Product Meeting 2011 Review for SPE Super 35mm …A part of CBK-RGB01 S-LOG mode improvement...

page 1Product Meeting 2011

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Product Meeting 2011 Review for SPE Super 35mm Camcorders

Jin YamashitaCCS Product Planning

Sony CorporationJuly 20th, 2011



Today’s Agenda

4K Super 35mm Camcorders (F5)Target Market and PositioningProduct ConceptMain FeaturesDesign drawing (tentative)

PMW-F3 Product UpdateWW Sales to date3D-LINK OptionZoom LensesNew feature S-LOG EI modeOther AccessoriesSchedule and Summary



4K Super 35mm CamcordersF5 (Tentative Name)



Target Market, User and Positioning

Target marketLow budget content creation such as movie, TV drama, CM, Music Video (F3 users)Prime time TV drama, Feature film, 3D movie with scalable options

Target userOwner & OperatorSmall and Medium productionCamera Rental houseMovie studios

PositioningTwo models for covering wide range of applications

1) Standard model as upgraded successor of F3 : MPEG2 HD 422 & AVC-I Recording

2) Advanced model for HD High Frame Rate & 4K AVC-I & 4K RAW Workflow



New Super 35mm Camcorder (F5) Product Concept

Standard Model : HD Production CamcorderKeep the price as low as possible with basic functions for HD/2K productionSUPER-sampled HD/2K Image from 4K Bayer CMOS Image SensorHD/2K up to 60 fps, AVC-I or MPEG-2 4:2:2 recording (selectable)Software option: RGB & S-LOG, 3D-LINK

Advanced Model: Additional features NEW 4K Bayer CMOS Image Sensor with Global Shutter: No more Flash band nor JELLO effects

OptionsHD RGB & S-LOG Output

3D-LINK

HD/2K High Frame Rate up to 240 fps, AVC-I recording

4K/Quad HD, AVC-I Recording

RAW Output & SRMemory Recording

Dec ‘12

JELLO effects



Main Features (1/2)

Image SensorNewly developing S35mm 4K Bayer CMOS Image sensor with or without Global Shutter HD/2K up to 240 fps and 4K 60 fps for HFR capturing

Lens mountPL Mount adapter comes with the camera FZ Mount for adapting High power zoom lens (SCL-Z18X140) same as F3

Form factorSmall and light weight body similar to F3 with improved design Handle, EVF, Side Grip, Bottom plate, Rugged body, etc ….

User InterfaceNew standardized GUI with F65 for quick and easy access to the menu



Main Features (2/2)

Recording FormatSupport selectable 4K/ 2K/ HD depends on the applicationsFile wrapper is MXF only4K (4096 x 2160), QFHD (3840 x 2160): AVC-Intra 4:2:2 10bit2K (2048 x 1080), HD (1920 x 1080): AVC-Intra 4:2:2 10bitHD (1920 x 1080, 1280 x 720): MPEG2 4:2:2 8bit

* MPEG2 Long 4:2:0 8bit is not supported.

Recording MediaSxS-1 and SxS PRO as standard recording mediaNewly developing “SxS PRO2” for high speed mode



Model Imager Lens MountRecording

MediaSupported

FormatOptional Features

F5 Advanced

Super 35mm4K CMOS

BayerGlobal Shutter

PL Mount(w/ Mt Adapter)

FZ Mount

SRMemory(w/ RAW REC Unit)

4K RAW up to 60 fps(compressed) 4K RAW output

SxS-1SxS ProSxS Pro2

AVC-I 4:2:2 10bit 4K/QFHD up to 60 fps

4K/ QFHD AVC-I Recording

AVC-I 4:2:2 10bit2K/HD up to 240 fps

2K/ HD HFR up to 240 fps

MPEG2 4:2:2 8bitHD up to 30 fps

2K/ HD RGB4:4:4 & S-LOG output

3D-LINK

F5Standard

Super 35mm4K CMOS

Bayer

PL Mount(w/ Mt Adapter)

