITION OF HAIRHuman hair is comprised of six key components that provide overall structure and health.

Hair is under constant attack from daily living, causing damage and depleting it of proteins, minerals and moisture. L’ANZA’s exclusive healing formulas restore the optimal balance of proteins, minerals and moisture back into the hair.

Hair Damage Caused By:HARSH CHEMICALS: poor quality color, bleach, perms, relaxers, straightenersENVIRONMENTAL AGGRESSORS: pollution, ozone, windUV/INFRARED RAYS: sun, styling toolsMECHANICAL STRESS: combing, brushing, towel-dryingEXCESSIVE HEAT/THERMAL TRAUMA: flat irons, curling irons, dryers

L’ANZA is the only professional hair care brand with technologically advanced formulas that heal damaged hair. Using the proprietary Keratin Healing System, Nano Science 102 and other advanced technologies. L’ANZAproducts go beyond just “repairing” hair, L’ANZA effectively HEALS hair. Healing restores hair to a renewed state, making it healthy, shiny and vibrant again.

BEFORE

DAMAGED HAIR• Lacks shine & body• Feels dry & rough• Breaks & tangles easily• Unmanageable & hard to style• Hair color looks dull, uneven & fades quickly

HEALED HAIR• Has shine & body• Feels silky & smooth• Has strength & elasticity• Manageable, easy to style & holds curl• Hair color is even, vibrant & lasts longer

AFTER

When hair becomes damaged, the cuticle is raised, exposing the cortex. The hair fiber loses much of its vital Keratin

protein, along with other important nutrients. L’ANZA’s healing formulas replenish these nutrients and then it seals

the cuticle, locking them in and protecting the hair.

1% PigmentThe natural melanin pigments in the hair add color

.05-.5% MineralsMinerals are fortifying elements in hair

.1-.5% CarbohydratesCarbohydrates serve as intercellular cement in hair that binds the hair strand together

Internal hair healing viewed from polarized light microscopy

MOISTURIZING PCAsL’ANZA products contain an exclusive blend of mineral-fortified PCAs (Pyrrolidone Carboxylic Acid). Not only do these advanced ingredients improve structural integrity, they also help maintain hair’s moisture and replenish the necessary minerals lost during chemical processing. All PCAs are extraordinary humectants which reinforce the ability of the Keratin Healing System to attract and maintain moisture inside of the hair and dramatically improve elasticity.

• Sodium PCA: A hygroscopic ingredient that attracts moisture from the air. It is a stronger moisturizing agent than the traditional glycerin-based ingredients. • Magnesium PCA: An intense moisturizing agent that fights stress by rehabilitating the hair fiber. • Zinc PCA: Helps restore healing activity by fortifying the cortical wall while infusing moisture. • Manganese PCA: Strengthens & moisturizes hair.

MEADOWFOAM FLOWER SEED OILMeadowfoam Flower Seed Oil adds shine and moisture to the hair – healing dry,damaged hair more effectively than ever. The oil from the Meadowfoam Flower Seed contains an abundance of lipids and emollients to fully moisturize hair without adding weight.

KERATIN HEALING SYSTEM

The human body consists of 60% water thus, we need to replenish water back into our body during the day. The same is true with Keratin. Human hair is made up of 90% of Keratin Protein thus, it’s vital to replenish Keratin back into the hair to maintain optimal health. Hair loses Keratin over time, from harsh shampoos, chemical processing and as hair ages. L’ANZA’s Keratin Healing System renews hair’s strength, equalizes porosity and increases elasticity. It effectively replenishes Keratin Protein back into the hair to restore optimal health.

The Keratin found in human hair is comprised of 19 amino acids, which are the essential building blocks for strong, healthy hair. Without them, hair becomes weak, dull and lifeless. To properly heal the hair, L’ANZAreplaces these amino acids to restore balance and strength. L’ANZA utilizes Hydrolyzed Keratin Amino Acids that contain the same 19 amino acids as those found in human hair. These amino acids have a small molecular weight of only 150 – 350 mw, making it easier to penetrate deep into the hair fiber.

KERATIN HEALING SYSTEM CONTAINS POTENT DOSES OF: • Next Generation Keratin Protein • Meadowfoam Flower Seed Oil • Moisturizing PCAs

NEXT GENERATION KERATIN PROTEIN Not all Keratin is created equal! L’ANZA uses only the highest-quality, most potent Keratin available in all products. Next Generation Keratin has a higher affinity to hair’s own Keratin, so it interlinks to the hair better for improved strengthening. That also means it’s less prone to degradation compared to standard Keratin, commonly used by other haircare brands. L’ANZA is the only haircare company that uses an advanced hydro-lyzation process to deliver more of Keratin’s active constituents. Next Generation Keratin yields the highest possible amount of pure Keratin, that can be verified on the Western Blot graph. In fact, Next Generation Keratin is a key reason why L’ANZA products have unsurpassed performance.

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The Western Blot is a widely used analytical test used in molecular biologyto accurately detect specific proteins in a sample of extract.

NANO SCIENCE 102

UV PROTECTION

COLOR PROTECTING FORMULAS

SULFATE-FREE & SODIUM CHLORIDE-FREE SHAMPOOS

As technology has advanced, scientists have discovered new ways to make ingredients smaller – so small they have to be measured in nanometers. Some of the most important active ingredients in L’ANZA formulas are now smaller, thanks to our exclusive Nano Science 102 technology. These ingredients measure 100 nanometers (designated as 102 on our packaging). A smaller particle size allows important healing ingredients to pene-trate deeper into hair’s cortex for utmost effectiveness, rather than accumulating on the surface to weigh hair down. The result is outstanding softness and silkiness with exceptional body, even for the finest hair stands.

NANO SCIENCE 102 MEANS: • Technology has allowed us to make ingredients smaller.• Smaller ingredients penetrate deeper into the hair.• Healing activity works effectively inside the hair and won’t weigh hair down

UV sun rays have long been recognized as damaging to the skin. But ultraviolet rays are also damaging to hair and a leading contributor to hair color fading. L’ANZA utilizes full-spectrum UV protectors to guard against damaging UV rays, ensuring maximum protection from sun damage and the fading of hair color. They are in each product to ensure full-range protection under varying ultraviolet intensities.

L’ANZA’s exclusive healing formulas are not only color-safe, they also help to maintain hair color longer by healing damaged fibers. Hair that is damaged is porous, allowing color pigments to escape outward from inside the hair fiber. When hair is properly healed and sealed, color pigments remain contained within the fiber to provide longer-lasting hair color.

All shampoos contain surfactants, which supply cleansing action and lathering properties. “Surfactant” is an abbreviation for “surface-active agents” because they help break the surface tension of water, allowing it to better remove oils and debris from the hair. Surfactants are divided into two types: Sulfate and Sulfate-Free.

SULFATE SURFACTANTSIn the early part of the 20th century, sulfate-based surfactants emerged as new types of cleansers. Lauryl Alcohol, isolated from coconut fat and palm kernel oil, was used to make the first sulfate surfactant: Sodium Lauryl Sulfate. Sulfate surfactants are widely used in shampoos because they are strong cleansers and lather well.

SULFATE-FREE SURFACTANTS There are also surfactants that are not sulfate-based, but just as effective at gently cleansing the hair. These sulfate-free blends are milder and have been proven to extend the life of hair color. L’ANZA technology has allowed us to develop blends of non-sulfate surfactants that provide a rich lather in our sulfate-free shampoos.

NATURE’S SURFACTANT | POLYNESIAN GUGO BARK Gugo Bark has been used by native Polynesians for centuries as a natural surfactant to gently refresh and purify hair. The bark’s extract produces abundant lather that lifts away impurities without removing vital oils or nutrients from the hair. To provide gentle cleansing and abundant lather, L’ANZA uses Gugo Bark in all Advanced Healing Shampoos.

SODIUM CHLORIDE-FREE SHAMPOOS Sodium Chloride, also known as salt, has long been used in shampoos as a thickening agent. However, many smoothing systems recommend their clients not use shampoos that contain Sodium Chloride because it can interfere with the chemicals that smooth the hair. For this reason, L’ANZA has formulated our Advanced Heal-ing Shampoos without Sodium Chloride. Our shampoos are safe and effective to use with smoothing systems.

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HIGH TEMPERATURE THERMAL PROTECTION

L’ANZA products provide an extra measure of thermal protection. Our exclusive healing formulas protect hair from the most intense heat. Healing action seals the hair to provide an effective shield from thermal trauma. Heat is less likely to penetrate deep into the hair cortex of a healed hair fiber to cause structural damage.

WILDCRAFTED & ORGANIC BOTANICALS

FRIZZ PROTECTION

PARABEN-FREE & GLUTEN-FREE

L’ANZA harnesses the extraordinary healing power of Mother Nature in all products. Our formulators and herbalists understand the special nourishing and healing powers of nature. Each L’ANZA formula is syner-gistically blended with the finest-quality and an abundance of natural, wildcrafted and organic botanicals to deliver unsurpassed healing results. L’ANZA takes extraordinary care in hand-selecting the best wildcrafted botanicals from sustainable forests, jungles and woodlands throughout the world. These organic, non-GMO plants provide the utmost purity, potency and efficacy to deliver unmatched beautifying benefits to the hair.

Humidity is atmospheric moisture comprising of fine particles of water droplets suspended in the air. The problem with humidity is that it causes frizz. Even slightly porous hair absorbs atmospheric moisture, much like a sponge absorbing water. When this happens, the hairfibers swell and enlarge, the cuticles are pushed out-ward and the result is unwanted frizz.

The key to preventing frizz is to reduce porosity and seal out atmospheric moisture. That’s exactly what L’ANZA products do. The Keratin Healing System heals the hair and seals it, protecting hair from humidity intrusion and unwanted frizz. Because of this healing activity, all L’ANZA products provide utmost frizz protection.

All L’ANZA Advanced Healing products use Paraben-Free ingredients to protect against a broad range of microorganisms. Additionally, all L’ANZA products are Gluten Free.

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ALL L’ANZA HEALING PRODUCTS OFFER FRIZZ PROTECTION

To further protect the hair from heat damage, L’ANZA products contain Cactus Flower extract. The Cactus Plant not only survives but thrives in the hottest conditions. The plant pro-duces Adaptogens that help protect from extreme heat. These Adaptogens provide an extra measure of thermal protection in L’ANZA products, pro-tecting hair from intense heat much in the same way the plant protects itself from hot environmental conditions.

