Product Mangent_ Proposed Objective & Functions

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WELCOME

SCS presentation : M. G. Faruk



Proposed Product Management plan

for:IT Infrastructure product line

Prepared & presented by:Mohammad G. Faruk

Date:11 October 2010




Executive Summary in points

1. Product Portfolio: As stated by the Company

2. Positional Role as ³Product Manager´3. Background: Market overviewa. Market sizeb. Major Stakeholders: Customer sidec. Major Stakeholders: Vendor sidee. Major brands in the market

4. Our Vision5. The Missiona. Product strategy:

i. Competitiveness: Brand managementii. Market penetration strategy: Product differentiation

a. Pricingb. Servicec. Availability

b. Business strategy:i. B2Cii.B2B




Executive Summary in points

6. Market Communication:

a.Ex

ternal:i. Corporate Marketingii. Tender/ RFQ/RFP iii. Mediaiv. Product Launchingv. Exhibition & Showcasevi. Channel & Partner development

b. Internal:i. Product training for Sales, Marketing & Technical

7. Business acquisition:a. Direct sellb. Corporate supplyc. Tender/ FRP/RFQd. SLA acquisitione. Corporate agreementf. Channel Business

8. Limitations of this presentation9. Q & A




Product Portfolio: As stated by the Company


Product & Services

Supply, Deliver y & Installation of Structured Cabling Systems

Supply, Deliver y & Installation of Raised Floor Systems

All kinds

of Racks & PDU

All kinds of maintenance in Data Centre

Ser ver & Switch Equipment Installation & Dismantling Ser vices



Positional Role as ³Product Manager´


It¶s a position to role as integrator of cross functioning departmentalactivities among Sales & Marketing, Technical & Project management,

Accounts & Supply chain to satisfy Higher management and customer aswell.Integration of Product/Service Delivery across Support Lines & Technology.

Technical

Support

Project

Management

Sales &

Mar keting Team

ProductManagement

Higher Management SatisfactionDistr ibutor

& Channel

Accounts &

Inventor y

Supply Chain

Customer Satisfaction



Mar ket over view


a. Market size for IT Infrastructure (passive) Product line:

The annual market size* for IT including computer hardware, peripherals andsoftware was estimated to be worth approximately US$25m in 2008-9. Themarket is fast growing at an annual rate of over 25% and is forecast to rise to

$43m in 2009-10.

As Infrastructure expenses (for Passive components) are about (2-5%)average (in Maximum side) is 3.5% of total IT budget**.So, market size [email protected]% of US$43m=(US$43m *.35)

= US$1.5m =US$1500000 =BDT102,000,000.00=BDT102m***

* As stated in Board Of Investment (BOI) website** Industry standard***Equivalent @US$1=BDT68




b. Major Stakeholders: Customer side (Industry-wise)

1. Telecom2. Banking & Financial institutes3. UN organizations

4. Local & International NGOs5. Government bodies6. Multinational companies7. Local Pharmaceuticals & Chemical industries8. Educational sector 9. Medical & Hospital services

10.Hotel services11. RMG12.ISP

Mar ket over view




c. Major Stakeholders: Vendor side:

1. Tech Valley2. AAMRA ( Former Texas Group)3. DataEdge

4. Spectrum Engineering5. FLORA6. LE ADS7. NetCom8. FONS (Optic fiber)

Mar ket over view



Mar ket over view


c. Major brands/ Supply-side are in Bangladesh market:



Vision


To be the most reliable, dependable and respected IT

Infrastructure solution provider of the countr y.

Mission

With the best blending of Mar ket or iented Product & Brand,

Customer or iented Business strategy & Competitiveness; we will ensure the mar ket penetration at a minimum span of time.




a. Product strategy:

i. Competitiveness by:Developing Partnerships with some of the world¶s "best-in-class" inBrand selection.

ii. Product differentiation by:a. Market penetration strategy in Pricing

b.E

nsuring 24x

7 Servicec. Proper inventory/ Supply chain management to ensure productavailability in time.

Mission

As part of our mission setup we will go for penetration policy for both of Product & Business strategy.




b. Business strategy: We will cover the most geographical availabilityand ensuring with minimum time schedule for delivery& project completion:

i. B2C 1. Corporate Customer visit2. Awareness development program3. Relationship marketing4. Developing direct Outlet

ii.B2B : 1 Developing distribution channel & Outlet2. Nursing the Channel Business partners :

I. Caring their business interestII. Educating on product and solutionIII. Conduct Channel/Partner

development program

Mission

As part of our mission setup we will go for aggressive & penetration policyfor both of Product & Business both strategy.






Mission

6. Business acquisition: Expecting rapid growth, we will keep open most of the avenues possible to capitalize business venture:

a. Direct sell : Company Outlet will conduct this sales responsibility.

b. Corporate Business: Corporate Sales team will acquire following

businesses:i. Corporate supplyii. Corporate agreementiii. SLA acquisitioniv. Bidding Tender v. Developing & Responding FRP/RFQ

c. Channel Business: We will develop a satisfied & strongChannel partner and Channel sales teamwill ensure the business acquisition.




Limitations of this presentation

1. Market size Data have not verified, just collected from website.

2. Vendor information had collected from single person market survey only.

3. Vendor Market share have not calculated for positioning.



Q & A




Thank you


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Product Mangent_ Proposed Objective & Functions

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