Submitted By:Rahul LalwaniRahul MeenaRashika GoyalRohini SharmaRonak Saini

Submitted To:Ms. Shikha Nainawat

Product Mix of ITC

About ITC Incorporated on August 24, 1910 Headquarters- Kolkata, West Bengal Chairman-Yogesh Chander Deveshwar

Change in Company’s Name

Imperial Tobacco Company of India Limited (1910) India Tobacco Company Limited (1970) I.T.C. Limited (1974) ITC Limited (2001)

Brand EvolutionCigarettes and Leaf Tobacco 1910 Packaging and

Printing 1925

Agri Business1990

Hospitality Sector1975

Paper Board and Speciality Papers1979

Education and Stationery Products2002

Branded Packaged Foods2001

Personal Care Products2005

Product Mix• A Product Mix is the set of all products and items

a particular seller offers for sale.A product mix has certain width, length, depth and consistency• The width of a product mix refers to how many

different product lines the company carries.• The length of a product mix refers to the total

number of items in the mix• The depth of a product mix refers to how many

variants are offered for each product in the line.• The consistency of the product mix describes how

closely related the various product lines are in the end use.

Product Mix of ITCFMCG Hospitality Paperboa

rd & Speciality Papers

Packaging

Agri Business

Information Technology

Cigarettes & Cigars

Hotels Coated Boards

Carton Board Packaging

Agri Commodities and Rural Services

ITC Infotech

Foods Branded Accommodation

Graphic Boards

Flexible Packaging

Agri Business-ILTD

Personal Care

Restaurants Fine Papers Tobacco Packaging

E-Choupal

Education & Stationery

Thin Printing Papers

Lifestyle RetailingAgarbattiSafety Matches

• Number of product lines - 6• Product Width - 6

Product Mix of ITC

FMCG Hospitality Paperboard & Speciality Papers

Packaging

Agri Business

Information Technology

• Product Depth of Personal Care Product Line - 8

• Product Length - 21• Average product Length

– 21/6 i.e. over 3

Personal CareEssenza Di WillsVivelFiama DI WIllsEngage SuperiaVivel Cell RenewSavlonShower to Shower

Product Mix of FMCGCigarettes

Foods Personal Care

Stationery

Lifestyle Retailing

Safety Matches

Agarbatties

Insignia Aashirvaad

Essenza Di Wills

Classmate

Wills Lifestyle

Aim Mangaldeep

India Kings

Sunfeast Vivel Paperkraft

John Players

I Kno

Wills Navy Cut

Bingo Fiama DI WIlls

Classic Regular

Kitchens of India

Engage

Gold Flake

Yippee Superia

Navy cut B Natural Juices

Vivel Cell Renew

Bristol Mint -o Savlon

Candyman Shower to Shower

Product Mix of FMCG

Product Width =

7

Product Length =

30

CigarettesProduct Type Price for 20 pcsInsignia ₹ 348

India Kings ₹ 300

Wills Navy Cut ₹ 280

Gold Flake Kings ₹ 248

Gold Flake Kings Light ₹ 240

Classic Regular ₹ 240

Gold Flake Premium ₹ 220

Navy Cut ₹ 175

Bristol ₹ 170

AashirvaadStaples

Sugar Release

Control AttaWhole Wheat

Atta

Aashirvaad Select

Atta with Multigrains

Atta with Methi

Aashiravaad Salt

Aashirvaad Fortified Atta

Ghee

Aashirvaad Svasti

Ghee

Spices

Aashirvaad Pickle Mirch

Powder

Aashirvaad Chili Powder

Aashirvaad Coriander Powder

Aashirvaad Turmeric Powder

Ready Meals

Instant Mixes

Aashirvaad Instant Mixes

Ghee• Aashirvaad

Svasti Ghee

Instant mixes

Ready Meals

• Aashirvaad Instant Mixes

Staples• Aashirvaad Sugar Release

Control Atta• Aashirvaad Whole

Wheat Atta• Aashirvaad Select• Aashirvaad Atta with

Multigrains• Aashirvaad Atta with

Methi• Aashiravaad Salt• Aashirvaad Fortified

Atta

Spices• Aashirvaad Pickle

Mirch Powder

• Aashirvaad Turmeric Powder

• Aashirvaad Coriander Powder

• Aashirvaad Chilli Powder

Sunfeast

BiscuitsSunfeast Farmlite

Digestive

Oats

Sunfeast Dark

Fantasy

Choco Fills

Choco Fills

Luxuria

Choco Meltz

Chocolate and

Vanilla

Sunfeast

Delishus

Expressions

Nuts & Raisins

Nut Biscotti

Chocolate Chip

Sunfeast Mom’s Magic

Rich Butter

Cashew and

Almonds

SunfeastMarie LightNice

Snacky

Milky Magic

Sweet ‘n’ salt

Glucose

YumfillsSunfeast Yumfills Whoopie

pie

Sunfeast Farmlite• Digestive • Oats

Sunfeast Delishus• Rich Butter• Cashew and Almonds

Sunfeast Mom’s Magic

• Expressions• Nut & Raisins• Nut Biscotti• Chocloate Chip

Sunfeast

• Choco Fills• Choco Fills Luxuria• Choco Meltz• Chocolate and

Vanilla

Sunfeast Dark Fantasy

• Marie Light• Nice• Snacky• Milky Magic• Sweet ‘n’ Salt• Glucose

Lifestyle RetailingWills Lifestyle

Wills ClassicWills SportWills

ClublifeWills

Signature

John Players

Product Mix of HospitalityHotels Branded

Accomodation

Restaurants

Luxury collection

ITC One Bukhara

Welcome Hotels Towers Peshawari

Fortune Hotels Eva Dum Pukht

Welcome Heritage

Executive Club

Dakshin

HotelsLuxury

Collection

Super Deluxe And

Premium Hotels to

target

Welcome hotels

Five Star Hospitality

for the discerning and leisure travellers

Fortune Hotels

Operates mid

market to upscale

properties in the first

class

Welcome Heritage

Involves a chain of palaces,

forts, havellis

and resorts