CACTUS FLOWER

HIGHEST QUALITY & SAFE INGREDIENTS

BEAUTY IS RESPONSIBILITY

The highest priority at L’ANZA is the safety and welfare of our customers. L’ANZA uses only the safest and highest-quality ingredients in all products. They have been approved for use in haircare products by the FDA, EU, CTFA, CIR and other worldwide health agencies. L’ANZA formulas meet rigorous global safety standards and are sold in 40 countries around the world. L’ANZA ingredients have been thoroughly tested and approved safe by all government agencies where they are sold.

HEALING & PROTECTING EARTHL’ANZA Healing Haircare believes that haircare is not just about keeping hair beautiful and healthy, but also keeping Earth beautiful and healthy as well. To maintain our green commitment, L’ANZA ensures that all of our products and actions support a healthy and sustainable Earth.

NATURAL INGREDIENTSL’ANZA formulas contain an abundance of natural ingre-dients from all regions of the world. L’ANZA will continue efforts to develop sustainable products with plant-based ingredients.

ORGANIC BOTANICALSL’ANZA products contain organic, wildcrafted and non-GMO botanicals. They are grown organically in natural, sustainable forests, jungles and woodlands throughout the world. With less pesticides, herbicides and chemical fertilizers used, our planet will be less toxic and better for humanity and the environment.

ORGANIC ESSENTIAL OILSL’ANZA uses organic essential oils in fragrances to supportorganic agriculture, organic farmers and sustainable practices.

ECO-FRIENDLY PACKAGINGL’ANZA strives to reduce environmental impact with sus-tainable packaging that is recycle-friendly, reusable, refill-able, compostable and biodegradable.

SAVING RAINFORESTSL’ANZA helps to save our planet’s precious Rainforests and ecosystems by purchasing botanicals from Rainforest regions. This action helps to save and protect against the destruction of Rainforests by encouraging more agriculture and planting. The botanicals used in L’ANZA products are harvested by locals, who act as stewards to protect forests and their renewable resources. L’ANZA does not support deforestation, but rather advocates a sustainable relationship with nature.

SUSTAINABLE COMPANY PRACTICESL’ANZA inspires employees, customers and our suppliers to recycle, conserve and embrace go-green strategies inside and outside the workplace.

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HEALING HAIR & PLANET EARTH

SUPPORTING IMPOVERISHED VILLAGES & COMMUNITIES L’ANZA supports impoverished villages and communities by purchasing sustainable ingredients from them, thus providing a source of income to the people. The primary objective is to improve the livelihoods of rural families through the expansion of agricultural productivity, rural employment and increased opportunities.

ENVIRONMENTALLY FRIENDLY PRODUCTION METHODS Strict environmental policies are enforced at all L’ANZA manufacturing facilities around the world, and the envi-ronmental payoff is extraordinary. Solar and Wind energy are used in production plants that make L’ANZA products. Programs to reduce pollution, conserve energy and recycle are standard operating procedures.

PEOPLE HELPING PEOPLE – DONATING TO CHARITIES Thinking green is not only about the environment, but also about being socially responsible. While protecting the environment, L’ANZA also participates in many char-ities by giving generously to The Breast Cancer Research Fund, and other philanthropic organizations worldwide.

PEOPLE HELPING ANIMALS – NO ANIMAL TESTINGL’ANZA is cruelty-free and does not test on animals. No animal testing is used in any phase of product develop-ment by our company and laboratories. It is vital that our products do not harm animals in any way. L’ANZAHealing Haircare is proud to be listed on PETA’s Caring Company list for not testing on animals.

HIGHEST QUALITY & SAFE INGREDIENTSL’ANZA does not use any ingredients that are carcino-genic or harmful to planet Earth and its people. L’ANZA products are safe for humans and for planet earth. All ingredients have been thoroughly tested and approved by worldwide government agencies, environmentalorganizations and global scientific communities.

CLEAN AIR FORMULAS L’ANZA products are eco-friendly and environmentally compliant. We meet strict clean air standards mandated by global environmental regulatory organizations.

REDUCING GREENHOUSE GASES, EMISSIONS & FOSSIL FUELS L’ANZA uses electric and hybrid vehicles whenever possible. We also strive to purchase materials from local suppliers to help reduce fuel consumption /carbon emissions.

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ADVANCEDHEALING

HAIRCAREPRODUCTS

KERATIN HEALING OILTransforms Hair into Unparalleled Health and Beauty

Keratin Healing Oil contains an exceptional fusion of Next Generation Keratin Protein and the Phyto IV Complex to effectively heal all types of damaged hair. These luxurious formulas transform hair into utmost beauty while delivering optimal strength and shine. The result is the healthiest hair possible, unmatched by any other luxury haircare collection.

LUSTROUS SHAMPOO Ultra-rich, creamy lather provides gentle cleansing• Adds body & volume while protecting hair color• Replenishes optimal moisture• Super-concentrated healing actives restore healthy strength• Hair is left soft, smooth & lustrous

LUSTROUS CONDITIONERUltra-luxurious, daily healing conditioner• Replenishes optimal moisture while restoring elasticity & shine • Builds strength with super-concentrated actives• Hair is left soft, smooth & lustrous

HAIR TREATMENT Volumizing oil adds a brilliant shine without weight• Builds strength with concentrated healing actives• Provides flexible body & bounce• Rehydrates hair so that it’s soft & silky smooth• Shortens drying time• Provides high-temperature thermal & UV protection

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PHYTO IV COMPLEX

ABYSSINIAN FLOWER OILAdds luster and sheen to hair. Improves hair softness. Pro-vides light lubricity for detan-gling.

ACAI FRUIT OIL(pronounced AH-sa-EE)Fortifies hair with Vitamin C, B1, B2 and B3. Phytosterols reduce friction and prevent damage such as split ends. Imparts a silky feel to the hair.

COFFEE SEED OILSuper rich in antioxidants, this seed’s oil provides natural UV and pollution protection. Its natural Ceramides improve hair’s flexibility.

BABASSU KERNEL OILContains lightweight emol-lients to soften and moisturize hair. This deep-penetrating oil does not leave a heavy resi-due. Improves hair’s elasticity.

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Gugo Bark• Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus FlowerpH: 5.6

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower pH: 5.4

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower

The Phyto IV Complex is a proprietary blend of four unique wildcrafted plant oils that deliver unprecedented health and shine to all hair types. This restorative mix of botanical oils moisturize and nourish dry, stressed hair without weight, greasiness or residue. Phyto IV Complex delivers an ideal essential fatty acid ratio of 3:1, making it superior to all other oils. It has excellent stability, will not harden on the hair and remains clear so hair color shines through with utmost brilliance. Argan oil, on the other hand, has an imbalanced essential fatty acid ratio of 73:1. This causes it to oxidize and harden on the hair over time, making it difficult to wash out. It also damages hair cuticles, turns dark and obstructs hair color over time.

KERATIN HEALING OIL

BOUNCE UP SPRAY Delivers plump, voluminous blow-outs with body & bounce• Weightless formula builds robust thickness & fullness• Reduces drying time while providing extreme heat protection• Diminishes surface friction so brushes glide through easily• Provides long-lasting style with no build-up or product feel

SMOOTH DOWN SPRAY Delivers smooth, sleek, glossy blow-outs without being heavy or oily• Calms & tames hair while reducing puffiness & flyaways• Reduces drying time while providing extreme heat protection• Diminishes surface friction so brushes glide through easily

DEFRIZZ CREAMInstantly eliminates the most stubborn frizz & flyaways• Locks down cuticles to blockout humidity• Reduces porosity to shield against water intrusion• Detangles & unsnarls coarse, unmanageable hair• Smooths hair while leaving a brilliant shine

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KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Apple Fruit • Seaweed • Agave Plant • Sunflower Seed Oil pH: 5.5

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Apple Fruit • Seaweed • Agave Plant • Sunflower Seed Oil • Rosemary

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Macadamia Nut Oil• Sunflower Seed Oil• Kukui Nut Oil• Brazil Nut Oil• Apple Fruit• Aloe Vera • Soybean Seed• Water Lily• SeaweedpH: 5.0

CLEANSING CREAM Lather-free cleanser gently refreshes hair • Great alternative to traditional lathering shampoos• Formulated for those who want to skip a day (or two) from traditional shampooing• Purifies hair without removing natural oils• Fortifies & heals hair with protein & nutrients

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Shikakai Fruit • Calamansi Fruit • Peppermint • Seaweed • Aloe VerapH: 5.5

INTENSIVE HAIR MASQUE Replenishes moisture, restores elasticity & renews strength • Contains Resveratrol, a powerful antioxidant to heal damaged hair & restore essential lipids• Keratin protein reconstructs the inner layers to add body & bounce• Phyto IV Complex rehydrates so hair becomes soft & silky smooth• Deep intensive therapy formula contains anti-aging actives

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus FlowerpH: 5.4

KERATIN HEALING OIL

LUSTROUS FINISHING HAIR SPRAYUltra long-lasting, strong hold formula• Fast-drying, flake-free & humidity resistant• Adds extraordinary volume & lustrous shine• Offers full spectrum UV protection• Provides high-temperature thermal protection • Hold: 9 of 10

BRUSH THRU HAIR SPRAY Restyleable working spray that is brushable • Medium hold with rebound memory• Clean, residue-free formula won’t build-up or leave flakes• Lightweight & versatile with a shiny finish• Micro-fine gentle mist allows for up-close, pinpoint styling & updos• Hold: 6 of 10

CREAM GEL Moisturizes like a weightless cream & controls like a styling gel• Creates volume, body & fullness• Adds texture with strong, flexible support• Moisturizes while delivering shine• Protects from heat & UV rays • Hold: 7 of 10

HAIR PLUMPER Aerosol mist instantly fattens skinny hair strands• Gives hair a fuller, more robust appearance• Bulks-up hair without adding weight• Defines & separates any style• Provides added dimension• Hold: 4 of 10

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KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Apple Fruit • Seaweed • Agave Plant • Sunflower Seed Oil pH: 5.5

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Copaiba Tree Resin

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Apple Fruit • Seaweed • Agave Plant • Sunflower Seed Oil • Rosemary

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Copaiba Tree Resin

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Macadamia Nut Oil• Sunflower Seed Oil• Kukui Nut Oil• Brazil Nut Oil• Apple Fruit• Aloe Vera • Soybean Seed• Water Lily• SeaweedpH: 5.0

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Chia Seed • Acacia Senegal Tree Gum • Murumuru Seed Butter• Cactus Flower • Copaiba Tree ResinpH: 6.0

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Rosemary Leaf • Copaiba Tree Resin

HEALING COLORCAREProvides Vibrant and Longest-Lasting Hair Color

Hair color is the fastest growing segment of in-salon services. Over 60% of women color-treat their hair, and the most common complaint from clients is that their hair color fades too quickly. L’ANZA Healing ColorCare collection provides the utmost hair color protection. By using a synergistic blend of botanicals and technology, these advanced formulas maintain hair’s rich and vibrant hair color longer.

