Date post: | 14-Jun-2015 |
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Education |
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PRODUCT LAUNCH
AkashAhana
ImmanuelNayanikaRakesh
ALGITE EXHAUST SYSTEM
GREENOBILE
LOCATION:California
YEAR:1980
FOUNDER:Mr.Arain TYPE :Public Limited Co.
IDEOLOGY:Sucessfully recognise the hindrances in automobiles and provide suitable technology `preferably ecofriendly`.
COMPANY PROFILE
VISION
MISSION
Familarise the areas of fuel efficiency:
1.Zero-Emission fuel2.Hydrogen-fuel cell3.Flex fuel4.Direct-fuel injection5.Bio-fuels & waste exhaust heat
1.OBLIGATION TO SOCIETY2.DEVELOPMENT 3.GROWTH4.BUSINESS DEVELOPMENT5.PROFITABILITY
RESEARCH & DEVELOPMENT
2D VIEW
EXHAUST SYSTEM
3d view
Algite system
flexi-borosilicate
air-pressure reliever
fluid algae
air presure-reliever
pump,in-out gas lets,connectors
ALGITE LAYERS
AES CARS
USP
It is the only practical affordable Exhaust Technology for 4-wheelers which is efficient in converting 73% of Carbon-Dioxide to Oxygen helping to curb Global-Warming.
PRODUCT - Algite Exhaust System
MARKETING MIX
Model of car Materials used Efficiency
Complete exhaust system $600(average)
Algite system $300(average)
Area & number of layers
Miscellaneous modifications
MR.PRICE
•
- Countries using more 4wheelers
PLACE
PROMOTION – NGO`s ,Advertisement, Advertisement, Awareness programmes NGO`s
PROMOTION
• Segmentation: The market is segmented to
the 4-wheeler manufacturing sectors which can adopt the AES technique to improve the exhaust system.
• Target: Government & the leading automobile brands whose approval & declaration can promote
the product to a major extent.
• Positioning: Positioned in all the recommended service centres and applications accepted at automobile brand outlets.
STP
1.Innovative2.Feasable cost3.Distribution
4.Efficient5.Responsible
STRENGTHS
1.Bioreactors have to be changed frequently.
2.Technique cannot be adopted for 2-wheelers.
3.Lack of knowledge among customers.
4.Narrow product range.
WEAKNESS
1.Increasing auto-mobile population.
2.government ventures!!
OPPORTUNITIES
1.Aggregated risk.2.Refusal by the government.
3.Convincing public.4.Unhealthy competitions.
THREATS
1. Advancement in technology.2. Reduce carbon-footprint.3. Introduce diversification of
products.4. Initiate more socially vibrant go-
green projects.5. To widen distribution channel.
FUTURE PROSPECTS