Product Market Analysis of Nokia (E Series) Introduction: The Nokia Ese rie s cons ist s of bus ine ss- ori ent ed sma rt phones, wit h emphas is on enhanced connect ivit y and support for corpor ate e-mail push services . All devices have advanced office features. Phones equipped with Wireless LAN also provide a VoIP client (SIP Protocol). On Oct obe r 12, 2005, mobile phon e manufacturerNokia announc ed wha t the company refers to as the Eseries, consisting of the three mobile phones, the NokiaE60, Nokia E61 and Nokia E70. On May 18, 2006, Nokia announced the addition of the E50 to the series, which it refers to as a "business device" rather than a "smart phone". On February 12, 2007, Nokia announced the addition of three new devices to the series; E61i, E65 andE90. On April 11, 2008, Nokia Australia has advised that the E61i will be discontinued in May 2008 and be replaced by a more featured but smallerE71. Nokia provides the Nokia PC Suite that allows synchronization and transfer of data, calendars, contacts, and more between the phone and a Windows PC. Mac users can access the data on an E-series phone using a Bluetooth connection, e.g. the Bluetooth Fi le Exc hang e applic ati on nat ive to OS X. Synchr oni zin g addresses and calendars is done using iSync: some Nokia phones are supported natively by Mac OS X, some require that the user installs an iSync plugin from Nokia. Nokia also provides Nokia Multimedia Transferfor managing user content on the device. NMT will synchronize music, videos and photos from selected iTunes play lists and iPhoto albums into the phone, transcoding and reducing the file size if necessary. It also presents the device as a digital camera in iPhoto for easy importing of photos and videos.
The Nokia Eseries consists of business-oriented smart phones, with emphasis on
enhanced connectivity and support for corporate e-mail push services. All devices haveadvanced office features. Phones equipped with Wireless LAN also provide a VoIP client
(SIP Protocol).
On October 12, 2005, mobile phone manufacturer Nokia announced what the
company refers to as the Eseries, consisting of the three mobile phones, the Nokia
E60, Nokia E61 and Nokia E70.
On May 18, 2006, Nokia announced the addition of the E50 to the series, which it
refers to as a "business device" rather than a "smart phone".
On February 12, 2007, Nokia announced the addition of three new devices to the
series; E61i, E65 andE90.
On April 11, 2008, Nokia Australia has advised that the E61i will be discontinued
in May 2008 and be replaced by a more featured but smaller E71.
Nokia provides the Nokia PC Suite that allows synchronization and transfer of data,
calendars, contacts, and more between the phone and a Windows PC.
Mac users can access the data on an E-series phone using a Bluetooth connection, e.g. the
Bluetooth File Exchange application native to OS X. Synchronizing addresses and
calendars is done using iSync: some Nokia phones are supported natively by Mac OS X,
some require that the user installs an iSync plugin from Nokia.
Nokia also provides Nokia Multimedia Transfer for managing user content on the device.
NMT will synchronize music, videos and photos from selected iTunes play lists and
iPhoto albums into the phone, transcoding and reducing the file size if necessary. It also
presents the device as a digital camera in iPhoto for easy importing of photos and videos.
According to Nokia’s thinking, the company believes that, “A good
product sells itself”, hence Nokia concentrates on innovating, providing good
quality, serving necessary features and at the same time keeping its customers
happy. Even though the E Series of Nokia phones is specifically for a segment of the target market, the company makes sure that this category of customers get all
necessary components in order to make full use of such distinctive features.
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