There are 3 color-protecting Phyto Compounds in flowers:• Flavonoids from Echinacea and Cornflower protect hair color in the blue to violet range.• Carotenoids from Yellow Rose, Calendula and Hibiscus protect hair color in the yellow to red range.• Chlorophyll from the Green Orchid protects hair color in the green range.White Gardenia ensures complete gap protection between all hair color shades.

COLOR-PRESERVING SHAMPOO Sulfate-free daily shampoo provides maximum hair color protection• Removes dulling impurities while healing• Extra gentle leaves hair color looking rich & vibrant• Contains natural Gugo Bark for a creamy, luxurious lather

CLARIFYING SHAMPOO The first healing shampoo that clarifies while preserving hair color• Removes embedded minerals, metals & debris without stripping hair color• Eliminates “swimmer’s green” & “well water orange” hair• Sulfate-free & EDTA free• Uses natural Phytic Acid derived from Organic Rice to gently chelate the hair

FLOWER SHIELD COMPLEXFlowers Provide the Gift of Everlasting Hair Color

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Gugo Bark • Meadowfoam Flower Seed OilpH: 5.5

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Rice• Gugo Bark • Meadowfoam Flower Seed Oil• Aloe VerapH: 5.9

ECHINACEA CORNFLOWER GREEN ORCHID YELLOW ROSE CALENDULA HIBISCUS GARDENIA

Clarifying Shampoo does not contain harsh or damaging chemicals, such as EDTA, to clarify the hair. This healing formula uses natural and gentle Phytic Acid derived fromOrganic Rice to effectively remove stubborn metals and excessive minerals. Gently removes “swimmer’s green” and “well-water orange” while maintaining hair color.

Have you ever noticed that a flower’s color never fades? Even in the harshest weather and exposure to intense UV rays, flowers keep their brilliant colors throughout their lifetime. Mother Nature has given flowers special Phyto Compounds that prevent their color from fading, even in the most severe conditions. L’ANZA researchers have harnessed the same incredible power from nature to maintain hair color longer in all Healing ColorCare products.

L’ANZA Healing ColorCare formulations contain the same powerful anti-fade protectors flowers use for their own color retention, providing full-spectrum color protection for all shades of hair color. The incredible Flower Shield Complex, proprietary to L’ANZA, provides the strongest defense possible against hair color fading and works under the harshest UV and environmental conditions, similar to nature.

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HEALING COLORCARE

TRAUMA TREATMENT Potent treatment restores health to traumatized hair• Extra deep healing formula• Provides utmost hair color protection• Contains abundant amino acids & Ceramide for improved color attachment• Versatile, lightweight formula can be used as a leave-in or rinse-out treatment

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Meadowfoam Flower Seed Oil• Kukui Nut Seed Oil,• Macadamia Nut Oil • Lemon Fruit • Fumaria FlowerpH: 5.5

COLOR-PRESERVING CONDITIONER Daily conditioner provides maximum hair color protection• Replenishes vital nutrients for optimal health• Delivers unsurpassed hair color retention• Provides essential strength & lightweight moisture• Smoothes & detangles hair • Leaves an incredible shine

SILVER BRIGHTENING SHAMPOOBrings out the sparkle in silver, gray, white, blonde & highlighted hair • Eliminates unwanted warm tones in the yellow to yellow-gold range• Banishes brassiness with natural Viola & Lavender toning agents• Sulfate-free formula keeps hair color lasting longer

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Meadowfoam Flower Seed OilpH: 5.5

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Gugo Bark • Meadowfoam Flower Seed Oil• Lavender • Rosemary • Viola Flower pH: 5.6

For Professional Use:To improve color attachment and heal extremely compromised hair, add 5 grams (1 teaspoon) directly to your L’ANZA Healing Color formula.

HEALING COLORCARE

COLOR GUARD Color protecting spray prevents hair color from fading• Wash Shield reestablishes vital barriers to guard against color pigment washout• UV inhibitors protect against ultraviolet fading• Super antioxidants guard against color degradation• Weightless conditioning formula leaves hair soft & shiny

COLOR ILLUMINATOR Spray in treatment revives hair color without applying new color• Instantly boosts hue vibrancy & vividness• Color pigments illuminate with astonishing brilliance• Weightless formula provides a healthy, radiant shine

KEY BOTANICALS:• Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Meadowfoam Flower Seed Oil• Cactus Flower • Rice Bran • Blue Lotus Flower • Lotus Flower • Rosemary Leaf • Sunflower • Seaweed pH: 5.2

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Meadowfoam Flower Seed Oil• Rice • Rosemary • Sunflower • Cactus Flower

DE-BRASSING BLUE CONDITIONEREliminates unwanted warmth & brassiness in the orange toorange-red range• Ideal for brunettes level 8 & below• Contains natural toning agents: Blue Honeysuckle Berry, Kale, Blue Mineral Pigment & Blue Lotus• Leaves hair soft, silky & shiny

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Meadowfoam Flower Seed Oil• Blue Lotus Flower • Blue Honeysuckle Berry• Kale Leaf • Aloe Vera Juice pH: 5.5

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HEALING BLONDEThe Ultimate Prescription for Bright, Healthy Blondes

L’ANZA HEALING BLONDE products are especially formulated to be the ultimate healing prescription for decolorized and naturally blonde hair. These cutting-edge formulations not only correct damage, they also protect hair from becoming damaged. For hair already compromised by harsh bleaching ingredients, HEALING BLONDE delivers powerful healing actives to replenish and renew. These advanced formulas infuse vital mois-ture and protein depleted by the lightening process.

For natural blondes, hair may not be damaged like decolorized hair. However, the absorption of pollutants and impurities make blonde hair look drab much faster than darker hair colors. HEALING BLONDE instantly brightens blonde hair, banishes dull off-tones and leaves hair shiny and healthy.

Whether it’s warm golden honey or cool pale platinum, HEALING BLONDE protects and restores delicate locks so hair glows with a bright, healthy radiance.

VITA C-PLEX PLUS

ORANGE PEEL ROSEHIP OIL CYSTINE AMINO ACIDS

BRIGHT BLONDE SHAMPOO Sulfate-free shampoo gently purifies to keep blonde hair bright & shiny • Removes deeply embedded debris & dulling pollutants • Delivers illuminating sparkle & shine• Protects hair color & toners• Specially formulated for natural & decolorized blonde hair

BRIGHT BLONDE CONDITIONER Ultra-healing formula illuminates blonde hair • Instantly detangles & moisturizes without weight• Fortifies & nourishes to restores vital strength & elasticity• Leaves hair silky-soft & luminous • Protects hair color & toners• Specially formulated for natural & decolorized blonde hair

BLONDE RESCUE Powerful leave-in reconstructor heals hair damaged by bleaching agents, over-processing & the harsh elements• Renews strength & replenishes moisture • Cream serum formula penetrates quickly without weight or residue • Prevents the absorption of dull, dingy off-tones • Protects hair color & toners• Guards against heat & UV rays

KEY BOTANICALS:• Orange Peel • Rosehip Oil• Gugo Bark • Rice• Oat Bran • Meadowfoam Flower Seed Oil • Cactus FlowerpH: 5.5

KEY BOTANICALS:• Rosehip Oil• Orange Peel • Olive Oil• Apple Fruit• Oat Bran • Meadowfoam Flower Seed Oil • Cactus FlowerpH: 5.0

KEY BOTANICALS:• Rosehip Oil• Orange Peel • Olive Oil• Apple Fruit• Meadowfoam Flower Seed Oil • Cactus Flower• Oat Bran pH: 4.5

Packed full of potent nutrients, HEALING BLONDE Vita C-Plex Plus contains Orange Peel extract, Rosehip Oil and Cystine Amino Acids to give blonde hair a healthy, luminous sparkle. With bio-absorbent constituents, Orange Peel helps rid hair of deeply embedded pollutants, soot and impurities that make blonde hair look dull and dingy. The result is brighter hair that illuminates with a healthy glow. Rosehip Oil replenishes vital moisture depleted during oxidative processing. This emollient-rich plant oil restores hair’s ideal moisture level, resulting in improved softness, shine and elasticity. Proprietary Cystine Amino Cystine Amino Acids help to rebuild disulfide bonds fragmented by harsh bleaching agents. It dramatically improves fiber strength and resiliency to reduce post-process fracturing, splintering and breakage.

HEALING MOISTUREReplenishes Optimal Moisture While Delivering Softness and Shine

Clients with dry hair want moisture, but they don’t like the feel of traditional moisturizing products that weigh down the hair. L’ANZA Healing Moisture contains advanced technology and lightweight moisturizers that won’t add weight, even on fine and thin hair.

MOISTURE RETAIN COMPLEX

TAHITIAN TAMANU NUTTahitians have traditionally used the Tamanu Nut for healing, moisturizing and sun protection. The nut’s lightweight emol-lients have exceptional hydrating benefits, containing an abun-dance of essential fatty acids and lipids for smooth, silky, shiny hair.

HAWAIIAN KUKUI NUTThe Kukui Nut is prized for its incredible moisturizing abilities. It contains emollients rich in linoleic acid, alpha-linoleic acid and essential fatty acids. This natural hydrator penetrates quickly and absorbs completely,

HAWAIIAN NONI FRUITNoni Fruit has high levels of an-tioxidants. This fruit provides lightweight hydration, and its natural fatty acids quicklydetangle hair strands and provide a lustrous sheen.

