© h2c GmbH | Sep 2016 CONTtest Product Overview | 1
CONTtest Product Overview
• Content Management Challenges
• Benefits of CONTtest
• CONTtest Management Process
• Static Content Areas covered by CONTtest
• Channel Coverage and Efficiency
• CONTtest GUI
• Planned Developments
• CONTtest Customer References
• Pricing
• Optional: GDS Check
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1. Content Management Challenges
Frequent OTA extranet changes can offset hotel
presentation
Content display varies strongly
across channels
Multiple extranets/logins are required to
update channels
(HSMA P&D Day 2016):
good content can increase clicks by 79%
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1. Benefits of CONTtest
SINGLE central system manages ALL static content across ALL channels (OTAs, metasearch, review sites, etc.) Content parity across ALL channels Saves time and frees up resources for other value adding services Instant alerts upon OTA extranet changes e.g., new criteria available Professional free flow text via h2c’s expert reviews
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1. CONTtest Management Process
Hotel Content • Facilities • (Opening) Dates • Standard Policies etc
OTA Content • Content Score Ranking • GUI
Continuous Updates
CONTtest data entry by hotel
Initial Content Check Data verification & recommendation
for changes
Hotel approves changes
Hotel data change by h2c
Static Content Manager Automated content updates across all
employed channels by hotel using CONTtest
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1. Instant Content Management
Content updates triggered by:
1. Changes in OTA extranet (additional criteria without prior notice from OTAs) Hotel receives automated alert via CONTtest
2. Changes in hotel characteristics, amenities, seasonal offers (e.g., restaurant terraces) etc. Content updates via CONTtest to all employed channels (improves time to market)
Multiple changes in both modes are typical for a hotel over the year. Accurate content at the time of booking has a significant impact on increasing conversion.
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1. CONTtest Management Best Practice
Initial Content
Load
• One-time manual data loading avoids incorrect content • Automated upload of large content volume is possible
(Note: some fields always require manual input)
• Initial verification of content display per channel including success rate(s)
• Hotel/corporate office confirmation that content is correct or should be changed
• Hotels are enabled to update all static content via CONTtest • Static field updates are automated for all live channels (check
which channels are available) • Free-flow text fields are updated manually by h2c, ensuring unique
OTA content
Initial Content Check
Continuous Content Upload
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1.
The vast bulk of content is automatically reviewed and updated. Typically, only free-flow text requires h2c expert reviews.
H2c keeps hotel displays correct and up-to-date across all channels.
Static Content Managed by CONTtest
Static Content Areas OTA Content Implementation
Hotel Profile
Room Types
Hotel Amenities
Hotel Services
Hotel Policies
Extra Charges
Search Criteria
Other
Channels covered:
• Booking.com live
• Expedia – in progress: planned for September 2016
• HRS, Agoda & TripAdvisor planned for end of
September 2016
• Other channels will follow and are handled manually
today if not yet LIVE
Images • Manual implementation by h2c or
via Leonardo/ICE Portal
Hotel Description
(free flow text) • Manual implementation by h2c
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1.
Channel Number of
Criteria
Number of Criteria Fields automatically filled in via CONTtest
Number of Channels
14 13 12 11 10 9 8 7 6 5 4 3 2
Expedia 408
1205 1155
1147 1084
1082 1062
1052 1051
1028 1023
937 806
627 Holidaycheck 352
HRS 347 760
Booking.com 399 1.107
Agoda 272 1.506
Hotels.com 219 1.778
Ebookers 131 1.997
Hotel.de 135 2.128
Trivago 130 2.263
Laterooms 112 2.393
Tripadvisor 54 2.505
Ctrip 266 2.559
Kayak 88 2.825
HotelsCombined 207 2.913
Total 3.120 3.120 Total number of criteria fields to be filled in manually via extranet
Channel Coverage (August 2016)
1/3
1/2
Time for initial content loading
is reduced by over 50% using 8
channels
Continuous content updates enable further time savings as ONE system handles all!
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1.
• All hotel and room type criteria (1,205) across 14 channels are displayed
• Only the missing information (highlighted in orange) must be filled in to use CONTtest
CONTtest GUI
No. of criteria to be filled in before the contracted OTAs can be checked
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1. Planned Developments
September 2016
4 additional channels for Real Time Static Content
Channel Manager:
Expedia, HRS, Agoda & Tripadvisor
October 2016
Additional channels for Real Time Static Content
&
Additional manual channels, e.g. luxury
OTAs, wholesaler
November onwards
Additional automatic channel updates
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1. CONTtest References
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1. CONTtest Pricing
Classic Professional
5 channels included
Bilingual free flow text updates EN is standard. Choose from DE, FR or ES.
49€ per month*
69€ per month*
* Initial setup fees of 100€ per hotel applies (includes initial review of current OTA content). Minimum contracting period of 6 months.
Volume discounts are provided.
P
O
Per additional channel 15€ per month 20€ per month
P
P
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1.
Opportunity • Find out how you can easily improve your display on the GDSs
• All checks are handled manually allowing our expert team to point out further recommendations for free-flow text fields
Inclusions • STATIC CONTENT OPTIMIZATION
Hotel name and address
Hotel description
Hotel features
Hotel location and distances including IATA codes
• SEARCH CRITERIA OPTIMIZATION
Listing of hotel under searchable amenities
• IMAGES OPTIMIZATION
Image range and quality in all GDSs
For more information see our GDS Check Factsheet
Optional: GDS Check
• DYNAMIC CONTENT OPTIMIZATION
Rate strategy and analysis
Room and rate descriptions
Tax descriptions
Policies (cancellation, guarantee, accepted forms of payment, full room and rate description, commission, additional fees and other information)
Total Pricing