FZ Mount

SxS-1SxS ProSxS Pro2

AVC-I 4:2:2 10bit2K/HD up to 60 fps

2K/ HD RGB4:4:4 & S-LOG output

MPEG2 4:2:2 8bitHD up to 30 fps 3D-LINK

Advanced vs. Standard Model Comparison (Tentative)



F5 Component “LEGO” Style (1/3)

Handle

LCD 　 VF 　Unit

Remote Control 　 Unit

U-Battery 　 I/F 　 Unit

CAMERA/SxS　 Recorder 　

Unit

BP-Battery 　 I/F 　Unit

SR Recorder 　Unit

XXXXXX 　 UnitWiFi 　Unit

Tentative




Tentative




Tentative



PMW-F3 Product Update



F3 World Wide Sales Now and the Future

6,900 unitsby FY11 end

2,600 unitsSince Feb. 2011

F3

NOW 1,400 (FY10) + 1,200

FY12

10,000 unitsby FY12 1H

+3,000

FY11 1HFY11 2H

FY10 + 3,500

FY10 + 5,500



CBK-3DL01: 3D-LINK Option (1/2)

GeneralAvailable: OCT/E, 2011List Price: US$ 5,500, Going US$4,900SxS software keys (Two SxS-1 32GB cards, one 3D-LINK cable included)Connects two F3 cameras via dedicated 10-pin cable for Genlock, Timecode slave, Synchronized REC start and stop controlOne camera remote which is connected to Main(L) camera, can control Main/Sub cameras at the same time

RequirementCBK-3DL01 option and Firmware Version 1.20 or higherA 10-pin cable (2-meter) is included in the CBK-3DL01Each camera should be setup as Main (L) or Sub (R) camera before starting the communication



CBK-3DL01: 3D-LINK Option (2/2)

Main featureGenlockTimecode slaveCopy setup data of Main camera to Sub cameraSetup, Picture Profile and white balance

R black and B black setup by a camera remote can be also copied

Synchronized OperationNormal REC

S&Q, Interval REC and Frame REC

– S&Q Frame rate 1 fps to 16 fps are not available same as 2D operation

REC Review

Electronic Shutter

Synchronized Lens ControlIris, Focus and Zoom position control is available with new Power Zoom Lens (SCL-Z18X140)

Each control can be on/off separately

Compensate the variation of ND filter sensitivity between two cameras

Newly added



New Zoom Lenses

SCL-P11X15: Wide Angle Zoom Available: DEC/M, 2011List Price: US $7,700 (Going US $6,300)FOB: TBAPL Mount, Cooke/i CompliantFocal length 11 to 16 mm 1.5x, T3.0Rotational direction of the zoom ring was corrected!

SCL-Z18X140: High-Power Zoom LensAvailable: OCT/E 2011List Price: US $12,200 (Going US $9,999) FOB: TBAFZ Mount, Sony Lens I/F Focal length 18 to 252 mm 14x, T3.8

Sales Sample should be discussed separately



S-LOG EI Mode (1/2)

A part of CBK-RGB01 S-LOG mode improvementBackground

Alexa Log-C mode puts more weight on highlight than F3 S-Log mode. (see chart on next slide)

It causes 2 STOPS difference in performance for handling highlight latitude based on ISO 800 (800 ASA) shooting. F3 needs to be comparable with ALEXA in terms of highlight latitude.

Add “S-LOG EI mode” for handling more highlight latitude in S-LOG gamma.Appropriate LUT (on/off) for HD-SDI monitor output is supported

AvailabilityVersion 1.20 (OCT/E, 2011)Beta version will be released soon (TBA)



S-LOG EI mode (2/2)ALEXA F3 (S-LOG EI mode)

EI 800

18% Gray

7.2 Stops

5.3 Stops

14 Stops 12.5 Stops

EI 1600

18% Gray

6.2 Stops

6.3 Stops

EI 3200

18% Gray

5.2 Stops

7.3 Stops

*Measured by Dynamic Range Chart *This chart shows theoretical value+1 Stop

For handling Highlightin EI 1600

More Weight on Low light

in Current S-LOG mode



422 1080/23.98PsF 10bit w/ Dedicated LUT applied

444 1080/23.98PsF 10bit “S-LOG (clean)”