MOISTURE PEARLSMoisture Pearls instantly release super-hydrators upon contact with hair.

TAMANU CREAM SHAMPOO Daily shampoo rehydrates dry, depleted hair without adding weight• Contains Tahitian Tamanu Nut Oil for ideal moisturization• Cleanses gently without stripping natural oils & nutrients• Sulfate-free & extra gentle, leaves hair clean & silky-soft• Polynesian Gugo Bark provides a rich, creamy lather

KUKUI NUT CONDITIONER Daily conditioner rehydrates dry hair without weight• Contains natural Hawaiian Kukui Nut Oil prized for its moisturizing abilities• Delivers abundant emollients & exceptional shine• Lightweight formula seals-in moisture for lasting softness

NONI FRUIT LEAVE-IN CONDITIONER Spray in conditioner provides lightweight hydration• Instantly moisturizes, heals & detangles• Penetrates quickly & completely• Hawaiian Noni Fruit nourishes & leaves a spectacular shine

MOI MOI HAIR MASQUE Deep moisture therapy treatment ideal for extremely dry hair• Delivers abundant moisture to even the most dehydrated strands• Great for all hair types; will not weigh hair down• Penetrates completely & leaves no residue or buildup• Blue Moisture Pearls instantly release concentrated hydrators

KEY BOTANICALS:• Tanamu Nut Oil• Gugo Bark• Meadowfoam Flower Seed Oil• Sugar Cane• Green Algae • Brown Seaweed• Macadamia Nut OilpH: 5.4

KEY BOTANICALS:• Kukui Nut Oil• Meadowfoam Flower Seed Oil• Sugar Cane Extract• Green Algae • Brown Seaweed• Macadamia Nut OilpH: 5.4

KEY BOTANICALS:• Noni Fruit • Meadowfoam Flower • Sugar Cane • Green Algae • Brown Seaweed • Aloe Vera • Macadamia Nut OilpH: 4.0

KEY BOTANICALS:• Coconut Oil• Gardenia Flower • Macadamia Nut Oil• Meadowfoam Flower Seed Oil• Cactus Flower • Kukui Nut Seed Oil • Tamanu Nut OilpH: 5.5

Moisture Retain Complex contains Polynesian Botanicals which are known as the best moisturizers on earth. They are rich in essential fatty acids, lipids, emollients and humectants. These natural hydrators provide optimal moisture to dry, coarse hair. Nano Science 102 micronizes these hydrators into small particles and delivers them deep into the hair so they don’t leave a heavy residue on hair’s surface. Moisture and softness is retained longer because the healing process seals-in the moisturizing ingredients.

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KEY BOTANICALS:• Kukui Nut Oil• Meadowfoam Flower Seed Oil• Sugar Cane Extract• Green Algae • Brown Seaweed• Macadamia Nut OilpH: 5.4

KEY BOTANICALS:• Noni Fruit • Meadowfoam Flower • Sugar Cane • Green Algae • Brown Seaweed • Aloe Vera • Macadamia Nut OilpH: 4.0

KEY BOTANICALS:• Coconut Oil• Gardenia Flower • Macadamia Nut Oil• Meadowfoam Flower Seed Oil• Cactus Flower • Kukui Nut Seed Oil • Tamanu Nut OilpH: 5.5

HEALING VOLUMEBuilds Fuller, Thicker Hair with Voluminous Body

Clients want volume, but many volumizing products raise the hair cuticle to create body, while drying-out hair at the same time. These same clients are also shy when it comes to using conditioners because they feel it will weigh their hair down. How do you provide nutrients and build volume at the same time? With Healing Volume! L’ANZA Healing Volume formulas build incredible body and thickness into each hair stand, dramatically increasing hair’s fullness and diameter. Each formulation delivers abundant support and volume to fine and thin hair while improving health and shine.

Bamboo Bodifying Complex builds volume and fullness to fine, thin hair. Bamboo is the world’s richest source of natural silica, a lightweight mineral vital to creating volume in hair. Bamboo’s abundant silica increases the diameter of each hair fiber from within, so hair becomes thicker. It works from inside the hair fiber by utilizing Nano Science 102 to deliver silica deep into the cortex. This lightweight silica bonds to the hair’s cortical wall to boost volume. Keratin Healing System increases hair’s strength and rigidity, so limp hair won’t lay flat. The result is noticeably thicker, fuller, voluminous hair.

THICKENING SHAMPOO Daily sulfate-free shampoo removes excess oil & debristhat weigh down hair• Delivers body & fullness to fine, thin hair• Provides gentle cleansing without leaving hair rough or dry • Sodium chloride-free formula contains Gugo Bark for rich, abundant lather

THICKENING CONDITIONER Daily weight-free formula provides noticeable volume• Adds body & bounce to fine, thin hair• Delivers volumizing ingredients to boost fullness• Renews hair with noticeable health & shine

BAMBOO BODIFYING COMPLEX

KEY BOTANICALS:• Bamboo • Gugo Bark • Meadowfoam Flower Seed Oil• Pea ExtractpH: 5.6

KEY BOTANICALS:• Bamboo • Meadowfoam Flower Seed Oil• Pea Extract pH: 5.4

BAMBOO

INCREASED THICKNESSHEALING VOLUME formulas increase hair’s

diameter up to 30 more microns.

INCREASED BODY & VOLUMEKeratin Healing System increases hair’s rigidity.

BEFOREPolarized light microscope reveals thin hair at 55 microns.

BEFOREDamaged hair is weak, frail and limp. It lacks rigidity and support toprovide sufficient lift and volume.

AFTERMicroscope reveals cortical silica deposition, resulting in thicker hair at 85 microns.

AFTERHealed hair has increased structural rigidity and support to provide abundant lift and volume.

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HEALING VOLUME

ZERO WEIGHT GEL Weightless styling formula adds fullness & texture• Delivers strong control to support styles & build body• Contains reflective mica for added shine• Provides thermal protection from heat styling• Hold: 6 of 10

ROOT EFFECTSBodifying mousse targets hair’s base to to provide extra lift & fullness• Delivers a strong foundation for voluminous hair styles• Contains thermal protectors for heat styling• Hold: 7 of 10

FINAL EFFECTSVolume-building hair spray provides a strong, resilient hold• Thickens & bodifies for bold looks• Delivers long-lasting style support• Provides thermal protection for heat styling• Hold: 9 of 10.

KEY BOTANICALS:• Acacia Senegal Tree Gum • Bamboo Extract • Meadowfoam Flower Seed Oil• Cactus Flower • Pea Extract pH: 5.9

KEY BOTANICALS:• Bamboo Extract • Pea Extract • Copaiba Tree Resin • Acacia Senegal Tree Gum • Camu Camu Fruit • Meadowfoam Flower Seed Oil• Cactus FlowerpH: 6.0

KEY BOTANICALS:• Copaiba Tree Resin • Cactus Flower• Bamboo Extract • Meadowfoam Flower Seed Oil

THICKENING TREATMENT SPRAYDiameter-boosting formula plumps each hair strand • Creates support for voluminous hair styles• Delivers healthy body & thickness• Protects hair from heat & UV rays

KEY BOTANICALS:• Bamboo • Meadowfoam Flower • Pea ExtractpH: 5.8

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HEALING STRENGTHRestores Vital Strength to Reduce Hair Breakage

Clients with weak, fragile hair suffer from breakage, tangles and split ends. Weak hair can be caused by hairs’ age or by age accelerators. L’ANZA Healing Strength contains the CP Anti-Aging Complex to reverse the signs of aging, effectively restoring strength and a youthful appearance to weak, fragile hair. This advanced complex heals from within, reducing hair breakage and fortifying ends to bring frail hair back to prime health.

CAUSES OF WEAK HAIR:

Long Hair: The longer the hair is, the older it is. And as hair ages, it becomes weaker due to abuse and exposure to harsh elements.

Age Accelerators: Short hair can also experience premature aging and weakness due to age accelerators. This includes hot tools, UV rays, poor quality hair care products and chemical services. They all can cause hair to age more quickly, depleting it of vital nutrients and strength.

The CP Anti-Aging Complex replenishes Cystine Peptides, the amino acids responsible for increasing strength to long or weakened hair. “CP” stands for Cystine Peptides. It reduces fiber fracturing for less hair breakage. Cystine Peptides are the essential building blocks of Keratin Protein, which add strength, resiliency and elas-ticity to the hair. This powerful Complex reverses the signs of aging and builds vital strength into each strand. Hair takes on a stronger, more youthful appearance.

WHITE TEA SHAMPOO Daily shampoo strengthens hair weak, fragile, aged hair• Extra potent antioxidant White Tea eliminates hair-damaging free radicals • Natural Gugo Bark provides a creamy, luxurious lather• Fiber integrity is restored, resulting in stronger, shinier, healthier hair

MANUKA HONEY CONDITIONERNutrient-rich daily conditioner boosts flexibility while reducing hair breakage • Strengthens hair weakened by chemical processing, heat & other age-accelerators• Manuka Honey fortifies each strand to increase elasticity• Hair is left strong, healthy & shiny

NEEM PLANT SILK SERUMAward-winning product increases shine up to 250%• Weightless formula provides silky softness without greasiness • Fortifies & strengthens weak, fragile hair• Won’t weigh hair down; great for all hair types• Reduces blow dry time by 55%• Protects from heat & UV rays

CP ANTI-AGING COMPLEX

KEY BOTANICALS:• White Tea • Gugo Bark • Meadowfoam Flower Seed OilpH: 5.5

KEY BOTANICALS:• Manuka Leaf • Honey • Meadowfoam Flower Seed OilpH: 5.5

KEY BOTANICALS:• Neem Plant • Sunflower Seed Oil • Sandalwood • Amur Cork Tree • Barley • Lemon• Fumaria Flower• Meadowfoam Flower Seed Oil

WHITE TEAWhite Tea comes from the buds and young leaves of tea plants and is known to have the highest levels of antiox-idants compared to other teas. These potent antioxi-dants reduce the amount of free radicals in the hair, healing damage and contrib-uting anti-aging properties that maintain hair’s youthful appearance.

MANUKA HONEYManuka Honey is harvested from bees who feed on the flowers of the Manuka bush in New Zealand. This honey also has antibacterial and antifungal properties, and it’s even used to heal wounds.

