Product names The name for this product is based on the concept that the female is in control and empowered.

This name connotes a powerful addiction to the fragrance.

This name reinforces the idea that you will be obsessed with this perfume.

This name suggests a perfume that stands out and surprises your senses.

This fragrance name possesses your senses with its empowering smell and takes over your mind and body.

This is suitable for my target audience as it is young, fun and carefree. The deliberate misspelling shows the fragrance is lively and spirited.

Brand namesI have chosen this name as it is my name and I am the creator of this new fragrance.

M.A.D I chose this name as it appeals to a young stylish audience.

I have chosen this name as KMD are my initials as it is powerful as the writing is in bold.

I have chosen the name addictive because it fits my product names of SHOCK, KRAZY, OBSESSED etc. It has a mysterious edge as it makes the audience want to know what part of it is addictive.

I have chosen overdose as it also suits my chosen product names. It also appeals to young audiences as many young adults are doing crazy things at that age.

This font is suitable for my product because it means revenge is sweet and the font is pretty and elegant. However it has a sense of slyness as it is about revenge and its written in French therefore people do not suddenly understand if they do not talk French, making it more mysterious. Young people are all about being sly and breaking the rules so it also suits my target audience.

This font suits my product as the writing looks as if someone is wearing beer goggles or has written it after taking an overdose. Many young people are into drugs and alcohol ad therefore would be interested in the product.

The font here is clear and straight to the point. This is suitable as the person wearing my perfume will be obsessed straight away, with no obstacles.

The font for shock is suitable because it looks as if it has had a shock. It is crooked and out of place. It is suitable to my perfume as my audience will have a shock when they experience my product.

I have chosen this font as it connotes your inner self. It shows that something has control over you and is every where you go.

Product names

This font suits my product as the writing looks as if someone is wearing beer goggles or has written it after taking an overdose. Many young people are into drugs and alcohol ad therefore would be interested in the product.

I have chosen this font for addictive as it has a mysterious edge and looks as if someone is hallucinating after taking something addictive.

This font is suitable as it is bold and it stands out.

This font is suitable as it matches the name ‘MAD’. The font has a ruff, edgy theme to it.

The font used here is fairly plain but not boring. It has an interesting way about it but does not really fit with the concept of my product.