F3 w/ CBK-RGB01S-LOG EI mode

Monitor

Use light meterfor measuring EI

1600 EI mode

Post Production

S-LOG Originalmaterial

S-LOG Originalmaterial

Gain Up Process+ 6 dB (Corresponds to 1600 EI)

Color Grading

Production

F3 S-LOG EI Mode Sample Workflow (1600 EI)

Check appropriateVideo level by WFM

OR



Alexa vs. F3 Test Result (Alexa 800EI, F3 1600EI)



Other Accessories (1/2)

Hood LoupeMounting on the LCD panel to assist focusing with LCD panelLots of requests from sales companies and end-usersModel Name and Price

TBAAvailability

NOV/E, 2011

Mounting Bracket for CBK-WA01 Wi-Fi AdapterOriginal bracket comes with the Wi-Fi Adapter can not be used for F3The bracket is designed for shoulder camcorders like PMW-500 or PMW-350Model Name and Price

TBA Availability

SEP/E, 2011

CBK-WA01



Other Accessories (2/2): F3 Modification kit for 3D rig

Due to increasing demands for US episodic TV production in 3D, following modification kit for F3 is now under study

Cheese platePut this plate after taking off the handle

Lots of screw holes for accepting mounting plates or camera accessories

Fits to most of 3D Rigs except 3ality TS5 Rig

Top cover Especially for fitting to 3ality TS5 Rig

Side PanelTo make the width of F3 much smaller for fitting to small rigs

No mounting screw holes on the panel

AvailabilityNOV/B, 2011Via Repair Parts Channel

PriceTBA



F3 Modification Kit for 3D rig

For Element Technica and others

(Cheese plate and side panel)

For 3ality(Top cover and side

panel)

Before



Sample Configuration

Element Technica Pulsar w/ F3s 3ality Modified TS5 w/ F3s



F3 3D System w/ Lens Metadata

Angeniuex Optimo DP Zoom(ADS /i will be supported)

Sony 14x Power ZoomCooke/i compliant

3D-LINK

Lens Metadata(Iris, Focus, Zoom)

MPE-2003D Box

OCT/E 2011

2012?

OCT/E 2011Ver 1.20

HD-SDI 4:2:2 w/RDD-18 Metadata

Dual-link or 3G-SDI 4:4:4

Codex or SR-R1



PMW-F3: Lens Metadata on HD-SDI output

RDD-18 specification(Embedded on the HD-SDI output)

Cooke/i protocl (captured data from lens)

Iris in T-Number Aperture Value (TT in cmd D)

Iris Product of Aperture Value (TT in cmd D) and Transmission Factor(ff in cmd N)

Focus Position (Image Plane) Focus distance (ssss in cmd D)

Lens Zoom (Actual focal length) Effective focal length (zz in cmd D)

Lens Zoom (35mm still camera equivalent) 35mm equivalent value of Effective focal length (zz in cmd D)

Zooming Ring Position Normalized zoom value (ZZ in cmd)



PMW-F3 Schedule (Camera, Option and Lens)

PMW-F3K

SEPFY12 APR OCT/E

DEC/M

SCL-Z18X140

SCL-P11X15

CBK-RGB01

CBK-3DL01

Software V1.00

FY10 FEB MAY/E

NAB 2012

IBC 2011PMW-F3

Ex-Factory

As of 7/12/2011

Software V1.10

SupportsCBK-

RGB01

Software

V1.20

SupportsCBK-3DL01

SoftwareV1.30

SupportsSCL-

Z18X140

SupportsSCL-

P11X15

PMW-F3L



F3 Option and Lens Lineup Summary (2/2)

Model Type Description Target Schedule List Price

Service Part Wi-Fi Adapter Mounting Bracket SEP/E, 2011 TBA

Service Part Modification Kit for 3D Rig OCT/B, 2011 TBA

Accessory Hood Loupe NOV/E, 2011 TBA

Tentative



Thank You!

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Product Meeting 2011 Review for SPE Super 35mm …A part of CBK-RGB01 S-LOG mode improvement...

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