NEEM PLANTFor centuries, the Neem plant has been recognized for its healing benefits. The principal constituents of neem plantinclude many nutrients that are beneficial to the hair. They include protein (7.1%), carbo-hydrates (22.9%), minerals, calcium, phosphorus, vitamin C and carotene. Neem plant also contains glutamic acid, tyrosine and several fatty acids.

HEALING SMOOTHCalms Curls and Waves While Leaving Hair Sleek and Shiny

According to the Professional Beauty Association, 84% of women want more shine, while 62% want less frizz. L’ANZA Healing Smooth delivers both highly desired benefits. It contains the extraordinary Coix Sleek Complex that calms curls and waves without the use of chemical straighteners or relaxers. In addition, the Keratin Healing System effectively blocks out humidity, a major cause of frizz. Together, these ingredients leave hair incredibly soft and smooth with radiant shine.

GLOSSIFYING SHAMPOO Daily smoothing shampoo gently cleanses hair while reducing frizz • Mangosteen Fruit Extract adds a glossy shine• Gugo Bark provides a creamy, luxurious lather• Ideal for clients looking to achieve a natural straight look

GLOSSIFYING CONDITIONERDaily smoothing conditioner leaves hair sleek & silky• Coix Sleek Complex calms curls • Improves manageability & flexibility• Mangosteen Fruit Extract add a glossy shine

SMOOTHER STRAIGHTENING BALM Lightweight & greaseless formula provides naturally straight looks • Shea Butter maintains healthy moisture levels• Coix Sleek Complex calms curls & waves• Keratin Healing System blocks out humidity & prevents frizz • Cactus Extract provides thermal protection from heat styling

COIX SLEEK COMPLEX

KEY BOTANICALS:• Coix Seed • Mangosteen Fruit • Shea Nut Butter • Gugo Bark • Meadowfoam Flower Seed Oil • Sunflower • Cactus Flower pH: 5.4

KEY BOTANICALS:• Coix Seed • Mangosteen Fruit • Shea Nut Butter • Meadowfoam Flower Seed Oil • Brazilian Nut Oil • SunflowerpH: 4.0

KEY BOTANICALS:• Coix Seed• Mangosteen Fruit • Evening Primrose Oil • Shea Nut Butter• Meadowfoam Flower Seed Oil • Cactus Flower pH: 4.5

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ORGANIC COIX SEED ORGANIC MANGOSTEEN FRUIT EXTRACT

BEFOREHealing Smooth

AFTERHealing Smooth

Chemical straighteners and relaxers work by breaking the disulfide bonds inside of the hair. This process causes hair damage and breakage. Natural Coix Seed Extract contains abundant amino acids, particularly Arginine and Leucine. When used in L’ANZA Healing Smooth formulations, these amino acids make the hair’s disulfide bonds more flexible, without breaking them. Hair becomes straighter, while maintaining health and integrity. Additionally, Mangosteen Fruit with its abundant bio-saccharides, closes the cuticle and adds a glossy sheen to the hair.

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HEALING REMEDYComplete Scalp and Hair Wellness System

Beautiful hair begins with a healthy scalp. Safe, natural and effective, Healing Remedy is an effective scalp and hair wellness system. It normalizes, refreshes and balances the scalp, alleviating itching and discomfort without medication or unwanted drug side effects that are common with OTC scalp products. Healing Rem-edy quickly relieves dryness and flakiness, replenishing moisture while soothing, calming and comforting for optimal scalp health.

SCALP BALANCING CLEANSER Soothing shampoo restores wellness to scalp & hair• Reduces oiliness & excess sebum to promote ideal scalp balance• Shiso Mint, Papaya & natural purifiers help to eliminate flakes & impurities

SCALP BALANCING CONDITIONER Soothing conditioner restores health & balance to scalp & hair • Contains a nurturing blend of Coconut Water & Lavender Oil• Calms & comforts the scalp while balancing moisture levels

SCALP BALANCING TREATMENT Leave-in formula calms, comforts & balances the scalp • Helps to alleviate itching & scalp discomfort without medication & drug side effects• Instantly soothes & nurtures; ideal for dry scalp• Helps to oxygenate & regenerate skin cells to promote healthy scalp

NUTRI SOOTHE COMPLEX

KEY BOTANICALS:• Gugo Bark • Coconut Water • Shiso Mint Leaf • Papaya Fruit • Lavender Oil • Cactus Flower • Meadowfoam Flower Seed Oil• Sugar Cane • Aloe VerapH: 5.5

KEY BOTANICALS:• Coconut Water • Shiso Mint Leaf Extract • Papaya Fruit • Lavender Oil • Meadowfoam Flower Seed Oil• Cactus Flower • Sugar Cane • Aloe VerapH: 5.6

KEY BOTANICALS:• Coconut Water • Shiso Mint Leaf • Papaya Fruit • Lavender Oil • Meadowfoam Flower • Cactus Flower • Aloe Vera • Sugar CanepH: 5.8

SHISO MINTRefreshes skin’s epidermal layer, leaving the scalp in a perfect state of balance. Shiso Mint’s natural antibacterial properties help inhibit microbial activity that can often lead to problem scalp. As a natural antipruritic agent, Shiso Mint has been shown to ca lm itchiness and other scalp discomforts.

PAPAYA Lightly sloughs away unwanted flakes and build-up while leaving healthy skin cells intact. With Papaya’s outstanding skin-renewing benefits, the scalp returns to a normal, healthy condition.

COCONUT WATER An exceptional moisturizer, Coconut Water is perfect for soothing and hydrating dry or combination scalp. It is rich in phosphorus, calcium, magne-sium, potassium and electro-lytes. Coconut Water helps to maintain skin’s ideal moisture level, allowing for a healthy and balanced scalp.

LAVENDER OIL This renowned oil calms and comforts. With its natural healing and nurturing abil-ities, Lavender Oil soothes and nourishes the scalp. It has natural antiseptic and an-tifungal properties that can assist in fighting fungi and other microbes. Lavender Oil has been known to help oxy-genate and regenerate skin to promote a healthier scalp.

This pure and natural complex contains nurturing botanicals that each serve an important function. Papaya Extract renews and normalizes. It contains an abundance of nutrients and Papain, a mild, natural enzyme that gently and non-abrasively exfoliates the scalp. Shiso Mint Extract effectively refreshes and balances. It’s a natural and gentle astringent that eliminates excessive sebum and reduces scalp oiliness. Coconut Water soothes and hydrates. Lavender Oil calms and comforts with its renowned healing and nurturing power.

HEALING NOURISHNourishes Healthy Hair Growth

Thinning hair and hair loss is a challenge that affects not only men, but women as well. 40% of women and 65% of men suffer from excessive hair loss. Even though 52% of all salon clients experience thinning hair, they often seek advice from their stylist before talking to their doctor. Hair loss is often related to genetics, but there is now new technology that can help many clients by nourishing the scalp and hair follicle.

ANAGEN 7 COMPLEX

L’ANZA Healing Nourish contains the Anagen 7 Complex. This extremely effective complex keeps hair in the Anagen (growth) phase longer to stimulate heathy hair growth. It targets seven key areas to prolong hair’s growth phase and is ideal for all types of thinning hair. With this safe, easy and convenient 3-step system, Healing Nourish can deliver fuller-looking hair within 30 days.

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Anagen 7 Complex Targets Seven Key Areas to Promote Healthy Hair Growth

1. Inhibits DHT

2. Activates Growth Factors

3. Boosts Circulation

4. Stimulates Dermal Papilla

5. Accelerates Scalp Cellular Turnover

6. Prevents Irritation and Inflammation

7. Controls Microorganisms

The Anagen 7 Complex Keeps Hair in the Anagen (Growth) Phase Longer.

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HEALING NOURISH

STIMULATING SHAMPOO Daily shampoo gently removes follicle-clogging debris to nourish healthy growth • Clears away dead skin cells, sebum, residue & DHT • Delivers vital nutrients to improve vital follicle health• Sulfate-free, sodium chloride-free formula & color-safe

STIMULATING CONDITIONERProvides essential nourishment to help stimulate healthyhair growth • Reduces hair loss from breakage through the Keratin Healing System• Provides health & shine to thin, fragile hair

STIMULATING HAIR TREATMENT Leave-in treatment delivers potent doses of nutrients topromote healthy hair growth • Nourishes the hair bulb • Delivers stimulants to boost circulation• Helps to keep hair in the Anagen phase longer

KEY BOTANICALS:• Gugo Bark • Loquat Leaf • Fo-Ti Root Extract • Licorice Root Extract• Eucalyptus Oil • Yarrow • Horse Chestnut Seed

KEY BOTANICALS:• Loquat Leaf • Fo-Ti Root Extract • Licorice Root Extract• Eucalyptus Oil • Yarrow • Horse Chestnut Seed

KEY BOTANICALS:• Loquat Leaf • Fo-Ti Root Extract • Licorice Root Extract• Eucalyptus Oil • Yarrow • Horse Chestnut Seed • Peppermint

• Peppermint • Hawthorn Fruit • Cactus Flower • Aloe Vera • Rice• Meadowfoam Flower Seed OilpH: 5.5

• Hawthorn Fruit • Rice• Aloe Vera • Meadowfoam Flower Seed Oil• Cactus FlowerpH: 5.1

• Peppermint • Hawthorn Fruit • Rice• Aloe Vera • Meadowfoam Flower Seed Oil• Cactus FlowerpH: 5.6

Function-Specific Ingredients In Anagen 7 Complex

Inhibiting DHT The hormone DHT (Dihydrotestosterone) can cause hair follicles to miniaturize, contributing to hair loss. Inhibiting DHT promotes the delivery of vital nutrients and helps to stimulate hair growth. Loquat Leaf Extract, Fo-Ti Extract and Licorice Root all work together to block DHT and provide extra nourishment for healthy hair growth.

Clarifying Scalp & FollicleDebris build-up on the scalp and follicle can block hair growth. Removing debris, such as excessive sebum and dead skin cells, promotes healthy scalp cell renewal. Ingredients that help exfoliate dead skin cells and sebum are Loquat Leaf Extract, Licorice Root Extract, Hawthorne Fruit and Phytic Acid derived from Rice.

Irritation & Inflammation ControlIrritation and inflammation prevent healthy scalp and hair regeneration. Yarrow Extract, Horse Chestnut SeedExtract and Aloe Vera are known for their anti-inflammatory and anti-irritant properties.

Boosting CirculationPoor circulation prevents nutrients from being delivered to the papilla, so the follicle may shrink, and hair loss occurs. Increasing blood flow delivers proper nutrition to the hair and stimulates the papilla. Ingredients that help improve circulation are Biotin, Eucalyptus Leaf Oil, Peppermint Leaf and Niacin.

Bacteria & Other MicroorganismsBacteria & other microorganisms are often forgotten contributors of hair loss. We can avoid creating an environ-ment where microorganisms thrive by controlling sebum production and boosting circulation. Additives that help control microorganisms and maintain proper sebum balance are Antioxidants and Phytic Acid derived from Rice.

HEALING STYLEDelivers Long-Lasting Control with High-Temperature Thermal Protection

L’ANZA Healing Style is the only line of styling products that heals the hair while creating versatile and fashion-able looks. These formulations provide utmost protection from damaging heat and UV rays while maintaining healthy, manageable hair. Advanced technology and botanical styling ingredients provide long-lasting hold without cracking, flaking or residue. Healthy hair is always in style!

AIRPASTE The first sprayable styling paste delivers long-lasting texture • Short styles: immense grip allows molding, shaping, defining• Long hair: provides light control & pliable support • Fine, thin hair: adds body & fullness • Straight hair: creates waves for sexy, tousled looks • Curly hair: holds curl pattern & boosts spiral memory • Wax free, buildup free, weight free & clog free• Control: 8 of 10

BEACH SPRAY Spray-in texturizer creates sexy, tousled, windswept hairstyles • Provides natural waves & separation • Nourishing ocean botanicals provide a “fresh from the beach” look • Fortifying Sea Minerals give hair light, tossable texture• Control: 5 of 10

BRILLIANT TEXTURE Unique non-greasy pomade provides high-gloss & tenacious texture• Resilient hold with decisive dimension & all-day control• Produces a reflective, lustrous & polished looks • Humidity guard stops frizz• Control factor: 8 of 10

KERATIN CACTUS COMPLEX

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Mafura Seed Butter• Copaiba Tree Resin • Cactus Flower

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Brazilian Nut Oil • Red Algae • Brown Seaweed • Green Algae • Cactus FlowerpH: 5.9

DAMAGED HAIR:• Lacks shine & body • Unmanageable & difficult to style • Allows damaging heat & humidity to enter hair

HEALED HAIR:• Has shine & body • Manageable, easy to style & holds curl• Deflects heat & prevents frizz

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Quinoa • Brazilian Ginseng Root • Carob Tree Gum• Pequi Fruit Oil • Cactus FlowerpH: 7.0

When styling hair, the use of heat appliances and styling tools put a remendous amount of stress on individual hair fibers. It is vital that the hair be strong and protected to withstand extreme temperatures and strong mechanical forces. With a potent dose of Next Generation Keratin, the L’ANZA Keratin Cactus Complex ensures that structural integrity is maintained during hair the styling process. Additionally, an elevated amount of Cactus Flower Extract provides an extra measure of thermal protection to ensure the healthiest, strongest hair possible.

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CLAYDry styler formula allows for strong grip & bold textures• Provides elevated control for molding unique styles• Non-greasy with low sheen; ideal for all hair types • Control: 8 of 10

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Cupuaçu• Cactus FlowerpH: 5.6

HEALING STYLE

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CURL DEFINE CREAM Creates smooth, soft curls with perfectly aligned fibers• Provides definition & luster while taming frizz• Great for naturally curly hair or curls set with hot irons or rollers • Brazil Nut Oil & Murumuru Seed Butter detangle snarled hair• Control: 2 of 10

CURL UP CREAM Boosts springiness & bounce to curly hair • Revives curls & waves, while eliminating frizz• Enhances spiral memory• Holds soft curl patterns with long-lasting retention• Control: 5 of 10

DESIGN FOAM Rich, creamy, workable foam adds body, bounce & fullness• Provides flexible support with touchable softness• Seals out atmospheric moisture to prevent frizz• Leaves hair soft & smooth with a natural look & feel • Control: 4 of 10

DESIGN F/X Lightweight & flexible working spray; great with hot tools • Hair flexes & moves, then rebounds to its original look• Hair remains brushable while providing a natural hold• Contains UV & heat protectors while being humidity resistant • Control: 4 of 10

DRAMATIC F/X Award-winning hair spray with a strong finishing hold• Fast-drying & never stiff or sticky• Will not crack or flake• Provides long lasting shape retention • Control: 8 of 10

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Copaiba Tree Resin • Brazilian Nut Oil • Murumuru Seed Butter• Cactus FlowerpH: 6.0

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Cactus Flower• Silybum Marianum Fruit pH: 6.5

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Shea Nut Butter • Rosemary • Chamomile Flower • Nettle • Comfrey • Red Algae • Brown Algae • Acacia Tree Gum • Camu Camu Fruit • Cactus FlowerpH: 5.6

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Copaiba Tree Resin • Rosemary • Chamomile • Cactus Flower

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Copaiba Tree Resin • Rosemary • Chamomile • Cactus Flower

HEALING STYLE

FIBER CREAM Elastic fibrous cream wraps each hair strand, providing flexible texture • Bendable threads separate, define & detail• Forms supple shapes & creative contours• Promotes malleable art forms & moveable stretch • Control: 6 of 10

FOUNDATION MOUSSE Provides a robust foundation for the creation of bold styles • Strong hold with natural Copaiba Tree Resin• Delivers full-bodied lift & support from base to ends• Seals out atmospheric moisture to prevent frizz • Long lasting, flexible hold; excellent for curly hair • Control: 6 of 10

MEGA GEL Multi-purpose styling gel with a strong, flexible hold• Versatile formula creates a diversity of contemporary designs • Ideal for blow dry styles or naturally sculpted styles• Alcohol-free formula will not break, crack or flake• Control: 8 of 10

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Acacia Senegal Tree Gum• Camu Camu Fruit • Brazilian Nut Oil • Cupuaçu • Cactus FlowerpH: 6.0

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Copaiba Tree Resin • Rosemary Leaf• Chamomile Flower • Shea Nut Butter • Acacia Senegal Tree Gum • Cactus FlowerpH: 5.0

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Brazilian Nut Oil • Acacia Plant Gum• Cactus FlowerpH: 5.6

DRY TEXTURE SPRAY Fine aerosol mist provides light, fluffy texture that feels natural • Gives hair a tousled, second-day look• Delivers volume & lift with bountiful body• Sprays on dry with matte finish • Hair remains brushable & touchable • Control: 5 of 10

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Copaiba Tree Resin • Passion Fruit Flower • Kiwi Fruit • Sunflower • Cactus Flower

DRY SHAMPOO Purifies hair & scalp without traditional surfactants • Natural Hectorite mineral powder absorbs impurities with no residue • Peppermint clarifies while freshening the scalp• Great for loose, uplifted looks • Control: 1 of 10

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Seaweed • Peppermint • Rice Bran • Rosemary • Sunflower • Cactus Flower

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MOLDING PASTE Versatile styling paste provides light texture & separation • Adds thickness & density; great on fine hair• Provides separation & body with low sheen • Control: 6 of 10

POWDER UP TEXTURIZER Unique hair styling powder delivers lightweight texture & volume• Dissolves immediately & absorbs into each hair strand• Natural movement & separation lasts throughout the day • Does not require any dry time• Control: 6 of 10

SCULPTING PASTE Multi-task styler creates imaginative shapes & texture• Provides resilient grip for boundless separation & flexibility• Leaves hair pliable with exceptional re-stylelability• Ideal for multi-layered or tousled effects• Lightweight formula absorbs quickly without leaving residue • Control: 5 of 10

TAFFYUnique styling cream manipulates & twists hair into moveableforms & contours• Great for piecy separation & flicked-out styles• Non-sticky & stays pliable; won’t crack or flake• Remains flexible throughout the day• Control: 6 of 10

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Ginseng Root • Cactus FlowerpH: 6.0

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Cactus Flower

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Brazilian Nut Oil • Ginseng Root • Acacia Senegal Tree Gum • Murumuru Seed Butter• Mafura Tree Seed Butter • Carob Tree Gum • Cactus FlowerpH: 6.0

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Camu Camu Fruit • Acacia Senegal Tree Gum • Cactus FlowerpH: 5.5

HEALING STYLE

TEXTURE CREAM Versatile styling cream provides resilient hold with bold,touchable texture • Directs hair into movable forms & stylish contours• Provides long-lasting support• Adds volume & shine • Control: 6 of 10

THERMAL DEFENSE Pump hair spray & styler with maximum thermal protection• Provides strong, flexible hold with lasting support• Ideal for use with flat irons & other thermal styling tools • Prevents heat damage• Provides a gentle slip for effortless styling• Control: 8 of 10

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Brazilian Nut Oil • Ginseng Root • Locust Bean Gum• Cactus FlowerpH: 5.7

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Grape Seed Oil • Coix Seed • Mangosteen Fruit • Shea Nut Butter • Cactus FlowerpH: 6.0

PROFESSIONAL HEALINGSERVICE

PRODUCTS

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KERATIN HEALING OIL EMERGENCY SERVICE

Keratin Healing Oil Emergency Service is a professional in-salon healing service. It provides critical care for severely damaged hair. It’s our most powerful hair healing system. If this doesn’t fix damaged hair, nothing will!

HOW EMERGENCY SERVICE’S DUAL-PHASE SYSTEM WORKS

Critically damaged hair lacks the structural framework present when hair is healthy. Emergency Servicereinforces areas of the hair that have been destroyed by severe damage or neglect.

THERMAL THERAPY (PART A) Self-Assembling Peptides compose a scaffold, whichcreates a framework within damaged hair tissue. Heat provides the energy necessary to activate the scaffold formation throughout the hair. Once the scaffold has been built, the final healing components in Cream Cure (Part B) have a platform where they can organize & attach.

CREAM CURE (PART B) Comprised of curative components that include Next Generation Keratin & Phyto IV Complex. These healing mate-rials attach to the scaffold constructed by Part A. By re-building its anatomy, hair is restored back to the strength, integrity and resiliency of optimal health.

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Apple Fruit • Rice pH: 2.5

KEY BOTANICALS:• Abyssinian Seed Oil • Babassu Kernel Oil • Açaí Fruit Oil • Coffee Seed Oil • Meadowfoam Flower Seed Oil• Murumuru Seed Butter• Cactus Flower • Lotus Flower • Seaweed • African Palm Fruit • Rice • Apple Fruit • Aloe Vera JuicepH: 5.2HOW TO USE:

STEP 1 - To prepare hair, use KERATIN HEALING OIL SHAMPOO, or appropriate L’ANZA Shampoo. Rinse thoroughly. Gently towel-blot excess water. Apply THERMAL THERAPY (PART A) into hair and distribute thoroughly. Cover hair with plastic cap. Place hair under heat source with medium heat for 10 minutes. Rinse hair with tepid water. Gently towel-blot excess water. At this point, the hair will have a strong, firm feel. Do not comb hair until after you have applied CREAM CURE (PART B) in the next step.

STEP 2 - CREAM CURE (PART B): Apply throughout damp, towel-blotted hair. Comb through. Leave in. Blow dry or allow to air dry. Finish by using thermal tools and L’ANZA styling products.

multiple EMERGENCY SERVICE treatments may be necessary to completely restore hair’s health. EMERGENCY SERVICE can be used every 48 hours until hair’s optimal health is restored.

Q - WHY IS APPLYING HEAT NECESSARY? A - Applying medium heat for the full 10 minutes as instructed allows EMERGENCY SERVICE’s heat-activated peptides to form 3-D scaffolds and achieve maximum healing effectiveness. It is not necessary to leave hair under heat longer than 10 minutes.

Q - CAN I MIX EMERGENCY SERVICE WITH OTHER PRODUCTS? A - EMERGENCY SERVICE has been especially engineered as adual-phase healing system. Use Thermal Therapy (Part A) & Cream Cure (Part B) together as directed. Do not substitute or mix with other products during the service. After the service, you may follow or finish with any desired L’ANZA product.

Q - HOW LONG DOES EMERGENCY SERVICE TAKE? A - EMERGENCY SERVICE typically takes 20 minutes to perform.

Q - WHEN DO I USE IT? A - When hair is critically damaged & frail; After color & bleachservices; After straightening / smoothing / relaxing services.

Q - WHEN NOT TO USE? A - L’ANZA does not recommend using EMERGENCY SERVICEprior to any chemical service. To prepare hair prior to color, perm & straightening services, use L’ANZA ULTIMATE TREATMENT, TRAUMA TREATMENT or other appropriate L’ANZA treatment. Do not use EMERGENCY SERVICE during or after a perm service.

Q - HOW OFTEN DO I USE IT? A - EMERGENCY SERVICE is the most advanced & potent hair healing system available. Depending on the severity of hair damage,

FREQUENTLY ASKED QUESTIONS

Before EMERGENCY SERVICE

Critically damaged hair (Scanning Electron Microscope magnified 10,000x)

After EMERGENCY SERVICE

Healed hair (Scanning Electron Microscope magnified 10,000x)

Tissue Engineering Technology

3 min 6 min 10 min

Self-Assembling Peptides, used in Thermal Therapy (Part A), form 3-D fibril scaffolds throughout critically damaged hair.( Transmission Electron Microscope)

STEP 2A: POWER BOOSTERSSpecialized hair fortifiers allow for customized formulas based client’s hair type, condition or desired results• Specifically formulated as an additive with the Deep Treatment • Power Boosters can be administered individually or cocktailed together depending on the needs of the hair • Add any combination of three pumps of Power Boosters to the Deep Treatment during Step 2.

STRENGTH POWER BOOSTERFor weak, fragile, brittle hair • Contains a super-charged dose of proteins • Amino acids boost strength & reduce hair breakage

MOISTURE POWER BOOSTERFor dry, rough, moisture-depleted hair• Improves softness & shine • Infuses hair with abundant humectants, emollients, lipids & essential fatty acids

VOLUME POWER BOOSTERFor fine, thin, lifeless hair • Delivers potent vitamins & minerals • Thickens each hair strand & builds volume from the inside out• Instantly boosts structural rigidity to give hair lift & support

ULTIMATE TREATMENT

L’ANZA Ultimate Treatment is the only 3-step customized healing service that can be done at the back bar prior to cut, color, perm or straightening services. The key is the Power Boosters that allow you to customize services based on your client’s hair type, condition or desired service.

STEP 1: CHELATING SHAMPOO Deep cleansing shampoo removes hard water minerals,chlorine, metallic build-up & other impurities • Gentle, color-safe formula is sulfate-free & sodium chloride-free• Contains natural Gugo Bark to create rich lather• Chelating agent is gentle Phytic Acid derived from organic Rice instead of EDTA, which means it is effective, yet mild & safe for color-treated hair

STEP 2: DEEP TREATMENTNutrient infuser replenishes essential protein, moisture &minerals to hair• Designed to be used in conjunction with the Power Boosters• High-tech delivery system transports healing actives deep into hair

STEP 3: POWER PROTECTORSpray-in formula locks in nutrients & rebalances pH level• Protects from damaging elements, including heat, chemicals, friction & pollution• Provides high-temperature thermal protection

KEY BOTANICALS:• Gugo Bark • Meadowfoam Flower Seed Oil• Lavender Flower • Lavender Oil • Lemon Fruit • Fumaria FlowerpH: 5.9

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Lavender Flower • Lavender Oil • Macadamia Nut Oil • Kukui Nut Oil • AlgaepH: 5.5

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Cactus Flower • Lavender Flower • Lavender Oil • Açaí Fruit Oil • Fumaria Flower• Lemon Fruit pH: 5.5

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Soy BeanpH: 5.7

KEY BOTANICALS:• Meadowfoam Flower Seed Oil• Kukui Nut Seed Oil • Tamanu Nut Oil • Macadamia Nut OilpH: 5.5

KEY BOTANICAL:• Meadowfoam Flower Seed OilpH: 5.9

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ULTIMATE TREATMENT

CUSTOMIZED SERVICESThe Ultimate Treatment is specifically designed to be used in conjunction with other in-salon services. • Dramatically improves service results. • Increases client satisfaction & retention. • Stimulates repeat business.

TYPE OF ULTIMATE TREATMENT SERVICES

ULTIMATE SERVICE | Prepares hair for cutting and styling

Step 1 Purify hair with Chelating Shampoo. Apply to damp hair, lather and rinse thoroughly. Step 2 Apply Deep Treatment with Power Boosters. Add 2 pumps Strength and 1 pump Moisture Power Boosters to 1 pump Deep Treatment. Emulsify and apply to damp hair. Leave in 3-5 minutes or perform scalp massage at this time. Rinse thoroughly. Step 3 Towel dry hair. Spray in Power Protector to seal in nutrients. Comb through, and then proceed with cut and style.

ULTIMATE COLOR SERVICE | Prepares hair for optimal color results

Step 1 Purify hair with Chelating Shampoo. Apply to damp hair, lather and rinse thoroughly. Do not manipulate scalp. Step 2 Apply Deep Treatment with Power Boosters. Add 1 pump Strength and 2 pumps Moisture Power Boosters to 1 pump Deep Treatment. Emulsify and apply to damp hair. Leave in 3-5 minutes. Do not manipulate scalp. Rinse thoroughly. Step 3 Towel dry hair. Spray in Power Protector to seal in nutrients. Comb through and then proceed with color application.

ULTIMATE PERM SERVICE | Prepares hair for optimal permanent wave results

Step 1 Purify hair with Chelating Shampoo. Apply to damp hair, lather and rinse thoroughly. Do not manipulate scalp. Step 2 Apply Deep Treatment with Power Boosters. Add 2 pumps Strength and 1 pump Moisture Power Boosters to 1 pump Deep Treatment. Emulsify and apply to damp hair. Leave in 3-5 minutes. Do not manipulate scalp. Rinse thoroughly. Proceed with Perm application. Step 3 Neutralize Perm, rinse and remove rollers. Spray in Power Protector to neutralize odor, balance pH and heal hair. Comb through and style as desired.

ULTIMATE STRAIGHTENING SERVICE | Prepares hair for optimal straightening results

Step 1 Purify hair with Chelating Shampoo. Apply to damp hair, lather and rinse thoroughly. Do not manipulate scalp.Step 2 Apply Deep Treatment with Power Boosters. Add 2 pumps of Strength and 1 pump of Moisture Power Boosters to 1 pump of Deep Treatment. Emulsify and apply to damp hair. Leave in 3-5 minutes. Rinse thoroughly. Step 3 Towel dry hair. Spray in Power Protector to seal-in nutrients. Comb through. Blow dry completely, then proceed with straightening service while carefully following manufacturer’s directions.

POWER BOOSTERDOSAGE CHARTThe chart to the left indi-cates the appropriate num-ber of Power Booster pumps to add during Step 2.

Hair Type

DRY

SEVERELY DRY

WEAK / FRAGILE

SEVERELY WEAK

FINE / THIN

VERY FINE/THIN

COLOR-PROCESSED

COLOR SERVICE

PERMED

PERM SERVICE

STRAIGHTENING SERVICE

Strength Moisture Volume

1

2

3

1

1

1

1

2

2

2

3

1

2

2

1

1

1

2

3

1

COLOR ATTACH SYSTEMColor Attach Step-1 and Step-2 products include new technologies that drastically improve hair coloring results. These advanced formulas are part of L’ANZA’s breakthrough Color Attach System engineered to be used by professionals. It resolves many concerns colorists have been struggling with for a long time.

These main color issues include: • Hair color doesn’t attach or “take” very well. • Color doesn’t look as rich & vivid as desired. • Color comes out looking uneven & blotchy.

L’ANZA’s Color Attach System provides the solution to all of these issues. It will help hair color to attach better, and also to STAY attached longer. Color pigments attach with more tenacity, permanence and longevity.

COLOR ATTACH Step-1Spray-in formula primes the hair fiber to boost color uptake & deposition• Creates color attachment sites in hair to improve color adhesion • Deposits more pigments per square micrometer• Equalizes porosity for more even coverage• Increases color density & vividness

COLOR ATTACH Step-2Spray-in formula seals in hair color with a weightless, durable color shield• Stops any residual oxidative processing• Locks down cuticle & instantly detangles• Enhances color richness & vividness • Rebuilds disulfide bridges to boost strength• Provides a durable shine with more reflectivity

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Meadowfoam Flower Seed Oil• Apple Fruit pH: 5.2

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Meadowfoam Flower Seed Oil• Apple Fruit • Rice Bran • Rosemary Leaf• Sunflower

Cortical Adhesion TechnologyTo boost color uptake and deposition, Lipophilic Receptors are infused into the hair and affixed to the cortical membrane. These receptorsestablish color attachment sites within the hair that dramaticallyincrease adherence of color pigments. This advanced technology ensures maximum pigment density per square micrometer for unmatched hair color richness.

HOW TO USE: Prior to oxidative or direct-dye color service, spray into hair & comb through. Proceed with color service as usual. Will not dilute color or affect hue. Works with any brand of oxidative or direct-dye color.

Regenerative Therapy Complex Hair is in an extremely fragile state directly after a color service. At this vulner-able phase, it’s imperative that proper post-care rehabilitation occur imme-diately to ensure durable, long-lasting color. Regenerative Therapy Complex fully restores hair’s anatomical integrity, allowing for enhanced color richness and brilliance.

HOW TO USE: After shampooing color from hair, spray directly into towel-dried hair & comb through. Then style hair as desired. Works with any brand of oxidative or direct-dye color.

REGENEATIVE THERAPYCOMPLEX ENSURES COLOR LONGEVIGTY & DURABILITY

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ULTRA DE-BRASSING BLUE CONDITIONER

Unwanted warm and brassy hair affects many clients, making strands look dingy. It’s a tone that many want to get rid of. But what makes hair turn warm and brassy in the first place?

• The hair wasn’t lightened enough to reach blonde, exposing an orange underlying pigment. Thicker and darker hair levels 8 and under tend to become brassier.

• Lightened hair is more porous and damaged, making it more vulnerable to discoloration. Hair easily soaks up metals, minerals, smoke, pollutants and other elements that can turn hair warm and brassy.

• UV and heat cause “photo-bleaching” of hair color. UV and heat trigger Keratin damage, resulting in the yellowing and brassy look of hair. This initiates a reaction that results in the production of yellow-colored chromophores.

L’ANZA Ultra De-Brassing Blue Conditioner eliminates unwanted tones of Orange and Orange-Red because of its Blue & Blue-Green base. Natural toning agents include Blue Honeysuckle Berry, Green Kale, Blue Mineral Pigment and Blue Lotus. Besides being excellent color correctors, this professional conditioner also leaves the hair incredibly healthy and shiny.

KEY BOTANICALS:• Calendula Flower • Blue Cornflower • Red Hibiscus Flower• Green Orchid Flower • White Gardenia Flower • Yellow Rose Flower • Echinacea Flower • Meadowfoam Flower Seed Oil• Blue Lotus Flower • Blue Honeysuckle Berry• Kale Leaf • Rice• Aloe Vera Juice • Cactus Flower • Safflower Seed OilpH: 5.5

ULTRA DE-BRASSING BLUE CONDITIONER Professional-strength color toning conditioner eliminatesunwanted brassiness • Neutralizes undesirable warm tones between orange & orange-red• Ideal for brunettes level 8 & below• Leaves hair healthy & shiny

HOW TO USE: After shampooing, apply to damp hair & massage gently. Leave in: Level 8 gold up to 2 minutes. Level 7 orange up to 3 minutes. Level 6 orange-red up to 4 minutes. Rinse thoroughly. NOTE: For hair that is porous, damaged, processed, bleached, permed or relaxed, conduct a strand test first to determine toning result. To lessen toning intensity, blend with any L’ANZA Conditioner or reduce time left in hair. Avoidcontact with porous surfaces. For hair that also has brassy tones in the yellow color range, use in conjunction with Silver Brightening Shampoo for full-spectrum brassy correction.

W

AR M C O L O

R

S

B

RASSY COLORS

RED

ORANGE-RED

OR

AN

GE

VIO

LET-BLU

EVIO

LET

RED-VIOLETGREEN

BLUE-

GREEN

BLU

E

YELLOW

-OR

ANG

EYELLOWGREEN-YELLOW

SILV

ER B

RIGHTENING SHAMPOO

SILVER BRIGHTENING SH

AMPO

ODE-BRASSING BLUE CONDITIONER

DE-BRASSING BLUE CONDITIONER

CANCELS

CANCELS

CANCELS UNWANTEDORANGE • ORANGE-RED

CANCELS UNWANTEDYELLOW • YELLOW-ORANGE

BLUE MINERAL KALE

BLUE LOTUS HONEYSUCKLEBERRY

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Just as L’ANZA COLOR ATTACH STEP-1 primes hair to improve color deposition, BLONDE BOOST primes hair to noticeably improve decolorizing results. This revolutionary product is ideal for high-lift blonding, especially for clients with compromised hair.

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BLONDE BOOST PRE-TREATMENTThe Brightest Blondes Without the Breakage

ORANGE PEEL ROSEHIP OIL CYSTINE AMINO ACIDS

KEY BOTANICALS:• Orange Peel• Microalgae • Rosehip Oil • Olive Fruit Oil• Oat Bran • Meadowfoam Flower Seed Oil • Cactus FlowerpH: 6.5

BENEFITS• Protects hair from damage & breakage • Maximizes lifting action of decolorizer • Strengthens & moisturizes• Will not dilute decolorizer or hinder lift • Can be used prior to any brand of decolorizer• Low cost per treatment

EASY APPLICATION• Convenient spray application• Quick, simple, easy-to-use• No pre-mixing or measuring • Just mist into hair prior to decolorizer application

HOW IT WORKS BLONDE BOOST contains proprietary Cystine Amino Acids that helps to prevent disulfide bridges from collapsing during the bleaching process. The result is a dramatic improvement in fiber resilience and tensile strength with a notable reduction in hair fracturing and break-age. Vita C-Plex Plus maximizes the lifting action of decolorizers. Emollient-rich Rosehip Oil and Olive Oil deliver continuous moisture. This is especially important during processing by preventing hair from drying-out and hindering lift.

HOW TO USEDIRECTIONS FOR PROFESSIONAL USE: Prior to decolorizing, spray generously into hair & comb through. Proceed with decolorizing service as usual. Product will not dilute decolorizer or hinder lift.

Blonde Boost Pre-Treatment is a potent healer that protects from bleach damage, maximizes lift and leaves hair incredibly bright, and healthy.

BEFORE AFTERHair by Leah Freeman

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HEALING TEXTURE

SURE SUCCESS ACID PERM• Gentle formula ideal for fine, limp hair. • Provides soft, supportive body and natural looking waves. • Can be used on normal and color-treated hair up to 30 Volume or up to 40% highlighted.

Healing Texture incorporates L’ANZA Healing Technology to deliver stunning results with your texturizing service.

• The first and only texturizing service that Heals, Seals and Protects. • Ideal for normal, fine, color-treated or lightly-highlighted hair. • Protects hair color from fading during texturizing service.

KEY INGREDIENTS

Keratin Healing SystemAs with L’ANZA Haircare, the Keratin Healing System helps Healing Texture replace essential proteins, minerals and moisture during the chemical service, leaving hair remarkably healthy and shiny.

Flower Shield ComplexThe Flower Shield Complex is a specialized blend of flower extracts designed to shield hair and prevent fading of hair color. The result: hair color stays true and radiant longer – even the brightest reds.

LiposomesLiposomes provide ideal moisture balance during the chemical process.

This Glyceryl Thioglycolate based perm produces true-to-rod size curls. It has the effectiveness of an alkaline perm with the gentleness of an acid wave. Leaves hair with smooth, natural, healthy looking curls.

• Stop Action Technology prevents damage if processing slightly exceeds recommended time. Makes it user-friendly for the busy salon stylist. No heat required.

• Ultra-low 0.2% ammonia level means less odor and scalp irritation, so it’s more comfortable to your clients. (by comparison, most perms have an ammonia level of 2% to 3%!)

• Keratin Healing System strengthens hair with shine and manageability.

• Flower Shield Complex prevents hair color from washing out after the perm service.

DIRECTIONS FOR SURE SUCCESS PERM WITH ULTIMATE PERM SERVICEFor normal / fine hair and color-treated hair up to 30 Volume or up to 40% highlighted. Do not use on hair that is color-treated with high-lift color, heavily highlighted or bleached.

1. Shampoo Purify hair with L’ANZA Ultimate Treatment Chelating Shampoo and towel dry. 2. Heal Heal the hair prior to service. Apply L’ANZA Ultimate Treatment Deep Treatment and Power Boosters directly to hair and distribute evenly with a wide-tooth comb. (CAUTION: do not mix with waving lotion). Leave in hair for 3-5 minutes. Rinse thoroughly with warm water and towel dry. Leave hair damp for wrapping. 3. Wrap Wrap damp hair. If hair dries, lightly mist with water. 4. Waving Lotion Place cotton around hairline and a towel at nape of neck. Empty contents of Thermolizer (Part A) into Waving Lotion bottle (Part B) and shake gently to mix. Lotion will become warm. Apply lotion to all wrapped rods and re-saturate. Change cotton and towel. 5. Process Cover head with plastic cap. DO NOT PROCESS UNDER A DRYER OR HEAT SOURCE. NORMAL / FINE HAIR: 20 minutes. No test curl necessary. COLOR-TREATED HAIR (up to 30 Volume): 15 minutes. Test curl after 10 minutes. COLOR-TREATED HAIR (up to 40% highlighted): 20 minutes maximum. Test curl after 10 minutes, then every 5 minutes. 6. Rinse After processing, rinse hair thoroughly for 3-5 minutes with warm water. Towel-blot each rod thoroughly. 7. Neutralize Shake Neutralizer and thoroughly saturate each rod. Save oz (15 ml) for later use. Wait 5 minutes. Gently remove rods. Work remaining neutralizer through hair for 1 minute. 8. Rinse Rinse hair for 3-5 minutes with warm water. Towel blot. 9. Heal & Protect Spray on Ultimate Treatment Power Protector and comb through to neutralize odor, rebalance pH and heal the hair. Style as desired. Do not shampoo or condition hair for 48 hours.